Written by StockBrokers.com
In this head to head comparison of Firstrade vs Ally Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
Firstrade and Ally Invest stand out in the online brokerage landscape with competitive offerings, each garnering a 4.5-star rating for their array of investment options. Both platforms boast diverse features, such as stock, margin, options trading, mutual funds, and OTC stock trading. However, they'll both leave crypto enthusiasts wanting, as neither supports cryptocurrency trading. For investors seeking advice, Ally Invest provides advisor services, a feature unavailable with Firstrade. As ranked by StockBrokers.com, Firstrade edges out Ally Invest, placing 6th against Ally's 8th position out of 18 brokers for investment options.
Exploring the investment choices in more detail, both Firstrade and Ally Invest offer stock trading, margin trading, mutual funds, and options trading. While both platforms enable OTC Stocks, neither supports forex or futures trading. A notable distinction is Firstrade's offering of fractional shares trading, which is not available with Ally Invest, potentially appealing to investors seeking more flexible entry points. Both brokers ensure retirement planning options with traditional and Roth IRA accounts.
While neither Firstrade nor Ally Invest covers all investment avenues with crypto and forex trading absent, they both provide a substantial mix of other options that cater to a wide range of investor profiles. The main differentiator remains Firstrade's fractional shares offering and Ally Invest's advisor services, highlighting each platform's distinct strengths and allowing investors to weigh their specific needs against these brokerage features.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | Yes | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Investment Options |
|
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Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024
In balancing the strengths of Firstrade and Ally Invest, both trading platforms share similarities and unique attributes that may draw appeal based on individual investor priorities. Neither platform offers downloadable trading software for Windows or Mac, leading them to provide browser-based alternatives for their users. While both platforms are equally ranked at 3.5 stars for their trading platforms and tools, Firstrade exceeds Ally Invest in watchlist capabilities with 50 columns compared to Ally Investe's 10. However, Ally Invest supplements its robust offering with a wider array of 120 technical indicators versus Firstrade’s 102, alongside a greater variety of 36 drawing tools compared to Firstrade’s 8.
Further distinguishing itself, Ally Invest provides the capability to add notes to charts—a feature not available with Firstrade. Additionally, Ally Invest enhances user analytics by allowing automated technical analysis and the saving of multiple chart profiles, which are absent with Firstrade. For traders who seek comprehensive analysis and note-taking functionalities, Ally Invest could prove more advantageous. Meanwhile, Firstrade ensures a broader scope for watchlist data tracking, which becomes a crucial consideration for traders prioritizing extensive monitoring over technical depth.
While both platforms lack paper trading, trading journals, and the ability to display corporate events or historical trades on their charts, they equally grant users the ability to add index overlays. When it comes to customizing SMA studies, Ally Invest provides eight customization fields, slightly surpassing Firstrade's offering of six. Despite their differences and similarities, both Firstrade and Ally Invest carve distinct niches that cater to different investor needs, represented in their StockBrokers.com rankings at 9th and 11th respectively out of 18 brokers.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | No |
| Watch Lists - Total Fields | 50 | 10 |
| Charting - Indicators / Studies | 102 | 120 |
| Charting - Drawing Tools | 8 | 36 |
| Platforms & Tools |
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Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024
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When it comes to catering to beginner investors and providing educational resources, both Firstrade and Ally Invest have unique offerings that cater to different aspects of stock market education. Firstrade provides comprehensive resources for stock and options education, with the added advantage of educational videos and webinars that enrich the learning experience through visual aids and interactive sessions. While it lacks specific education for ETFs, mutual funds, and bonds, Firstrade still offers a solid educational foundation, reflected in its 3.5-star rating and #12 ranking by StockBrokers.com for education among 18 brokers.
On the other hand, Ally Invest presents a broader spectrum of educational resources, covering stocks, ETFs, options, mutual funds, and bonds. Although it doesn't offer educational videos or webinars, its comprehensive approach to various investment classes and a higher emphasis on written content contributes to its higher educational rating of 4 stars and its #9 ranking by StockBrokers.com. Both platforms are devoid of paper trading features and educational quizzes, along with the ability to track learning progress, making the choice between Firstrade and Ally Invest primarily a matter of specific educational needs related to investment classes and learning styles.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | No | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | No | Yes |
| Education (Bonds) | No | Yes |
| Paper Trading | No | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2024
Firstrade and Ally Invest both offer solid options for investors seeking intuitive stock trading apps, yet they have distinct differences that might sway a user's decision. Firstrade notably excels with a highly rated app at 4.5 stars and is ranked #6 out of 18 brokers by StockBrokers.com, boasting features such as comprehensive streaming quotes, customizable watch list columns, and 81 technical studies for charting. Meanwhile, Ally Invest, with a 4-star rating and a #13 ranking, offers essential tools for trading but lacks some of the advanced charting options that Firstrade provides, such as streaming quotes and customizable watch list columns. For investors prioritizing advanced features and high customization, Firstrade might appear more appealing, while Ally Invest can still be a reliable choice for typical trading needs.
In terms of platform availability, both Firstrade and Ally Invest provide iPhone and Android apps, ensuring accessibility across popular mobile devices. However, neither broker offers an Apple Watch app, maintaining a focus on smartphone functionality. Additionally, both platforms support mobile after-hours and options trading, catering to users interested in trading flexibility outside of regular market hours.
Despite the absence of streaming live TV and on-demand video content, Firstrade distinguishes itself with the ability to deliver stock alerts and view charts in landscape mode, enhancing user engagement and market monitoring. While both brokers allow the creation of custom watch lists and support multiple time frames for charting, Firstrade's robust selection of charting studies presents a clear edge over Ally Invest, which currently does not feature technical studies in its mobile application.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | No | No |
| Charting - Technical Studies | 81 | 0 |
| Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2024
When comparing Firstrade and Ally Invest, both platforms offer a compelling zero-dollar minimum deposit and free stock trades, making them highly attractive to cost-conscious investors. However, where Firstrade truly excels is in its options trading, offering trades at no cost per contract in comparison to Ally Invest's $0.50 charge. Conversely, Ally Invest stands out with more competitive margin rates across all balance categories, providing an edge for traders looking to leverage capital. Investors should weigh these features based on their trading priorities.
Both Firstrade and Ally Invest waive fees for IRA accounts and options-related transactions such as exercise and assignment, demonstrating their commitment to lowering entry barriers for retirement investing. However, Ally Invest imposes a $25 fee for IRA account closure, whereas Firstrade maintains its zero-cost stance, which may appeal to those seeking long-term account flexibility. On the other hand, Ally Invest also offers more economical full and partial account transfer fees, charging $50 compared to Firstrade's higher fees of $75 and $55, respectively.
Ultimately, while both brokers offer competitive features and fees, they cater to slightly different investor needs. Firstrade presents an excellent option for options traders and those valuing fee-free versatility, while Ally Invest appeals to margin traders and individuals planning more frequent account transitions but may come with higher costs for IRA account closure. Assessing your investment style and financial priorities can help guide the decision between these two reputable online brokers.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.00 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
| Commissions & Fees |
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Dive deeper: Best Free Trading Platforms for 2024
When it comes to evaluating the day trading capabilities of Firstrade and Ally Invest, both platforms reveal similar limitations. Neither Firstrade nor Ally Invest offers streaming time and sales data for stocks, streaming live TV, or direct market routing, which might be crucial for day traders who rely heavily on real-time market data and fast execution. Furthermore, both platforms lack advanced trading functionalities such as ladder trading and trading hotkeys, which are essential for swift order placement and execution in volatile trading environments. Without these features, traders might find it challenging to optimize their trading strategies effectively.
In addition to their shared constraints, Firstrade and Ally Invest do not provide level 2 quotes or tools for basic and advanced strategy backtesting, limiting traders' ability to analyze market depth and test potential trading strategies. Also absent are short locator tools, which could hinder traders looking to exploit short-selling opportunities. Lastly, without order liquidity (maker/taker) rebates, cost-sensitive traders might find it difficult to reduce trading costs. Given these considerations, traders considering either Firstrade or Ally Invest for day trading might need to weigh these factors carefully against their trading requirements to find a platform that best suits their needs.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2024
When comparing the market research capabilities of Firstrade and Ally Invest, it is clear that both online brokers offer comprehensive options across various asset types including stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. While each platform provides tools like stock screeners and access to social media sentiment data, Firstrade slightly outpaces Ally Invest by offering additional ESG research and downloadable PDF reports for ETFs and stocks. As a result, Firstrade receives a higher market research rating of 4.5 stars and ranks sixth among 18 brokers, whereas Ally Invest garners a solid 4-star rating and lands in seventh place.
Firstrade's research capabilities extend across multiple facets, providing investors with valuable insights through ESG research, portfolio allocation views by asset class, and a comprehensive stock screener. The availability of downloadable PDF reports for ETFs and a single report for stocks further bolsters its offering. This diverse array of resources makes Firstrade a strong contender for investors who prioritize research depth and usability.
On the other hand, Ally Invest stands out with its robust offerings in core areas like stock and ETF research. However, the platform lacks some advanced features such as ESG research and downloadable research reports for both stocks and ETFs, limiting its scope slightly compared to Firstrade. Despite these limitations, Ally Invest provides a reliable research environment supported by stock screeners and other basic research features, making it a competitive choice for users focusing on fundamental market insights.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | Yes |
| Screener - Bonds | Yes | Yes |
| Research |
|
|
When comparing Firstrade and Ally Invest for their banking capabilities, notable differences and similarities emerge. Both platforms offer checking accounts and debit cards, catering to users who require basic transactional features. However, Ally Invest surpasses Firstrade by providing additional banking services, such as savings accounts and credit cards, which Firstrade does not offer. Furthermore, while both platforms provide Certificates of Deposit (CDs), Ally Invest extends its reach into mortgage loans, a feature absent from Firstrade's offerings. Therefore, for users seeking a more comprehensive suite of banking products, Ally Invest presents a more well-rounded option compared to Firstrade.
| Feature |
Firstrade
|
Ally Invest
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | No | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | No | Yes |
| Mortgage Loans | No | Yes |
| CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2024
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Firstrade is better than Ally Invest. Firstrade finished with an overall score of 87.7%, while Ally Invest finished with a score of 83.8%.
Firstrade scored well for penny stock trading in our 2024 Annual Awards, and is a great choice for Chinese-speaking investors. However, it lags behind the competition in certain areas, especially platforms, tools and education.
Neither Firstrade nor Ally Invest offers crypto trading options, with both platforms providing zero coins for cryptocurrency transactions.
Dive deeper: Best Online Brokers for Crypto Trading in 2024
Both Firstrade and Ally Invest offer traditional and Roth IRA accounts without any annual fees, making them cost-effective options for retirement saving. While Firstrade does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee, giving Firstrade an edge for cost-sensitive investors.
Dive deeper: Best IRA Accounts for 2024
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| Review | Firstrade Review | Ally Invest Review |
| Broker Screenshots | Firstrade | Ally Invest | |
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| Trading Fees | Firstrade | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $0.00 | $4.95 | |
| Mutual Fund Trade Fee | $0 | $0.00 | |
| Options (Per Contract) | $0.00 | $0.50 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $19.95 | $20 |
| Margin Rates | Firstrade | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13.75% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 13.50% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 13.00% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 12.50% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 12.50% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | 12.50% | 9.25% | |
| Margin Rate Above $1,000,000 | 12.50% | 8.5% |
| Account Fees | Firstrade | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $55.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Firstrade | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | Yes | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 15460 | 13000 | |
| Mutual Funds (Total) | 19666 | 14000 | |
| Bonds (US Treasury) | Yes | Yes | |
| Bonds (Corporate) | Yes | Yes | |
| Bonds (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | No | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Firstrade | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | Firstrade | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | No | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | No | Yes | |
| Education (Bonds) | No | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | No | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Firstrade | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | Firstrade | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | Firstrade | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | No | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 81 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | No | No |
| Trading Platforms | Firstrade | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | N/A | ||
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 50 | 10 |
| Stock Chart Features | Firstrade | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 102 | 120 | |
| Charting - Drawing Tools | 8 | 36 | |
| Charting - Notes | No | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | No | Yes | |
| Charting - Save Profiles | No | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 6 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | Firstrade | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Firstrade | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | Yes | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | Firstrade | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 1 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | Yes | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | Firstrade | Ally Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | Firstrade | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | Firstrade | Ally Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | Yes | |
| Option Chains - Streaming | No | Yes | |
| Option Chains - Total Columns | 8 | 8 | |
| Option Chains - Greeks | 5 | 5 | |
| Option Chains - Quick Analysis | No | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | No | Yes | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | No | Yes | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | No | Yes |
| Banking | Firstrade | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | No | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | No | Yes | |
| Credit Cards | No | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | No | Yes |
| Customer Service | Firstrade | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | Yes | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | No | Yes |
| Overall | Firstrade | Ally Invest | |
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| Review | Firstrade Review | Ally Invest Review |
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