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TradeStation vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

March 11, 2025

In this head to head comparison of TradeStation vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

TradeStation
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.60
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When choosing between TradeStation and Ally Invest, both platforms offer similar ranges of investment options, each with certain strengths. TradeStation stands out with its capability to trade futures, which gives it an edge if you're interested in this type of investing. On the other hand, Ally Invest offers the benefit of advisor services, providing expert advice to its users—a feature not available with TradeStation. Both brokers are highly rated for their range of investments, each earning a solid 4.5 stars, with TradeStation ranked slightly higher at number 5 compared to Ally Invest's ranking at number 8 according to StockBrokers.com.

Both TradeStation and Ally Invest allow for stock trading and margin trading. Investors seeking to deal in mutual funds or options will find both brokers accommodating. Trading in over-the-counter (OTC) stocks is also supported by both platforms. However, if you are looking to trade fractional shares or cryptocurrencies, neither TradeStation nor Ally Invest currently supports these options, with zero available coins for crypto trading on both platforms.

For those interested in retirement accounts, both brokers offer traditional and Roth IRA accounts, providing traditional retirement saving opportunities. While TradeStation does not offer any advisory services, Ally Invest compensates with its own advisory options that can be a significant advantage for beginners seeking guided investing. Each platform has its unique features that cater to different investor needs, so your choice may ultimately depend on whether you value futures trading or advisory services more.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

For those choosing between TradeStation and Ally Invest for trading platforms and tools, TradeStation emerges as the more comprehensive option with a higher rating of 4.5 stars compared to Ally Invest’s 3 stars. Ranked #3 by StockBrokers.com, TradeStation provides an advanced Windows desktop platform while both brokers offer browser-based platforms. The absence of paper trading and more limited platform functionalities at Ally Invest contribute to its lower #10 ranking. TradeStation notably impresses with its extensive customization options and advanced charting capabilities, making it suitable for more experienced traders.

TradeStation offers numerous features that cater to traders looking for an in-depth and customizable trading experience. The platform stands out with 341 fields for watch lists, compared to Ally Invest’s 10, allowing users a more detailed view of market data. With 294 technical indicators and 23 drawing tools, TradeStation extends superior charting functionalities, while Ally Invest provides 120 indicators and 36 drawing tools. Importantly, TradeStation allows users to adjust open orders directly on stock charts, a feature that Ally Invest lacks, enhancing the efficiency of managing trades.

Ally Invest, while offering basic features such as a browser-based platform and the ability to save multiple chart profiles, falls short in areas crucial for users seeking a more advanced setup. The broker does not support paper trading, the addition of historical trades, or corporate event displays on charts. These limitations, alongside fewer customization options and the inability to create custom studies for charts, make it a better fit for beginners or those looking for a more straightforward trading approach. Both platforms provide the ability to add notes and index overlays to charts, offering some degree of personalization to user experiences.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info No No
Paper Trading info Yes No
Watch Lists - Total Fields info 341 10
Charting - Indicators / Studies info 294 120
Charting - Drawing Tools info 23 36
Platforms & Tools 4.5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025

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Beginners and education

When it comes to educating beginners and investors, both TradeStation and Ally Invest offer various resources, but their focus and effectiveness differ. TradeStation offers educational content on stocks and options, but does not cover ETFs, mutual funds, or bonds education. Ally Invest, on the other hand, provides educational resources across a broader range of investment types, including stocks, ETFs, options, mutual funds, and bonds. For interactive learning, TradeStation excels by offering paper trading and educational videos, along with webinars, while Ally Invest lacks these dynamic tools.

In terms of user experience, neither platform offers educational quizzes or the ability to track your learning progress, which might be a drawback for users who prefer a more structured learning path. According to StockBrokers.com, Ally Invest is ranked #8 out of 15 brokers for education and holds a four-star rating, illustrating its comprehensive educational reach. Conversely, TradeStation ranks #14 and is rated three stars. This comparison highlights TradeStation as a solid choice for those interested in interactive learning through webinars and paper trading, while Ally Invest stands out for its comprehensive educational coverage across more investment products.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 3/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When choosing a stock trading app, TradeStation offers a slightly more comprehensive experience than Ally Invest, making it an appealing choice for traders seeking advanced features. Both platforms provide essential mobile apps for iPhone and Android devices, ensuring easy access to trading tools wherever you are. However, TradeStation sets itself apart with features such as mobile after-hours trading, support for streaming quotes, stock alerts, and a robust selection of 45 technical studies for charting. These capabilities result in TradeStation receiving a slightly higher rating of 4.5 stars compared to Ally Invest's 4 stars, with TradeStation ranked 8th while Ally Invest is positioned 13th among 15 brokers evaluated by StockBrokers.com.

Ally Invest offers a competent stock trading app that covers many fundamental features, including options trading and the ability to create custom watch lists. While it lacks support for streaming quotes and stock alerts, users will still find essential tools for monitoring investments and executing trades. The app supports viewing multiple time frames in its charting functionality, though it does not offer technical studies, which could be a limitation for more analytically-driven traders. Despite these limitations, Ally Invest provides an accessible platform for users seeking straightforward trading capabilities on a mobile device.

TradeStation's mobile app also offers noteworthy customization options for watch lists and charting, enabling users to tailor their trading environment to their preferences. Despite its robust offering, it lacks landscape mode for charts and video content like live streaming TV or on-demand videos. However, with features like after-hours charting and a comprehensive array of technical analyses, it remains a strong contender for traders who prioritize a feature-rich trading experience on the go. Overall, both TradeStation and Ally Invest deliver solid mobile trading solutions, yet TradeStation's advanced tools make it a preferable option for traders seeking an edge in their investment strategy.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 45 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When comparing the account fees and charges of TradeStation and Ally Invest, Ally Invest tends to offer more cost-effective options for the everyday investor. Both brokers have no minimum deposit requirement and charge nothing for regular stock trades, making them accessible to beginners. However, when it comes to other fees, Ally Invest generally has lower costs. This includes options contracts at $0.50 each compared to TradeStation's $0.60, and no charges for IRA annual fees or options-related actions, unlike TradeStation, which has higher fees in these areas.

As for margin balances, both brokers charge 13% for balances below $25,000, but Ally Invest offers a more competitive rate for larger balances, such as 12.75% for accounts between $25,000 and $49,999, and 12% for accounts between $50,000 and $99,999. In comparison, TradeStation rates are slightly higher for these tiers. Additionally, Ally Invest does not have annual IRA fees, while TradeStation charges $35 annually and processes IRA closures at a $50 fee compared to Ally’s $25 fee.

Account transfers and options-related fees also highlight differences between the two brokers. While TradeStation charges a hefty $125 for both full and partial account transfers, Ally Invest makes these transfers more affordable at $50 each. For options exercise and assignment, Ally Invest charges nothing, whereas TradeStation asks for $14.95 for exercises and $5.95 for assignments. Hence, Ally Invest surfaces as a more budget-friendly choice, especially for active traders dealing with options and investors considering IRAs.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.60 $0.50
Options Exercise Fee info $14.95 $0.00
Options Assignment Fee info $5.95 $0.00
IRA Annual Fee info $35.00 $0.00
IRA Closure Fee info $50.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When evaluating day trading platforms tailored for active traders, TradeStation and Ally Invest often find themselves compared. TradeStation shines in features critical for day trading, offering streaming time and sales for stocks, allowing for real-time data crucial for making informed decisions. While Ally Invest lacks this feature, TradeStation also provides direct market routing, ladder trading, and trading hotkeys, enhancing control and speed in executing trades. Furthermore, both platforms do not offer streaming live TV, but TradeStation offers level 2 quotes, a vital tool for day traders seeking in-depth market data to refine their strategies.

TradeStation further distinguishes itself with its comprehensive backtesting capabilities, supporting both basic and advanced strategies, which allow traders to test their ideas against historical data. This is complemented by a short locator tool, providing real-time availability of shares available to short—another feature absent in Ally Invest. Traders on TradeStation can also benefit from order liquidity rebates, adding a financial incentive to their trading activities. In contrast, Ally Invest does not offer these features, making TradeStation a more formidable option for individuals or day traders needing a feature-rich environment.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities, both TradeStation and Ally Invest present viable options for investors, yet they cater to different needs and priorities. TradeStation is known for its advanced trading platform and tools, but it falls short with a few research features, particularly in the realm of mutual funds and bonds. In contrast, Ally Invest seems to cover a broader spectrum of research topics, offering insights into mutual funds and bonds, along with a social media sentiment analysis for stocks.

TradeStation offers excellent stock and ETF research tools and has the capability to provide insight for those interested in Pink Sheets and OTCBB. However, for traders seeking comprehensive mutual fund and bond research, TradeStation may not fulfill their requirements. It does, however, offer a solid stock screener for trade ideas. On the other hand, while Ally Invest matches TradeStation in offering stock and ETF research and goes further by including mutual funds and bonds in its research suite, providing a broader range available for investors.

Despite their efforts, neither TradeStation nor Ally Invest offer downloadable research reports in PDF format. However, Ally Invest stands out by providing tools like ETF screeners for trade ideas and utilizing social media sentiment for stock research, which adds a modern twist to its research offerings. As a result, it is rated higher, scoring 3.5 stars for market research and ranking eighth out of fifteen brokers on StockBrokers.com, compared to TradeStation's 2-star rating and eleventh-place rank.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info No Yes
Research - Mutual Funds info No Yes
Screener - Mutual Funds info No No
Research - Bonds info No Yes
Screener - Bonds info No Yes
Research 2/5 Stars 3.5/5 Stars

Banking

When comparing the banking capabilities of TradeStation and Ally Invest, there are clear differences. Ally Invest shines in this area, offering a wide range of banking services that TradeStation does not. If you're looking for a company that supports checking and savings accounts, Ally Invest is your go-to as it provides both. Additionally, Ally Invest also offers debit and credit cards, which are not available through TradeStation. For those interested in mortgage loans, Ally Invest again has the upper hand, providing options that TradeStation lacks. Lastly, if you're considering certificates of deposit (CDs) as a savings option, you'll find them at Ally Invest, but not at TradeStation. Overall, Ally Invest proves to be the stronger choice for anyone seeking a comprehensive suite of banking services alongside their investment platform.

Feature TradeStation logoTradeStation
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info No Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that TradeStation is better than Ally Invest. TradeStation finished with an overall score of 80.2%, while Ally Invest finished with a score of 80.1%.

TradeStation supports casual traders through its web-based platform and active traders through its desktop platform. We like the web-based platform and mobile app, but the flagship desktop platform could use a refresh.

FAQs

Can you trade cryptocurrency with TradeStation or Ally Invest?

Both TradeStation and Ally Invest do not offer crypto trading, providing zero coins for investors interested in digital currencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does TradeStation or Ally Invest offer IRAs?

Both TradeStation and Ally Invest offer traditional and Roth IRA accounts, making them viable options for retirement planning. However, potential investors should note that TradeStation charges a $35 annual fee and a $50 closure fee for IRA accounts, whereas Ally Invest offers free management with no annual fees and a lower closure fee of $25, providing a more cost-effective solution for users.

Dive deeper: Best IRA Accounts for 2025

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2 of 5
Overall Rating TradeStation Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2/5 Stars 3.5/5 Stars
Customer Service 3.5/5 Stars 4/5 Stars
Education 3/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review TradeStation Review Ally Invest Review
Broker Screenshots TradeStation Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees TradeStation Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.01 info $4.95
Mutual Fund Trade Fee info $14.95 $0.00
Options (Per Contract) info $0.60 $0.50
Futures (Per Contract) info $1.50 (Not offered)
Broker Assisted Trade Fee info $25 $20
Margin Rates TradeStation Ally Invest
Margin Rate Under $25,000 info 13.0% 13%
Margin Rate $25,000 to $49,999.99 info 13.0% 12.75%
Margin Rate $50,000 to $99,999.99 info 12.5% 12%
Margin Rate $100,000 to $249,999.99 info 12.0% 10.75%
Margin Rate $250,000 to $499,999.99 info 12.0% 9.75%
Margin Rate $500,000 to $999,999.99 info 7.5% info 9.25%
Margin Rate Above $1,000,000 info 7.5% info 8.5%
Account Fees TradeStation Ally Invest
IRA Annual Fee info $35.00 $0.00
IRA Closure Fee info $50.00 $25.00
Account Transfer Out (Partial) info $125.00 $50.00
Account Transfer Out (Full) info $125.00 $50.00
Options Exercise Fee info $14.95 $0.00
Options Assignment Fee info $5.95 $0.00
Investment Options TradeStation Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 800 13000
Mutual Funds (Total) info 4000 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types TradeStation Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners TradeStation Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info No Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info No Yes
Retirement Calculator info No No
Investor Dictionary info No Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps TradeStation Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features TradeStation Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting TradeStation Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 45 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info No No
Trading Platforms TradeStation Ally Invest
Active Trading Platform info TradeStation 10 N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info No No
Watch Lists - Total Fields info 341 10
Stock Chart Features TradeStation Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 294 120
Charting - Drawing Tools info 23 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 12 8
Charting - Custom Studies info Yes No
Day Trading TradeStation Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info No No
Direct Market Routing - Stocks info Yes No
Ladder Trading info Yes No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info Yes No
Research Overview TradeStation Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info No Yes
Screener - Stocks info Yes Yes
Screener - ETFs info No Yes
Screener - Mutual Funds info No No
Screener - Bonds info No Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research TradeStation Ally Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research TradeStation Ally Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No Yes
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No No
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research TradeStation Ally Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info No Yes
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading TradeStation Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 29 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking TradeStation Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service TradeStation Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall TradeStation Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2/5 Stars 3.5/5 Stars
Education 3/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review TradeStation Review Ally Invest Review
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