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Ally Invest vs TradeStation 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Ally Invest vs TradeStation, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50
TradeStation
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.60

Investment options

When evaluating the investment options offered by online brokers Ally Invest and TradeStation, both platforms provide strong contenders within the market. Each received a commendable 4.5-star rating for investment options. While Ally Invest ranks #8, TradeStation is slightly higher at #5 out of 18 brokers as rated by StockBrokers.com. These impressively high ratings underscore both firms' ability to cater to diverse investment needs and suggest their noteworthy services to potential clients.

Despite differences in rankings, Ally Invest and TradeStation share a variety of investment offerings. Both facilitate stock and options trading, providing opportunities for direct market engagement. Investors can also access margin accounts and OTC stocks through both platforms. Traditional and Roth IRA accounts are available at each broker, allowing flexibility for retirement planning. Notably, each firm supports mutual fund trading but lacks in forex and crypto trading opportunities, with no coins offered for crypto trading. Fractional share trading remains absent as well, limiting some flexibility for small-scale investors.

A distinct variance lies in the availability of futures trading and advisor services between these brokers. TradeStation extends futures trading to its users, catering to those interested in more advanced, complex investment options. Conversely, Ally Invest shines with its offering of advisor services, providing support for investors who may benefit from professional guidance in managing their portfolios. Through these differences, each broker meets specific investor needs, tailoring experiences to accommodate strategic preferences.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info No Yes
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Investment Options 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

When comparing Ally Invest and TradeStation, TradeStation emerges as the more robust platform for active traders, earning a rating of 4.5 stars compared to Ally Invest's 3.5 stars. TradeStation ranks 7th out of 18 brokers in trading platforms and tools per StockBrokers.com, while Ally Invest ranks 11th. While both platforms offer browser-based trading and the ability to save multiple chart profiles, TradeStation stands out with its Windows desktop platform and extensive customization options, such as the ability to create custom studies and a greater capacity to fine-tune chart features with customizable fields.

TradeStation offers a greater depth of tools and features, including support for paper trading, direct order adjustments on stock charts, and the ability to display both historical trades and corporate events on charts. It also allows for custom date ranges and includes 294 technical indicators, providing a significant edge over Ally Invest's 120 indicators. Additionally, TradeStation provides an extensive 341 watch list fields, overshadowing Ally's 10, providing traders with a more comprehensive platform for monitoring market opportunities.

However, Ally Invest does have its merits, particularly for traders who prefer simplicity and ease of use. Although it does not offer a downloadable platform on Windows or Mac, Ally Invest provides decent charting tools with features like adding notes and index overlays. Additionally, it supplies 36 drawing tools compared to TradeStation's 23. While Ally Invest lacks some of the more advanced functionalities inherent to TradeStation, it serves as a viable option for traders who do not require extensive customization and advanced chart frameworks.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
Web Trading Platform info Yes Yes
Desktop Trading Platform info No Yes
Desktop Platform (Mac) info No No
Paper Trading info No Yes
Watch Lists - Total Fields info 10 341
Charting - Indicators / Studies info 120 294
Charting - Drawing Tools info 36 23
Platforms & Tools 3.5/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When comparing Ally Invest and TradeStation for beginner and investor education, Ally Invest emerges as a well-rounded contender, particularly in the variety of educational content it offers. Ally Invest provides comprehensive education on stocks, ETFs, options, mutual funds, and bonds. However, it lacks interactive features such as paper trading, educational videos, webinars, and quizzes. Despite these gaps, Ally Invest boasts an impressive educational rating of 4 stars and is ranked 9th out of 18 brokers by StockBrokers.com.

TradeStation offers a diverse range of educational tools like paper trading, educational videos, and webinars, focusing primarily on stocks and options. However, it does not provide educational content on ETFs, mutual funds, or bonds. Although it excels in interactive and multimedia educational offerings, its overall education rating stands at 3.5 stars, and it holds the 11th spot out of 18 brokers as ranked by StockBrokers.com. Despite the differences in their educational approaches, both Ally Invest and TradeStation present solid options for investors, yet those seeking more traditional asset class learning might find Ally Invest's comprehensive scope more appealing.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info No Yes
Videos info No Yes
Webinars info No Yes
Education 4/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When it comes to choosing a reliable platform for mobile stock trading, both Ally Invest and TradeStation have their strengths, yet TradeStation slightly edges out in terms of overall capabilities and ranking. TradeStation is rated 4.5 stars for its stock trading apps and is ranked #8 out of 18 brokers by StockBrokers.com, offering a more comprehensive suite of features for serious traders. In comparison, Ally Invest garners a solid 4-star rating and ranks #13, making it a good choice for those who prefer simplicity over extensive technical features.

Both Ally Invest and TradeStation offer iPhone and Android apps, providing flexibility for users on different devices, though neither supports Apple Watch integration. TradeStation stands out by offering streaming quotes, chart customization, and 45 technical studies for its charting capabilities, while Ally Invest does not support these features. Crucially, TradeStation offers after-hours charting, and stock alerts, catering more effectively to active traders who rely on near real-time data to stay competitive.

Ally Invest and TradeStation both support mobile after-hours stock trading and options trading, allowing investors to trade beyond standard market hours. Each platform also enables the creation of custom watch lists. However, TradeStation offers the ability to customize watch list columns, enhancing its utility for traders needing to tailor their monitoring lists. While both platforms support viewing multiple time frames for charting, neither offers stock comparisons in charts or landscape mode viewing, underscoring some shared limitations between the two.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info No Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 0 45
Mobile Trading Apps 4/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

In comparing Ally Invest and TradeStation, Ally Invest emerges as a more affordable choice for investors focused on minimizing fees. Both platforms require no minimum deposit and offer commission-free stock trades, enhancing their appeal to cost-conscious investors. However, Ally Invest maintains a slight edge with a lower options contract fee at $0.50 compared to TradeStation's $0.60. Additionally, Ally Invest's IRA policies are notably more cost-effective, with no annual fees and lower closure fees, while TradeStation imposes a $35 annual IRA fee and higher closure fees. This strategic comparison highlights Ally Invest's cost advantages over TradeStation, particularly for those attentive to fees and charges when choosing an online broker.

When comparing margin rates, Ally Invest again claims an advantage by providing slightly lower rates for higher margin balances. While both platforms charge 13% on balances below $25,000, Ally Invest offers slightly reduced rates at 12.75% for balances between $25,000 and $49,999, dropping further to 12% for balances between $50,000 and $99,999. In contrast, TradeStation charges a consistent 13% on balances under $50,000 and 12.5% for those between $50,000 and $99,999, which may impact long-term investors who rely heavily on margin accounts.

Additional fees accentuate the cost benefits of Ally Invest further. It levies lower costs for account transfers, charging $50 for both partial and full transfers, whereas TradeStation demands $125 in each case. Moreover, Ally Invest refrains from charging for options exercise and assignment, unlike TradeStation, which imposes fees of $14.95 and $5.95 respectively. These differences are significant for active traders who may frequently engage in options transactions and account transfers.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.50 $0.60
Options Exercise Fee $0.00 $14.95
Options Assignment Fee $0.00 $5.95
IRA Annual Fee $0.00 $35.00
IRA Closure Fee $25.00 $50.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When it comes to day trading capabilities, TradeStation offers a comprehensive suite of tools that easily surpass those of Ally Invest. TradeStation provides streaming time and sales for stocks, essential for active traders who require real-time data to make informed trading decisions. Additionally, TradeStation supports direct market routing, ladder trading, and the usage of trading hotkeys for swift and efficient trade entries, features which Ally Invest currently lacks. TradeStation also offers Level 2 quotes, a crucial component for understanding the depth of the market, further cementing its position as a more robust platform for day traders compared to Ally Invest.

The advantages of TradeStation continue with its support for both basic and advanced strategy backtesting, enabling traders to test their strategies against historical data before investing real capital. While Ally Invest does not provide a short locator tool, TradeStation users can benefit from the ability to view real-time availability of shares available to short, enhancing their trading opportunities. Furthermore, TradeStation offers order liquidity (maker/taker) rebates, adding another layer of potential cost savings and strategic maneuverability for active traders—a feature absent from the offerings of Ally Invest.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
Streaming Time & Sales info No Yes
Streaming TV info No No
Direct Market Routing - Stocks info No Yes
Level 2 Quotes - Stocks info No Yes
Trade Ideas - Backtesting info No Yes
Trade Ideas - Backtesting Adv info No Yes
Short Locator info No Yes

Dive deeper: Best Day Trading Platforms for 2024

Market Research

Among online brokers, Ally Invest and TradeStation both offer robust market research capabilities, yet Ally Invest consistently edges ahead in overall features and services. Ally Invest ranks #7 out of 18 brokers for market research, earning a commendable four-star rating. In contrast, TradeStation stands at #10, with a three-star rating, indicating that while both platforms deliver valuable research tools, Ally Invest provides a more comprehensive suite of options catering to diverse investor needs.

Ally Invest excels in offering a wider variety of research opportunities for stock, ETF, and mutual fund investors. Notably, Ally Invest allows users to research mutual funds and assess stock sentiment through social media data, aspects where TradeStation falls short. Investors looking for in-depth analysis can also access Pink Sheets/OTCBB research, as well as bond research and screeners, through Ally Invest. Both platforms allow users to view portfolio allocation by asset class, but Ally Invest's extra offerings make it a more appealing choice for investors interested in a broader range of financial instruments.

TradeStation provides a selection of research capabilities comparable to Ally Invest, but there are distinguishing factors. While TradeStation supports stock and ETF research, it does not offer mutual fund or bond research, which may limit the scope for certain investors. Additionally, TradeStation does not utilize social media sentiment data for stock research, potentially missing a valuable signal available through Ally Invest. Both platforms lack downloadable PDF research reports for their research categories, which might affect investors seeking offline resources. Overall, both Ally Invest and TradeStation provide solid market research tools, with Ally Invest offering a slight advantage in features and usability.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info No No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 4/5 Stars 3/5 Stars

Banking

When comparing the banking capabilities of online brokers Ally Invest and TradeStation, Ally Invest clearly stands out with its comprehensive range of financial services. Ally Invest offers an array of banking products including checking and savings accounts, debit and credit cards, mortgage loans, and CDs, making it a versatile choice for investors seeking integrated banking solutions. In contrast, TradeStation does not provide any of these banking services. This significant difference positions Ally Invest as a more holistic option for individuals looking to manage both their investments and personal banking needs under one roof, while TradeStation remains focused solely on its brokerage offerings.

Feature Ally Invest logoAlly Invest
TradeStation logoTradeStation
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes No
Credit Cards info Yes No
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than TradeStation. Ally Invest finished with an overall score of 83.8%, while TradeStation finished with a score of 81.7%.

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

FAQs

Can you trade cryptocurrency with Ally Invest or TradeStation?

Both Ally Invest and TradeStation do not offer crypto trading, with neither platform providing any coins for crypto trading.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does Ally Invest or TradeStation offer IRAs?

Both Ally Invest and TradeStation offer traditional and Roth IRA accounts, catering to diverse investment needs; however, Ally Invest stands out with no annual IRA fees and a lower closure fee of $25, compared to TradeStation's $35 annual fee and $50 closure fee.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating Ally Invest TradeStation
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 3.5/5 Stars 4.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 3/5 Stars
Customer Service 4/5 Stars 3.5/5 Stars
Education 4/5 Stars 3.5/5 Stars
Ease Of Use 4.5/5 Stars 3.5/5 Stars
Winner check_circle
Review Ally Invest Review TradeStation Review
Broker Screenshots Ally Invest TradeStation
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Ally Invest TradeStation
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $4.95 $0.01 info
Mutual Fund Trade Fee $0.00 $14.95
Options (Per Contract) $0.50 $0.60
Futures (Per Contract) (Not offered) $1.50
Broker Assisted Trade Fee $20 $25
Margin Rates Ally Invest TradeStation
Margin Rate Under $25,000 13% 13.0%
Margin Rate $25,000 to $49,999.99 12.75% 13.0%
Margin Rate $50,000 to $99,999.99 12% 12.5%
Margin Rate $100,000 to $249,999.99 10.75% 12.0%
Margin Rate $250,000 to $499,999.99 9.75% 12.0%
Margin Rate $500,000 to $999,999.99 9.25% 7.5% info
Margin Rate Above $1,000,000 8.5% 7.5% info
Account Fees Ally Invest TradeStation
IRA Annual Fee $0.00 $35.00
IRA Closure Fee $25.00 $50.00
Account Transfer Out (Partial) info $50.00 $125.00
Account Transfer Out (Full) info $50.00 $125.00
Options Exercise Fee $0.00 $14.95
Options Assignment Fee $0.00 $5.95
Investment Options Ally Invest TradeStation
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No Yes
Forex Trading info No No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 13000 800
Mutual Funds (Total) info 14000 4000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Ally Invest TradeStation
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No Yes
Order Type - OTO info No Yes
Order Type - Broker Assisted info Yes Yes
Beginners Ally Invest TradeStation
Education (Stocks) info Yes Yes
Education (ETFs) info Yes No
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info No No
Investor Dictionary info Yes No
Paper Trading info No Yes
Videos info No Yes
Webinars info No Yes
Webinars (Archived) info Yes Yes
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Ally Invest TradeStation
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Ally Invest TradeStation
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info No Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No Yes
Stock App Charting Ally Invest TradeStation
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 45
Charting - Study Customizations info No Yes
Charting - Stock Comparisons info No No
Trading Platforms Ally Invest TradeStation
Active Trading Platform info N/A TradeStation 10
Desktop Trading Platform info No Yes
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No Yes
Trade Journal info No No
Watch Lists - Total Fields info 10 341
Stock Chart Features Ally Invest TradeStation
Charting - Adjust Trades on Chart info No Yes
Charting - Indicators / Studies info 120 294
Charting - Drawing Tools info 36 23
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info No Yes
Charting - Corporate Events info No Yes
Charting - Custom Date Range info No Yes
Charting - Custom Time Bars info No Yes
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 8 12
Charting - Custom Studies info No Yes
Day Trading Ally Invest TradeStation
Streaming Time & Sales info No Yes
Streaming TV info No No
Direct Market Routing - Stocks info No Yes
Ladder Trading info No Yes
Trade Hotkeys info No Yes
Level 2 Quotes - Stocks info No Yes
Trade Ideas - Backtesting info No Yes
Trade Ideas - Backtesting Adv info No Yes
Short Locator info No Yes
Order Liquidity Rebates info No Yes
Research Overview Ally Invest TradeStation
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes Yes
Screener - ETFs info Yes No
Screener - Mutual Funds info No No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes Yes
Stock Research Ally Invest TradeStation
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research Ally Invest TradeStation
ETFs - Strategy Overview info Yes No
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info Yes No
ETF Fund Facts - Net Assets info Yes No
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info Yes No
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes No
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research Ally Invest TradeStation
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading Ally Invest TradeStation
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 8 29
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info No Yes
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info No Yes
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info No Yes
Option Positions - Adv Analysis info No Yes
Option Positions - Rolling info No Yes
Option Positions - Grouping info Yes Yes
Banking Ally Invest TradeStation
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes No
Debit Cards info Yes No
Mortgage Loans info Yes No
Customer Service Ally Invest TradeStation
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No Yes
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes No
Overall Ally Invest TradeStation
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 4.5/5 Stars
Platforms & Tools 3.5/5 Stars 4.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 3/5 Stars
Education 4/5 Stars 3.5/5 Stars
Ease Of Use 4.5/5 Stars 3.5/5 Stars
Winner check_circle
Review Ally Invest Review TradeStation Review
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