Merrill Edge vs eToro 2025
In this head to head comparison of Merrill Edge vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Merrill Edge vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When evaluating investment options, Merrill Edge and eToro offer distinct advantages, catering to different investor needs. Merrill Edge excels in variety, providing stock, margin, OTC stock, mutual fund, and options trading. It also supports traditional and Roth IRA accounts and advisor services, making it suitable for investors seeking comprehensive investment solutions. Conversely, eToro shines in offering fractional shares and crypto trading, especially for those interested in crypto markets, as it supports an impressive lineup of 26 coins. However, eToro lacks in the diversity of traditional investment options and professional advisory services, hence it is rated lower in investment range by StockBrokers.com.
Merrill Edge is suitable for investors focused on diverse traditional investment choices and those seeking a reliable platform with extensive support options, including retirement accounts and licensed advisors. Offering options trading and margin trading, Merrill Edge caters well to more seasoned investors or those with an interest in leveraging investments. While it does not include crypto trading, its wide range of services has secured it a high ranking in investment range, earning a 4.5-star rating for its comprehensive offerings.
Meanwhile, eToro offers a unique investment landscape, especially appealing to beginners or those prioritizing crypto trading and fractional investment opportunities. Its user-friendly platform is geared towards social investors interested in crypto markets and those who prefer trading smaller shares. While it lacks the depth of traditional investment options such as mutual funds and IRAs, its approach to crypto trading and community-based investing presents a refreshing alternative for those less concerned with traditional financial products.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | No |
Fractional Shares | No | Yes |
OTC Stocks | Yes | No |
Mutual Funds | Yes | No |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | No | Yes |
Crypto Trading - Total Coins | 0 | 26 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When choosing between Merrill Edge and eToro for trading platforms and tools, many factors come into play. Merrill Edge outshines eToro with a rating of 4 stars compared to eToro’s 2.5 stars. Ranked as the sixth-best among 16 brokers by StockBrokers.com, Merrill Edge offers an extensive array of features such as the ability to adjust open orders directly on a stock chart, over 100 technical indicators for charting, and capabilities like showing corporate events on charts. While eToro provides a solid platform with features like paper trading and 48 drawing tools, it falls behind in other critical areas, resulting in a twelfth-place ranking for its trading tools and platforms.
Both Merrill Edge and eToro offer convenient browser-based trading platforms, accessible to users on any computer. However, neither provides a downloadable desktop platform for Windows or Mac users. This does not limit their functionality online, with Merrill Edge supporting a more comprehensive approach to chart analysis with features like the ability to show historical trades and automated technical analysis on charts. In contrast, eToro offers a broader set of drawing tools but lacks in advanced technical features present in Merrill Edge's platform.
For traders keen on customizing their setups, Merrill Edge offers superior flexibility with 285 columns for watch lists and advanced chart customization, although both platforms allow chart notes and index overlays. eToro provides a streamlined alternative with 7 columns for watch lists and similar basic chart features but doesn't match the depth of analysis Merrill Edge enables. Consequently, for traders focused on comprehensive tools and advanced charting capabilities, Merrill Edge stands out as the superior choice.
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | No | Yes |
Watch Lists - Total Fields | 285 | 7 |
Charting - Indicators / Studies | 105 | 46 |
Charting - Drawing Tools | 23 | 48 |
Platforms & Tools |
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Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
When comparing Merrill Edge and eToro as online brokers, their educational offerings for beginners and investors show noticeable differences. Merrill Edge provides an extensive suite of learning opportunities, including education on stocks, ETFs, options, mutual funds, and bonds. It's a fantastic choice for those looking to gain a well-rounded understanding of different investment types. Additionally, Merrill Edge strengthens its educational offerings with resources like videos, webinars, and quizzes, ensuring a diverse approach to learning. On the other hand, eToro primarily offers education through videos and paper trading, which allows beginners to practice trading without financial risk. However, it lacks education on ETFs, options, mutual funds, and bonds, making it less comprehensive than Merrill Edge.
In terms of educational quality, Merrill Edge stands out with a 4.5-star rating, placing it 5th out of 16 brokers as rated by StockBrokers.com. Meanwhile, eToro receives a lower rating of 2.5 stars and ranks 15th. This notable distinction highlights Merrill Edge's strong focus on investor education, making it better suited for those seeking a broader and more structured learning experience. Although eToro offers the advantage of practice through paper trading, its educational scope is more limited, which may not satisfy those looking to explore diverse financial instruments and learning methods.
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | No |
Education (Options) | Yes | No |
Education (Mutual Funds) | Yes | No |
Education (Bonds) | Yes | No |
Paper Trading | No | Yes |
Videos | Yes | Yes |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing the stock trading apps of Merrill Edge and eToro, both platforms bring strong offerings with their unique features. Merrill Edge and eToro each provide mobile apps compatible with iPhone and Android devices, although neither supports the Apple Watch. They both provide essential capabilities like mobile options trading, streaming quotes, stock alerts, and the creation of custom watch lists. Yet, each has its distinct advantages: Merrill Edge excels in features like offering more comprehensive after-hours trading and chart customization options, while eToro shines with a broader selection of technical studies and a library of videos on demand. Based on user ratings, both apps share a solid rating of 4.5 stars for their stock trading platforms. However, Merrill Edge enjoys a slightly higher position, ranking sixth among 16 brokers according to StockBrokers.com, compared to eToro's eleventh place.
Focusing on specific functionalities, Merrill Edge facilitates after-hours stock trading, while eToro does as well, although further verification might be needed. In terms of charting, Merrill Edge allows viewing in landscape mode and access to multiple time frames, but eToro compensates with a greater number of technical studies, offering 103 compared to Merrill Edge's 34. Furthermore, while both apps support stock comparisons on charts, eToro's edge in after-hours charting sets it apart for users who require comprehensive analytical tools.
Notably, neither Merrill Edge nor eToro supports streaming live TV, although eToro enhances the user experience with videos on demand—an area Merrill Edge does not cover. Both apps offer essential features for active traders and investors, yet the choice between them might come down to specific needs such as after-hours trading capabilities and in-depth technical analysis versus a greater focus on educational content. This comprehensive comparison allows potential users to identify which platform better aligns with their trading style and preferences.
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | No | No |
Stock Alerts | Yes | Yes |
Charting - After-Hours | No | Yes |
Charting - Technical Studies | 34 | 103 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When choosing between Merrill Edge and eToro for online brokerage services, it's essential to consider their fees and charges. Merrill Edge is particularly appealing for those who want to start investing without committing a substantial amount upfront, as it requires no minimum deposit and charges $0 for regular stock trades. On the other hand, eToro requires a minimum deposit of $50, but it also offers commission-free stock trades. However, if you plan on trading options, Merrill Edge charges $0.65 per contract, while eToro offers options trading at no additional charge.
For investors interested in margin trading, it's worth noting that Merrill Edge offers this option with varying fees depending on the balance, whereas eToro does not provide margin services. Both platforms have their unique advantages, with Merrill Edge offering free IRA accounts—although closing an IRA with them incurs a $49.95 fee—while eToro offers free options trading, which might be tempting for more experienced investors looking to diversify their portfolios.
Additionally, when it comes to transferring accounts, Merrill Edge stands out by not charging for either partial or full account transfers, whereas eToro imposes a $75 fee for each. Both platforms, however, do not charge for options exercise and assignment, making them equally attractive for options traders in this regard. Depending on your specific needs, Merrill Edge might be the better option for beginners with its low initial cost commitment and enticing benefits, whereas eToro may appeal to those seeking a diversified trading experience with no per-contract options fees.
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Minimum Deposit | $0.00 | $50.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.00 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | |
IRA Closure Fee | $49.95 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading capabilities, Merrill Edge and eToro both present a mix of features suitable for various traders. Both platforms provide streaming time and sales for stocks, allowing traders to watch price movements and trade volumes in real-time. However, neither of them offers streaming live TV, direct market routing, ladder trading, or trading hotkeys for swift trade entries, which might be a consideration for those seeking high-frequency trading features.
Merrill Edge has the edge with its inclusion of level 2 quotes, which can be beneficial for investors seeking a deeper view of market depth. Additionally, it provides basic strategy backtesting, allowing traders to test strategies with historical data, although it does not extend to advanced backtesting. On the other hand, eToro lacks these features but focuses on social trading, which might attract traders interested in mimicking successful investors' trades. Neither platform supports a short locator tool for accessing stock availability nor offers order liquidity rebates, limiting certain advanced trading strategies.
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Streaming Time & Sales | Yes | Yes |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Merrill Edge significantly outshines eToro. Earning a 5-star rating and ranking 5th out of 16 brokers according to StockBrokers.com, Merrill Edge offers a rich array of research tools that cater to investors seeking detailed insights. On the other hand, eToro garners a 1.5-star rating, placing it at the lower end of the scale at 14th in the same list. This stark contrast highlights Merrill Edge as a more comprehensive choice for investors requiring extensive research capabilities.
Merrill Edge provides in-depth research support across various investment vehicles, including stocks, ETFs, mutual funds, pink sheets, OTCBB, and bonds. It also allows users to view portfolio allocation by asset class, featuring downloadable PDF reports for stocks, ETFs, and mutual funds—along with powerful screeners for trade ideas in these areas. In contrast, while eToro covers basic stock and ETF research, it lacks support for mutual funds, bonds, and related screeners. However, eToro distinguishes itself by utilizing social media sentiment data for stock research, appealing to those who prefer alternative data analysis.
Both platforms support ESG (Environmental, Social, and Governance) research, catering to the growing demand for sustainable investing insights. However, for investors who prioritize comprehensive downloadable reports and versatile screener tools for generating trade ideas across traditional asset classes, Merrill Edge is the more supportive platform. eToro might be suitable for those who are interested in a social-driven outlook on stock market trends but falls short in delivering the extensive research options offered by Merrill Edge.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | No |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | No |
Research - Mutual Funds | Yes | No |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | No |
Screener - Bonds | Yes | No |
Research |
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When it comes to banking features, Merrill Edge stands out significantly compared to eToro. Merrill Edge offers a range of banking services including checking accounts, savings accounts, debit cards, and credit cards, making it a versatile choice for those looking to consolidate their financial services with one provider. Additionally, Merrill Edge provides access to mortgage loans and certificates of deposit (CDs), further expanding its suite of banking capabilities. On the other hand, eToro exclusively focuses on online trading and investment and does not offer any traditional banking services like checking or savings accounts, nor do they provide debit or credit cards, mortgage loans, or CDs. This positions Merrill Edge as a more comprehensive platform for users seeking both investment opportunities and full-service banking solutions, whereas eToro caters to those solely interested in trading and investing.
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Checking Accounts | Yes | No |
Savings Accounts | Yes | No |
Debit Cards | Yes | No |
Credit Cards | Yes | No |
Mortgage Loans | Yes | No |
CDs | Yes | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that Merrill Edge is better than eToro. Merrill Edge finished with an overall score of 92.7%, while eToro finished with a score of 66.1%.
Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.
Merrill Edge does not offer crypto trading and provides zero coins for trading, while eToro supports cryptocurrency trading with access to 26 different coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Merrill Edge offers both traditional and Roth IRA accounts with no annual fees, although there is a $49.95 closure fee. In contrast, eToro does not provide IRA account options.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Merrill Edge | eToro | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | eToro Review |
Broker Screenshots | Merrill Edge | eToro | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Merrill Edge | eToro | |
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Minimum Deposit | $0.00 | $50.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | N/A | N/A | |
Mutual Fund Trade Fee | Varies | N/A | |
Options (Per Contract) | $0.65 | $0.00 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $29.95 | $0 |
Margin Rates | Merrill Edge | eToro | |
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Margin Rate Under $25,000 | Varies | Not offered | |
Margin Rate $25,000 to $49,999.99 | Varies | Not offered | |
Margin Rate $50,000 to $99,999.99 | Varies | Not offered | |
Margin Rate $100,000 to $249,999.99 | Varies | Not offered | |
Margin Rate $250,000 to $499,999.99 | Varies | Not offered | |
Margin Rate $500,000 to $999,999.99 | Varies | Not offered | |
Margin Rate Above $1,000,000 | Varies | Not offered |
Account Fees | Merrill Edge | eToro | |
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IRA Annual Fee | $0.00 | ||
IRA Closure Fee | $49.95 | ||
Account Transfer Out (Partial) | $0.00 | $75.00 | |
Account Transfer Out (Full) | $0.00 | $75.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Merrill Edge | eToro | |
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Stock Trading | Yes | Yes | |
Margin Trading | Yes | No | |
Fractional Shares | No | Yes | |
OTC Stocks | Yes | No | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 0 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | No | Yes | |
Crypto Trading - Total Coins | 0 | 26 | |
Mutual Funds (No Load) | 2952 | 0 | |
Mutual Funds (Total) | 3466 | 0 | |
Bonds (US Treasury) | Yes | No | |
Bonds (Corporate) | Yes | No | |
Bonds (Municipal) | Yes | No | |
Traditional IRAs | Yes | No | |
Roth IRAs | Yes | No | |
Advisor Services | Yes | No | |
International Countries (Stocks) | 0 | 0 |
Order Types | Merrill Edge | eToro | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | No | |
Order Type - After Hours | Yes | No | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | Yes | |
Order Type - OCO | No | No | |
Order Type - OTO | No | No | |
Order Type - Broker Assisted | Yes | No |
Beginners | Merrill Edge | eToro | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | No | |
Education (Options) | Yes | No | |
Education (Mutual Funds) | Yes | No | |
Education (Bonds) | Yes | No | |
Education (Retirement) | Yes | No | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | No | |
Paper Trading | No | Yes | |
Videos | Yes | Yes | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | No | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Merrill Edge | eToro | |
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iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | No | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | No | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | No | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | No | Yes |
Stock App Features | Merrill Edge | eToro | |
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Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | Yes | |
Stock Alerts | Yes | Yes | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | Yes | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | No |
Stock App Charting | Merrill Edge | eToro | |
---|---|---|---|
Charting - After-Hours | No | Yes | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 34 | 103 | |
Charting - Study Customizations | Yes | Yes | |
Charting - Stock Comparisons | Yes | Yes |
Trading Platforms | Merrill Edge | eToro | |
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Active Trading Platform | Merrill Edge Market Pro | N/A | |
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | Yes | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 285 | 7 |
Stock Chart Features | Merrill Edge | eToro | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 105 | 46 | |
Charting - Drawing Tools | 23 | 48 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | No | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 8 | 5 | |
Charting - Custom Studies | No | No |
Day Trading | Merrill Edge | eToro | |
---|---|---|---|
Streaming Time & Sales | Yes | Yes | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | No | No | |
Trade Hotkeys | No | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Merrill Edge | eToro | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | No | |
Research - Pink Sheets / OTCBB | Yes | No | |
Research - Bonds | Yes | No | |
Screener - Stocks | Yes | No | |
Screener - ETFs | Yes | No | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | No | |
Misc - Portfolio Allocation | Yes | No |
Stock Research | Merrill Edge | eToro | |
---|---|---|---|
Stock Research - PDF Reports | 3 | 0 | |
Stock Research - Earnings | Yes | Yes | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | No | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | Yes | |
Stock Research - SEC Filings | Yes | Yes |
ETF Research | Merrill Edge | eToro | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | No | |
ETF Fund Facts - Net Assets | Yes | No | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | No | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Merrill Edge | eToro | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | No | |
Mutual Funds - Performance Chart | Yes | No | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | No | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | No | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | No | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Merrill Edge | eToro | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | No | |
Option Chains - Streaming | Yes | No | |
Option Chains - Total Columns | 68 | 0 | |
Option Chains - Greeks | 5 | 4 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | No | |
Option Probability Analysis Adv | No | No | |
Option Positions - Greeks | Yes | No | |
Option Positions - Greeks Streaming | Yes | No | |
Option Positions - Adv Analysis | Yes | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | Yes | No |
Banking | Merrill Edge | eToro | |
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Bank (Member FDIC) | Yes | No | |
Checking Accounts | Yes | No | |
Savings Accounts | Yes | No | |
Credit Cards | Yes | No | |
Debit Cards | Yes | No | |
Mortgage Loans | Yes | No |
Customer Service | Merrill Edge | eToro | |
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Phone Support (Prospect Customers) | Yes | No | |
Phone Support (Current Customers) | Yes | No | |
Email Support | No | Yes | |
Live Chat (Prospect Customers) | Yes | Yes | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | No |
Overall | Merrill Edge | eToro | |
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Overall |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | eToro Review |