Written by StockBrokers.com
In this head to head comparison of Ally Invest vs eToro, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When comparing Ally Invest and eToro as online broker options, it's clear that Ally Invest edges ahead in terms of range and diversity of investment offerings. Ranked 8th out of 15 brokers for their range of investments by StockBrokers.com and boasting a rating of 4.5 stars, Ally Invest provides options for stock, margin, over-the-counter stock, mutual fund, and options trading, along with traditional and Roth IRAs and advisor services. Conversely, eToro is placed at 15th, with a 2.5-star rating for investment range, offering limited stock and options trading but excelling in fractional shares and cryptocurrency with 26 coins available.
Ally Invest offers diversified investment options suitable for traditional traders, including stock and margin trading, mutual funds, and over-the-counter stocks. Additionally, the capability to access traditional and Roth IRAs combined with advisor services makes Ally Invest a comprehensive option for those interested in various traditional investment vehicles. However, it does fall short for those interested in cutting-edge options like cryptocurrency as it doesn’t support any crypto trading.
eToro, on the other hand, caters well to modern investors who are interested in trading cryptocurrencies, with an assortment of 26 coins available, and also offers fractional share trading—a feature absent in Ally Invest. Despite its innovative investment tools, eToro lacks in providing traditional investment accounts like IRAs and mutual funds and does not support margin or over-the-counter trading. Therefore, it appeals more to tech-savvy investors who are focused on specific investment strategies rather than a wide array of traditional investments.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | No |
| Fractional Shares | No | Yes |
| OTC Stocks | Yes | No |
| Mutual Funds | Yes | No |
| Options Trading | Yes | Yes |
| Futures Trading | No | No |
| Crypto Trading | No | Yes |
| Crypto Trading - Total Coins | 0 | 26 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When choosing between Ally Invest and eToro for your trading needs, it's essential to understand the tools and features each platform offers. Ally Invest emerges slightly ahead overall, with a user rating of 3 stars compared to eToro's 2.5 stars. This difference is reflected in their rankings by StockBrokers.com, where Ally Invest is positioned at #10 among 15 brokers, whereas eToro finds itself in the 12th spot. This indicates Ally Invest's relatively better reception among users, especially for traders seeking more comprehensive analytical tools.
Both platforms offer browser-based trading options, with neither providing downloadable desktop platforms for Windows or Mac. For traders interested in testing strategies, eToro offers paper trading, a feature lacking in Ally Invest. Charting on Ally Invest comes with a wider array of 120 technical indicators compared to eToro's 46, although eToro compensates with more drawing tools, offering 48 to Ally Invest's 36. Both platforms allow you to add notes and index overlays to charts, and save multiple chart profiles, but fall short in customizing charts with features like historical trades and corporate events.
Ally Invest bolsters its charting capabilities with automated technical analysis, a feature unavailable at eToro. While neither platform allows for creating custom studies, Ally Invest provides more comprehensive customization fields for SMA studies, with eight options versus eToro's five. Watchlist functionality also differs, with Ally Invest supporting 10 columns per list compared to eToro's seven. These nuanced differences make Ally Invest more appealing for traders who value a broader range of analytical tools, while eToro caters to those interested in features like paper trading and an extensive range of drawing instruments.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | No | Yes |
| Watch Lists - Total Fields | 10 | 7 |
| Charting - Indicators / Studies | 120 | 46 |
| Charting - Drawing Tools | 36 | 48 |
| Platforms & Tools |
|
|
Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
Schwab Trading Powered by Ameritrade™.
Get up to $1K on new brokerage account*
When it comes to educating beginner investors, Ally Invest stands out with its comprehensive educational resources. It offers rich content on stock, ETF, options, mutual funds, and bonds, making it a well-rounded choice for those looking to deepen their understanding across various investment products. However, Ally Invest falls short in offering interactive learning features such as educational videos or paper trading, which some beginners might find beneficial for hands-on experience. Despite these limitations, Ally Invest scores a solid 4 stars and ranks 8th among 15 brokers in education according to StockBrokers.com, highlighting its strong educational support for investors.
On the other hand, eToro is recognized for its accessible learning tools tailored to newcomers with features such as educational videos and the unique opportunity for paper trading. These tools make it easier for users to experiment and learn by playing with virtual money before risking real capital. Although eToro provides stock education, it lacks resources for ETFs, options, mutual funds, and bonds, which can limit a beginner's broader learning journey. Despite these efforts, eToro receives a lower education rating of 2.5 stars and is ranked 15th out of 15 brokers by StockBrokers.com, indicating room for improvement in their educational offerings for investors.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | No |
| Education (Options) | Yes | No |
| Education (Mutual Funds) | Yes | No |
| Education (Bonds) | Yes | No |
| Paper Trading | No | Yes |
| Videos | No | Yes |
| Webinars | No | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to choosing between Ally Invest and eToro for stock trading on mobile, eToro stands out slightly with a 4.5-star rating compared to Ally Invest's 4 stars. Ranked 11th out of 15 brokers by StockBrokers.com, eToro offers a more enhanced experience with features like streaming quotes, video on demand, and stock alerts. Ally Invest, while ranked 13th, provides a solid, user-friendly platform that includes mobile apps for both iPhone and Android but lacks several advanced functionalities found in eToro.
Both Ally Invest and eToro offer mobile apps compatible with iPhone and Android devices, allowing users to trade on the go. Neither platform supports Apple Watch, but both facilitate mobile options trading and the creation of custom watch lists. While Ally Invest supports after-hours trading and offers basic charting capabilities including multiple time frames, it lacks streaming quotes and in-depth technical tools. In contrast, eToro provides streaming quotes, after-hours charting, and a substantial library of 103 technical studies for rich analytical capability.
One of eToro’s strongest suits is its ability to provide stock alerts and video content on demand, features that Ally Invest does not offer. Additionally, eToro's charts are more advanced with capabilities such as displaying stock comparisons, although neither app supports viewing charts in landscape mode or customizing watch list columns. Despite these extra features, both platforms provide foundational facilities for stock trading catering to their users' varying levels of expertise and preferences.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | No | No |
| Stock Alerts | No | Yes |
| Charting - After-Hours | No | Yes |
| Charting - Technical Studies | 0 | 103 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When comparing Ally Invest and eToro, it's clear that both have their strengths depending on your investment needs. Ally Invest stands out with its $0 minimum deposit requirement, making it particularly attractive for beginners looking to dip their toes into investing without upfront financial commitment. Additionally, Ally Invest offers more comprehensive margin trading with a tiered interest structure, although eToro does not provide this option. Meanwhile, eToro boasts fee-free options contracts, which can be appealing for traders focused on options trading. Notably, both platforms offer commission-free stock trading, which is a big win for cost-conscious investors.
In terms of fees beyond trading, Ally Invest and eToro differ with regard to account transfer charges. For those looking to move their investments, Ally Invest's fees are generally lower at $50 for both partial and full account transfers, while eToro charges $75 for the same services. Examining retirement accounts, Ally Invest doesn’t charge an annual fee, but does require a $25 closure fee, whereas detailed fee information for IRAs at eToro remains unspecified. This could be a consideration for those thinking long-term about retirement investments.
While both brokerages offer commission-free trading on stocks and no fees for options exercises or assignments, the best choice depends on your individual needs. Ally Invest may be more appealing for investors who value low entry requirements and have varied investing preferences, including margin trading within a wider financial strategy. On the other hand, if options trading without additional fees is your main interest, eToro might be more appealing despite its higher account transfer fees. Each platform has distinct benefits that cater to different investor priorities, so reflecting on your financial goals is key.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| Minimum Deposit | $0.00 | $50.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.50 | $0.00 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | |
| IRA Closure Fee | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing the day trading capabilities of Ally Invest and eToro, both platforms show similarities, yet they fall short in several advanced trading features. For stock traders interested in real-time data analysis, eToro provides an edge by offering streaming time and sales for stocks, while Ally Invest does not offer this feature. However, neither platform supports streaming live TV or direct market routing for stocks, which might be a downside for some active traders looking for enhanced market interaction and real-time information. Additionally, neither Ally Invest nor eToro provides ladder trading or trading hotkeys, both of which are tools that could speed up trade execution for day traders.
Looking further into the technical capabilities, both Ally Invest and eToro lack level 2 quotes and basic or advanced strategy backtesting features, which are crucial for those interested in deeper market analysis and strategy refinement. Furthermore, neither platform offers a short locator tool to determine real-time share availability for short selling, nor do they provide order liquidity (maker/taker) rebates. Day traders who prioritize these features might need to consider other online brokerage options to meet their trading needs effectively.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| Streaming Time & Sales | No | Yes |
| Streaming TV | No | No |
| Direct Market Routing - Stocks | No | No |
| Level 2 Quotes - Stocks | No | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When comparing the market research capabilities between Ally Invest and eToro, it's clear that each has its own strengths and weaknesses. Ally Invest offers an extensive range of research options across different investment products such as stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. In contrast, eToro primarily emphasizes stocks and ETFs, lacking support for mutual funds and bonds but provides ESG research which Ally Invest does not. Overall, Ally Invest presents a more encompassing market research service, scoring 3.5 out of 5 stars, while eToro scores 1.5 out of 5, highlighting Ally Invest’s broader scope for investors.
Delving into specific features, Ally Invest supports a broader variety of investment product research, including mutual funds and Pink Sheets/OTCBB, which are areas that eToro does not cover. Furthermore, Ally allows investors to view portfolio allocations by asset class, offering a valuable tool for asset management, a functionality that eToro does not provide. Both Ally Invest and eToro leverage social media sentiment data to enhance stock research, meeting the modern-day investor's demand for insights driven by digital conversations. However, Ally Invest lacks ESG research, an area where eToro shines, appealing to socially-conscious investors.
For those seeking specific tools for generating trade ideas, Ally Invest leads with screeners available for stocks, ETFs, and bonds, providing investors with a structured way to identify potential investment opportunities. In contrast, eToro does not offer these tools, limiting options for detailed investment exploration. Neither platform offers downloadable PDF research reports for stocks, ETFs, or mutual funds, focusing instead on online capabilities. According to StockBrokers.com rankings, Ally Invest stands at #8 out of 15 brokers for market research, showcasing its stronger market research offerings compared to eToro, which is ranked at #14.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | No |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | No |
| Research - Mutual Funds | Yes | No |
| Screener - Mutual Funds | No | No |
| Research - Bonds | Yes | No |
| Screener - Bonds | Yes | No |
| Research |
|
|
When comparing Ally Invest to eToro for their banking capabilities, Ally Invest emerges as the more versatile choice. Ally Invest provides a full suite of banking services including checking and savings accounts, offering a convenient dual-purpose platform for both trading and basic financial needs. Along with debit and credit card options, Ally Invest also supports customers with mortgage loans and Certificates of Deposit (CDs), making it a comprehensive banking solution for users seeking convenience and variety. In contrast, eToro does not offer any of these traditional banking services. For those looking for an online broker with extensive banking options, Ally Invest stands out as the clear winner over eToro.
| Feature |
Ally Invest
|
eToro
|
|---|---|---|
| Checking Accounts | Yes | No |
| Savings Accounts | Yes | No |
| Debit Cards | Yes | No |
| Credit Cards | Yes | No |
| Mortgage Loans | Yes | No |
| CDs | Yes | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Ally Invest is better than eToro. Ally Invest finished with an overall score of 80.1%, while eToro finished with a score of 66.1%.
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
When comparing online brokers, eToro stands out for cryptocurrency enthusiasts by offering trading in 26 different coins, while Ally Invest does not provide any options for crypto trading.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Ally Invest offers both traditional and Roth IRA accounts with no annual fee, but imposes a $25 closure fee, whereas eToro does not provide IRA accounts, making Ally Invest the favorable choice for IRA services.
Dive deeper: Best IRA Accounts for 2025
Select Brokers
↓×Compare
0 of 5| Overall Rating | Ally Invest | eToro | |
|---|---|---|---|
| Overall |
|
| |
| Range of Investments |
|
| |
| Platforms & Tools |
|
| |
| Mobile Trading Apps |
|
| |
| Research |
|
| |
| Customer Service |
| N/A | |
| Education |
|
| |
| Ease Of Use |
|
| |
| Winner | check_circle | ||
| Review | Ally Invest Review | eToro Review |
| Broker Screenshots | Ally Invest | eToro | |
|---|---|---|---|
| Trading Platform & Tools Gallery (click to expand) |
|
| |
| Research Gallery (click to expand) |
| ||
| Mobile Trading Apps Gallery (click to expand) |
|
| |
| Education Gallery (click to expand) |
|
|
| Trading Fees | Ally Invest | eToro | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $50.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $4.95 | N/A | |
| Mutual Fund Trade Fee | $0.00 | N/A | |
| Options (Per Contract) | $0.50 | $0.00 | |
| Futures (Per Contract) | (Not offered) | (Not offered) | |
| Broker Assisted Trade Fee | $20 | $0 |
| Margin Rates | Ally Invest | eToro | |
|---|---|---|---|
| Margin Rate Under $25,000 | 13% | Not offered | |
| Margin Rate $25,000 to $49,999.99 | 12.75% | Not offered | |
| Margin Rate $50,000 to $99,999.99 | 12% | Not offered | |
| Margin Rate $100,000 to $249,999.99 | 10.75% | Not offered | |
| Margin Rate $250,000 to $499,999.99 | 9.75% | Not offered | |
| Margin Rate $500,000 to $999,999.99 | 9.25% | Not offered | |
| Margin Rate Above $1,000,000 | 8.5% | Not offered |
| Account Fees | Ally Invest | eToro | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | ||
| IRA Closure Fee | $25.00 | ||
| Account Transfer Out (Partial) | $50.00 | $75.00 | |
| Account Transfer Out (Full) | $50.00 | $75.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | Ally Invest | eToro | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | No | |
| Fractional Shares | No | Yes | |
| OTC Stocks | Yes | No | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 0 | |
| Futures Trading | No | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | Yes | |
| Crypto Trading - Total Coins | 0 | 26 | |
| Mutual Funds (No Load) | 13000 | 0 | |
| Mutual Funds (Total) | 14000 | 0 | |
| Bonds (US Treasury) | Yes | No | |
| Bonds (Corporate) | Yes | No | |
| Bonds (Municipal) | Yes | No | |
| Traditional IRAs | Yes | No | |
| Roth IRAs | Yes | No | |
| Advisor Services | Yes | No | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | Ally Invest | eToro | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | No | |
| Order Type - After Hours | Yes | No | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | No | Yes | |
| Order Type - OCO | No | No | |
| Order Type - OTO | No | No | |
| Order Type - Broker Assisted | Yes | No |
| Beginners | Ally Invest | eToro | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | No | |
| Education (Options) | Yes | No | |
| Education (Mutual Funds) | Yes | No | |
| Education (Bonds) | Yes | No | |
| Education (Retirement) | Yes | No | |
| Retirement Calculator | No | No | |
| Investor Dictionary | Yes | No | |
| Paper Trading | No | Yes | |
| Videos | No | Yes | |
| Webinars | No | No | |
| Webinars (Archived) | Yes | No | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | Ally Invest | eToro | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | No | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | No | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | No | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | No | Yes |
| Stock App Features | Ally Invest | eToro | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | No | No | |
| Videos on Demand | No | Yes | |
| Stock Alerts | No | Yes | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | No | Yes | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | No | No |
| Stock App Charting | Ally Invest | eToro | |
|---|---|---|---|
| Charting - After-Hours | No | Yes | |
| Charting - Can Turn Horizontally | No | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 0 | 103 | |
| Charting - Study Customizations | No | Yes | |
| Charting - Stock Comparisons | No | Yes |
| Trading Platforms | Ally Invest | eToro | |
|---|---|---|---|
| Active Trading Platform | N/A | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | No | Yes | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 10 | 7 |
| Stock Chart Features | Ally Invest | eToro | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | No | No | |
| Charting - Indicators / Studies | 120 | 46 | |
| Charting - Drawing Tools | 36 | 48 | |
| Charting - Notes | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | No | No | |
| Charting - Corporate Events | No | No | |
| Charting - Custom Date Range | No | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | No | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 5 | |
| Charting - Custom Studies | No | No |
| Day Trading | Ally Invest | eToro | |
|---|---|---|---|
| Streaming Time & Sales | No | Yes | |
| Streaming TV | No | No | |
| Direct Market Routing - Stocks | No | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | No | No | |
| Level 2 Quotes - Stocks | No | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | Ally Invest | eToro | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | No | |
| Research - Pink Sheets / OTCBB | Yes | No | |
| Research - Bonds | Yes | No | |
| Screener - Stocks | Yes | No | |
| Screener - ETFs | Yes | No | |
| Screener - Mutual Funds | No | No | |
| Screener - Bonds | Yes | No | |
| Misc - Portfolio Allocation | Yes | No |
| Stock Research | Ally Invest | eToro | |
|---|---|---|---|
| Stock Research - PDF Reports | 0 | 0 | |
| Stock Research - Earnings | No | Yes | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | Yes | |
| Stock Research - SEC Filings | No | Yes |
| ETF Research | Ally Invest | eToro | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | No | No | |
| ETF Fund Facts - Expense Ratio | Yes | No | |
| ETF Fund Facts - Net Assets | Yes | No | |
| ETF Fund Facts - Total Holdings | No | No | |
| ETFs - Top 10 Holdings | Yes | No | |
| ETFs - Sector Exposure | No | No | |
| ETFs - Risk Analysis | No | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | No | No | |
| ETFs - PDF Reports | No | No |
| Mutual Fund Research | Ally Invest | eToro | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | No | |
| Mutual Funds - Performance Chart | Yes | No | |
| Mutual Funds - Performance Analysis | No | No | |
| Mutual Funds - Prospectus | No | No | |
| Mutual Funds - 3rd Party Ratings | Yes | No | |
| Mutual Funds - Fees Breakdown | No | No | |
| Mutual Funds - Top 10 Holdings | Yes | No | |
| Mutual Funds - Asset Allocation | No | No | |
| Mutual Funds - Sector Allocation | Yes | No | |
| Mutual Funds - Country Allocation | No | No | |
| Mutual Funds - StyleMap | No | No |
| Options Trading | Ally Invest | eToro | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | No | |
| Option Chains - Streaming | Yes | No | |
| Option Chains - Total Columns | 8 | 0 | |
| Option Chains - Greeks | 5 | 4 | |
| Option Chains - Quick Analysis | Yes | Yes | |
| Option Analysis - P&L Charts | No | No | |
| Option Probability Analysis | Yes | No | |
| Option Probability Analysis Adv | No | No | |
| Option Positions - Greeks | Yes | No | |
| Option Positions - Greeks Streaming | No | No | |
| Option Positions - Adv Analysis | No | No | |
| Option Positions - Rolling | No | No | |
| Option Positions - Grouping | Yes | No |
| Banking | Ally Invest | eToro | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | No | |
| Checking Accounts | Yes | No | |
| Savings Accounts | Yes | No | |
| Credit Cards | Yes | No | |
| Debit Cards | Yes | No | |
| Mortgage Loans | Yes | No |
| Customer Service | Ally Invest | eToro | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | No | |
| Phone Support (Current Customers) | Yes | No | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | Yes | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | No |
| Overall | Ally Invest | eToro | |
|---|---|---|---|
| Overall |
|
| |
| Range of Investments |
|
| |
| Platforms & Tools |
|
| |
| Mobile Trading Apps |
|
| |
| Research |
|
| |
| Education |
|
| |
| Ease Of Use |
|
| |
| Winner | check_circle | ||
| Review | Ally Invest Review | eToro Review |
Charles Schwab
Interactive Brokers
Fidelity
E*TRADE
Merrill Edge
TradeStation
tastytrade
eToro