January 24, 2023
StockBrokers.com was established in 2009 with a simple goal: to conduct thorough and completely unbiased reviews to help individual investors find the best broker for their needs. Since then, we’ve produced the highly regarded StockBrokers.com Annual Review for 13 years running.
Results for the Annual Review are unbiased and determined by our own independent research. Awards are bestowed based on demonstrated excellence in categories considered important to investors, traders, and consumers.
Leading our team are two industry veterans. Blain Reinkensmeyer, co-founder of StockBrokers.com, has more than 20 years of trading experience trading a variety of instruments. Lead writer Sam Levine has nearly three decades of experience in the investing industry as writer, investor and educator, and is a certified CFA and CMT.
Our editorial principles and objective, data-driven reviews and guides have earned the trust of over 20 million readers since our inception.
Without further ado, we are excited to announce the results of the StockBrokers.com 2023 Annual Awards.
Industry Award Winners
Our Industry Awards recognize breakout innovations, unparalleled product offerings, and remarkable platform experiences. Industry awards are determined based on the measurable, data-driven criteria that decide our Category rankings as well as the opinion scores of our editorial team.
Industry Awards are updated annually and we continue to add new awards each year to reflect industry trends and developments. These unique awards are designed to showcase the very best in the industry.
Category Winners
Category Winners in the StockBrokers.com Annual Awards recognize standouts in eight key areas for which we test and score brokers’ offerings. These categories, developed and refined over years of testing and analysis, reflect the features and services most important to individual investors.
Competitive commissions and fees, a wide range of investment options, stellar mobile trading apps and powerful trading tools are among the features highlighted in our Category Award Winners.
Best in Class Award Winners
Our Best in Class Awards go to the five highest-scoring brokers in each of our primary and secondary categories. Here are the winners for 2023.
Overall Rankings
Our Overall Rankings reflect the entirety of our data collection and testing and showcase the best of the best among online stockbrokers.
Company | Overall | Commissions & Fees | Research | Platforms & Tools | Mobile Trading Apps | Investment Options | Education | Ease of Use |
Fidelity
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TD Ameritrade
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E*TRADE
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Merrill Edge
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Charles Schwab
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Interactive Brokers
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Firstrade
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Webull
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Ally Invest
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Robinhood
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J.P. Morgan Self-Directed Investing
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tastytrade
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TradeStation
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Tradier
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eToro
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Vanguard
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SoFi Invest
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Methodology
For the StockBrokers.com 13th Annual Review published in January 2023, a total of 3,332 data points were collected over three months and used to score 17 top brokers. This makes StockBrokers.com home to the largest independent database on the web covering the online broker industry.
As part of our annual review process, all brokers had the opportunity to provide updates and key milestones and complete an in-depth data profile, which we hand-checked for accuracy. Brokers also were offered the opportunity to provide executive time for an annual update meeting.
Our rigorous data validation process yields an error rate of less than .001% each year, providing site visitors quality data they can trust. Learn more about how we test.