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Vanguard vs SoFi Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Vanguard vs SoFi Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Vanguard
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $1.00
SoFi Invest
3.5/5 Stars Overall
  • Minimum Deposit: $5.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Investment options

When comparing Vanguard and SoFi Invest for investment options, Vanguard emerges as the more robust platform with a higher rating of 4.5 stars out of five, compared to SoFi Invest's 3 stars. This strength in options places Vanguard at a respectable 9th place among 18 brokers, while SoFi Invest is ranked at 16th. Both platforms offer easy access to stock trading, margin trading, options trading, and mutual funds, but Vanguard's broader selection gives it a competitive edge. Despite this, SoFi Invest provides fractional shares trading, which Vanguard does not, offering an attractiveness for those looking to invest with smaller amounts.

Examining specific investment offerings, both Vanguard and SoFi Invest offer stock trading, margin trading, options trading, and mutual funds, with neither platform supporting forex, futures, or cryptocurrency trading. Notably, both platforms are equipped for OTC stock trading, catering to investors interested in stocks not listed on major exchanges. Vanguard excels by offering advisor services and a wide selection of mutual funds, although lacking fractional shares could be a drawback for those new to investing or seeking lower-cost diversification strategies.

For retirement preparedness, both platforms are equally competitive, providing traditional and Roth IRA accounts to help users save for the future. Although SoFi Invest does not offer any specialization in cryptocurrencies with zero coins available for crypto trading, it does align with Vanguard in this regard. In summary, Vanguard leads with a richer suite of investment services and options—that are reflected in its higher ranking—but SoFi Invest’s strength lies in its fractional share capabilities, catering well to beginner investors with tight investment budgets.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No info Yes
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No No info
Crypto Trading - Total Coins info 0 0
Investment Options 4.5/5 Stars 3/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

When comparing Vanguard and SoFi Invest for their trading platforms and tools, it's evident that both have limitations, yet some unique characteristics. Neither Vanguard nor SoFi Invest offers downloadable trading platforms for Windows or Mac, relying instead on browser-based solutions. While both platforms allow users to create watch lists, Vanguard provides more fields (9) than SoFi Invest (3). In terms of charting capabilities, Vanguard offers 9 technical indicators and allows index overlays and the display of corporate events on charts—features SoFi Invest lacks entirely. However, despite these differences, both platforms receive the same user rating of 2.5 out of 5 stars, with SoFi Invest slightly outranking Vanguard at 15th against Vanguard's 18th in the StockBrokers.com rankings.

When it comes to trading tools, the capabilities of both Vanguard and SoFi Invest are relatively limited. Neither platform includes a trading journal, or paper trading and both do not allow for the adjustment of open orders directly on stock charts. Furthermore, the range of customization is quite restricted, with Vanguard offering just one field for customizing SMA studies, while SoFi Invest offers none. Additionally, neither platform supports drawing tools, adding notes to charts, displaying historical trades, setting custom date ranges, or saving multiple chart profiles, which might be limiting for more advanced traders looking for in-depth analysis features.

Overall, Vanguard and SoFi Invest present basic trading platforms catering to investors who prioritize simplicity over advanced technical features. Though Vanguard edges out slightly with features like corporate events and index overlays on charts, both platforms are comparably rated. They may appeal to users who don't require a complex suite of trading tools but are less suited for users seeking comprehensive technical analysis capabilities. As they stand, both platforms reflect a fundamental, straightforward approach to online trading that may appeal to newer or less-active investors. However, users seeking more robust tools might look elsewhere for solutions that offer deeper customization and analytical functionalities.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 9 3
Charting - Indicators / Studies info 9 0
Charting - Drawing Tools info 0 0
Platforms & Tools 2.5/5 Stars 2.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When it comes to educating beginners and investors, both Vanguard and SoFi Invest provide valuable resources for stock education. Vanguard shines through its educational videos, providing users with engaging and informative content to enhance their understanding of stock investments. However, it falls short in offering comprehensive education across other investment types such as ETFs, options, mutual funds, and bonds. Furthermore, Vanguard lacks features like webinars, educational quizzes, and progress tracking, elements that can significantly enrich a beginner's educational journey. Despite these limitations, Vanguard holds a respectable education rating of 3.5 stars and is ranked 13th out of 18 brokers by StockBrokers.com.

In contrast, SoFi Invest offers a more extensive educational platform for investors, covering a broad spectrum of topics including ETFs, options, mutual funds, and bonds. Although it does not provide educational videos, SoFi compensates with access to webinars, allowing users to gain deeper insights through live sessions. Like Vanguard, SoFi Invest does not offer features such as paper trading, educational quizzes, or learning progress tracking. Nevertheless, SoFi Invest impresses with a superior education rating of 4.5 stars and holds a higher ranking, coming in 7th among 18 brokers according to StockBrokers.com. For beginners seeking a diverse educational experience, SoFi Invest stands out as a more comprehensive choice.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info No Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info No No
Videos info Yes No
Webinars info No Yes
Education 3.5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When comparing Vanguard and SoFi Invest for mobile stock trading, both platforms show similar offerings, providing iPhone and Android apps for their users, but lacking in several advanced features. Notably, neither broker supports options for mobile after-hours trading, streaming quotes, or stock alerts. Both ranked towards the lower end of the spectrum by StockBrokers.com, with Vanguard at #18 and SoFi Invest at #16 out of 18 brokers in stock trading apps. They both share a rating of 3 stars, indicating moderate satisfaction among users.

Vanguard and SoFi Invest have chosen to keep their apps straightforward, reflecting their focus on simplicity rather than expansive feature sets. Neither app provides access to an Apple Watch version, streaming live TV, videos on demand, or the ability to create and customize watch lists -- features that might be desired by more active traders. However, both apps do allow users to view multiple time frames for charting, though they don't include technical studies or enable stock comparisons on charts.

In summary, for traders prioritizing simplicity and ease of use over advanced features, both Vanguard and SoFi Invest provide functional apps that fit the bill. However, for power users or those who value in-depth analysis tools and alert systems, these brokerage apps might fall short. As such, users may need to weigh the convenience of these apps against the specific trading features they require for a complete trading experience.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info No No
Charting - After-Hours info No No
Charting - Technical Studies info 0 0
Mobile Trading Apps 3/5 Stars 3/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When deciding between Vanguard and SoFi Invest, several factors such as account fees and other charges can heavily influence your choice. Both platforms offer commission-free stock trades, making them attractive for cost-conscious investors. However, Vanguard has a slight edge with no minimum deposit requirement compared to SoFi's $5.00 minimum. For options trading, SoFi Invest outshines Vanguard with zero cost per options contract, whereas Vanguard charges $1.00. However, when it comes to margin balances, SoFi Invest consistently offers more competitive rates across all balance tiers.

If you're considering opening an IRA, it's important to note that Vanguard charges an annual fee of $25.00 but waives fees for account closure. In contrast, SoFi Invest doesn't charge an annual IRA fee but does impose a $20.00 closure fee. Additionally, Vanguard proves to be more cost-effective for partial Account Transfers (ACAT), charging nothing in contrast to SoFi Invest's $100 fee. Both firms levy an identical fee of $100 for full ACAT transfers.

Options exercise and assignment fees are also a consideration, with Vanguard offering free services in this area, compared to SoFi Invest's $5.00 fee per transaction. Ultimately, the decision between Vanguard and SoFi Invest will depend on your individual investment needs, especially if options trading and margin rates are your primary focus. Each platform offers unique benefits, so evaluating which costs matter most to you will help in making an informed choice.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
Minimum Deposit $0.00 $5.00
Stock Trades $0.00 $0.00
Options (Per Contract) $1.00 $0.00
Options Exercise Fee $0.00 $5.00
Options Assignment Fee $0.00 $5.00
IRA Annual Fee $25.00 info $0.00
IRA Closure Fee $0.00 $20.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When evaluating Vanguard and SoFi Invest for their day trading functionalities, both platforms exhibit a shared lack of advanced tools typically sought after by active traders. Neither Vanguard nor SoFi Invest provides streaming time and sales for stocks, an essential feature for real-time trading insights. Additionally, both brokers lack direct market routing, ladder trading, and trading hotkeys for keyboard trade entry, making them less ideal for high-frequency trading enthusiasts. Their platforms do not include streaming live TV or advanced analytical tools like level 2 quotes and basic or advanced strategy backtesting, further limiting their attractiveness for dedicated day traders.

Both Vanguard and SoFi Invest fall short in offering niche tools that some day traders rely on, such as a short locator tool or order liquidity (maker/taker) rebates, which are crucial for evaluating trade options and managing costs. Therefore, while Vanguard and SoFi Invest might serve long-term and passive investors well, traders who require robust day trading features might need to explore other online brokers that specialize in providing comprehensive tools and real-time functionalities necessary for an active trading environment.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

When considering online brokers for market research capabilities, Vanguard clearly stands out over SoFi Invest. Vanguard excels with a comprehensive range of research options, providing stock, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds research, along with useful portfolio allocation features by asset class. In contrast, SoFi Invest lacks these detailed research options, offering only the ability to view portfolio allocation by asset class. Consequently, Vanguard receives a more favorable rating of 3.5 out of 5 stars for market research from StockBrokers.com, compared to SoFi Invest's lower rating of 2 stars. This difference is further highlighted by Vanguard's ranking of #9 among 18 brokers, whereas SoFi Invest languishes at #18.

Vanguard's strengths lie in its capability to deliver a multitude of research options and resources. Investors have access to two downloadable PDF research reports for stocks and use Vanguard's stock, ETF, mutual fund, and bond screeners to generate trade ideas. This abundance of tools can assist investors in performing rigorous analysis and making informed investment decisions. However, it is worth noting that neither Vanguard nor SoFi Invest offers stock research through social media sentiment data or ESG (Environmental, Social, and Governance) research, leaving both platforms with room for improvement in these emerging areas. Additionally, neither broker provides downloadable PDFs for ETFs or mutual funds research reports.

In stark contrast, SoFi Invest offers limited market research capabilities. With no options for stock, ETFs, mutual funds, or bonds research, investors may find it challenging to gather in-depth insights and analytics. Absence of downloadable research reports and screeners for generating trade ideas also leaves SoFi Invest users at a disadvantage. This lack of research tools and features has contributed to its lower overall market research rating and ranking. While SoFi Invest provides basic portfolio allocation insights, the absence of comprehensive research capabilities akin to Vanguard's lineup significantly hinders its appeal to those prioritizing detailed market analysis.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
Research - Stocks info Yes No
Screener - Stocks info Yes No
Research - ETFs info Yes No
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info Yes No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 3.5/5 Stars 2/5 Stars

Banking

When comparing the banking capabilities of Vanguard and SoFi Invest, SoFi Invest clearly stands out with a comprehensive suite of services including checking accounts, savings accounts, debit cards, credit cards, and mortgage loans, all of which Vanguard does not offer. While SoFi Invest caters to individuals seeking a full-fledged banking experience, Vanguard provides only Certificates of Deposit (CDs), a feature that SoFi Invest lacks. This distinct difference makes SoFi Invest the more versatile option for customers interested in a diversified banking portfolio, whereas Vanguard's focus remains centered on their investment services.

Feature Vanguard logoVanguard
SoFi Invest logoSoFi Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Vanguard is better than SoFi Invest. Vanguard finished with an overall score of 80.3%, while SoFi Invest finished with a score of 73.7%.

Vanguard is aimed squarely at buy-and-hold investors, and its platform reflects that focus. Vanguard is known for its low-cost funds, and the investment platform is really built for those looking to invest solely in mutual funds and ETFs.

FAQs

Can you trade cryptocurrency with Vanguard or SoFi Invest?

When comparing the online brokers Vanguard and SoFi Invest, neither offers crypto trading, and both platforms provide access to 0 cryptocurrencies for trading.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does Vanguard or SoFi Invest offer IRAs?

Both Vanguard and SoFi Invest provide options for traditional and Roth IRA accounts, with Vanguard charging a $25 annual fee while SoFi Invest offers IRA accounts with no annual fee. However, SoFi Invest imposes a $20 closure fee on IRA accounts, whereas Vanguard does not charge any closure fees.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating Vanguard SoFi Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 3/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 3/5 Stars 3/5 Stars
Research 3.5/5 Stars 2/5 Stars
Customer Service 3/5 Stars 4/5 Stars
Education 3.5/5 Stars 4.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Vanguard Review SoFi Invest Review
Broker Screenshots Vanguard SoFi Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Vanguard SoFi Invest
Minimum Deposit $0.00 $5.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 N/A
Mutual Fund Trade Fee Varies info $0
Options (Per Contract) $1.00 $0.00
Futures (Per Contract) (Not offered) $0.00
Broker Assisted Trade Fee $25 info N/A
Margin Rates Vanguard SoFi Invest
Margin Rate Under $25,000 13.75% info 11.25%
Margin Rate $25,000 to $49,999.99 13.25% 11.25%
Margin Rate $50,000 to $99,999.99 12.75% 11.25%
Margin Rate $100,000 to $249,999.99 12.25% 11.25%
Margin Rate $250,000 to $499,999.99 11.75% 11.25%
Margin Rate $500,000 to $999,999.99 10.5% 11.25%
Margin Rate Above $1,000,000 Varies info 11.25%
Account Fees Vanguard SoFi Invest
IRA Annual Fee $25.00 info $0.00
IRA Closure Fee $0.00 $20.00
Account Transfer Out (Partial) info $0.00 $100.00
Account Transfer Out (Full) info $100.00 info $100.00
Options Exercise Fee $0.00 $5.00
Options Assignment Fee $0.00 $5.00
Investment Options Vanguard SoFi Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No info Yes
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 0
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No No info
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info N/A 0
Mutual Funds (Total) info N/A 6000
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 0 0
Order Types Vanguard SoFi Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes No
Order Type - Trailing Stop info No No
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Vanguard SoFi Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info No Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info No Yes
Paper Trading info No No
Videos info Yes No
Webinars info No Yes
Webinars (Archived) info No Yes
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Vanguard SoFi Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info No Yes
Trading - Simple Options info No No
Trading - Complex Options info No No
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No No
Stock App Features Vanguard SoFi Invest
Market Movers (Top Gainers) info No Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No No
Option Chains Viewable info No No
Watch List (Real-time) info No Yes
Watch List (Streaming) info No No
Watch Lists - Create & Manage info No No
Watch Lists - Column Customization info No No
Stock App Charting Vanguard SoFi Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 0
Charting - Study Customizations info No No
Charting - Stock Comparisons info No No
Trading Platforms Vanguard SoFi Invest
Active Trading Platform info N/A N/A
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 9 3
Stock Chart Features Vanguard SoFi Invest
Charting - Adjust Trades on Chart info No No
Charting - Indicators / Studies info 9 0
Charting - Drawing Tools info 0 0
Charting - Notes info No No
Charting - Index Overlays info Yes No
Charting - Historical Trades info No No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No No
Charting - Save Profiles info No No
Trade Ideas - Technical Analysis info No No
Charting - Study Customizations info 1 0
Charting - Custom Studies info No No
Day Trading Vanguard SoFi Invest
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Vanguard SoFi Invest
Research - Stocks info Yes No
Research - ETFs info Yes No
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes No
Research - Bonds info Yes No
Screener - Stocks info Yes No
Screener - ETFs info Yes No
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes Yes
Stock Research Vanguard SoFi Invest
Stock Research - PDF Reports info 2 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info No No
Stock Research - Social info No No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research Vanguard SoFi Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No No
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No No
ETFs - Ratings info No No
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research Vanguard SoFi Invest
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info No No
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info Yes No
Options Trading Vanguard SoFi Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info No No
Option Chains - Streaming info No No
Option Chains - Total Columns info 9 0
Option Chains - Greeks info 0 0
Option Chains - Quick Analysis info No No
Option Analysis - P&L Charts info No No
Option Probability Analysis info No No
Option Probability Analysis Adv info No No
Option Positions - Greeks info No No
Option Positions - Greeks Streaming info No No
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No No
Option Positions - Grouping info No No
Banking Vanguard SoFi Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service Vanguard SoFi Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes No
Live Chat (Prospect Customers) info No Yes
Live Chat (Current Customers) info No Yes
24/7 Support info No No
Overall Vanguard SoFi Invest
Overall 4/5 Stars 3.5/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 3/5 Stars
Platforms & Tools 2.5/5 Stars 2.5/5 Stars
Mobile Trading Apps 3/5 Stars 3/5 Stars
Research 3.5/5 Stars 2/5 Stars
Education 3.5/5 Stars 4.5/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Vanguard Review SoFi Invest Review
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