Written by StockBrokers.com
In this head to head comparison of E*TRADE vs Ally Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.
When comparing E*TRADE and Ally Invest, both platforms are highly rated for their comprehensive investment options, each receiving a stellar 4.5-star rating. E*TRADE is ranked slightly higher, positioned at #4 among 18 brokers according to StockBrokers.com, while Ally Invest follows closely at #8. Both brokers cater to a diverse range of investors by offering individual stock and mutual fund trading, as well as options and margin accounts. However, E*TRADE gains a slight edge with its inclusion of futures trading, a feature not available with Ally Invest.
E*TRADE and Ally Invest both provide opportunities for stock and margin trading, allowing investors to leverage their strategies effectively. Each broker also supports mutual funds and options trading, ensuring a robust choice of assets for diversified portfolios. However, both platforms currently lack cryptocurrency trading options and fractional shares trading, which may be a limitation for investors looking to delve into digital currencies or wish to invest in partial stocks.
Both E*TRADE and Ally Invest extend their services to traditional and Roth IRA accounts, reinforcing their commitment to long-term retirement planning. They also offer advisor services to help investors navigate complex financial decisions. While neither broker offers Forex trading, their strength lies in their ability to provide a comprehensive suite of investment tools and resources. E*TRADE’s inclusion of futures trading makes it particularly appealing for those interested in more specialized investment opportunities.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | No | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Investment Options |
|
|
Dive deeper: Best Options Trading Platforms & Brokers, 5 Best Futures Trading Platforms of 2024
When evaluating online brokers for trading platforms and tools, E*TRADE emerges as a top choice compared to Ally Invest, highlighting a more comprehensive set of features and user capabilities. E*TRADE offers an advanced trading experience with a 4.5-star rating from users, while Ally Invest garners a 3.5-star rating. Additionally, E*TRADE is ranked at #4 by StockBrokers.com out of 18 brokers for its trading platforms and tools, underscoring its superior functionality, whereas Ally Invest is positioned at #11. For traders seeking an efficient platform with diverse tools, E*TRADE appears to provide a more advantageous environment.
Both E*TRADE and Ally Invest utilize browser-based platforms for trading, appealing to users who prefer not to download additional software. E*TRADE offers distinct advantages, including a robust paper trading feature, which Ally Invest lacks, allowing users to practice and refine their strategies without financial risk. Furthermore, E*TRADE users have the ability to adjust open orders directly on a stock chart and enjoy expanded watch list customization with 43 fields compared to Ally Invest's 10. For active traders looking for flexibility and depth in their trading platforms, E*TRADE offers compelling options.
Charting capabilities also distinguish E*TRADE from Ally Invest. While both brokers provide a considerable number of technical indicators, E*TRADE narrowly leads with 121 indicators and 37 drawing tools, slightly surpassing Ally Invest’s 120 indicators and 36 drawing tools. E*TRADE enhances the trading experience with features such as historical trade visualization and corporate event displays on charts, which are not available with Ally Invest. Both brokers, however, offer automated technical analysis and the capacity to save multiple chart profiles, providing some common ground for chart-savvy traders. Ultimately, E*TRADE's array of features and functionalities makes it a more attractive option for traders seeking a rich set of tools for informed decision-making.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | Yes | No |
| Watch Lists - Total Fields | 43 | 10 |
| Charting - Indicators / Studies | 121 | 120 |
| Charting - Drawing Tools | 37 | 36 |
| Platforms & Tools |
|
|
Dive deeper: Best Stock Brokers for 2024, Best Paper Trading Platforms of 2024
Open and fund & get up to $1,000.
Trade with thinkorswim®, now at Schwab.
E*TRADE and Ally Invest both cater to beginner investors with a comprehensive range of educational resources. E*TRADE offers robust education in stocks, ETFs, options, mutual funds, and bonds, alongside practical learning tools such as paper trading. This hands-on experience is bolstered by E*TRADE's extensive multimedia resources, including educational videos and webinars, which guide new investors through complex financial concepts. While it lacks educational quizzes and progress tracking, its widespread offerings and quality resources earn it a stellar 5-star rating for education and a prestigious #3 ranking by StockBrokers.com among 18 brokers.
Ally Invest similarly provides educational content covering stocks, ETFs, options, mutual funds, and bonds, tailored for novice investors. However, it falls short in interactive learning tools, as it does not offer paper trading, webinars, or educational videos like its competitor, E*TRADE. Despite the absence of quizzes and learning progress tracking, Ally Invest maintains a solid educational foundation, earning a respectable 4-star rating and a #9 ranking by StockBrokers.com. While both platforms are excellent choices for beginner investors, E*TRADE clearly leads in delivering a broader, more comprehensive educational experience.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | Yes |
| Education (Bonds) | Yes | Yes |
| Paper Trading | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2024
When it comes to online brokerages for stock trading apps, E*TRADE and Ally Invest both present robust features, yet E*TRADE stands out as the superior choice. Rated five stars, E*TRADE secures the #2 ranking among 18 brokers on StockBrokers.com, thanks to its comprehensive app offerings and capabilities. In contrast, Ally Invest, with a commendable four-star rating, falls to the #13 spot. While both platforms support iPhone and Android apps, E*TRADE's additional support for Apple Watch and advanced functionalities provides a more holistic trading experience.
E*TRADE delivers several enhanced features missing from Ally Invest, including mobile after-hours stock trading, streaming quotes, and a streaming live TV feature. Traders with E*TRADE have access to stock alerts and the ability to create and customize watch lists, which are not available with Ally Invest. Furthermore, E*TRADE supports after-hours charting and landscape mode chart viewing, catering to investors who require detailed and flexible analysis tools. With 107 technical studies available in the app, E*TRADE significantly surpasses Ally Invest's offerings, which lack technical study options altogether.
Ally Invest does compete closely with E*TRADE in several areas, such as providing the ability to create custom watch lists and offering mobile options trading. However, Ally Invest falls short with no provision for streaming quotes, video-on-demand service, or the ability to view multiple time frames in charts simultaneously. For traders who prioritize comprehensive app features and a high-ranked platform, E*TRADE clearly emerges as the more favorable choice. Both brokers have their strengths, but E*TRADE's superior feature set and higher ranking make it a more attractive option for stock trading app capabilities.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 107 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps of 2024
When comparing E*TRADE and Ally Invest, both platforms offer similar starting points with no minimum deposit required and commission-free regular stock trades, catering to beginner and seasoned investors alike. Options traders might find Ally Invest more appealing, as it charges a lower fee of $0.50 per options contract compared to E*TRADE's $0.65. However, E*TRADE has an advantage in flexibility with certain charges, such as offering free Account Transfers (ACAT) partial services unlike Ally Invest, which charges $50.
For margin trading, Ally Invest typically has an edge with lower interest rates across all tiers. It charges 13% for balances below $25,000, 12.75% for balances between $25,000 and $49,999, and 12% for balances from $50,000 to $99,999. In contrast, E*TRADE's rates are 14.2%, 13.7%, and 13.2% for the same respective tiers. Both brokers keep IRA-related fees to a minimum, with no annual charges; however, Ally Invest applies a $25 closure fee, whereas E*TRADE does not impose any such fee.
Evaluating transfer fees further differentiates the two. While E*TRADE provides complimentary options and assignment transactions, Ally Invest matches this offering. Still, Ally contrasts with a lower full Account Transfers (ACAT) fee of $50 compared to E*TRADE’s $75, potentially offering a more economical option for those planning substantial portfolio reorganization. Both platforms present compelling choices depending on specific investment strategies and personal financial priorities.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
| Commissions & Fees |
|
|
Dive deeper: Best Brokers for Free Stock Trading of 2024
For day traders seeking feature-rich platforms, E*TRADE clearly outpaces Ally Invest with its array of advanced offerings tailored for active trading. E*TRADE provides streaming time and sales for stocks, allowing traders to view real-time transactional data, which is a crucial tool for making informed decisions. Further enhancing its appeal, E*TRADE includes the option of streaming live TV to keep users updated on market trends. The broker also supports direct market routing for stocks, offering traders greater control over their transactions. Additionally, the availability of trading hotkeys for keyboard trade entry and level 2 quotes makes E*TRADE a compelling choice for day traders. Despite the absence of ladder trading and backtesting tools, E*TRADE’s strengths in other areas make it a desirable option for those focused on active trading.
Conversely, Ally Invest lacks several features that are beneficial for day traders, such as streaming time and sales, live TV, direct market routing, and trading hotkeys. It also does not offer level 2 quotes, ladder trading, or any backtesting capabilities. While Ally Invest might suit traders seeking basic functionalities, those looking to engage in dynamic day trading may find its offerings limited. Neither platform provides a short locator tool or order liquidity rebates, keeping the focus distinctly on the other advanced trading features that differentiate E*TRADE from Ally Invest in this competitive space.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | Yes | No |
| Streaming TV | Yes | No |
| Direct Market Routing - Stocks | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms of 2024
When it comes to market research capabilities, E*TRADE and Ally Invest both offer a range of features, but E*TRADE emerges as the more comprehensive option. Both brokers provide research tools for stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. They also enable users to view portfolio allocation by asset class. However, E*TRADE takes a lead with downloadable PDF reports for stocks, ETFs, and mutual funds, offering 8 reports for stocks, while Ally Invest provides none. Additionally, E*TRADE has a robust set of screeners for all asset classes, including mutual funds, which Ally Invest lacks.
Both E*TRADE and Ally Invest leverage social media sentiment data for stock research, yet neither of them offers ESG research. In terms of ratings, E*TRADE scores a full 5 stars for market research capabilities, whereas Ally Invest is rated 4 stars. E*TRADE’s superior features and tools have earned it the #3 spot out of 18 brokers ranked by StockBrokers.com for market research, while Ally Invest ranks at a respectable #7.
For investors who prioritize extensive market research and a variety of research formats, E*TRADE offers a more comprehensive suite of tools. The superior array of downloadable reports, along with a complete set of screeners, makes it a preferred choice for those requiring in-depth data and diverse trade ideas. While Ally Invest offers a solid range of research tools, it lacks some of the advanced features and format versatility found in E*TRADE, making E*TRADE a slightly better option for serious investors.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | Yes |
| Screener - Bonds | Yes | Yes |
| Research |
|
|
When evaluating the banking capabilities of online brokers E*TRADE and Ally Invest, both platforms offer a comprehensive suite of services to cater to diverse financial needs. E*TRADE provides checking and savings accounts, along with debit and credit card options, ensuring versatile access to funds. Ally Invest similarly offers checking and savings accounts with accompanying debit and credit cards. Both E*TRADE and Ally Invest support stronger financial management through certificates of deposit (CDs) and provide mortgage loan services. Whether choosing E*TRADE or Ally Invest, customers can benefit from a wide array of banking products tailored to comprehensive financial planning.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | Yes | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | Yes | Yes |
| Mortgage Loans | Yes | Yes |
| CDs | Yes | Yes |
Dive deeper: Best Bank Brokerages of 2024
After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that E*TRADE is better than Ally Invest. E*TRADE finished with an overall score of 96.6%, while Ally Invest finished with a score of 83.8%.
E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.
Neither E*TRADE nor Ally Invest offer crypto trading, with both platforms providing access to zero cryptocurrency coins.
Dive deeper: Best Crypto Trading Platforms of 2024
Both E*TRADE and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but only E*TRADE allows you to close your IRA account without a closure fee, while Ally Invest charges $25 for this service.
Dive deeper: Best IRA Accounts of 2024
Select Brokers
↓×Compare
0 of 5| Overall Rating | E*TRADE | Ally Invest | |
|---|---|---|---|
| Overall |
|
| |
| Commissions & Fees |
|
| |
| Investment Options |
|
| |
| Platforms & Tools |
|
| |
| Mobile Trading Apps |
|
| |
| Research |
|
| |
| Customer Service |
|
| |
| Education |
|
| |
| Ease Of Use |
|
| |
| Winner | check_circle | ||
| Review | E*TRADE Review | Ally Invest Review |
| Broker Screenshots | E*TRADE | Ally Invest | |
|---|---|---|---|
| Trading Platform & Tools Gallery (click to expand) |
|
| |
| Research Gallery (click to expand) |
| ||
| Mobile Trading Apps Gallery (click to expand) |
|
| |
| Education Gallery (click to expand) |
|
|
| Trading Fees | E*TRADE | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $6.95 | $4.95 | |
| Mutual Fund Trade Fee | $0.00 | $0.00 | |
| Options (Per Contract) | $0.65 | $0.50 | |
| Futures (Per Contract) | $1.50 | (Not offered) | |
| Broker Assisted Trade Fee | $25 | $20 |
| Margin Rates | E*TRADE | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 14.2% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 13.7% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 13.2% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 12.7% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 12.2% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | Varies | 9.25% | |
| Margin Rate Above $1,000,000 | Varies | 8.5% |
| Account Fees | E*TRADE | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $0.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | E*TRADE | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | No | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 6486 | 13000 | |
| Mutual Funds (Total) | 7242 | 14000 | |
| Bonds (US Treasury) | Yes | Yes | |
| Bonds (Corporate) | Yes | Yes | |
| Bonds (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | E*TRADE | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | E*TRADE | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | Yes | |
| Education (Bonds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | Yes | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | E*TRADE | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | E*TRADE | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | E*TRADE | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 107 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | E*TRADE | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | Power E*TRADE | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 43 | 10 |
| Stock Chart Features | E*TRADE | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 121 | 120 | |
| Charting - Drawing Tools | 37 | 36 | |
| Charting - Notes | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | E*TRADE | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | Yes | No | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Stocks | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | E*TRADE | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | Yes | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 8 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | E*TRADE | Ally Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | Yes | |
| Option Chains - Streaming | Yes | Yes | |
| Option Chains - Total Columns | 32 | 8 | |
| Option Chains - Greeks | 5 | 5 | |
| Option Chains - Quick Analysis | Yes | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | Yes | Yes | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | Yes | Yes | |
| Option Positions - Greeks Streaming | Yes | No | |
| Option Positions - Adv Analysis | Yes | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | Yes | Yes |
| Banking | E*TRADE | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | Yes | Yes | |
| Credit Cards | Yes | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | Yes | Yes |
| Customer Service | E*TRADE | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | Yes |
| Overall | E*TRADE | Ally Invest | |
|---|---|---|---|
| Overall |
|
| |
| Commissions & Fees |
|
| |
| Investment Options |
|
| |
| Platforms & Tools |
|
| |
| Mobile Trading Apps |
|
| |
| Research |
|
| |
| Education |
|
| |
| Ease Of Use |
|
| |
| Winner | check_circle | ||
| Review | E*TRADE Review | Ally Invest Review |
Fidelity
Merrill Edge
E*TRADE
TradeStation
Interactive Brokers
Charles Schwab
tastytrade
eToro
