Written by StockBrokers.com
In this head to head comparison of Webull vs Citi Self Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
When comparing the investment options offered by Webull and Citi Self Invest, Webull stands out with a wider range of trading opportunities. It offers stock, margin, fractional shares, OTC stocks, options, and futures trading. Citi Self Invest provides stock and mutual funds trading but lacks many of the trading options available with Webull. In terms of account types, both platforms support traditional and Roth IRA accounts, but neither offers advisor services or crypto trading. Due to its extensive trading features, Webull receives a higher rating of four stars for investment options, whereas Citi Self Invest earns only 2.5 stars and ranks last among 18 brokers evaluated by StockBrokers.com.
Webull's robust offering includes essential trading avenues like stocks and options, complemented by margin and futures trading. The flexibility of trading fractional shares and OTC stocks further enhances Webull's appeal to active traders. While it does not support mutual funds or crypto trading, the platform's diverse array of features makes it a strong contender for those seeking a comprehensive trading experience.
On the other hand, Citi Self Invest primarily caters to investors interested in stocks and mutual funds. However, the absence of options trading, margin trading, and other advanced trading options limits its appeal to more active traders. Despite offering traditional and Roth IRA accounts, the platform's limited investment choices contribute to its lower ranking among brokers. Citi Self Invest is best suited for investors who prioritize mutual funds and stock investments over a broader trading platform like Webull.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | No |
| Fractional Shares | Yes | No |
| OTC Stocks | Yes | No |
| Mutual Funds | No | Yes |
| Options Trading | Yes | No |
| Futures Trading | Yes | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Investment Options |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When choosing between Webull and Citi Self Invest for your trading needs, Webull stands out with its comprehensive suite of features and tools, earning a robust 4.5-star rating and securing the 8th spot out of 18 brokers according to StockBrokers.com. In stark contrast, Citi Self Invest offers more modest capabilities, reflected in its 2.5-star rating and ranking of 16th. Thus, Webull presents a more feature-rich platform for traders seeking advanced charting and trading tools compared to Citi Self Invest.
Webull offers both a Windows and Mac downloadable trading platform, alongside a browser-based option, giving users flexibility and accessibility based on their device preference. In terms of trading features, Webull significantly outpaces Citi Self Invest by providing paper trading and an extensive array of 52 technical indicators, 19 drawing tools, and additional features such as the ability to add notes, index overlays, and show historical trades on charts. These advanced charting capabilities establish Webull as a powerful tool for both novice and experienced traders alike.
In comparison, Citi Self Invest provides only a browser-based platform and lacks further key functionalities that Webull offers, such as downloadable desktop applications and paper trading. Additionally, Citi Self Invest does not provide options for customizing or enhancing chart analysis, such as technical indicators, drawing tools, or even a trading journal for tracking trades. This limited offering might be less ideal for seasoned traders who rely heavily on technical analysis and comprehensive trading tools to inform their strategies.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | Yes | No |
| Desktop Platform (Mac) | Yes | No |
| Paper Trading | Yes | No |
| Watch Lists - Total Fields | 35 | 0 |
| Charting - Indicators / Studies | 52 | 0 |
| Charting - Drawing Tools | 19 | 0 |
| Platforms & Tools |
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Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025
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When comparing the educational resources offered by Webull and Citi Self Invest, it becomes clear that Webull provides a more comprehensive suite for beginner and investor education, making it a better choice for those looking to improve their investment knowledge. Webull excels in providing stock, ETF, and options education, while Citi Self Invest does not offer educational content in these areas. In the realm of hands-on learning, Webull supports paper trading, allowing users to practice without financial risk, a feature not available with Citi Self Invest. Furthermore, Webull enriches its educational offerings with diverse learning tools such as educational videos, webinars, and quizzes, whereas Citi Self Invest only offers quizzes. Both platforms, however, enable users to track their learning progress.
According to ratings, Webull scores 3 out of 5 stars for its educational offerings, reflecting a decent but improvable performance. In contrast, Citi Self Invest trails significantly with a 1.5-star rating, indicating a much weaker educational support system. Rankings by StockBrokers.com further highlight this disparity, placing Webull at #14 out of 18 brokers for education, while Citi Self Invest languishes at the bottom in the #18 spot. These evaluations underscore Webull's relatively better, albeit not flawless, commitment to investor education compared to Citi Self Invest's limited offerings. Overall, for beginners and those keen on expanding their investment knowledge, Webull provides a more robust and engaging educational platform.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| Education (Stocks) | Yes | No |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | No | No |
| Education (Bonds) | No | No |
| Paper Trading | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing the stock trading app capabilities of Webull and Citi Self Invest, Webull clearly emerges as the more robust and versatile option. Webull offers higher functionality with features like an Apple Watch app, streaming quotes, and stock alerts, which Citi Self Invest lacks. Furthermore, Webull's mobile app supports mobile after-hours and options trading, while Citi Self Invest does not accommodate these crucial trading aspects. These factors contribute to Webull's superior rating of 4.5 stars and a ranking of #7 out of 18 brokers, compared to Citi Self Invest's 3-star rating and #17 ranking.
Both Webull and Citi Self Invest provide apps for iPhone and Android, but Webull takes a step further with the availability of an Apple Watch app, giving it an edge for users seeking flexible and comprehensive trading options. Additionally, Webull significantly enhances trading with features like after-hours charting and the ability to view charts in landscape mode, which are not available with Citi Self Invest. Webull also supports the display of stock comparisons on charts and offers 56 technical studies for charting, whereas Citi Self Invest provides none.
In terms of customization and viewing capabilities, both platforms allow users to create custom watch lists, although neither offers the ability to customize watch list columns. When it comes to charting functionality, only Webull includes the ability to view multiple time frames, which enhances the user's ability to analyze and make informed trading decisions. While neither platform provides streaming live TV or videos on demand, Webull's comprehensive features and superior ratings make it the preferred choice for individuals seeking a dynamic and multifaceted mobile trading experience.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 56 | 0 |
| Mobile Trading Apps |
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|
Dive deeper: Best Stock Trading Apps for 2025
When comparing Webull to Citi Self Invest, both brokers emerge as attractive options for fee-conscious investors with their zero minimum deposit and commission-free stock trades. Webull stands out with its competitive $0 charge on options contracts and lower partial or full Account Transfers (ACAT) fees of $75 compared to Citi Self Invest's $95. However, potential IRA holders should note that while Webull offers free IRA closure, Citi Self Invest imposes a notable $95 fee.
Both Webull and Citi Self Invest do not levy any annual fees for IRAs, providing a cost-effective avenue for long-term retirement savings. However, a deeper dive into specific brokerage services shows varied offerings. Webull excels with its options trading costs, maintaining a $0 fee for both options exercise and assignment, a service not on Citi Self Invest's list, where such offerings are marked as not applicable.
Regarding margins, Webull offers a tiered structure with rates starting at 9.24% for balances below $25,000 and dropping to 8.24% for higher brackets, an area where Citi Self Invest does not provide service. This positions Webull as the go-to for investors seeking margin trading capabilities. Overall, while both brokers show strengths in different areas, Webull's broader range of no-fee services and flexible margin options greatly enhances its appeal for diverse trading needs.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.00 | N/A |
| Options Exercise Fee | $0.00 | N/A |
| Options Assignment Fee | $0.00 | N/A |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $95.00 |
| Commissions & Fees |
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Dive deeper: Best Free Trading Platforms for 2025
When comparing the day trading capabilities of Webull and Citi Self Invest, Webull stands out with its comprehensive features tailored for active traders. Webull offers streaming time and sales for stocks, providing traders with real-time insights into market activities, a feature that is absent in Citi Self Invest. Additionally, Webull supports ladder trading and trading hotkeys for swift keyboard trade entry, tools that are essential for efficient day trading and which Citi Self Invest does not provide. Furthermore, Webull includes level 2 quotes, offering a detailed view of market depth, whereas Citi Self Invest does not include this feature.
Neither Webull nor Citi Self Invest offers streaming live TV, direct market routing for stocks, strategy backtesting, a short locator tool for real-time share availability, or order liquidity rebates. Both platforms are limited in these regards, highlighting areas where more advanced features could enhance the trading experience. Overall, for those focused on day trading, Webull's functionality is more robust when compared to Citi Self Invest, offering crucial tools and insights that help traders make informed decisions quickly.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| Streaming Time & Sales | Yes | No |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Webull edges out Citi Self Invest, offering a slightly more comprehensive suite of research tools and earning a higher rating and ranking. Although both brokers support stock and ETFs research, neither excels in mutual funds or bonds research, limiting their overall versatility. Webull distinguishes itself with innovative features like social media sentiment analytics and a useful stock screener for trade ideas, contributing to its higher 3-star rating compared to Citi Self Invest's 2.5 stars. Both platforms fall short on downloadable PDF reports for stocks, ETFs, and mutual funds, which could be considered a drawback for investors who rely on detailed analysis documents.
Both Webull and Citi Self Invest allow users to research Pink Sheets and OTCBB markets, ensuring that investors seeking less conventional opportunities have the resources they need. However, neither includes ESG (Environmental, Social, and Governance) research, which may be a consideration for those focused on sustainable and socially responsible investing. Additionally, while Citi Self Invest offers the ability to view portfolio allocation by asset class, Webull does not provide this feature, which could influence users who prioritize portfolio analysis.
Overall, while both platforms have areas for improvement, Webull’s range of market research tools provides more robust support for stock traders, placing it at 11th out of 18 brokers according to StockBrokers.com. In contrast, Citi Self Invest is ranked 15th, reflecting its slightly more limited feature set, particularly with the absence of trade idea screeners for stocks and ETFs. As such, Webull may be the preferable option for investors seeking a broker with a moderately better selection of research capabilities.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | No | No |
| Research - Mutual Funds | No | No |
| Screener - Mutual Funds | No | No |
| Research - Bonds | No | No |
| Screener - Bonds | No | No |
| Research |
|
|
When evaluating the banking capabilities of online broker Webull against Citi Self Invest, a clear disparity emerges. Citi Self Invest offers a comprehensive suite of banking services including checking and savings accounts, debit and credit cards, and mortgage loans, whereas Webull does not provide any of these financial products. Neither platform offers Certificates of Deposit (CDs). Ultimately, Citi Self Invest stands out as a more versatile option for users seeking integrated banking and investing solutions, while Webull remains focused on investment services without banking offerings.
| Feature |
Webull
|
Citi Self Invest
|
|---|---|---|
| Checking Accounts | No | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | No | Yes |
| Credit Cards | No | Yes |
| Mortgage Loans | No | Yes |
| CDs | No | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Webull is better than Citi Self Invest. Webull finished with an overall score of 84.9%, while Citi Self Invest finished with a score of 70.6%.
Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.
When comparing online brokers Webull and Citi Self Invest, both platforms do not currently offer crypto trading, with each providing zero options for coin trading.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Webull and Citi Self Invest provide traditional and Roth IRA accounts free of annual fees, yet they differ significantly in closure costs; Webull charges no fee, while Citi Self Invest imposes a $95 closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5| Overall Rating | Webull | Citi Self Invest | |
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| Review | Webull Review | Citi Self Invest Review |
| Broker Screenshots | Webull | Citi Self Invest | |
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| Trading Fees | Webull | Citi Self Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | N/A | N/A | |
| Mutual Fund Trade Fee | N/A | 0 | |
| Options (Per Contract) | $0.00 | N/A | |
| Futures (Per Contract) | $1.25 | (Not offered) | |
| Broker Assisted Trade Fee | N/A | n/a |
| Margin Rates | Webull | Citi Self Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 9.24% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 8.74% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 8.24% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 7.74% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 7.74% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | 6.74% | Not offered | |
| Margin Rate Above $1,000,000 | 6.24% | Not offered |
| Account Fees | Webull | Citi Self Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $95.00 | |
| Account Transfer Out (Partial) | $75.00 | $95.00 | |
| Account Transfer Out (Full) | $75.00 | $95.00 | |
| Options Exercise Fee | $0.00 | N/A | |
| Options Assignment Fee | $0.00 | N/A |
| Investment Options | Webull | Citi Self Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | No | |
| Fractional Shares | Yes | No | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | No | |
| Complex Options Max Legs | 4 | ||
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 0 | 820 | |
| Mutual Funds (Total) | 0 | 820 | |
| Bonds (US Treasury) | No | No | |
| Bonds (Corporate) | No | No | |
| Bonds (Municipal) | No | No | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | No | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Webull | Citi Self Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | No | No |
| Beginners | Webull | Citi Self Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | No | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | No | No | |
| Education (Bonds) | No | No | |
| Education (Retirement) | No | No | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | Yes | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | No | |
| Progress Tracking | Yes | Yes | |
| Interactive Learning - Quizzes | Yes | Yes |
| Stock Trading Apps | Webull | Citi Self Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | No | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | Webull | Citi Self Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | No | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | No | No |
| Stock App Charting | Webull | Citi Self Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 56 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | Webull | Citi Self Invest | |
|---|---|---|---|
| Active Trading Platform | N/A | n/a | |
| Desktop Trading Platform | Yes | No | |
| Desktop Platform (Mac) | Yes | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 35 | 0 |
| Stock Chart Features | Webull | Citi Self Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 52 | 0 | |
| Charting - Drawing Tools | 19 | 0 | |
| Charting - Notes | Yes | No | |
| Charting - Index Overlays | Yes | No | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | No | |
| Trade Ideas - Technical Analysis | No | No | |
| Charting - Study Customizations | 2 | 0 | |
| Charting - Custom Studies | Yes | No |
| Day Trading | Webull | Citi Self Invest | |
|---|---|---|---|
| Streaming Time & Sales | Yes | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | Yes | No | |
| Trade Hotkeys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Webull | Citi Self Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | No | No | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | No | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | No | No | |
| Screener - Mutual Funds | No | No | |
| Screener - Bonds | No | No | |
| Misc - Portfolio Allocation | No | Yes |
| Stock Research | Webull | Citi Self Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | No | |
| Stock Research - Social | Yes | No | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | Webull | Citi Self Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | No | Yes | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Webull | Citi Self Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | No | Yes | |
| Mutual Funds - Performance Chart | No | Yes | |
| Mutual Funds - Performance Analysis | No | Yes | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | No | Yes | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | No | Yes | |
| Mutual Funds - Sector Allocation | No | No | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Webull | Citi Self Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | No | |
| Option Chains - Strategy View | Yes | No | |
| Option Chains - Streaming | No | No | |
| Option Chains - Total Columns | 23 | 0 | |
| Option Chains - Greeks | 5 | 0 | |
| Option Chains - Quick Analysis | Yes | No | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | Yes | No | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | Yes | No | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | No | No |
| Banking | Webull | Citi Self Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | No | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | Yes | |
| Debit Cards | No | Yes | |
| Mortgage Loans | No | Yes |
| Customer Service | Webull | Citi Self Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | No | |
| Live Chat (Prospect Customers) | No | No | |
| Live Chat (Current Customers) | No | No | |
| 24/7 Support | No | Yes |
| Overall | Webull | Citi Self Invest | |
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| Review | Webull Review | Citi Self Invest Review |
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