Firstrade vs Ally Invest 2025
In this head to head comparison of Firstrade vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Firstrade vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When comparing Firstrade and Ally Invest, both platforms offer diverse investment options suitable for a variety of investors. Firstrade stands out with its offering of fractional shares, a feature that is not available with Ally Invest. This can be a significant advantage for investors looking to invest with lower capital, making Firstrade a more flexible choice in this regard. On the other hand, Ally Invest provides access to advisor services, which could be beneficial for those seeking professional guidance. Both platforms have similar ratings of 4.5 stars for their range of investments, though Firstrade holds a slightly better ranking overall according to StockBrokers.com.
Firstrade and Ally Invest both offer a solid range of investment options, including stock trading, margin trading, mutual funds, options trading, and over-the-counter (OTC) stocks. Neither platform provides options for forex, futures, or cryptocurrency trading, which might be a limiting factor for those interested in these markets. For retirement planning, both Firstrade and Ally Invest support traditional and Roth IRA accounts, aligning with the needs of long-term investors.
One of the key differences between the two is Firstrade's offering of fractional shares, which allows investors to purchase smaller portions of a stock—an attractive feature for budget-minded investors. Conversely, Ally Invest compensates for this lack by providing advisor services, offering a layer of personalized investment guidance. While both platforms are rated equally in terms of their investment variety, Firstrade edges ahead with a higher rank at StockBrokers.com, suggesting a slightly more comprehensive selection for investors pursuing a wider investment breadth.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | Yes | No |
OTC Stocks | Yes | Yes |
Mutual Funds | Yes | Yes |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | No | No |
Crypto Trading - Total Coins | 0 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When comparing Firstrade and Ally Invest's trading platforms and tools, potential users will find that both brokers offer browser-based platforms with no desktop app available for either Windows or Mac. While they both lack features like paper trading and trading journals, Ally Invest slightly outperforms Firstrade in areas like charting capabilities, offering more technical indicators and drawing tools. Yet, both brokers share a three-star rating for their platforms, displaying a balanced offer for everyday traders but fall short of elite rankings according to StockBrokers.com, with Ally Invest at the 10th position and Firstrade at 11th.
Both Firstrade and Ally Invest provide similar basic functionalities such as index overlays on charts. However, Ally Invest has a slight edge in advanced charting options, allowing users to add notes to charts, include automated technical analysis, and save multiple chart profiles. Despite these added functionalities, neither broker supports custom studies or setting custom date ranges, which may be a limitation for some traders.
When it comes to organizing and tracking stocks, Firstrade steps up with the ability to accommodate up to 50 columns for watch lists compared to Ally Invest's 10. On the other hand, while Ally Invest does not allow direct order adjustments on charts, it does provide a more enhanced charting interface with 36 drawing tools compared to Firstrade's 8. Although both platforms hold equal star ratings for their tools, these nuanced differences could influence user preference based on specific trading needs.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | No | No |
Watch Lists - Total Fields | 50 | 10 |
Charting - Indicators / Studies | 102 | 120 |
Charting - Drawing Tools | 8 | 36 |
Platforms & Tools |
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Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
When it comes to educating beginners, Firstrade and Ally Invest each have their strengths, though Ally Invest shines a bit brighter overall. Both platforms offer stock and options education, catering to those looking to get a solid grounding in these areas. However, Firstrade falls short in ETF, mutual fund, and bond education, areas where Ally Invest provides resources for learners. For those who prefer watching videos, Firstrade delivers a collection of educational videos, while Ally doesn't offer this feature. Additionally, Firstrade hosts webinars to enhance learning, a feature not found with Ally Invest.
While neither broker offers paper trading, quizzes, or tools to track learning progress, Ally Invest's educational content is generally rated higher, earning 4 stars compared to Firstrade's 3.5 stars in the education category. This is reflected in their standings on StockBrokers.com, where Ally Invest is ranked 8th out of 16 brokers for education, whereas Firstrade is rated at 13th. For beginners and investors seeking a broader range of educational content, Ally Invest is a slightly stronger choice, though Firstrade offers certain unique resources like webinars and educational videos.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | No | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | No | Yes |
Education (Bonds) | No | Yes |
Paper Trading | No | No |
Videos | Yes | No |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When evaluating the stock trading app capabilities of Firstrade and Ally Invest, Firstrade takes a slight lead with its comprehensive features and higher customer ratings. Firstrade boasts a 4.5-star rating compared to Ally Invest's 4-star rating and ranks 9th out of 16 brokers, above Ally Invest's rank of 13. This implies a more positively received user experience for Firstrade in terms of overall app satisfaction and functionality.
Both Firstrade and Ally Invest offer stock trading apps compatible with iPhone and Android devices, ensuring wide accessibility. However, neither broker provides an Apple Watch app. While both platforms support mobile options trading, Firstrade gains an edge with mobile after-hours trading and stock alerts features, which are not available with Ally Invest. Streaming quotes, an essential feature for active traders, are available through Firstrade, adding to its multimedia capabilities. Nonetheless, neither broker offers streaming live TV or on-demand video content.
Charting capabilities differ significantly between the two apps. Firstrade stands out by supporting customizable watch lists and column adjustments, landscape-mode chart view, and access to 81 technical studies. It also allows users to view multiple time frames for charting, sharing this feature with Ally Invest. On the other hand, Ally Invest falls short with no technical studies offered and no option for customizing watch list columns or chart views in landscape mode. Both apps lack features for after-hours charting and stock comparisons on charts, but Firstrade's overall charting experience is more feature-rich and customizable.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | No | No |
Stock Alerts | Yes | No |
Charting - After-Hours | No | No |
Charting - Technical Studies | 81 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When comparing Firstrade and Ally Invest, both online brokers offer competitive fee structures that cater to cost-conscious investors. Firstrade shines with its fee-free structure for regular stock trades and options contracts, making it an attractive choice for those who prioritize minimizing costs. Ally Invest, while also offering $0 commission on stock trades, charges a $0.50 fee per options contract. This slight discrepancy in options fees may influence traders who engage in frequent options trading.
Both brokers have a $0 minimum deposit requirement, providing easy access to market entry for beginners and seasoned investors alike. In terms of margin interest rates for balances below $25,000, Firstrade charges 13.75%, which is slightly higher than Ally Invest's 13%. As the balance tiers increase, Ally Invest maintains a lower margin interest rate advantage, offering better rates on larger balances. When considering retirement accounts, Firstrade and Ally Invest both offer $0 annual fees, but Ally Invest imposes a $25 fee for IRA closures, unlike Firstrade's $0 charge.
Regarding account transfer fees, Ally Invest charges a more economical rate of $50 for both partial and full ACAT transfers, while Firstrade charges $55 for partial and $75 for full transfers. Both brokers equally waive options exercise and assignment fees, giving investors peace of mind for these specific transactions. Ultimately, Firstrade's advantage lies in zero-cost options trading, whereas Ally Invest may appeal to those seeking better interest rates and lower transfer fees.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.00 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading, both Firstrade and Ally Invest share several similarities in terms of their capabilities and offerings. Neither platform provides streaming time and sales for stocks, streaming live TV, or direct market routing, all of which are essential tools for active traders who rely on real-time information and swift execution of trades. Additionally, both Firstrade and Ally Invest lack other advanced trading features like ladder trading and trading hotkeys, which can enhance the speed and efficiency of entering trades through keyboard shortcuts.
Furthermore, both brokers do not offer level 2 quotes, which provide detailed views of market depth, nor do they provide basic or advanced strategy backtesting, crucial features for traders interested in testing trading strategies before applying them in live markets. The absence of a short locator tool on both platforms could be a significant limitation for those who wish to assess the availability of shares for short selling in real-time. Moreover, neither Firstrade nor Ally Invest offers order liquidity (maker/taker) rebates, which might be a consideration for traders looking to optimize their cost of trading. Overall, for those focused on day trading specifically, both Firstrade and Ally Invest might fall short due to their lack of high-level trading functionalities.
Feature |
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Streaming Time & Sales | No | No |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | No | No |
Trade Ideas - Backtesting | No | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When comparing the market research capabilities of Firstrade and Ally Invest, Firstrade generally provides a more comprehensive suite of tools and resources. Although both platforms offer research for stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds, Firstrade edges ahead with its offerings. Notably, Firstrade includes ESG research, downloadable PDF reports for ETFs, and it allows users to use social media sentiment data for stock research, providing a well-rounded approach to market insights. Meanwhile, Ally Invest lacks ESG research and downloadable ETF reports and has limited options for mutual fund research tools.
Both Firstrade and Ally Invest deliver useful tools for portfolio management, allowing investors to view portfolio allocations by asset class. They also provide stock, ETF, and bond screeners for generating trade ideas. However, Firstrade stands out by also offering a screener for mutual funds, further enhancing its research support. While each platform presents opportunities for investors to make informed decisions, Firstrade's wider array of research options can be particularly appealing for those seeking detailed insights.
In terms of overall ratings, Firstrade garners a commendable 4.5 stars for its market research capabilities, while Ally Invest receives 3.5 stars. Furthermore, Firstrade's comprehensive offerings have earned it the #6 rank out of 16 brokers by StockBrokers.com, whereas Ally Invest sits at #8. For investors who prioritize extensive research tools and a variety of investment insights, Firstrade seems to be the more advantageous choice.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | Yes |
Research - Mutual Funds | Yes | Yes |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | Yes |
Screener - Bonds | Yes | Yes |
Research |
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When comparing the banking capabilities of Firstrade and Ally Invest, several differences and similarities emerge. Both online brokers provide checking accounts, debit cards, and Certificates of Deposit (CDs). However, for those seeking a more comprehensive suite of banking services, Ally Invest may be a better fit. Ally Invest offers savings accounts, credit cards, and mortgage loans, while Firstrade does not provide these options. This distinction makes Ally Invest potentially more appealing for customers looking for a one-stop-shop for both investment and wider banking needs. On the other hand, Firstrade can meet basic banking requirements with its checking account, debit card, and CD offerings.
Feature |
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Checking Accounts | Yes | Yes |
Savings Accounts | No | Yes |
Debit Cards | Yes | Yes |
Credit Cards | No | Yes |
Mortgage Loans | No | Yes |
CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that Firstrade is better than Ally Invest. Firstrade finished with an overall score of 81.8%, while Ally Invest finished with a score of 80.1%.
Firstrade scored well for penny stock trading in our 2024 Annual Awards, and is a great choice for Chinese-speaking investors. However, it lags behind the competition in certain areas, especially platforms, tools and education.
Neither Firstrade nor Ally Invest offers crypto trading options, with both platforms providing zero coins for cryptocurrency transactions.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Firstrade and Ally Invest offer traditional and Roth IRA accounts without any annual fees, making them cost-effective options for retirement saving. While Firstrade does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee, giving Firstrade an edge for cost-sensitive investors.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Firstrade | Ally Invest | |
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Overall |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Firstrade Review | Ally Invest Review |
Broker Screenshots | Firstrade | Ally Invest | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Firstrade | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $0.00 | $4.95 | |
Mutual Fund Trade Fee | $0 | $0.00 | |
Options (Per Contract) | $0.00 | $0.50 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $19.95 | $20 |
Margin Rates | Firstrade | Ally Invest | |
---|---|---|---|
Margin Rate Under $25,000 | 13.75% | 13% | |
Margin Rate $25,000 to $49,999.99 | 13.50% | 12.75% | |
Margin Rate $50,000 to $99,999.99 | 13.00% | 12% | |
Margin Rate $100,000 to $249,999.99 | 12.50% | 10.75% | |
Margin Rate $250,000 to $499,999.99 | 12.50% | 9.75% | |
Margin Rate $500,000 to $999,999.99 | 12.50% | 9.25% | |
Margin Rate Above $1,000,000 | 12.50% | 8.5% |
Account Fees | Firstrade | Ally Invest | |
---|---|---|---|
IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial) | $55.00 | $50.00 | |
Account Transfer Out (Full) | $75.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Firstrade | Ally Invest | |
---|---|---|---|
Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | Yes | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | No | No | |
Crypto Trading - Total Coins | 0 | 0 | |
Mutual Funds (No Load) | 15460 | 13000 | |
Mutual Funds (Total) | 19666 | 14000 | |
Bonds (US Treasury) | Yes | Yes | |
Bonds (Corporate) | Yes | Yes | |
Bonds (Municipal) | Yes | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | No | Yes | |
International Countries (Stocks) | 0 | 0 |
Order Types | Firstrade | Ally Invest | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | Yes | Yes |
Beginners | Firstrade | Ally Invest | |
---|---|---|---|
Education (Stocks) | Yes | Yes | |
Education (ETFs) | No | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | No | Yes | |
Education (Bonds) | No | Yes | |
Education (Retirement) | Yes | Yes | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | No | No | |
Videos | Yes | No | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | Yes | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | No | No |
Stock Trading Apps | Firstrade | Ally Invest | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | No | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | No |
Stock App Features | Firstrade | Ally Invest | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | Yes | No |
Stock App Charting | Firstrade | Ally Invest | |
---|---|---|---|
Charting - After-Hours | No | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 81 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | No | No |
Trading Platforms | Firstrade | Ally Invest | |
---|---|---|---|
Active Trading Platform | N/A | ||
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | No | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 50 | 10 |
Stock Chart Features | Firstrade | Ally Invest | |
---|---|---|---|
Charting - Adjust Trades on Chart | No | No | |
Charting - Indicators / Studies | 102 | 120 | |
Charting - Drawing Tools | 8 | 36 | |
Charting - Notes | No | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | No | No | |
Charting - Corporate Events | No | No | |
Charting - Custom Date Range | No | No | |
Charting - Custom Time Bars | No | No | |
Charting - Automated Analysis | No | Yes | |
Charting - Save Profiles | No | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 6 | 8 | |
Charting - Custom Studies | No | No |
Day Trading | Firstrade | Ally Invest | |
---|---|---|---|
Streaming Time & Sales | No | No | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | No | No | |
Trade Hotkeys | No | No | |
Level 2 Quotes - Stocks | No | No | |
Trade Ideas - Backtesting | No | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Firstrade | Ally Invest | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | Yes | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | Yes | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | Yes | |
Misc - Portfolio Allocation | Yes | Yes |
Stock Research | Firstrade | Ally Invest | |
---|---|---|---|
Stock Research - PDF Reports | 1 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Firstrade | Ally Invest | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Firstrade | Ally Invest | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | Yes | |
Mutual Funds - Performance Chart | Yes | Yes | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | Yes | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | Yes | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Firstrade | Ally Invest | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | No | Yes | |
Option Chains - Total Columns | 8 | 8 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | No | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | No | Yes | |
Option Probability Analysis Adv | Yes | No | |
Option Positions - Greeks | No | Yes | |
Option Positions - Greeks Streaming | No | No | |
Option Positions - Adv Analysis | No | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | No | Yes |
Banking | Firstrade | Ally Invest | |
---|---|---|---|
Bank (Member FDIC) | No | Yes | |
Checking Accounts | Yes | Yes | |
Savings Accounts | No | Yes | |
Credit Cards | No | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | No | Yes |
Customer Service | Firstrade | Ally Invest | |
---|---|---|---|
Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | Yes | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | No | Yes |
Overall | Firstrade | Ally Invest | |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Firstrade Review | Ally Invest Review |