Written by StockBrokers.com
In this head to head comparison of E*TRADE vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When it comes to choosing between E*TRADE and eToro, your investment goals and preferences can guide you to the right platform. E*TRADE excels with its wide array of investment options, earning an impressive 4.5 stars for its range, making it an excellent choice for investors who appreciate diversification. Ranked #4 out of 16 brokers by StockBrokers.com, E*TRADE offers stock and margin trading, mutual funds, options, futures, and comprehensive retirement accounts like traditional and Roth IRAs. In contrast, eToro, rated 2.5 stars for its investment assortment, focuses on more niche offerings like cryptocurrency trading with 26 different coins available but lacks in areas such as mutual funds and extensive retirement account support.
For investors interested in stock trading, both E*TRADE and eToro provide solid options. However, E*TRADE also offers the ability to trade on margin and access OTC stocks, catering to those who are looking for traditional investment avenues. eToro takes a different approach by supporting fractional share trading, although it doesn't offer margin or OTC stock trading, making it ideal for traders who are comfortable with smaller transactions.
Options trading is available on both platforms, but their approaches diverge significantly when it comes to alternative investments. E*TRADE does not offer cryptocurrency trading, whereas eToro specifically targets this market with a diverse selection of digital coins. Lastly, E*TRADE stands out for its advisor services, providing an edge for investors in need of professional financial guidance, an area where eToro does not compete. Ultimately, your decision should be based on whether you prioritize extensive traditional investment options, as offered by E*TRADE, or a focus on cryptocurrencies and fractional share trading, as seen with eToro.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | No |
| Fractional Shares | No | Yes |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | No | Yes |
| Crypto Trading - Total Coins | 0 | 26 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
E*TRADE and eToro both offer commendable online trading experiences, yet they cater to different investor needs, reflected in their respective rankings and user ratings. E*TRADE is highly rated with 4 stars and ranks #5 among 16 brokers for its trading platforms and tools, offering comprehensive charting capabilities and the ability to adjust orders directly from stock charts. In contrast, eToro, with a 2.5-star rating and a #12 ranking, prioritizes simplicity, which may appeal more to beginners despite having fewer charting options and technical indicators.
When it comes to the available platforms, neither E*TRADE nor eToro provides downloadable Windows or Mac desktop applications, but both have reliable browser-based platforms to facilitate trading. These platforms are equipped with paper trading features, enabling users to practice strategies without financial risk. E*TRADE's edge over eToro is more pronounced in the realm of technical tools with 121 charting indicators compared to eToro's 46 and functionalities like displaying corporate events on charts, which are absent on eToro.
For traders who depend heavily on detailed watch lists and advanced charting features, E*TRADE offers a significant advantage with 43 watch list columns and numerous chart customization options, including multiple chart profiles and the addition of index overlays. While eToro offers some charting notes and the saving of chart profiles, it falls short in areas such as showing historical trades and corporate events on charts. This makes E*TRADE a more robust choice for active traders seeking detailed analysis tools, whereas eToro remains suitable for beginners or those preferring a more straightforward trading approach.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | Yes | Yes |
| Watch Lists - Total Fields | 43 | 7 |
| Charting - Indicators / Studies | 121 | 46 |
| Charting - Drawing Tools | 37 | 48 |
| Platforms & Tools |
|
|
Dive deeper: 7 Best Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
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For beginners diving into the world of online investing, the educational resources offered by broker platforms can make a significant difference. E*TRADE shines in this aspect, providing a comprehensive suite of educational materials that cater to various investment types, including stocks, ETFs, options, mutual funds, and bonds. Its resources are diverse, featuring educational videos and webinars, alongside practical paper trading, which allows users to practice investment strategies without financial risk. This well-rounded approach has earned E*TRADE a 5-star rating for education and a commendable 4th place ranking out of 16 brokers by StockBrokers.com.
In contrast, eToro’s education offerings are more limited, which is reflected in their 2.5-star rating. While eToro does offer paper trading and educational videos to help users get started with stock investments, the absence of materials on ETFs, options, mutual funds, and bonds places it at a disadvantage for those seeking a broader investment education. Additionally, the lack of webinars, quizzes, or learning progress tracking tools may leave beginners wanting more structured guidance. As a result, eToro is ranked 15th out of 16 brokers by StockBrokers.com for educational offerings.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | Yes | No |
| Education (Bonds) | Yes | No |
| Paper Trading | Yes | Yes |
| Videos | Yes | Yes |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing the stock trading app capabilities of E*TRADE and eToro, E*TRADE emerges as the preferred choice for those seeking a comprehensive mobile experience. While both platforms offer iPhone and Android apps with essential features like mobile options trading and charting across multiple time frames, E*TRADE stands out by providing an Apple Watch app, streaming live TV, and the ability to customize watch list columns, which gives it an edge over eToro. The overall user experience is reflected in their ratings, where E*TRADE scores a full 5 stars for its mobile app capabilities, while eToro garners a respectable 4.5 stars.
In terms of app features, both E*TRADE and eToro deliver strong performance with streaming quotes, stock alerts, and custom watch list creation. However, E*TRADE provides additional functionalities like after-hours mobile trading, and landscape mode charting, which may appeal to more active traders. eToro, on the other hand, offers exclusive access to videos on demand, which can be beneficial for those looking to expand their trading knowledge on the go.
For traders valuing technical analysis, E*TRADE offers a slightly greater range of charting options with 107 technical studies compared to eToro's 103. Both platforms enable users to view stock comparisons on charts, ensuring an in-depth market analysis on their mobile devices. Rankings by StockBrokers.com further validate E*TRADE’s intricate feature set by placing it at #4 out of 16 brokers, while eToro is positioned at #11, underscoring E*TRADE's leadership in stock trading apps.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | Yes |
| Charting - After-Hours | Yes | Yes |
| Charting - Technical Studies | 107 | 103 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When comparing the fee structures of E*TRADE and eToro, it's clear that both brokers offer cost-effective options for traders, but they do so in slightly different ways. E*TRADE stands out with its $0 minimum deposit, making it accessible for anyone wanting to start trading without upfront financial barriers. In contrast, eToro requires a minimum deposit of $50. However, for those interested in trading options, eToro has a competitive edge with no per-contract fees, while E*TRADE charges $0.65 per options contract.
Both platforms offer commission-free trading for regular stock trades, appealing to budget-conscious investors. However, when it comes to account transfers, partial transfers with E*TRADE are free, whereas eToro charges $75 for the same process. Full account transfers incur a $75 fee on both platforms, maintaining parity in this aspect.
When considering margin accounts, E*TRADE provides a comprehensive offering, albeit with interest rates for balances under $100,000 ranging from 13.2% to 14.2%. This gives experienced traders the leverage options they might seek. eToro, however, does not offer margin trading, which might limit some strategies but also simplifies its pricing structure. Additionally, both brokers avoid charging IRA annual or closure fees and charge no fees for options exercises or assignment, further aligning their offerings for customers focused on cost efficiency.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Minimum Deposit | $0.00 | $50.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | |
| IRA Closure Fee | $0.00 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading, both E*TRADE and eToro offer some essential features, but they differ significantly in their offerings. E*TRADE provides a more integrated experience with streaming time and sales for stocks, ensuring that traders have real-time access to crucial market data. This platform also supports streaming live TV, enabling traders to stay updated with financial news as they execute trades. Additionally, E*TRADE excels with features like direct market routing for stocks and trading hotkeys for faster trade entries, enhancing the trading experience with quick and precise execution. Furthermore, E*TRADE provides level 2 quotes, giving traders deeper insights into market depth.
On the other hand, eToro also offers streaming time and sales for stocks, but lacks many of the advanced features that could improve a day trader's efficiency. It does not support streaming live TV, direct market routing, or trading hotkeys, which could limit quick access to data and execution speed. Additionally, eToro does not offer level 2 quotes, which might put more detailed market information out of reach for traders. While neither platform provides strategy backtesting, short locator tools, or order liquidity rebates, E*TRADE's suite of features could present a more appealing option for dedicated day traders seeking comprehensive market access and tools for efficient trading.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Streaming Time & Sales | Yes | Yes |
| Streaming TV | Yes | No |
| Direct Market Routing - Stocks | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When considering the market research capabilities of E*TRADE versus eToro, E*TRADE stands out as a more comprehensive option for investors. It offers extensive research tools for a wide range of financial instruments, from stocks and ETFs to mutual funds and bonds. In contrast, eToro's research offerings are notably limited, lacking research capabilities for mutual funds and bonds, and not providing PDF research reports for stocks or ETFs. This disparity is reflected in their market research ratings, with E*TRADE earning a high 5-star rating while eToro receives just 1.5 stars. According to StockBrokers.com, E*TRADE ranks impressively as the 2nd best provider out of 16 brokers, whereas eToro sits at a distant 14th position.
E*TRADE offers a robust array of research resources, including PDF reports, screeners for trade ideas across diverse asset classes, and insights generated from social media sentiment data. Additionally, E*TRADE supports investors by offering portfolio allocation tools that allow users to clearly visualize their investments by asset class, a feature not available with eToro. While eToro does provide ESG (Environmental, Social, and Governance) research, which E*TRADE lacks, the absence of other comprehensive tools makes eToro less appealing for those looking for a wide perspective in their investment research.
For investors who prioritize having access to a wide selection of research documents and tools, E*TRADE remains a top-tier choice. Its extensive offerings in both downloadable research reports and asset class screeners provide a significant advantage for developing informed trading strategies. While eToro has strengths in areas like social media sentiment and ESG research, its limited support for other financial instruments lessens its effectiveness as a research tool, making E*TRADE the more appealing choice for investors seeking in-depth insights and analysis.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | No |
| Screener - Bonds | Yes | No |
| Research |
|
|
When evaluating the banking capabilities of online brokers, E*TRADE and eToro offer distinctly different services. E*TRADE stands out with a comprehensive suite of banking features, including checking and savings accounts, debit and credit cards, mortgage loans, and certificates of deposit (CDs). On the other hand, eToro does not provide any of these traditional banking services. For those seeking an online broker that also functions as a full-service banking partner, E*TRADE clearly offers more options compared to eToro.
| Feature |
E*TRADE
|
eToro
|
|---|---|---|
| Checking Accounts | Yes | No |
| Savings Accounts | Yes | No |
| Debit Cards | Yes | No |
| Credit Cards | Yes | No |
| Mortgage Loans | Yes | No |
| CDs | Yes | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that E*TRADE is better than eToro. E*TRADE finished with an overall score of 95.4%, while eToro finished with a score of 66.1%.
E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.
While E*TRADE does not offer cryptocurrency trading, eToro provides access to 26 different coins, making it a preferred choice for investors interested in digital assets.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
When comparing online brokers E*TRADE and eToro, E*TRADE offers both traditional and Roth IRA accounts with no annual or closure fees, while eToro does not provide traditional or Roth IRA account options.
Dive deeper: Best IRA Accounts for 2025
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0 of 5| Overall Rating | E*TRADE | eToro | |
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| Review | E*TRADE Review | eToro Review |
| Broker Screenshots | E*TRADE | eToro | |
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| Trading Fees | E*TRADE | eToro | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $50.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $6.95 | N/A | |
| Mutual Fund Trade Fee | $0.00 | N/A | |
| Options (Per Contract) | $0.65 | $0.00 | |
| Futures (Per Contract) | $1.50 | (Not offered) | |
| Broker Assisted Trade Fee | $25 | $0 |
| Margin Rates | E*TRADE | eToro | |
|---|---|---|---|
| Margin Rate Under $25,000 | 14.2% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 13.7% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 13.2% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 12.7% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 12.2% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | Varies | Not offered | |
| Margin Rate Above $1,000,000 | Varies | Not offered |
| Account Fees | E*TRADE | eToro | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | ||
| IRA Closure Fee | $0.00 | ||
| Account Transfer Out (Partial) | $0.00 | $75.00 | |
| Account Transfer Out (Full) | $75.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | E*TRADE | eToro | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | No | |
| Fractional Shares | No | Yes | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 0 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | Yes | |
| Crypto Trading - Total Coins | 0 | 26 | |
| Mutual Funds (No Load) | 6486 | 0 | |
| Mutual Funds (Total) | 7242 | 0 | |
| Bonds (US Treasury) | Yes | No | |
| Bonds (Corporate) | Yes | No | |
| Bonds (Municipal) | Yes | No | |
| Traditional IRAs | Yes | No | |
| Roth IRAs | Yes | No | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | E*TRADE | eToro | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | No | |
| Order Type - After Hours | Yes | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | Yes | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | E*TRADE | eToro | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | Yes | No | |
| Education (Bonds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | Yes | Yes | |
| Videos | Yes | Yes | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | E*TRADE | eToro | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | Yes |
| Stock App Features | E*TRADE | eToro | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | No | Yes | |
| Stock Alerts | Yes | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | Yes | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | E*TRADE | eToro | |
|---|---|---|---|
| Charting - After-Hours | Yes | Yes | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 107 | 103 | |
| Charting - Study Customizations | Yes | Yes | |
| Charting - Stock Comparisons | Yes | Yes |
| Trading Platforms | E*TRADE | eToro | |
|---|---|---|---|
| Active Trading Platform | Power E*TRADE | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | Yes | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 43 | 7 |
| Stock Chart Features | E*TRADE | eToro | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 121 | 46 | |
| Charting - Drawing Tools | 37 | 48 | |
| Charting - Notes | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 5 | |
| Charting - Custom Studies | No | No |
| Day Trading | E*TRADE | eToro | |
|---|---|---|---|
| Streaming Time & Sales | Yes | Yes | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Stocks | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | E*TRADE | eToro | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Bonds | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | No | |
| Misc - Portfolio Allocation | Yes | No |
| Stock Research | E*TRADE | eToro | |
|---|---|---|---|
| Stock Research - PDF Reports | 8 | 0 | |
| Stock Research - Earnings | Yes | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | Yes | |
| Stock Research - SEC Filings | Yes | Yes |
| ETF Research | E*TRADE | eToro | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | No | |
| ETF Fund Facts - Net Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | E*TRADE | eToro | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | E*TRADE | eToro | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | No | |
| Option Chains - Streaming | Yes | No | |
| Option Chains - Total Columns | 32 | 0 | |
| Option Chains - Greeks | 5 | 4 | |
| Option Chains - Quick Analysis | Yes | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | Yes | No | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | Yes | No | |
| Option Positions - Greeks Streaming | Yes | No | |
| Option Positions - Adv Analysis | Yes | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | Yes | No |
| Banking | E*TRADE | eToro | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | No | |
| Checking Accounts | Yes | No | |
| Savings Accounts | Yes | No | |
| Credit Cards | Yes | No | |
| Debit Cards | Yes | No | |
| Mortgage Loans | Yes | No |
| Customer Service | E*TRADE | eToro | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | E*TRADE | eToro | |
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| Winner | check_circle | ||
| Review | E*TRADE Review | eToro Review |
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