Written by StockBrokers.com
In this head to head comparison of Firstrade vs Ally Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Firstrade and Ally Invest stand out in the online brokerage landscape with competitive offerings, each garnering a 4.5-star rating for their array of investment options. Both platforms boast diverse features, such as stock, margin, options trading, mutual funds, and OTC stock trading. However, they'll both leave crypto enthusiasts wanting, as neither supports cryptocurrency trading. For investors seeking advice, Ally Invest provides advisor services, a feature unavailable with Firstrade. As ranked by StockBrokers.com, Firstrade edges out Ally Invest, placing 6th against Ally's 8th position out of 18 brokers for investment options.
Exploring the investment choices in more detail, both Firstrade and Ally Invest offer stock trading, margin trading, mutual funds, and options trading. While both platforms enable OTC Stocks, neither supports forex or futures trading. A notable distinction is Firstrade's offering of fractional shares trading, which is not available with Ally Invest, potentially appealing to investors seeking more flexible entry points. Both brokers ensure retirement planning options with traditional and Roth IRA accounts.
While neither Firstrade nor Ally Invest covers all investment avenues with crypto and forex trading absent, they both provide a substantial mix of other options that cater to a wide range of investor profiles. The main differentiator remains Firstrade's fractional shares offering and Ally Invest's advisor services, highlighting each platform's distinct strengths and allowing investors to weigh their specific needs against these brokerage features.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | Yes | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When it comes to trading platforms and tools, both Firstrade and Ally Invest offer their unique benefits without a major distinction in their overall ratings. Each platform has garnered a three-star rating, reflecting their relatively equal performance, with Ally Invest slightly edging out Firstrade in StockBrokers.com rankings by securing the 10th spot, compared to Firstrade's 11th position. However, the choice between Firstrade and Ally Invest may come down to individual preferences regarding specific functionalities and tools.
Both Firstrade and Ally Invest lack downloadable desktop trading solutions for both Windows and Mac, but they provide accessible browser-based platforms. A significant difference lies in charting functionalities; Ally Invest slightly edges ahead with 120 technical indicators and 36 drawing tools compared to Firstrade’s offering of 102 technical indicators and eight drawing tools. Furthermore, Ally Invest allows users to add notes to charts, save multiple chart profiles, and perform automated technical analysis, features that are absent in Firstrade's platform. However, Firstrade offers a more extensive watch list capability with 50 fields, surpassing Ally Invest's 10 fields.
Neither platform supports paper trading or trading journals, limiting traders who wish to simulate their trades for practice or keep detailed trading logs. Additionally, neither Firstrade nor Ally Invest enable traders to adjust open orders directly on stock charts, show historical trades, or display corporate events and custom date ranges on charts. While both platforms allow index overlays, only Ally Invest provides the ability to save multiple chart profiles and run automated technical analysis directly on charts, offering a more comprehensive chart customization experience.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | No |
| Watch Lists - Total Fields | 50 | 10 |
| Charting - Indicators / Studies | 102 | 120 |
| Charting - Drawing Tools | 8 | 36 |
| Platforms & Tools |
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Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025
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When comparing Firstrade and Ally Invest in terms of beginner and investor education, both online brokers offer robust stock and options education resources. However, Ally Invest edges ahead by providing education on ETFs, mutual funds, and bonds, areas where Firstrade lacks resources. While Ally Invest does not offer educational videos or webinars, Firstrade excels with these tools, enabling visual learners to gain an understanding of complex investment concepts. It's worth noting that neither platform offers paper trading, quizzes, or tools for tracking learning progress, which are often beneficial for beginners looking to practice and measure their investment prowess.
In terms of overall educational ratings, Ally Invest is awarded a higher rating of 4 out of 5 stars, compared to Firstrade's 3.5 stars. This reflects in their rankings by StockBrokers.com, where Ally Invest is placed 8th out of 18 brokers, while Firstrade ranks at 13th. Despite Firstrade's strengths in providing visual and interactive content, Ally Invest's comprehensive beginner-friendly resources in a broader array of investment areas contribute to its favorable educational reputation among investors.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | No | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | No | Yes |
| Education (Bonds) | No | Yes |
| Paper Trading | No | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When evaluating the stock trading app capabilities of Firstrade versus Ally Invest, several distinctions become apparent. Firstrade boasts a higher rating at 4.5 stars compared to Ally Invest's 4 stars, and it also holds a superior rank as the 9th app out of 18 according to StockBrokers.com, while Ally Invest is ranked 13th. Both brokers offer mobile apps compatible with iOS and Android devices, as well as support for after-hours trading and mobile options trading, but Firstrade takes the lead with features like streaming quotes and stock alerts, along with the ability to create and customize watch lists.
The user experience on Firstrade's app is further enhanced by its capability to view charts in landscape mode, access multiple time frames, and utilize 81 technical studies for charting—a stark contrast to Ally Invest, which offers no technical studies. Firstrade also facilitates customization of watch list columns, providing a more tailored experience for its users. On the other hand, both apps lack support for streaming live TV, videos on demand, after-hours charting, and displaying stock comparisons on charts, highlighting areas of mutual limitation.
While Ally Invest and Firstrade both excel in certain areas of mobile trading, Firstrade's advanced features and flexibility offer a more comprehensive toolset for traders seeking robust analytics and customization. This makes it a preferred choice for users who prioritize these aspects in their trading app experience, as reflected in its higher ratings and rankings. Nonetheless, traders who prioritize a straightforward app without extensive charting tools might still find Ally Invest to meet their needs sufficiently.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | No | No |
| Charting - Technical Studies | 81 | 0 |
| Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When comparing Firstrade and Ally Invest, both platforms offer a compelling zero-dollar minimum deposit and free stock trades, making them highly attractive to cost-conscious investors. However, where Firstrade truly excels is in its options trading, offering trades at no cost per contract in comparison to Ally Invest's $0.50 charge. Conversely, Ally Invest stands out with more competitive margin rates across all balance categories, providing an edge for traders looking to leverage capital. Investors should weigh these features based on their trading priorities.
Both Firstrade and Ally Invest waive fees for IRA accounts and options-related transactions such as exercise and assignment, demonstrating their commitment to lowering entry barriers for retirement investing. However, Ally Invest imposes a $25 fee for IRA account closure, whereas Firstrade maintains its zero-cost stance, which may appeal to those seeking long-term account flexibility. On the other hand, Ally Invest also offers more economical full and partial account transfer fees, charging $50 compared to Firstrade's higher fees of $75 and $55, respectively.
Ultimately, while both brokers offer competitive features and fees, they cater to slightly different investor needs. Firstrade presents an excellent option for options traders and those valuing fee-free versatility, while Ally Invest appeals to margin traders and individuals planning more frequent account transitions but may come with higher costs for IRA account closure. Assessing your investment style and financial priorities can help guide the decision between these two reputable online brokers.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.00 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
| Commissions & Fees | N/A | N/A |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to evaluating the day trading capabilities of Firstrade and Ally Invest, both platforms reveal similar limitations. Neither Firstrade nor Ally Invest offers streaming time and sales data for stocks, streaming live TV, or direct market routing, which might be crucial for day traders who rely heavily on real-time market data and fast execution. Furthermore, both platforms lack advanced trading functionalities such as ladder trading and trading hotkeys, which are essential for swift order placement and execution in volatile trading environments. Without these features, traders might find it challenging to optimize their trading strategies effectively.
In addition to their shared constraints, Firstrade and Ally Invest do not provide level 2 quotes or tools for basic and advanced strategy backtesting, limiting traders' ability to analyze market depth and test potential trading strategies. Also absent are short locator tools, which could hinder traders looking to exploit short-selling opportunities. Lastly, without order liquidity (maker/taker) rebates, cost-sensitive traders might find it difficult to reduce trading costs. Given these considerations, traders considering either Firstrade or Ally Invest for day trading might need to weigh these factors carefully against their trading requirements to find a platform that best suits their needs.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When evaluating Firstrade and Ally Invest's market research capabilities, Firstrade takes a slight edge over Ally Invest, delivering a comprehensive research experience that includes analysis of stocks, ETFs, mutual funds, and more. Both brokers offer essential insights into stocks, ETFs, and bonds with social media sentiment analysis, but Firstrade further sets itself apart by providing ESG research and the ability to generate trade ideas with a wider array of screeners. Ranked #6 by StockBrokers.com and rated 4.5 stars, Firstrade stands out as a preferred choice for investors seeking robust market research tools compared to Ally Invest, which holds a #8 ranking and a 3.5-star rating.
Firstrade and Ally Invest both cater to investors who value financial research, providing tools for stocks, ETFs, mutual funds, and bonds. Investors using either platform can expect comprehensive data points to analyze portfolios, including asset class allocation and market sentiment. However, Firstrade differentiates itself from Ally Invest by providing ESG research and downloadable PDF reports for ETFs, while Ally Invest does not offer these features, making Firstrade a viable choice for investors interested in sustainable investing insights and more detailed ETF analyses.
While both Firstrade and Ally Invest offer trade idea screeners for various securities, Firstrade's suite is more extensive, featuring a mutual fund screener that Ally Invest lacks. Moreover, Firstrade generally provides more robust research support, including downloadable PDF reports for stocks and ETFs, enhancing the decision-making process for savvy investors. Ultimately, Firstrade's comprehensive research services, coupled with additional materials and tools, make it a distinguished choice for those who prioritize in-depth financial research over Ally Invest's offerings.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | Yes |
| Screener - Bonds | Yes | Yes |
| Research |
|
|
When comparing Firstrade and Ally Invest for their banking capabilities, notable differences and similarities emerge. Both platforms offer checking accounts and debit cards, catering to users who require basic transactional features. However, Ally Invest surpasses Firstrade by providing additional banking services, such as savings accounts and credit cards, which Firstrade does not offer. Furthermore, while both platforms provide Certificates of Deposit (CDs), Ally Invest extends its reach into mortgage loans, a feature absent from Firstrade's offerings. Therefore, for users seeking a more comprehensive suite of banking products, Ally Invest presents a more well-rounded option compared to Firstrade.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | No | Yes |
| Mortgage Loans | No | Yes |
| CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Firstrade is better than Ally Invest. Firstrade finished with an overall score of 81.8%, while Ally Invest finished with a score of 80.1%.
Firstrade scored well for penny stock trading in our 2024 Annual Awards, and is a great choice for Chinese-speaking investors. However, it lags behind the competition in certain areas, especially platforms, tools and education.
Neither Firstrade nor Ally Invest offers crypto trading options, with both platforms providing zero coins for cryptocurrency transactions.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Firstrade and Ally Invest offer traditional and Roth IRA accounts without any annual fees, making them cost-effective options for retirement saving. While Firstrade does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee, giving Firstrade an edge for cost-sensitive investors.
Dive deeper: Best IRA Accounts for 2025
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| Review | Firstrade Review | Ally Invest Review |
| Broker Screenshots | Firstrade | Ally Invest | |
|---|---|---|---|
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| Trading Fees | Firstrade | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $0.00 | $4.95 | |
| Mutual Fund Trade Fee | $0 | $0.00 | |
| Options (Per Contract) | $0.00 | $0.50 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $19.95 | $20 |
| Margin Rates | Firstrade | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13.75% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 13.50% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 13.00% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 12.50% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 12.50% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | 12.50% | 9.25% | |
| Margin Rate Above $1,000,000 | 12.50% | 8.5% |
| Account Fees | Firstrade | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $55.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Firstrade | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | Yes | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 15460 | 13000 | |
| Mutual Funds (Total) | 19666 | 14000 | |
| Bonds (US Treasury) | Yes | Yes | |
| Bonds (Corporate) | Yes | Yes | |
| Bonds (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Firstrade | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | Firstrade | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | No | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | No | Yes | |
| Education (Bonds) | No | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | No | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Firstrade | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | Firstrade | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | Firstrade | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | No | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 81 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | No | No |
| Trading Platforms | Firstrade | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | N/A | ||
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 50 | 10 |
| Stock Chart Features | Firstrade | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 102 | 120 | |
| Charting - Drawing Tools | 8 | 36 | |
| Charting - Notes | No | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | No | Yes | |
| Charting - Save Profiles | No | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 6 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | Firstrade | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Firstrade | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | Yes | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | Firstrade | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 1 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | Yes | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | Firstrade | Ally Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | Firstrade | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | Firstrade | Ally Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | Yes | |
| Option Chains - Streaming | No | Yes | |
| Option Chains - Total Columns | 8 | 8 | |
| Option Chains - Greeks | 5 | 5 | |
| Option Chains - Quick Analysis | No | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | No | Yes | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | No | Yes | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | No | Yes |
| Banking | Firstrade | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | No | Yes |
| Customer Service | Firstrade | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | Yes | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | No | Yes |
| Overall | Firstrade | Ally Invest | |
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| Commissions & Fees | N/A | N/A | |
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| Winner | check_circle | ||
| Review | Firstrade Review | Ally Invest Review |
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