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Merrill Edge vs eToro 2025

StockBrokers.com

Written by StockBrokers.com

February 20, 2025

In this head to head comparison of Merrill Edge vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Merrill Edge
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
eToro
3.5/5 Stars Overall
  • Minimum Deposit: $50.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Range of investments

When evaluating investment options, Merrill Edge and eToro offer distinct advantages, catering to different investor needs. Merrill Edge excels in variety, providing stock, margin, OTC stock, mutual fund, and options trading. It also supports traditional and Roth IRA accounts and advisor services, making it suitable for investors seeking comprehensive investment solutions. Conversely, eToro shines in offering fractional shares and crypto trading, especially for those interested in crypto markets, as it supports an impressive lineup of 26 coins. However, eToro lacks in the diversity of traditional investment options and professional advisory services, hence it is rated lower in investment range by StockBrokers.com.

Merrill Edge is suitable for investors focused on diverse traditional investment choices and those seeking a reliable platform with extensive support options, including retirement accounts and licensed advisors. Offering options trading and margin trading, Merrill Edge caters well to more seasoned investors or those with an interest in leveraging investments. While it does not include crypto trading, its wide range of services has secured it a high ranking in investment range, earning a 4.5-star rating for its comprehensive offerings.

Meanwhile, eToro offers a unique investment landscape, especially appealing to beginners or those prioritizing crypto trading and fractional investment opportunities. Its user-friendly platform is geared towards social investors interested in crypto markets and those who prefer trading smaller shares. While it lacks the depth of traditional investment options such as mutual funds and IRAs, its approach to crypto trading and community-based investing presents a refreshing alternative for those less concerned with traditional financial products.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Stock Trading info Yes Yes
Margin Trading info Yes No
Fractional Shares info No Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Range of Investments 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

When choosing between Merrill Edge and eToro for trading platforms and tools, many factors come into play. Merrill Edge outshines eToro with a rating of 4 stars compared to eToro’s 2.5 stars. Ranked as the sixth-best among 16 brokers by StockBrokers.com, Merrill Edge offers an extensive array of features such as the ability to adjust open orders directly on a stock chart, over 100 technical indicators for charting, and capabilities like showing corporate events on charts. While eToro provides a solid platform with features like paper trading and 48 drawing tools, it falls behind in other critical areas, resulting in a twelfth-place ranking for its trading tools and platforms.

Both Merrill Edge and eToro offer convenient browser-based trading platforms, accessible to users on any computer. However, neither provides a downloadable desktop platform for Windows or Mac users. This does not limit their functionality online, with Merrill Edge supporting a more comprehensive approach to chart analysis with features like the ability to show historical trades and automated technical analysis on charts. In contrast, eToro offers a broader set of drawing tools but lacks in advanced technical features present in Merrill Edge's platform.

For traders keen on customizing their setups, Merrill Edge offers superior flexibility with 285 columns for watch lists and advanced chart customization, although both platforms allow chart notes and index overlays. eToro provides a streamlined alternative with 7 columns for watch lists and similar basic chart features but doesn't match the depth of analysis Merrill Edge enables. Consequently, for traders focused on comprehensive tools and advanced charting capabilities, Merrill Edge stands out as the superior choice.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No Yes
Watch Lists - Total Fields info 285 7
Charting - Indicators / Studies info 105 46
Charting - Drawing Tools info 23 48
Platforms & Tools 4/5 Stars 2.5/5 Stars

Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025

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Beginners and education

When comparing Merrill Edge and eToro as online brokers, their educational offerings for beginners and investors show noticeable differences. Merrill Edge provides an extensive suite of learning opportunities, including education on stocks, ETFs, options, mutual funds, and bonds. It's a fantastic choice for those looking to gain a well-rounded understanding of different investment types. Additionally, Merrill Edge strengthens its educational offerings with resources like videos, webinars, and quizzes, ensuring a diverse approach to learning. On the other hand, eToro primarily offers education through videos and paper trading, which allows beginners to practice trading without financial risk. However, it lacks education on ETFs, options, mutual funds, and bonds, making it less comprehensive than Merrill Edge.

In terms of educational quality, Merrill Edge stands out with a 4.5-star rating, placing it 5th out of 16 brokers as rated by StockBrokers.com. Meanwhile, eToro receives a lower rating of 2.5 stars and ranks 15th. This notable distinction highlights Merrill Edge's strong focus on investor education, making it better suited for those seeking a broader and more structured learning experience. Although eToro offers the advantage of practice through paper trading, its educational scope is more limited, which may not satisfy those looking to explore diverse financial instruments and learning methods.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info Yes No
Education 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When comparing the stock trading apps of Merrill Edge and eToro, both platforms bring strong offerings with their unique features. Merrill Edge and eToro each provide mobile apps compatible with iPhone and Android devices, although neither supports the Apple Watch. They both provide essential capabilities like mobile options trading, streaming quotes, stock alerts, and the creation of custom watch lists. Yet, each has its distinct advantages: Merrill Edge excels in features like offering more comprehensive after-hours trading and chart customization options, while eToro shines with a broader selection of technical studies and a library of videos on demand. Based on user ratings, both apps share a solid rating of 4.5 stars for their stock trading platforms. However, Merrill Edge enjoys a slightly higher position, ranking sixth among 16 brokers according to StockBrokers.com, compared to eToro's eleventh place.

Focusing on specific functionalities, Merrill Edge facilitates after-hours stock trading, while eToro does as well, although further verification might be needed. In terms of charting, Merrill Edge allows viewing in landscape mode and access to multiple time frames, but eToro compensates with a greater number of technical studies, offering 103 compared to Merrill Edge's 34. Furthermore, while both apps support stock comparisons on charts, eToro's edge in after-hours charting sets it apart for users who require comprehensive analytical tools.

Notably, neither Merrill Edge nor eToro supports streaming live TV, although eToro enhances the user experience with videos on demand—an area Merrill Edge does not cover. Both apps offer essential features for active traders and investors, yet the choice between them might come down to specific needs such as after-hours trading capabilities and in-depth technical analysis versus a greater focus on educational content. This comprehensive comparison allows potential users to identify which platform better aligns with their trading style and preferences.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 34 103
Mobile Trading Apps 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between Merrill Edge and eToro for online brokerage services, it's essential to consider their fees and charges. Merrill Edge is particularly appealing for those who want to start investing without committing a substantial amount upfront, as it requires no minimum deposit and charges $0 for regular stock trades. On the other hand, eToro requires a minimum deposit of $50, but it also offers commission-free stock trades. However, if you plan on trading options, Merrill Edge charges $0.65 per contract, while eToro offers options trading at no additional charge.

For investors interested in margin trading, it's worth noting that Merrill Edge offers this option with varying fees depending on the balance, whereas eToro does not provide margin services. Both platforms have their unique advantages, with Merrill Edge offering free IRA accounts—although closing an IRA with them incurs a $49.95 fee—while eToro offers free options trading, which might be tempting for more experienced investors looking to diversify their portfolios.

Additionally, when it comes to transferring accounts, Merrill Edge stands out by not charging for either partial or full account transfers, whereas eToro imposes a $75 fee for each. Both platforms, however, do not charge for options exercise and assignment, making them equally attractive for options traders in this regard. Depending on your specific needs, Merrill Edge might be the better option for beginners with its low initial cost commitment and enticing benefits, whereas eToro may appeal to those seeking a diversified trading experience with no per-contract options fees.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Minimum Deposit info $0.00 $50.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00
IRA Closure Fee info $49.95

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When it comes to day trading capabilities, Merrill Edge and eToro both present a mix of features suitable for various traders. Both platforms provide streaming time and sales for stocks, allowing traders to watch price movements and trade volumes in real-time. However, neither of them offers streaming live TV, direct market routing, ladder trading, or trading hotkeys for swift trade entries, which might be a consideration for those seeking high-frequency trading features.

Merrill Edge has the edge with its inclusion of level 2 quotes, which can be beneficial for investors seeking a deeper view of market depth. Additionally, it provides basic strategy backtesting, allowing traders to test strategies with historical data, although it does not extend to advanced backtesting. On the other hand, eToro lacks these features but focuses on social trading, which might attract traders interested in mimicking successful investors' trades. Neither platform supports a short locator tool for accessing stock availability nor offers order liquidity rebates, limiting certain advanced trading strategies.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Streaming Time & Sales info Yes Yes
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities, Merrill Edge significantly outshines eToro. Earning a 5-star rating and ranking 5th out of 16 brokers according to StockBrokers.com, Merrill Edge offers a rich array of research tools that cater to investors seeking detailed insights. On the other hand, eToro garners a 1.5-star rating, placing it at the lower end of the scale at 14th in the same list. This stark contrast highlights Merrill Edge as a more comprehensive choice for investors requiring extensive research capabilities.

Merrill Edge provides in-depth research support across various investment vehicles, including stocks, ETFs, mutual funds, pink sheets, OTCBB, and bonds. It also allows users to view portfolio allocation by asset class, featuring downloadable PDF reports for stocks, ETFs, and mutual funds—along with powerful screeners for trade ideas in these areas. In contrast, while eToro covers basic stock and ETF research, it lacks support for mutual funds, bonds, and related screeners. However, eToro distinguishes itself by utilizing social media sentiment data for stock research, appealing to those who prefer alternative data analysis.

Both platforms support ESG (Environmental, Social, and Governance) research, catering to the growing demand for sustainable investing insights. However, for investors who prioritize comprehensive downloadable reports and versatile screener tools for generating trade ideas across traditional asset classes, Merrill Edge is the more supportive platform. eToro might be suitable for those who are interested in a social-driven outlook on stock market trends but falls short in delivering the extensive research options offered by Merrill Edge.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 5/5 Stars 1.5/5 Stars

Banking

When it comes to banking features, Merrill Edge stands out significantly compared to eToro. Merrill Edge offers a range of banking services including checking accounts, savings accounts, debit cards, and credit cards, making it a versatile choice for those looking to consolidate their financial services with one provider. Additionally, Merrill Edge provides access to mortgage loans and certificates of deposit (CDs), further expanding its suite of banking capabilities. On the other hand, eToro exclusively focuses on online trading and investment and does not offer any traditional banking services like checking or savings accounts, nor do they provide debit or credit cards, mortgage loans, or CDs. This positions Merrill Edge as a more comprehensive platform for users seeking both investment opportunities and full-service banking solutions, whereas eToro caters to those solely interested in trading and investing.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes No
Credit Cards info Yes No
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that Merrill Edge is better than eToro. Merrill Edge finished with an overall score of 92.7%, while eToro finished with a score of 66.1%.

Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.

FAQs

Can you trade cryptocurrency with Merrill Edge or eToro?

Merrill Edge does not offer crypto trading and provides zero coins for trading, while eToro supports cryptocurrency trading with access to 26 different coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Merrill Edge or eToro offer IRAs?

Merrill Edge offers both traditional and Roth IRA accounts with no annual fees, although there is a $49.95 closure fee. In contrast, eToro does not provide IRA account options.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Merrill Edge eToro
Overall 4.5/5 Stars 3.5/5 Stars
Range of Investments 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4/5 Stars 2.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4.5/5 Stars
Research 5/5 Stars 1.5/5 Stars
Customer Service 4.0/5 Stars N/A
Education 4.5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review Merrill Edge Review eToro Review
Broker Screenshots Merrill Edge eToro
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Merrill Edge eToro
Minimum Deposit info $0.00 $50.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info N/A N/A
Mutual Fund Trade Fee info Varies info N/A
Options (Per Contract) info $0.65 $0.00
Futures (Per Contract) info (Not offered) (Not offered)
Broker Assisted Trade Fee info $29.95 $0
Margin Rates Merrill Edge eToro
Margin Rate Under $25,000 info Varies info Not offered
Margin Rate $25,000 to $49,999.99 info Varies info Not offered
Margin Rate $50,000 to $99,999.99 info Varies info Not offered
Margin Rate $100,000 to $249,999.99 info Varies info Not offered
Margin Rate $250,000 to $499,999.99 info Varies info Not offered
Margin Rate $500,000 to $999,999.99 info Varies info Not offered
Margin Rate Above $1,000,000 info Varies info Not offered
Account Fees Merrill Edge eToro
IRA Annual Fee info $0.00
IRA Closure Fee info $49.95
Account Transfer Out (Partial) info $0.00 $75.00
Account Transfer Out (Full) info $0.00 $75.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Merrill Edge eToro
Stock Trading info Yes Yes
Margin Trading info Yes No
Fractional Shares info No Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 4 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Mutual Funds (No Load) info 2952 0
Mutual Funds (Total) info 3466 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes No
Roth IRAs info Yes No
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Merrill Edge eToro
Order Type - Market info Yes Yes
Order Type - Limit info Yes No
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Merrill Edge eToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info Yes No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info Yes No
Webinars (Archived) info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Merrill Edge eToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes No
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Merrill Edge eToro
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No Yes
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No No
Stock App Charting Merrill Edge eToro
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 34 103
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info Yes Yes
Trading Platforms Merrill Edge eToro
Active Trading Platform info Merrill Edge Market Pro N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No Yes
Trade Journal info No No
Watch Lists - Total Fields info 285 7
Stock Chart Features Merrill Edge eToro
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 105 46
Charting - Drawing Tools info 23 48
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 5
Charting - Custom Studies info No No
Day Trading Merrill Edge eToro
Streaming Time & Sales info Yes Yes
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Merrill Edge eToro
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes No
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research Merrill Edge eToro
Stock Research - PDF Reports info 3 0
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info Yes Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes Yes
Stock Research - SEC Filings info Yes Yes
ETF Research Merrill Edge eToro
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes No
ETF Fund Facts - Net Assets info Yes No
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes No
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Merrill Edge eToro
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Merrill Edge eToro
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes No
Option Chains - Streaming info Yes No
Option Chains - Total Columns info 68 0
Option Chains - Greeks info 5 4
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes No
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes No
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes No
Banking Merrill Edge eToro
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes No
Debit Cards info Yes No
Mortgage Loans info Yes No
Customer Service Merrill Edge eToro
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes No
Email Support info No Yes
Live Chat (Prospect Customers) info Yes Yes
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes No
Overall Merrill Edge eToro
Overall 4.5/5 Stars 3.5/5 Stars
Range of Investments 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4/5 Stars 2.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4.5/5 Stars
Research 5/5 Stars 1.5/5 Stars
Education 4.5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review Merrill Edge Review eToro Review
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