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Merrill Edge vs eToro 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Merrill Edge vs eToro, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Merrill Edge
4.5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
eToro
4/5 Stars Overall
  • Minimum Deposit: $50.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Investment options

When considering the investment options provided by online brokers, Merrill Edge stands out as a robust choice, offering a comprehensive array of features that cater to traditional investors. Compared to eToro, Merrill Edge offers a greater variety of traditional investment vehicles, including stock trading, margin trading, OTC stocks, mutual funds, options trading, and specialized services like traditional and Roth IRA accounts. Furthermore, Merrill Edge has a commendable rating of 4.5 stars for investment options and is ranked 7th out of 18 brokers by StockBrokers.com. On the other hand, eToro, with a rating of 2.5 stars and a ranking of 17th, lacks some traditional investment options but shines in other areas, such as fractional share trading and a wide selection of cryptocurrencies.

Merrill Edge shines with a broad selection of traditional investment options, offering both stock and margin trading, alongside access to OTC stocks and mutual funds. It also supports options trading, making it versatile for investors looking for various traditional financial instruments. Notably, Merrill Edge does not offer fractional share trading, futures trading, or any form of cryptocurrency trading. However, its appeal is bolstered by the provision of traditional and Roth IRA accounts, as well as advisor services, which are optimal for long-term financial planning and professional guidance.

In contrast, eToro caters primarily to modern, tech-savvy investors, with an emphasis on innovations like fractional share trading and crypto trading, offering access to 26 different coins. Although it lacks mutual funds, margin trading, and IRA accounts, eToro provides options trading, broadening its appeal to traders interested in both stocks and derivatives. Nonetheless, eToro's lack of advisor services may lead those seeking comprehensive financial guidance to lean towards other platforms. Ultimately, the choice between Merrill Edge and eToro hinges on the investor’s preference for traditional investment vehicles versus a cutting-edge, digital trading experience.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Investment Options 4.5/5 Stars 2.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

When it comes to trading platforms and tools, Merrill Edge and eToro offer distinct experiences with their own sets of strengths. Merrill Edge stands out with a broader array of features, which contributes to its high ranking and rating; it is ranked #5 by StockBrokers.com with a 4.5-star rating out of 18 brokers surveyed. eToro, while offering a unique approach with its social trading feature, is ranked #12 and carries a 3.5-star rating. This comparison highlights Merrill Edge's comprehensive feature set and customizability, especially in technical analysis tools, while also recognizing eToro's strengths in providing a more simplified, user-friendly interface with opportunities for practice trading through its paper trading feature.

Both Merrill Edge and eToro offer browser-based trading platforms with no downloadable options for either Windows or Mac. While Merrill Edge does not support paper trading, eToro offers this functionality, making it more appealing for users looking to practice their trades without financial risk. However, Merrill Edge excels in providing a plethora of watchlist fields, totaling 285 options, compared to eToro's 7. This offers traders with Merrill Edge more control and detail in monitoring their investments.

In the realm of charting tools, Merrill Edge surpasses eToro with 105 technical indicators and 23 drawing tools, allowing traders more in-depth analysis and chart customization. Merrill Edge further enhances its charting capabilities with the ability to adjust open orders directly on a stock chart, show historical trades, and display corporate events, features that eToro does not provide. Both platforms, however, supply the option to add notes to charts, index overlays, and save multiple chart profiles, catering to users looking for standard versatility in chart management.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No Yes
Watch Lists - Total Fields info 285 7
Charting - Indicators / Studies info 105 46
Charting - Drawing Tools info 23 48
Platforms & Tools 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When it comes to investor education, Merrill Edge stands out as a comprehensive platform offering a wide array of resources to support beginner investors. With robust educational content covering stocks, ETFs, options, mutual funds, and bonds, Merrill Edge caters to different investment avenues. The platform further enhances learning with features like educational videos, webinars, and quizzes, contributing to its impressive 5-star education rating and the second rank among 18 brokers by StockBrokers.com. Although it lacks paper trading and tracking of learning progress, its extensive material makes it an excellent choice for those new to investing.

eToro, while popular for its unique social trading features, falls short in educational offerings for beginner investors. It provides some foundational stock education and educational videos but lacks coverage in key areas like ETFs, options, mutual funds, and bonds. The absence of webinars and educational quizzes limits its educational scope further. However, eToro does support paper trading, which can be beneficial for hands-on learning. With a 2.5-star rating and a 16th rank by StockBrokers.com for education, eToro might not be the best fit for investors seeking comprehensive educational resources from their brokerage platform.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info Yes No
Education 5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When evaluating the stock trading apps of Merrill Edge and eToro, Merrill Edge emerges as the more favored option based on the ratings and rankings, boasting a 5-star rating and ranking 5th out of 18 brokers according to StockBrokers.com. In comparison, eToro holds a 4.5-star rating and is ranked 11th, indicating a strong performance but slightly less favorable standing. Both platforms provide comprehensive stock trading tools, yet Merrill Edge's superior ranking underscores its well-rounded offering and customer satisfaction.

Both Merrill Edge and eToro offer robust mobile applications for iPhone and Android users, enabling seamless trading experiences on the go. Both brokers offer mobile options trading and streaming quotes, though neither supports Apple Watch apps or streaming live TV. Notably, Merrill Edge supports mobile after-hours stock trading while eToro's capability in this area remains unspecified. Despite mutual features in stock alerts and custom watch list creation, eToro distinguishes itself with video on demand and after-hours charting, offering more dynamic content for its users.

When it comes to charting capabilities, Merrill Edge and eToro present different strengths. Merrill Edge supports multiple time frames and landscape mode viewing for charting, while eToro provides a wider array of technical studies with 103, compared to Merrill Edge's 34. Additionally, both platforms offer the ability to display stock comparisons on charts, catering to sophisticated investors keen on in-depth analysis. However, while Merrill Edge allows users to view charts in landscape mode, eToro does not, presenting a trade-off between study depth and display flexibility.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 34 103
Mobile Trading Apps 5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When comparing Merrill Edge and eToro, it is evident that each online broker offers distinct benefits concerning account fees and other charges. Merrill Edge shines with its absence of a minimum deposit requirement, making it an attractive option for new investors. On the other hand, eToro necessitates a minimum deposit of $50. Both platforms offer commission-free trading for regular stocks, ensuring cost-effective investment opportunities. For options trading, however, Merrill Edge imposes a fee of $0.65 per contract, while eToro offers this service for free. Additionally, Merrill Edge does not charge for options exercise and assignment, mirroring eToro's policy.

Merrill Edge provides more comprehensive margin options, albeit with varying fees depending on account balance, while eToro does not offer margin trading at all. This could make Merrill Edge preferable for investors interested in margin trading. Regarding retirement accounts, Merrill Edge incurs no annual fee for IRAs, but imposes a closure fee of $49.95, clarity on these costs is not provided by eToro. For account transfers, Merrill Edge facilitates both partial and full transfers without incurring any fees, whereas eToro charges $75 for each transfer type. These factors emphasize Merrill Edge's strength in minimizing transfer costs and offering broad investment strategies.

Distinct features mark Merrill Edge and eToro, best suiting them to different investor needs. Merrill Edge might appeal to investors looking for flexibility with no minimum deposit, comprehensive margin trading, and free account transfer options. Conversely, eToro could attract those focused on zero-cost options contracts without the need for margin accounts. Potential investors should weigh these factors to choose the platform that aligns best with their investment strategy and financial goals.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Minimum Deposit $0.00 $50.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.65 $0.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00
IRA Closure Fee $49.95
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When evaluating Merrill Edge and eToro for their day trading capabilities, both platforms provide streaming time and sales for stocks, a feature critical for monitoring real-time market movements. However, neither offers streaming live TV for additional market insights. While both lack advanced functionalities such as direct market routing and ladder trading, Merrill Edge stands out with its provision of level 2 quotes, giving traders detailed market depth perception, whereas eToro does not. Furthermore, Merrill Edge assists traders in testing their strategies with basic backtesting tools, a feature absent in eToro, which limits exploratory trading strategies.

Neither Merrill Edge nor eToro supports direct market routing or trading hotkeys, which might be a concern for traders seeking swift trade execution. The absence of a short locator tool on both platforms may also hinder users actively engaged in short selling strategies. While the lack of order liquidity rebates (maker/taker) is shared, Merrill Edge’s superior offering of level 2 quotes and basic strategy backtesting might appeal more to traders looking for enhanced analytical tools compared to what eToro provides. Ultimately, traders should weigh these elements against their specific trading strategies to determine the more suitable platform.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Streaming Time & Sales info Yes Yes
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

When comparing Merrill Edge and eToro for market research capabilities, Merrill Edge emerges as the more comprehensive choice, offering a wider variety of research tools and resources. Merrill Edge provides in-depth research offerings across various investment types, including stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. Additionally, it features advanced options like portfolio allocation breakdowns by asset class and multiple downloadable PDF research reports for stocks and other investment types. eToro, while proficient in leveraging social media sentiment data to inform stock research and offering ESG insights, lacks the extensive coverage of mutual funds, bonds, and downloadable research reports that Merrill Edge provides.

Both Merrill Edge and eToro support stock and ETF research, as well as ESG research capabilities, ensuring users have access to insightful data for eco-conscious investing. Where Merrill Edge truly stands out is in its capacity to analyze mutual funds, Pink Sheets/OTCBB, and bonds, combining them with comprehensive tools such as trade idea screeners for stocks, ETFs, mutual funds, and bonds. This extensive range enables Merrill Edge users to access richer resources for structuring well-diversified portfolios. In contrast, eToro focuses more on stock research through social sentiment, lacking Merrill Edge’s breadth in other research areas.

Considering user ratings and industry rankings, Merrill Edge garners a 5-star rating for market research, significantly outperforming eToro, which holds a 3-star rating. This superior rating is reflected in expert rankings, with Merrill Edge positioned at #4 out of 18 brokers by StockBrokers.com, compared to eToro's #12 ranking. Overall, Merrill Edge's comprehensive market research capabilities make it the more suitable option for investors seeking detailed analysis and diverse research tools across various asset classes.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Research - Stocks info Yes Yes
Screener - Stocks info Yes No
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 5/5 Stars 3/5 Stars

Banking

When comparing the banking capabilities of online brokers Merrill Edge and eToro, Merrill Edge clearly stands out with a comprehensive suite of banking services, including checking and savings accounts, debit and credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, eToro does not offer any traditional banking services such as checking or savings accounts, debit or credit cards, mortgage loans, or CDs, making Merrill Edge a more robust option for investors seeking integrated banking and brokerage solutions.

Feature Merrill Edge logoMerrill Edge
eToro logoeToro
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes No
Credit Cards info Yes No
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Merrill Edge is better than eToro. Merrill Edge finished with an overall score of 94.0%, while eToro finished with a score of 76.7%.

Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.

FAQs

Can you trade cryptocurrency with Merrill Edge or eToro?

Merrill Edge does not offer crypto trading and provides zero coins for trading, while eToro supports cryptocurrency trading with access to 26 different coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does Merrill Edge or eToro offer IRAs?

Merrill Edge offers both traditional and Roth IRA accounts with no annual fees, although there is a $49.95 closure fee. In contrast, eToro does not provide IRA account options.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating Merrill Edge eToro
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 3/5 Stars
Customer Service 4.0/5 Stars N/A
Education 5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review Merrill Edge Review eToro Review
Broker Screenshots Merrill Edge eToro
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Merrill Edge eToro
Minimum Deposit $0.00 $50.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info N/A N/A
Mutual Fund Trade Fee Varies info N/A
Options (Per Contract) $0.65 $0.00
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $29.95 $0
Margin Rates Merrill Edge eToro
Margin Rate Under $25,000 Varies info Not offered
Margin Rate $25,000 to $49,999.99 Varies info Not offered
Margin Rate $50,000 to $99,999.99 Varies info Not offered
Margin Rate $100,000 to $249,999.99 Varies info Not offered
Margin Rate $250,000 to $499,999.99 Varies info Not offered
Margin Rate $500,000 to $999,999.99 Varies info Not offered
Margin Rate Above $1,000,000 Varies info Not offered
Account Fees Merrill Edge eToro
IRA Annual Fee $0.00
IRA Closure Fee $49.95
Account Transfer Out (Partial) info $0.00 $75.00
Account Transfer Out (Full) info $0.00 $75.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options Merrill Edge eToro
Stock Trading info Yes Yes
Margin Trading Yes No
Fractional Shares info No Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 4 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes
Crypto Trading - Total Coins info 0 26
Mutual Funds (No Load) info 2952 0
Mutual Funds (Total) info 3466 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes No
Roth IRAs info Yes No
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Merrill Edge eToro
Order Type - Market info Yes Yes
Order Type - Limit info Yes No
Order Type - After Hours info Yes No
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Merrill Edge eToro
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes No
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info Yes No
Investor Dictionary info Yes No
Paper Trading info No Yes
Videos info Yes Yes
Webinars info Yes No
Webinars (Archived) info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Merrill Edge eToro
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes No
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Merrill Edge eToro
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No Yes
Stock Alerts info Yes Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No No
Stock App Charting Merrill Edge eToro
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 34 103
Charting - Study Customizations info Yes Yes
Charting - Stock Comparisons info Yes Yes
Trading Platforms Merrill Edge eToro
Active Trading Platform info Merrill Edge Market Pro N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No Yes
Trade Journal info No No
Watch Lists - Total Fields info 285 7
Stock Chart Features Merrill Edge eToro
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 105 46
Charting - Drawing Tools info 23 48
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 5
Charting - Custom Studies info No No
Day Trading Merrill Edge eToro
Streaming Time & Sales info Yes Yes
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Merrill Edge eToro
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes No
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research Merrill Edge eToro
Stock Research - PDF Reports info 3 0
Stock Research - Earnings info Yes Yes
Stock Research - Insiders info Yes Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes Yes
Stock Research - SEC Filings info Yes Yes
ETF Research Merrill Edge eToro
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes No
ETF Fund Facts - Net Assets info Yes No
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes No
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Merrill Edge eToro
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Merrill Edge eToro
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes No
Option Chains - Streaming info Yes No
Option Chains - Total Columns info 68 0
Option Chains - Greeks info 5 4
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes No
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes No
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes No
Banking Merrill Edge eToro
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes No
Debit Cards info Yes No
Mortgage Loans info Yes No
Customer Service Merrill Edge eToro
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes No
Email Support info No Yes
Live Chat (Prospect Customers) info Yes Yes
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes No
Overall Merrill Edge eToro
Overall 4.5/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 2.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4.5/5 Stars
Research 5/5 Stars 3/5 Stars
Education 5/5 Stars 2.5/5 Stars
Ease Of Use 5/5 Stars 4/5 Stars
Winner check_circle
Review Merrill Edge Review eToro Review
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