Written by StockBrokers.com
In this head to head comparison of Ally Invest vs Citi Self Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
When evaluating the available investment options between Ally Invest and Citi Self Invest, it becomes clear that Ally Invest offers a more comprehensive range of services for investors. Ally Invest stands out with stock and margin trading, OTC stocks, mutual funds, options trading, and advisor services, earning it a rating of 4.5 out of 5 stars and a ranking of 8th out of 18 brokers by StockBrokers.com. In contrast, Citi Self Invest, which offers stock trading and mutual funds without margin or options trading, is rated 2.5 stars and is ranked last (18th) for investment options.
Both Ally Invest and Citi Self Invest provide similar fundamental services, such as stock trading, mutual funds, and IRA accounts, making them capable choices for standard investment needs. However, Ally Invest edges ahead with its additional offerings in margin trading, OTC stocks, options trading, and the availability of advisor services, which are not available through Citi Self Invest. Neither broker provides fractional shares, forex, futures, cryptocurrency trading, or coverage of crypto coins.
Overall, Ally Invest emerges as a better choice for investors seeking a broader array of investment options, including access to more complex trading activities and professional advisory services. While Citi Self Invest caters to basic investment needs, its limited options and absence of brokerage services like options and advisor services may not suffice for more diverse or experienced investor portfolios. Consequently, individuals aiming for a well-rounded brokerage experience may find Ally Invest more aligned with their investment goals.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | No |
| Fractional Shares | No | No |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | No |
| Futures Trading | No | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Investment Options |
|
|
Dive deeper: Best Options Trading Platforms & Brokers, 5 Best Futures Trading Platforms of 2024
When evaluating the trading platforms and tools provided by Ally Invest and Citi Self Invest, Ally Invest emerges as a stronger contender. Both brokers lack desktop downloadable platforms for Windows and Mac, offering only browser-based trading. However, Ally Invest distinguishes itself with a more robust set of charting tools and technical indicators, granting it a higher rating of 3.5 stars compared to Citi Self Invest's 2.5 stars. Furthermore, Ally Invest's superior ranking of #11 out of 18 brokers by StockBrokers.com highlights its enhanced capabilities, particularly in features crucial to active traders.
Ally Invest offers an impressive lineup of 120 technical indicators and 36 drawing tools for charting, significantly overshadowing Citi Self Invest, which provides none. This vast array of tools supports more detailed and customized market analysis on Ally's platform. Additionally, Ally Invest allows notes and index overlays on charts and automated technical analysis, which are not options on Citi's platform. The customization available for simple moving average studies on Ally also gives traders further depth in managing their strategies.
Moreover, for users who rely on watch lists, Ally Invest provides a more user-friendly setup with 10 columns available, while Citi Self Invest offers none. Although both platforms are limited in that they don't support paper trading or trading journals, Ally Invest's features for chart management, such as the ability to save multiple chart profiles, provide added value for traders seeking an intuitive and flexible online trading experience. Despite these differences, both services fall short in areas such as custom studies for charts and the ability to display corporate events or historical trades on the graph.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | No |
| Watch Lists - Total Fields | 10 | 0 |
| Charting - Indicators / Studies | 120 | 0 |
| Charting - Drawing Tools | 36 | 0 |
| Platforms & Tools |
|
|
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When it comes to educational resources for novice investors, Ally Invest and Citi Self Invest show noticeable differences. Ally Invest stands out by offering an extensive array of stock, ETF, options, mutual fund, and bond educational resources. Despite the absence of interactive components such as paper trading, educational videos, webinars, and quizzes, Ally Invest maintains a quality educational platform, earning a commendable 4-star rating. This robust offering secures Ally Invest a mid-tier position, ranked 9th out of 18 brokers in the StockBrokers.com assessment for education.
Conversely, Citi Self Invest lags behind in investor education, providing no educational support for stocks, ETFs, options, mutual funds, or bonds. It slightly makes up for this with educational quizzes and a tracking feature for learning progress, yet these are not enough to compete when compared to its counterparts. This deficiency is reflected in its 1.5-star rating for education and a low placement, ranking 18th also on StockBrokers.com. For beginners prioritizing educational resources, Ally Invest emerges as a significantly more capable platform.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| Education (Stocks) | Yes | No |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | Yes | No |
| Education (Bonds) | Yes | No |
| Paper Trading | No | No |
| Videos | No | No |
| Webinars | No | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2024
When evaluating the stock trading apps of Ally Invest and Citi Self Invest, Ally Invest generally comes out on top. With a rating of 4 stars compared to Citi Self Invest's 3 stars and ranked #13 by StockBrokers.com out of 18 brokers, Ally Invest makes a stronger impression in the mobile stock trading arena. Citi Self Invest, while offering several similar features, ranks at #17, indicating room for improvement in enhancing its app's capabilities.
Both Ally Invest and Citi Self Invest cater to users on both iPhone and Android platforms, offering robust accessibility for traders on the go. Each supports essential features, such as the ability to create custom watch lists and view multiple time frames for charting. However, neither brokerage provides advanced tools such as streaming quotes, live TV, video on demand, stock alerts, or technical studies in their apps, which could be a drawback for traders seeking comprehensive, real-time data analysis.
Distinctively, Ally Invest allows for mobile after-hours stock trading and mobile options trading, potentially broadening opportunities for active traders. In contrast, Citi Self Invest does not support mobile options trading, which might limit its appeal for traders looking to engage comprehensively within the mobile platform. Furthermore, both platforms lack features such as Apple Watch support, landscape mode for charts, customizable watch list columns, after-hours charting, and the ability to display stock comparisons on charts, suggesting that both brokers could further enhance their mobile app offerings to meet evolving trader demands.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | No | No |
| Charting - After-Hours | No | No |
| Charting - Technical Studies | 0 | 0 |
| Mobile Trading Apps |
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|
Dive deeper: Best Stock Trading Apps of 2024
When comparing Ally Invest and Citi Self Invest, both platforms offer compelling options for investors, with zero minimum deposit requirements and commission-free stock trades, making them attractive to beginner investors. However, Ally Invest provides a broader range of features, such as options trading at a $0.50 per contract fee, alongside margin trading with tiered rates, while Citi Self Invest does not offer these services. Furthermore, Ally Invest proves beneficial in terms of account closure and transfer costs, with lower fees across IRA closures and both partial and full account transfers, positioning it as a more cost-effective option for users who anticipate making such transitions.
Ally Invest requires a $0.50 fee per options contract, an advantage for traders seeking options trading services, which Citi Self Invest does not provide. Additionally, Ally Invest charges no fees for options exercise and assignment, enhancing its appeal to active options traders. For those interested in margin trading, Ally Invest offers a tiered interest rate ranging from 12% to 13%, depending on the amount borrowed. In contrast, Citi Self Invest does not extend margin trading facilities, limiting its offering for investors looking to leverage their investments through borrowing.
In terms of additional fees, Ally Invest maintains a budget-friendly profile with $0 charges for IRA annual fees, but marginally charges a $25 fee for IRA account closures, significantly lower than Citi Self Invest’s $95. Account transfers with Ally Invest incur a $50 fee, whether partial or full, whereas Citi Self Invest demands a steeper $95 charge. These cost considerations make Ally Invest a preferable choice for investors who value cost-efficiency in their trading and account management activities. Overall, while both platforms have strengths, Ally Invest covers a wider range of investment services at a more affordable rate compared to Citi Self Invest.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.50 | N/A |
| Options Exercise Fee | $0.00 | N/A |
| Options Assignment Fee | $0.00 | N/A |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $25.00 | $95.00 |
| Commissions & Fees |
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Dive deeper: Best Brokers for Free Stock Trading of 2024
When evaluating the day trading capabilities of Ally Invest and Citi Self Invest, both platforms present a similar set of features, or rather, the lack thereof. Neither Ally Invest nor Citi Self Invest provide streaming time and sales data for stocks, which could be a limitation for active traders seeking real-time market information. Additionally, both platforms do not offer streaming live TV, direct market routing for stocks, ladder trading, or trading hotkeys for keyboard trade entry. These features are often favored by day traders requiring rapid access to market shifts and seamless execution of trades.
In terms of analytical capabilities and market insights, both Ally Invest and Citi Self Invest fall short, as they do not support level 2 quotes, which are crucial for in-depth analysis of market depth. Furthermore, they lack basic and advanced strategy backtesting tools, preventing traders from testing trading strategies against historical data. Both platforms also do not provide a short locator tool for tracking the availability of shares to short, nor do they offer order liquidity rebates. As such, traders might need to look elsewhere if these features align with their trading needs.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms of 2024
When evaluating the market research capabilities of Ally Invest versus Citi Self Invest, it's clear that Ally Invest offers a more comprehensive set of tools and resources. With the provision of stock, ETFs, mutual funds, and bonds research, plus the ability to analyze Pink Sheets/OTCBB, Ally Invest provides a versatile platform for in-depth market analysis. Their capability to incorporate social media sentiment data into stock research further enhances its offerings and results in a 4-star rating and a #7 rank out of 18 brokers on StockBrokers.com. On the other hand, Citi Self Invest, with a 2.5-star rating and #15 rank, offers fewer research options, lacking mutual funds and bonds research, and does not utilize social media sentiment for stock analysis.
Both Ally Invest and Citi Self Invest allow users to see portfolio allocation by asset class, ensuring transparent tracking of investment distributions. However, neither platform provides downloadable PDF research reports for stocks, ETFs, or mutual funds, nor do they offer ESG research capabilities. Ally Invest sets itself apart with a comprehensive set of screeners, including stock, ETF, and bond screeners, helping investors find trade ideas more efficiently. Meanwhile, Citi Self Invest lacks these screeners, limiting the tools available for generating trade insights.
Overall, while both brokers provide essential market research capabilities, Ally Invest stands out for its wide-ranging research options, advanced screener tools, and inclusion of social media sentiment in stock research. The absence of certain research features, like mutual fund and bond analysis, places Citi Self Invest at a disadvantage for investors seeking robust research resources. These differences are reflected in their respective ratings and rankings, demonstrating Ally Invest's stronger market research proposition.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | No | No |
| Research - Bonds | Yes | No |
| Screener - Bonds | Yes | No |
| Research |
|
|
When comparing the banking capabilities of online brokers Ally Invest and Citi Self Invest, both platforms offer a comprehensive suite of financial services including checking accounts, savings accounts, debit cards, credit cards, and mortgage loans, making them suitable for a range of banking needs. However, Ally Invest distinguishes itself by offering Certificates of Deposit (CDs), which Citi Self Invest does not provide. This added feature of CDs may appeal to investors seeking diverse savings options through Ally Invest, setting it apart in this aspect of banking services.
| Feature |
Ally Invest
|
Citi Self Invest
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | Yes | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | Yes | Yes |
| Mortgage Loans | Yes | Yes |
| CDs | Yes | No |
Dive deeper: Best Bank Brokerages of 2024
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than Citi Self Invest. Ally Invest finished with an overall score of 83.8%, while Citi Self Invest finished with a score of 70.6%.
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
When comparing Ally Invest and Citi Self Invest, neither platform offers cryptocurrency trading, providing zero coins for crypto transactions.
Dive deeper: Best Crypto Trading Platforms of 2024
Both Ally Invest and Citi Self Invest offer traditional and Roth IRA accounts without any annual fees. However, while Ally Invest charges a $25 closure fee for IRA accounts, Citi Self Invest's closure fee is $95.
Dive deeper: Best IRA Accounts of 2024
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0 of 5| Overall Rating | Ally Invest | Citi Self Invest | |
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| Review | Ally Invest Review | Citi Self Invest Review |
| Broker Screenshots | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Trading Platform & Tools Gallery (click to expand) |
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| Mobile Trading Apps Gallery (click to expand) |
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| Trading Fees | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $4.95 | N/A | |
| Mutual Fund Trade Fee | $0.00 | 0 | |
| Options (Per Contract) | $0.50 | N/A | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $20 | n/a |
| Margin Rates | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 12.75% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 12% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 10.75% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 9.75% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | 9.25% | Not offered | |
| Margin Rate Above $1,000,000 | 8.5% | Not offered |
| Account Fees | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $25.00 | $95.00 | |
| Account Transfer Out (Partial) | $50.00 | $95.00 | |
| Account Transfer Out (Full) | $50.00 | $95.00 | |
| Options Exercise Fee | $0.00 | N/A | |
| Options Assignment Fee | $0.00 | N/A |
| Investment Options | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | No | |
| Fractional Shares | No | No | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | No | |
| Complex Options Max Legs | 4 | ||
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 13000 | 820 | |
| Mutual Funds (Total) | 14000 | 820 | |
| Bonds (US Treasury) | Yes | No | |
| Bonds (Corporate) | Yes | No | |
| Bonds (Municipal) | Yes | No | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | No | No | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | No | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | Yes | No | |
| Education (Bonds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | No | No | |
| Videos | No | No | |
| Webinars | No | No | |
| Webinars (Archived) | Yes | No | |
| Progress Tracking | No | Yes | |
| Interactive Learning - Quizzes | No | Yes |
| Stock Trading Apps | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | No | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | No |
| Stock App Features | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | No | No | |
| Option Chains Viewable | Yes | No | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | No | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | No | No |
| Stock App Charting | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Charting - After-Hours | No | No | |
| Charting - Can Turn Horizontally | No | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 0 | 0 | |
| Charting - Study Customizations | No | No | |
| Charting - Stock Comparisons | No | No |
| Trading Platforms | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Active Trading Platform | N/A | n/a | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 10 | 0 |
| Stock Chart Features | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 120 | 0 | |
| Charting - Drawing Tools | 36 | 0 | |
| Charting - Notes | Yes | No | |
| Charting - Index Overlays | Yes | No | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | No | |
| Trade Ideas - Technical Analysis | Yes | No | |
| Charting - Study Customizations | 8 | 0 | |
| Charting - Custom Studies | No | No |
| Day Trading | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | No | No | |
| Screener - Bonds | Yes | No | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | No | No | |
| Stock Research - Insiders | Yes | No | |
| Stock Research - Social | Yes | No | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | No | No |
| ETF Research | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | No | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | No | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | No | No | |
| ETFs - Risk Analysis | No | Yes | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | No | Yes | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | No | Yes | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | No | |
| Option Chains - Strategy View | Yes | No | |
| Option Chains - Streaming | Yes | No | |
| Option Chains - Total Columns | 8 | 0 | |
| Option Chains - Greeks | 5 | 0 | |
| Option Chains - Quick Analysis | Yes | No | |
| Option Analysis - P&L Charts | No | No | |
| Option Probability Analysis | Yes | No | |
| Option Probability Analysis Adv | No | No | |
| Option Positions - Greeks | Yes | No | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | No | No | |
| Option Positions - Grouping | Yes | No |
| Banking | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | Yes | Yes | |
| Credit Cards | Yes | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | Yes | Yes |
| Customer Service | Ally Invest | Citi Self Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | No | |
| Live Chat (Prospect Customers) | No | No | |
| Live Chat (Current Customers) | Yes | No | |
| 24/7 Support | Yes | Yes |
| Overall | Ally Invest | Citi Self Invest | |
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| Winner | check_circle | ||
| Review | Ally Invest Review | Citi Self Invest Review |
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