Written by StockBrokers.com
In this head to head comparison of Ally Invest vs SoFi Invest®, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When evaluating online investment platforms, Ally Invest and SoFi Invest® both offer a variety of options, but they cater to slightly different types of investors. Ally Invest stands out for its diverse range of traditional investment vehicles like stock, mutual funds, and options trading. On the other hand, SoFi Invest® shines with modern features such as fractional shares trading, which can appeal to new investors with less capital to start. While both platforms don't support forex, futures, or crypto trading, they do offer comprehensive retirement account options like Traditional and Roth IRAs, as well as access to advisor services.
Ally Invest offers stock trading, margin trading, options trading, mutual funds, and access to OTC stocks, giving it a high rating of 4.5 stars for its range of investments. This variety places it at number eight out of fifteen brokers in terms of investment range, according to StockBrokers.com. Though it doesn't feature fractional shares, it provides an extensive suite of investment tools ideal for those who desire a more traditional approach to trading.
SoFi Invest®, meanwhile, provides an innovative approach with features such as fractional shares trading, in addition to offering stocks, margin trading, mutual funds, options trading, and OTC stocks. However, in comparison, it has a slightly lower rating of 3.5 stars for its investment range and is ranked thirteenth by StockBrokers.com. While its offerings might be less extensive, SoFi Invest® aligns well with modern investors seeking accessible entry points and cutting-edge investment features. Both platforms offer a robust selection, but your choice may ultimately depend on whether you prioritize traditional investment breadth or modern, beginner-friendly options.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | No | Yes |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When comparing Ally Invest and SoFi Invest® for their trading platforms and tools, it becomes evident that Ally Invest offers a more comprehensive suite of features for investors. Rated at 3 out of 5 stars for its trading platforms, Ally Invest ranks 10th among 15 brokers according to StockBrokers.com. Meanwhile, SoFi Invest® lags behind with a 1.5-star rating and a 15th rank. The differences in their toolsets are notable and make Ally Invest the more appealing choice for traders looking for diverse charting capabilities and customization options.
Neither Ally Invest nor SoFi Invest® provides downloadable trading platforms for Windows or Mac users, relying on browser-based platforms instead. Both brokers lack paper trading and trading journal features, making them less ideal for those keen on practicing trades without financial risk. Watch lists vary significantly, with Ally Invest offering 10 columns while SoFi Invest® offers just 3. This disparity signifies a more versatile approach from Ally Invest when it comes to monitoring potential trades.
Charting tools further distinguish the two brokers, as Ally Invest boasts 120 technical indicators and 36 drawing tools, in stark contrast to SoFi Invest® which offers none. Ally Invest enables investors to add notes and index overlays to charts, deliver automated technical analysis, and save multiple chart profiles—features absent in SoFi Invest®. The ability to customize SMA studies with 8 fields adds to Ally Invest's appeal, leaving SoFi Invest® with less room for personalization in technical analysis. Overall, for investors focused on enhanced technical capabilities, Ally Invest provides a richer experience.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | No |
| Watch Lists - Total Fields | 10 | 3 |
| Charting - Indicators / Studies | 120 | 0 |
| Charting - Drawing Tools | 36 | 0 |
| Platforms & Tools |
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|
Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
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When it comes to investor education, both Ally Invest and SoFi Invest® provide foundational knowledge in stocks, ETFs, options, mutual funds, and bonds. While neither platform offers paper trading or educational videos, SoFi Invest® distinguishes itself with the added feature of webinars to bolster learning. Despite lacking educational quizzes and progress tracking, both brokers ensure fundamental learning resources are accessible to users.
Evaluating their overall educational offerings, Ally Invest earns a commendable four-star rating, whereas SoFi Invest® achieves a slightly higher rating of 4.5 stars. According to StockBrokers.com, Ally Invest is ranked 8th for education among 15 brokers, while SoFi Invest® holds the 6th spot. This indicates a slight edge for SoFi Invest® in supporting beginner investors with educational resources.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | Yes |
| Education (Bonds) | Yes | Yes |
| Paper Trading | No | No |
| Videos | No | No |
| Webinars | No | Yes |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to stock trading apps, Ally Invest has a slight edge over SoFi Invest® based on user ratings and additional trading features. Both apps are available for iPhone and Android users, ensuring accessibility across popular mobile platforms. Ally Invest is rated four stars for its stock trading app, while SoFi Invest® holds a slightly lower rating of 3.5 stars. This reflects a slight preference for the features and user experience offered by Ally Invest among users. Ally Invest ranks higher than SoFi Invest® in rankings by StockBrokers.com, coming in at #13, compared to SoFi Invest®'s #15 ranking out of 15 brokers.
Ally Invest and SoFi Invest® both offer basic stock trading functionalities, but there are distinct differences in their mobile features. For mobile trading enthusiasts, Ally Invest supports after-hours stock trading on its app, providing extended opportunities to engage with the market, while SoFi Invest® lacks this capability. Additionally, Ally Invest allows users to trade options on their mobile app—an option not available with SoFi Invest®. However, neither platform provides streaming quotes, live TV, video on demand, or stock alerts, keeping the focus on fundamental trading actions.
In terms of customization and charting, Ally Invest enables users to create custom watch lists, whereas SoFi Invest® does not support this feature. Both apps allow for viewing multiple time frames in their mobile app's charting capabilities, but neither offers technical studies, stock comparisons on charts, or landscape mode viewing. This positions both brokerage apps more towards traders looking for straightforward features without an emphasis on advanced technical analysis. While Ally Invest offers a few more options, the core functionalities remain similar between the two platforms.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | No | No |
| Charting - After-Hours | No | No |
| Charting - Technical Studies | 0 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When deciding between Ally Invest and SoFi Invest®, it ultimately depends on your specific trading needs and priorities. Both brokers offer zero minimum deposit requirements and free regular stock trades, making them accessible choices for beginners. However, Ally Invest charges a $0.50 fee per options contract, while SoFi Invest® offers options trading at no additional cost. Regarding margin rates, SoFi Invest® boasts a slightly lower rate of 11.25% across various balance tiers compared to Ally Invest, which ranges from 12% to 13%. Both platforms waive IRA annual fees, yet SoFi Invest® has a modestly lower IRA closure fee, at $20 compared to Ally Invest's $25. Ultimately, the right choice will depend on the specific features you value in terms of fees and charges.
Looking deeper into account transfers, Ally Invest charges a uniform $50 fee for both partial and full Account Transfers (ACAT), whereas SoFi Invest® sets its fee at a higher $100. This makes Ally Invest more appealing for those considering account transfers. Furthermore, Ally Invest doesn't charge for options exercise or assignment fees, yet SoFi Invest® imposes a $5 charge for each. Customers focused on minimizing trading-related fees might find Ally Invest’s structure favorable.
Both platforms provide solid options for those looking to trade stocks, with easy entry through zero minimum deposits. However, traders who frequently engage in options trading or anticipate account transfers or closures may find a more cost-effective solution in Ally Invest due to its lower charges across these services. Meanwhile, those who prioritize free options trading might prefer SoFi Invest®. Overall, it's crucial to assess which fee structure aligns best with your trading habits.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.50 | $0.00 |
| Options Exercise Fee | $0.00 | $5.00 |
| Options Assignment Fee | $0.00 | $5.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $25.00 | $20.00 |
Dive deeper: Best Free Trading Platforms for 2025
When considering the day trading capabilities of Ally Invest and SoFi Invest®, both platforms reveal similar limitations. Neither Ally Invest nor SoFi Invest® supports streaming time and sales for stocks or offers streaming live TV services. For traders who rely on advanced market data, both platforms fall short by not providing direct market routing or level 2 quotes, which are crucial for understanding market depth. Additionally, features like ladder trading, trading hotkeys for keyboard trade entry, and any form of strategy backtesting—whether basic or advanced—are not available on either platform.
Furthermore, if your trading strategy involves short selling, both Ally Invest and SoFi Invest® lack a short locator tool, which would typically help you see real-time availability of shares to short. They also do not offer order liquidity rebates, a feature that can be important for frequent traders looking to save on trading costs. Overall, while both platforms offer accessible entry points into trading, they may not cater well to those who require more advanced day trading features.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| Streaming Time & Sales | No | No |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Ally Invest emerges as the clear frontrunner over SoFi Invest®. With offerings like stock, ETF, mutual fund, Pink Sheets/OTCBB, and bond research, Ally Invest provides a comprehensive suite to empower investors. It also boasts features like a stock screener for trade ideas and social media sentiment analysis, enhancing decision-making for users. On the other hand, SoFi Invest® falls short across this range, offering no significant research tools beyond portfolio allocation views.
Ally Invest further supports its users with the ability to analyze portfolio allocation by asset class and provides various screeners for stocks, ETFs, and bonds. Despite lacking downloadable PDF research reports and ESG research, its feature-rich environment gives it a 3.5-star rating for market research. SoFi Invest®, meanwhile, doesn't offer downloadable reports or social media sentiment analysis, resulting in a lower market research rating of just 0.5 stars.
Ranked #8 by StockBrokers.com out of 15 brokers for market research, Ally Invest's offerings significantly surpass those of SoFi Invest®, which holds the last place at #15. These distinctions emphasize Ally Invest's commitment to providing investors with detailed research options, distinguishing it as the preferred choice for those seeking extensive market insights. Whether you are new to investing or an experienced trader, Ally Invest provides tools and resources that can help navigate the complexities of the stock market more effectively.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| Research - Stocks | Yes | No |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | No |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | No | No |
| Research - Bonds | Yes | No |
| Screener - Bonds | Yes | No |
| Research |
|
|
When comparing the banking capabilities of Ally Invest and SoFi Invest®, both platforms offer checking and savings accounts, providing a strong foundation for your everyday banking needs. Customers can also enjoy the convenience of debit and credit cards from both service providers. Additionally, each platform extends its banking services to include mortgage loans, which can support major life purchases. However, a key difference lies in their offering of Certificates of Deposit (CDs). Ally Invest gives users the option to invest in CDs, which can be an attractive choice for those looking to lock in fixed interest rates over time. On the other hand, SoFi Invest® does not offer CDs, which may influence your decision if this is a priority for you. Overall, both Ally Invest and SoFi Invest® deliver a comprehensive suite of banking services with a slight variation in investment options.
| Feature |
Ally Invest
|
SoFi Invest®
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | Yes | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | Yes | Yes |
| Mortgage Loans | Yes | Yes |
| CDs | Yes | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Ally Invest is better than SoFi Invest®. Ally Invest finished with an overall score of 80.1%, while SoFi Invest® finished with a score of 64.6%.
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
Ally Invest and SoFi Invest® both do not offer crypto trading, providing zero coins for crypto enthusiasts seeking digital asset investments compared to other platforms.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Ally Invest and SoFi Invest® both offer traditional and Roth IRA accounts with no annual fees, providing cost-effective retirement savings options, though Ally Invest charges a $25 closure fee while SoFi Invest® charges a slightly lower $20 closure fee for IRA accounts.
Dive deeper: Best IRA Accounts for 2025
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| Review | Ally Invest Review | SoFi Invest® Review |
| Broker Screenshots | Ally Invest | SoFi Invest® | |
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| Trading Fees | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $4.95 | N/A | |
| Mutual Fund Trade Fee | $0.00 | $0 | |
| Options (Per Contract) | $0.50 | $0.00 | |
| Futures (Per Contract) | (Not offered) | $0.00 | |
| Broker Assisted Trade Fee | $20 | N/A |
| Margin Rates | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13% | 11.25% | |
| Margin Rate $25,000 to $49,999.99 | 12.75% | 11.25% | |
| Margin Rate $50,000 to $99,999.99 | 12% | 11.25% | |
| Margin Rate $100,000 to $249,999.99 | 10.75% | 11.25% | |
| Margin Rate $250,000 to $499,999.99 | 9.75% | 11.25% | |
| Margin Rate $500,000 to $999,999.99 | 9.25% | 11.25% | |
| Margin Rate Above $1,000,000 | 8.5% | 11.25% |
| Account Fees | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $25.00 | $20.00 | |
| Account Transfer Out (Partial) | $50.00 | $100.00 | |
| Account Transfer Out (Full) | $50.00 | $100.00 | |
| Options Exercise Fee | $0.00 | $5.00 | |
| Options Assignment Fee | $0.00 | $5.00 |
| Investment Options | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | No | Yes | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 0 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 13000 | 0 | |
| Mutual Funds (Total) | 14000 | 6000 | |
| Bonds (US Treasury) | Yes | No | |
| Bonds (Corporate) | Yes | No | |
| Bonds (Municipal) | Yes | No | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | No | |
| Order Type - Trailing Stop | No | No | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | Yes | |
| Education (Bonds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | No | No | |
| Videos | No | No | |
| Webinars | No | Yes | |
| Webinars (Archived) | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | No | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | No |
| Stock App Features | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | No | |
| Stock Alerts | No | No | |
| Option Chains Viewable | Yes | No | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | No | No | |
| Watch Lists - Create & Manage | Yes | No | |
| Watch Lists - Column Customization | No | No |
| Stock App Charting | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Charting - After-Hours | No | No | |
| Charting - Can Turn Horizontally | No | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 0 | 0 | |
| Charting - Study Customizations | No | No | |
| Charting - Stock Comparisons | No | No |
| Trading Platforms | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Active Trading Platform | N/A | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 10 | 3 |
| Stock Chart Features | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 120 | 0 | |
| Charting - Drawing Tools | 36 | 0 | |
| Charting - Notes | Yes | No | |
| Charting - Index Overlays | Yes | No | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | No | |
| Trade Ideas - Technical Analysis | Yes | No | |
| Charting - Study Customizations | 8 | 0 | |
| Charting - Custom Studies | No | No |
| Day Trading | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Streaming Time & Sales | No | No | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Research - Stocks | Yes | No | |
| Research - ETFs | Yes | No | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Bonds | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | No | No | |
| Screener - Bonds | Yes | No | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | No | No | |
| Stock Research - Insiders | Yes | No | |
| Stock Research - Social | Yes | No | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | No | No |
| ETF Research | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | No | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | No | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | No | No | |
| ETFs - Risk Analysis | No | No | |
| ETFs - Ratings | Yes | No | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | No | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | No | |
| Option Chains - Streaming | Yes | No | |
| Option Chains - Total Columns | 8 | 0 | |
| Option Chains - Greeks | 5 | 0 | |
| Option Chains - Quick Analysis | Yes | No | |
| Option Analysis - P&L Charts | No | No | |
| Option Probability Analysis | Yes | No | |
| Option Probability Analysis Adv | No | No | |
| Option Positions - Greeks | Yes | No | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | No | No | |
| Option Positions - Grouping | Yes | No |
| Banking | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | Yes | Yes | |
| Credit Cards | Yes | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | Yes | Yes |
| Customer Service | Ally Invest | SoFi Invest® | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | No | |
| Live Chat (Prospect Customers) | No | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | Ally Invest | SoFi Invest® | |
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| Winner | check_circle | ||
| Review | Ally Invest Review | SoFi Invest® Review |
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