Written by StockBrokers.com
In this head to head comparison of Ally Invest vs Vanguard, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
When choosing between Ally Invest and Vanguard for your investment needs, both platforms offer robust options, each earning a commendable 4.5 out of 5 stars for investment services. Ally Invest and Vanguard provide comprehensive offerings, including stock trading, margin trading, mutual funds, and options trading, which cater to both novice and seasoned investors alike. While both rank closely on StockBrokers.com with Ally Invest at #8 and Vanguard at #9 out of 18 brokers, investors may find slight differentiators through personalized features such as advisor services offered by both.
For stock enthusiasts, both Ally Invest and Vanguard accommodate stock trading, margin trading, and over-the-counter (OTC) stocks, ensuring flexibility for diverse trading styles. However, neither platform supports fractional shares trading, crypto trading, or futures trading, which may deter those looking to venture into more specialized markets. Despite these limitations, both companies excel with their variety of account types, including Traditional and Roth IRA accounts, providing tax-deferred growth options for long-term investors.
Options traders will appreciate the capabilities available at both Ally Invest and Vanguard, while both platforms refrain from offering forex trading, indicating a focus on core investment staples. With access to mutual funds and advisory services, investors are empowered to make informed decisions tailored to their financial goals whether through Ally Invest or Vanguard. Ultimately, the choice may boil down to specific needs and preferences, although both brokers stand as reputable and reliable options within the investment sector.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | No | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Investment Options |
|
|
Dive deeper: Best Options Trading Platforms & Brokers, 5 Best Futures Trading Platforms of 2024
When it comes to trading platforms and tools, Ally Invest and Vanguard have distinct strengths and weaknesses, but overall, Ally Invest emerges as the more favorable choice, earning 3.5 stars compared to Vanguard's 2.5 stars. Ranked #11 by StockBrokers.com out of 18 brokers, Ally Invest outperforms Vanguard, which ranks at #18. This initial advantage for Ally is largely due to its robust charting tools and user-friendly features, which are essential for a streamlined trading experience.
Neither Ally Invest nor Vanguard offers a dedicated desktop platform for Windows or Mac, relying instead on browser-based platforms. Both lack paper trading and trading journal features. However, Ally Invest provides more advanced charting capabilities, offering 120 technical indicators and 36 drawing tools compared to Vanguard's 9 technical indicators and no drawing tools. Notably, Ally Invest allows users to add notes and save multiple chart profiles, features Vanguard does not provide.
In terms of watch list customization, Ally Invest offers 10 columns for organizing stock data, one more than Vanguard's 9. While both brokers allow index overlays on charts, Ally Invest takes the lead with options like automated technical analysis, absent in Vanguard's offerings. Furthermore, Ally Invest provides eight customization fields for SMA studies, far surpassing Vanguard's single-field option. While neither broker supports historical trade displays or custom date ranges on charts, Vanguard does enable the display of corporate events, a feature Ally Invest lacks. Despite this, the overall platform and toolset offered by Ally Invest mark it as the stronger contender in this comparison.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | No |
| Watch Lists - Total Fields | 10 | 9 |
| Charting - Indicators / Studies | 120 | 9 |
| Charting - Drawing Tools | 36 | 0 |
| Platforms & Tools |
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|
Dive deeper: Best Stock Brokers for 2024, Best Paper Trading Platforms of 2024
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When it comes to investor education, Ally Invest stands out as a more comprehensive option for beginners compared to Vanguard. Ally Invest offers a variety of educational resources covering stocks, ETFs, options, mutual funds, and bonds. Although lacking in areas like paper trading, educational videos, webinars, and quizzes, its diverse range of topics caters effectively to novice investors seeking robust foundational knowledge. In contrast, Vanguard offers educational materials focused on stocks only, complemented by a selection of educational videos but falls short in providing content on ETFs, options, mutual funds, and bonds.
Both platforms currently do not support paper trading or progress tracking features, which might be crucial for experiential learning. Ally Invest is rated higher with 4 stars for its educational offerings and holds the 9th place among 18 brokers according to StockBrokers.com. Meanwhile, Vanguard is rated at 3.5 stars and occupies the 13th spot in the same ranking. This comparison highlights Ally Invest's stronger emphasis on education diversity, making it a more suitable choice for beginners aiming to explore a well-rounded understanding of investment types.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | Yes | No |
| Education (Bonds) | Yes | No |
| Paper Trading | No | No |
| Videos | No | Yes |
| Webinars | No | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2024
When evaluating the mobile app capabilities of Ally Invest and Vanguard for stock trading, Ally Invest comes out ahead with a 4-star rating compared to Vanguard's 3-star rating. StockBrokers.com ranks Ally Invest at #13 while Vanguard is placed at #18 out of 18 brokers. Ally Invest's app provides users with a robust set of features, including mobile after-hours stock trading and options trading, as well as the ability to create custom watch lists and view multiple time frames for charting. Vanguard, on the other hand, lacks such flexibility in its mobile trading app and does not support mobile options trading or custom watch lists.
Both Ally Invest and Vanguard offer stock trading apps for iPhone and Android devices, ensuring accessibility to a wide range of users. However, neither platform provides apps for Apple Watch, limiting the seamless smartwatch trading experience that some users might desire. While both platforms offer the ability to view multiple time frames for charting, neither supports technical studies or the ability to see stock comparisons on charts within their mobile apps. Moreover, features like streaming quotes, live TV, videos on demand, and stock alerts are missing from both platforms.
In summary, while Ally Invest provides more comprehensive capabilities for mobile stock trading than Vanguard, there is room for improvement on both sides with regards to offering advanced charting features and other media options. Investors looking for a more dynamic mobile trading experience might find Ally Invest to be a better choice, especially with its support for after-hours and options trading, as well as customization features for watch lists.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | No | No |
| Charting - After-Hours | No | No |
| Charting - Technical Studies | 0 | 0 |
| Mobile Trading Apps |
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|
Dive deeper: Best Stock Trading Apps of 2024
When comparing Ally Invest and Vanguard for account fees and other associated charges, potential investors will find key differences that may influence their choice depending on what services they prioritize. Both platforms offer a $0 minimum deposit to open an account and provide commission-free trading on regular stock transactions, making them accessible for traders at all levels. However, Ally Invest presents a distinct cost advantage in several areas, including options trading fees and margin rates for certain balance tiers, which could significantly impact the cost-effectiveness for active traders and those managing larger portfolios.
Ally Invest charges a lower fee of $0.50 per options contract compared to Vanguard's $1.00 fee, which can lead to substantial savings for options traders. Additionally, Ally Invest's margin interest rates are generally more favorable across multiple tiers: 13% for balances below $25,000 and 12% for balances between $50,000 and $99,999, compared to Vanguard's 13.75% and 12.75%, respectively. Moreover, Vanguard imposes a $25 annual IRA fee, whereas Ally Invest does not charge any annual fee for IRA accounts, making it potentially more appealing for long-term retirement investors. However, it's important to note that Ally Invest does charge a $25 fee for IRA closure, while Vanguard offers this service free of charge.
Account transfer fees also exhibit notable differences between the two brokers. Ally Invest charges $50 for both partial and full Account Transfers (ACAT), while Vanguard does not charge for partial transfers but applies a $100 fee for full transfers. In terms of options exercise and assignment fees, both Ally Invest and Vanguard do not charge any fees, aligning them closely in this area. This nuanced comparison highlights that both Ally Invest and Vanguard offer competitive services, but the cost variations may guide investors to choose according to their specific trading activities and financial strategies.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.50 | $1.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $25.00 |
| IRA Closure Fee | $25.00 | $0.00 |
| Commissions & Fees |
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Dive deeper: Best Brokers for Free Stock Trading of 2024
When it comes to evaluating the day trading capabilities of Ally Invest and Vanguard, there appears to be a lack of advanced features available from both platforms. Neither Ally Invest nor Vanguard provide streaming time and sales for stocks or streaming live TV, which can be critical for active traders looking to make informed, real-time decisions. Furthermore, both brokers fall short in offering direct market routing, ladder trading, trading hotkeys for keyboard trade entry, and level 2 quotes, all of which are essential tools for a streamlined day trading experience. This similarity extends to their limited capabilities in strategy backtesting and lack of a short locator tool for customers seeking real-time availability of shares to short.
For traders focused on liquidity and cost efficiency, neither Ally Invest nor Vanguard offers order liquidity (maker/taker) rebates, which can be beneficial for frequent traders. As both brokers do not cater specifically to the needs of day traders, individuals engaged in this type of trading might explore dedicated platforms that provide a more comprehensive suite of tools and features to optimize their trading strategies and performance. Without these advanced functionalities, day traders might find themselves at a disadvantage when using Ally Invest or Vanguard for their trading activities.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms of 2024
In the competitive landscape of online brokerage platforms, Ally Invest and Vanguard both offer robust market research capabilities, each with unique strengths. Based on ratings, Ally Invest holds a slight edge with 4 stars compared to Vanguard's 3.5 stars and is ranked 7th by StockBrokers.com, ahead of Vanguard, which is ranked 9th among 18 brokers. This highlights Ally Invest's superior market analysis features, providing investors with a slightly more comprehensive suite of tools and conveniences.
Both Ally Invest and Vanguard offer essential research capabilities for stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. They also provide the ability to view portfolio allocation by asset class. However, Ally Invest distinguishes itself with its integration of social media sentiment data into stock research, a feature Vanguard currently does not provide. When it comes to downloadable PDF research reports, neither platform offers reports for ETFs and mutual funds, but Vanguard does provide two downloadable reports for stocks, a feature Ally Invest lacks entirely.
In terms of screeners, both Ally Invest and Vanguard offer tools for stocks, ETFs, and bonds, allowing investors to explore trade ideas efficiently. However, Ally Invest falls short in offering a mutual fund screener, a tool that Vanguard does provide to its users. Despite these differences, both platforms give investors a thorough set of research tools tailored to help them make informed decisions in the financial markets. As investors weigh these offerings, they should consider their specific research needs and how each platform’s particular strengths might align with their investment strategies.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | No | Yes |
| Research - Bonds | Yes | Yes |
| Screener - Bonds | Yes | Yes |
| Research |
|
|
When evaluating Ally Invest and Vanguard for their banking capabilities, there are notable differences to consider. Ally Invest stands out by offering a comprehensive suite of banking services that includes checking and savings accounts, along with providing customers access to debit and credit cards—a multifaceted approach Vanguard does not replicate, as Vanguard lacks the provision of checking and savings accounts or debit and credit card offerings. Additionally, Ally Invest supports customers with mortgage loans, an advantage for those seeking home financing, unlike Vanguard, which does not offer such lending services. Both Ally Invest and Vanguard do align in offering Certificates of Deposit (CDs), providing a common ground for those looking to invest in this particular financial product.
| Feature |
Ally Invest
|
Vanguard
|
|---|---|---|
| Checking Accounts | Yes | No |
| Savings Accounts | Yes | No |
| Debit Cards | Yes | No |
| Credit Cards | Yes | No |
| Mortgage Loans | Yes | No |
| CDs | Yes | Yes |
Dive deeper: Best Bank Brokerages of 2024
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than Vanguard. Ally Invest finished with an overall score of 83.8%, while Vanguard finished with a score of 80.3%.
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
Both Ally Invest and Vanguard do not offer crypto trading opportunities, with neither platform supporting any coins for crypto trading.
Dive deeper: Best Crypto Trading Platforms of 2024
Both Ally Invest and Vanguard offer traditional and Roth IRA accounts, but while Ally Invest charges no annual fee and a $25 closure fee, Vanguard imposes a $25 annual fee and no closure fee, allowing users to choose based on their fee preference.
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| Review | Ally Invest Review | Vanguard Review |
| Broker Screenshots | Ally Invest | Vanguard | |
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| Trading Fees | Ally Invest | Vanguard | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $4.95 | $0.00 | |
| Mutual Fund Trade Fee | $0.00 | Varies | |
| Options (Per Contract) | $0.50 | $1.00 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $20 | $25 |
| Margin Rates | Ally Invest | Vanguard | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13% | 13.75% | |
| Margin Rate $25,000 to $49,999.99 | 12.75% | 13.25% | |
| Margin Rate $50,000 to $99,999.99 | 12% | 12.75% | |
| Margin Rate $100,000 to $249,999.99 | 10.75% | 12.25% | |
| Margin Rate $250,000 to $499,999.99 | 9.75% | 11.75% | |
| Margin Rate $500,000 to $999,999.99 | 9.25% | 10.5% | |
| Margin Rate Above $1,000,000 | 8.5% | Varies |
| Account Fees | Ally Invest | Vanguard | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $25.00 | |
| IRA Closure Fee | $25.00 | $0.00 | |
| Account Transfer Out (Partial) | $50.00 | $0.00 | |
| Account Transfer Out (Full) | $50.00 | $100.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Ally Invest | Vanguard | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | No | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 13000 | N/A | |
| Mutual Funds (Total) | 14000 | N/A | |
| Bonds (US Treasury) | Yes | Yes | |
| Bonds (Corporate) | Yes | Yes | |
| Bonds (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Ally Invest | Vanguard | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | No | No | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | Ally Invest | Vanguard | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | Yes | No | |
| Education (Bonds) | Yes | No | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | No | Yes | |
| Investor Dictionary | Yes | No | |
| Paper Trading | No | No | |
| Videos | No | Yes | |
| Webinars | No | No | |
| Webinars (Archived) | Yes | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Ally Invest | Vanguard | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | No | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | No |
| Stock App Features | Ally Invest | Vanguard | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | No | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | No | No | |
| Option Chains Viewable | Yes | No | |
| Watch List (Real-time) | Yes | No | |
| Watch List (Streaming) | No | No | |
| Watch Lists - Create & Manage | Yes | No | |
| Watch Lists - Column Customization | No | No |
| Stock App Charting | Ally Invest | Vanguard | |
|---|---|---|---|
| Charting - After-Hours | No | No | |
| Charting - Can Turn Horizontally | No | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 0 | 0 | |
| Charting - Study Customizations | No | No | |
| Charting - Stock Comparisons | No | No |
| Trading Platforms | Ally Invest | Vanguard | |
|---|---|---|---|
| Active Trading Platform | N/A | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 10 | 9 |
| Stock Chart Features | Ally Invest | Vanguard | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 120 | 9 | |
| Charting - Drawing Tools | 36 | 0 | |
| Charting - Notes | Yes | No | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | Yes | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | No | |
| Trade Ideas - Technical Analysis | Yes | No | |
| Charting - Study Customizations | 8 | 1 | |
| Charting - Custom Studies | No | No |
| Day Trading | Ally Invest | Vanguard | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Ally Invest | Vanguard | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | No | Yes | |
| Screener - Bonds | Yes | Yes | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | Ally Invest | Vanguard | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 2 | |
| Stock Research - Earnings | No | Yes | |
| Stock Research - Insiders | Yes | No | |
| Stock Research - Social | Yes | No | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | No | No |
| ETF Research | Ally Invest | Vanguard | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | No | |
| ETF Fund Facts - Inception Date | No | No | |
| ETF Fund Facts - Expense Ratio | Yes | No | |
| ETF Fund Facts - Net Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | No | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | No | No | |
| ETFs - Risk Analysis | No | No | |
| ETFs - Ratings | Yes | No | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Ally Invest | Vanguard | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | No | Yes | |
| Mutual Funds - Prospectus | No | Yes | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | No | Yes | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | Yes |
| Options Trading | Ally Invest | Vanguard | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | No | |
| Option Chains - Streaming | Yes | No | |
| Option Chains - Total Columns | 8 | 9 | |
| Option Chains - Greeks | 5 | 0 | |
| Option Chains - Quick Analysis | Yes | No | |
| Option Analysis - P&L Charts | No | No | |
| Option Probability Analysis | Yes | No | |
| Option Probability Analysis Adv | No | No | |
| Option Positions - Greeks | Yes | No | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | No | No | |
| Option Positions - Grouping | Yes | No |
| Banking | Ally Invest | Vanguard | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | No | |
| Checking Accounts | Yes | No | |
| Savings Accounts | Yes | No | |
| Credit Cards | Yes | No | |
| Debit Cards | Yes | No | |
| Mortgage Loans | Yes | No |
| Customer Service | Ally Invest | Vanguard | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | No | |
| Live Chat (Current Customers) | Yes | No | |
| 24/7 Support | Yes | No |
| Overall | Ally Invest | Vanguard | |
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| Winner | check_circle | ||
| Review | Ally Invest Review | Vanguard Review |
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