Written by StockBrokers.com
In this head to head comparison of E*TRADE vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When comparing E*TRADE and Ally Invest, both shine brightly as top contenders in the realm of online brokerage services, particularly for those valuing a variety of investment options. StockBrokers.com ranks E*TRADE at an impressive fourth place for its range of investments, while Ally Invest earns a respectable eighth. Both platforms boast a 4.5-star rating in offering diverse investment choices, so whether you're an experienced investor or just starting out, these brokers provide a strong foundation to build a tailored investment portfolio.
Both E*TRADE and Ally Invest excel in offering comprehensive trading options, including stock trading, margin trading, mutual funds, and options trading. However, neither platform supports fractional shares trading or forex trading, which might be a limitation for some investors. E*TRADE takes a slight edge by providing futures trading, unlike Ally Invest, but both platforms offer traditional and Roth IRA accounts, as well as advisor services for those seeking personalized investment advice.
While both brokers provide access to over-the-counter (OTC) stocks, neither supports cryptocurrency trading, with a mere total of zero coins offered between them. The lack of crypto trading options may be a consideration for users looking to diversify their portfolios with digital currencies. However, with a wide array of traditional investment options and strong support for various account types, both E*TRADE and Ally Invest continue to be reliable choices for investors seeking versatility and robust advisory services.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Stock Trading | Yes | Yes |
| Margin Trading | Yes | Yes |
| Fractional Shares | No | No |
| OTC Stocks | Yes | Yes |
| Mutual Funds | Yes | Yes |
| Options Trading | Yes | Yes |
| Futures Trading | Yes | No |
| Crypto Trading | No | No |
| Crypto Trading - Total Coins | 0 | 0 |
| Range of Investments |
|
|
Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When it comes to choosing the right online trading platform, both E*TRADE and Ally Invest offer compelling features, but E*TRADE stands out with a higher rating of 4 stars compared to Ally Invest's 3 stars. E*TRADE ranks #5 out of 16 brokers for trading platforms and tools according to StockBrokers.com, whereas Ally Invest ranks at #10. For those looking for a more feature-rich experience, E*TRADE offers more advanced functionalities, making it the superior choice among the two.
Both E*TRADE and Ally Invest offer browser-based trading platforms but neither provides a Windows or Mac downloadable trading option. E*TRADE, however, differentiates itself with its paper trading feature, which Ally Invest lacks. E*TRADE also leads in offering a more comprehensive watch list with 43 columns compared to Ally Invest's 10. While both platforms allow notes and index overlays on charts, E*TRADE goes further with features like adjusting open orders directly on stock charts, showing historical trades, displaying corporate events, and setting custom date ranges.
When it comes to charting tools and customization, E*TRADE again offers more depth, with 121 technical indicators and 37 drawing tools, surpassing Ally Invest's 120 indicators and 36 drawing tools. Both platforms provide automated technical analysis and allow users to save multiple chart profiles, maintaining functionality for various trading strategies. Although neither E*TRADE nor Ally Invest offers the ability to create custom studies for charts, both support eight customization fields for editing SMA studies, ensuring a level playing field in this specific aspect.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Web Trading Platform | Yes | Yes |
| Desktop Trading Platform | No | No |
| Desktop Platform (Mac) | No | No |
| Paper Trading | Yes | No |
| Watch Lists - Total Fields | 43 | 10 |
| Charting - Indicators / Studies | 121 | 120 |
| Charting - Drawing Tools | 37 | 36 |
| Platforms & Tools |
|
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Dive deeper: 7 Best Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
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When exploring the educational resources offered by E*TRADE and Ally Invest for beginning investors, there are notable differences that can aid in making an informed choice. Both platforms provide education on essential investment areas such as stocks, ETFs, options, mutual funds, and bonds, ensuring a well-rounded foundation for new investors. However, E*TRADE distinguishes itself with additional resources like paper trading, educational videos, and webinars, which are not offered by Ally Invest. These features can be especially valuable for beginners looking to practice their trading skills and learn through visual and interactive content.
In terms of educational quality, E*TRADE boasts a 5-star rating and ranks #4 out of 16 brokers according to StockBrokers.com, while Ally Invest earns a respectable 4-star rating and ranks #8. Though both platforms lack features like educational quizzes or progress tracking, E*TRADE's additional offerings may make it a more appealing choice for those seeking a comprehensive learning experience. Ultimately, the choice between the two will depend on which educational tools and resources align best with your learning preferences and investment goals.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Education (Stocks) | Yes | Yes |
| Education (ETFs) | Yes | Yes |
| Education (Options) | Yes | Yes |
| Education (Mutual Funds) | Yes | Yes |
| Education (Bonds) | Yes | Yes |
| Paper Trading | Yes | No |
| Videos | Yes | No |
| Webinars | Yes | No |
| Education |
|
|
Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When it comes to mobile stock trading apps, E*TRADE and Ally Invest both offer solid options for investors, but E*TRADE stands out with more advanced features. E*TRADE's app is highly rated, boasting a five-star rating and being ranked #4 out of 16 brokers by StockBrokers.com, while Ally Invest's app holds a four-star rating and is ranked #13. E*TRADE offers a more comprehensive suite of functionalities, like mobile after-hours trading, streaming quotes, and live TV, which Ally Invest doesn't provide. This makes E*TRADE more appealing for traders seeking dynamic, real-time market information on the go.
Both brokers provide iPhone and Android apps, but only E*TRADE extends its services to an Apple Watch app, allowing users even greater flexibility in tracking their investments. For technical analysis enthusiasts, E*TRADE significantly surpasses Ally Invest, offering 107 technical studies compared to none from Ally. Moreover, while both platforms allow the creation of custom watch lists, only E*TRADE lets users customize watch list columns, adding a layer of personalization and detailed tracking.
In charting capabilities, E*TRADE again takes the lead with features like after-hours charting, landscape mode viewing, and the ability to compare stocks on charts. Ally Invest, in contrast, lacks support for these crucial analytical tools. While both brokers support viewing multiple time frames, E*TRADE's comprehensive feature set clearly offers more to those looking for a flexible, in-depth trading experience via mobile app.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| iPhone App | Yes | Yes |
| Android App | Yes | Yes |
| Apple Watch App | Yes | No |
| Stock Alerts | Yes | No |
| Charting - After-Hours | Yes | No |
| Charting - Technical Studies | 107 | 0 |
| Mobile Trading Apps |
|
|
Dive deeper: Best Stock Trading Apps for 2025
When it comes to choosing between E*TRADE and Ally Invest for online brokerage services, both platforms share similarities but also have unique differences regarding fees and charges. Both E*TRADE and Ally Invest offer a minimum deposit of $0, making it easy for new investors to get started without upfront costs. Regular stock trades on both platforms are also commission-free, allowing investors to trade without additional expenses. However, when trading options, E*TRADE charges $0.65 per contract, while Ally Invest offers a slightly lower rate at $0.50 per contract, an important factor for frequent options traders. Ultimately, your choice may depend on the platform's specific fee structures and your individual trading needs.
For those considering margin accounts, interest rates differ between the two brokers. E*TRADE's rate for margin balances below $25,000 is 14.2%, whereas Ally Invest charges 13%. This trend continues as balances increase: E*TRADE charges 13.7% for balances between $25,000 and $49,999, compared to Ally Invest's 12.75%, and 13.2% for balances between $50,000 and $99,999, with Ally Invest offering 12%. As such, Ally Invest provides more competitive rates for users who employ margin trading.
When it comes to additional fees, there are a few distinctions to consider. E*TRADE shines with zero charges for IRA annual and closure fees, while Ally Invest also provides free IRA annual fees but imposes a $25 charge for closing IRAs. For account transfers, E*TRADE charges $75 for a full transfer, while Ally Invest charges only $50 and the same fee applies for partial transfers. Both platforms offer a fee-free experience for options exercise and assignment, making them appealing choices for options traders. Your decision may thus rest on which fee structure best aligns with your trading habits and financial strategy.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Minimum Deposit | $0.00 | $0.00 |
| Stock Trades | $0.00 | $0.00 |
| Options (Per Contract) | $0.65 | $0.50 |
| Options Exercise Fee | $0.00 | $0.00 |
| Options Assignment Fee | $0.00 | $0.00 |
| IRA Annual Fee | $0.00 | $0.00 |
| IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing E*TRADE and Ally Invest for day trading, E*TRADE emerges as a stronger platform with several valuable features. E*TRADE provides streaming time and sales, streaming live TV, and direct market routing for stocks, which are crucial for active traders who need up-to-the-minute data and flexibility in executing trades. Additionally, E*TRADE offers trading hotkeys and level 2 quotes, further enhancing its appeal to day traders seeking advanced tools and efficient trade execution.
On the other hand, Ally Invest falls short in these areas, as it does not offer streaming time and sales, streaming live TV, or direct market routing. Furthermore, Ally Invest lacks trading hotkeys and level 2 quotes, which might limit the experience for those who require rapid and informed decision-making during trading sessions. While neither platform provides ladder trading, backtesting, or a short locator tool, E*TRADE's added capabilities make it a more suitable choice for those serious about day trading.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Streaming Time & Sales | Yes | No |
| Streaming TV | Yes | No |
| Direct Market Routing - Stocks | Yes | No |
| Level 2 Quotes - Stocks | Yes | No |
| Trade Ideas - Backtesting | No | No |
| Trade Ideas - Backtesting Adv | No | No |
| Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, E*TRADE clearly stands out against Ally Invest. E*TRADE has been rated 5 stars for its market research services, and it ranks #2 out of 16 brokers, according to StockBrokers.com. In comparison, Ally Invest has been given 3.5 stars, occupying the #8 spot. E*TRADE offers a comprehensive range of research, including 8 downloadable PDF reports for stocks, along with the ability to access data across all investment types. Ally Invest, while providing solid research features, falls short in areas such as downloadable reports for ETFs and mutual funds, as well as a mutual fund screener for trade ideas. This more limited scope places it behind E*TRADE in terms of accessibility and depth of market insight.
Both E*TRADE and Ally Invest provide research options for stocks, ETFs, mutual funds, pink sheets, OTCBB, and bonds, making them well-rounded choices for investors aiming to diversify their portfolios. They each offer the capability to view portfolio allocation by asset class and conduct stock research using social media sentiment data, giving users a modern way to track their investments. However, neither broker currently offers ESG research, which means investors focused on sustainable and ethical investing may need to look elsewhere for those insights.
In terms of screening features, E*TRADE holds the upper hand. It delivers screeners for stocks, ETFs, mutual funds, and bonds, providing investors with valuable tools to generate trade ideas across various asset classes. Ally Invest offers similar screening options, but it lacks a mutual fund screener, which limits the breadth of research available to their customers. The availability of E*TRADE's comprehensive screeners, coupled with its extensive library of downloadable PDF research reports, makes it a more versatile and thorough option for investors seeking in-depth market analysis.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Research - Stocks | Yes | Yes |
| Screener - Stocks | Yes | Yes |
| Research - ETFs | Yes | Yes |
| Screener - ETFs | Yes | Yes |
| Research - Mutual Funds | Yes | Yes |
| Screener - Mutual Funds | Yes | No |
| Research - Bonds | Yes | Yes |
| Screener - Bonds | Yes | Yes |
| Research |
|
|
When comparing the banking capabilities of E*TRADE and Ally Invest, both online brokers provide a range of services suited for personal finance needs. E*TRADE and Ally Invest each offer checking and savings accounts, allowing users to manage their everyday banking efficiently. Customers can use debit cards at both institutions, ensuring easy access to cash and purchases. Additionally, both brokers offer credit cards, adding flexibility to their financial product line-ups. Those seeking home ownership options can explore mortgage loans through either E*TRADE or Ally Invest. In terms of investment options, both platforms provide Certificates of Deposit (CDs), enabling customers to grow their savings over time with potentially higher returns. Whether you choose E*TRADE or Ally Invest, you can count on a variety of banking services to support your financial journey.
| Feature |
E*TRADE
|
Ally Invest
|
|---|---|---|
| Checking Accounts | Yes | Yes |
| Savings Accounts | Yes | Yes |
| Debit Cards | Yes | Yes |
| Credit Cards | Yes | Yes |
| Mortgage Loans | Yes | Yes |
| CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that E*TRADE is better than Ally Invest. E*TRADE finished with an overall score of 95.4%, while Ally Invest finished with a score of 80.1%.
E*TRADE is a top-performing broker whose highlights include $0 trades, two excellent mobile apps and the Power E*TRADE platform. Crypto, however, is not available.
Neither E*TRADE nor Ally Invest offer crypto trading, with both platforms providing access to zero cryptocurrency coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both E*TRADE and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but only E*TRADE allows you to close your IRA account without a closure fee, while Ally Invest charges $25 for this service.
Dive deeper: Best IRA Accounts for 2025
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| Review | E*TRADE Review | Ally Invest Review |
| Broker Screenshots | E*TRADE | Ally Invest | |
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| Trading Fees | E*TRADE | Ally Invest | |
|---|---|---|---|
| Minimum Deposit | $0.00 | $0.00 | |
| Stock Trades | $0.00 | $0.00 | |
| Penny Stock Fees (OTC) | $6.95 | $4.95 | |
| Mutual Fund Trade Fee | $0.00 | $0.00 | |
| Options (Per Contract) | $0.65 | $0.50 | |
| Futures (Per Contract) | $1.50 | (Not offered) | |
| Broker Assisted Trade Fee | $25 | $20 |
| Margin Rates | E*TRADE | Ally Invest | |
|---|---|---|---|
| Margin Rate Under $25,000 | 14.2% | 13% | |
| Margin Rate $25,000 to $49,999.99 | 13.7% | 12.75% | |
| Margin Rate $50,000 to $99,999.99 | 13.2% | 12% | |
| Margin Rate $100,000 to $249,999.99 | 12.7% | 10.75% | |
| Margin Rate $250,000 to $499,999.99 | 12.2% | 9.75% | |
| Margin Rate $500,000 to $999,999.99 | Varies | 9.25% | |
| Margin Rate Above $1,000,000 | Varies | 8.5% |
| Account Fees | E*TRADE | Ally Invest | |
|---|---|---|---|
| IRA Annual Fee | $0.00 | $0.00 | |
| IRA Closure Fee | $0.00 | $25.00 | |
| Account Transfer Out (Partial) | $0.00 | $50.00 | |
| Account Transfer Out (Full) | $75.00 | $50.00 | |
| Options Exercise Fee | $0.00 | $0.00 | |
| Options Assignment Fee | $0.00 | $0.00 |
| Investment Options | E*TRADE | Ally Invest | |
|---|---|---|---|
| Stock Trading | Yes | Yes | |
| Margin Trading | Yes | Yes | |
| Fractional Shares | No | No | |
| OTC Stocks | Yes | Yes | |
| Options Trading | Yes | Yes | |
| Complex Options Max Legs | 4 | 4 | |
| Futures Trading | Yes | No | |
| Forex Trading | No | No | |
| Crypto Trading | No | No | |
| Crypto Trading - Total Coins | 0 | 0 | |
| Mutual Funds (No Load) | 6486 | 13000 | |
| Mutual Funds (Total) | 7242 | 14000 | |
| Bonds (US Treasury) | Yes | Yes | |
| Bonds (Corporate) | Yes | Yes | |
| Bonds (Municipal) | Yes | Yes | |
| Traditional IRAs | Yes | Yes | |
| Roth IRAs | Yes | Yes | |
| Advisor Services | Yes | Yes | |
| International Countries (Stocks) | 0 | 0 |
| Order Types | E*TRADE | Ally Invest | |
|---|---|---|---|
| Order Type - Market | Yes | Yes | |
| Order Type - Limit | Yes | Yes | |
| Order Type - After Hours | Yes | Yes | |
| Order Type - Stop | Yes | Yes | |
| Order Type - Trailing Stop | Yes | No | |
| Order Type - OCO | Yes | No | |
| Order Type - OTO | Yes | No | |
| Order Type - Broker Assisted | Yes | Yes |
| Beginners | E*TRADE | Ally Invest | |
|---|---|---|---|
| Education (Stocks) | Yes | Yes | |
| Education (ETFs) | Yes | Yes | |
| Education (Options) | Yes | Yes | |
| Education (Mutual Funds) | Yes | Yes | |
| Education (Bonds) | Yes | Yes | |
| Education (Retirement) | Yes | Yes | |
| Retirement Calculator | Yes | No | |
| Investor Dictionary | Yes | Yes | |
| Paper Trading | Yes | No | |
| Videos | Yes | No | |
| Webinars | Yes | No | |
| Webinars (Archived) | Yes | Yes | |
| Progress Tracking | No | No | |
| Interactive Learning - Quizzes | No | No |
| Stock Trading Apps | E*TRADE | Ally Invest | |
|---|---|---|---|
| iPhone App | Yes | Yes | |
| Android App | Yes | Yes | |
| Apple Watch App | Yes | No | |
| Trading - Stocks | Yes | Yes | |
| Trading - After-Hours | Yes | Yes | |
| Trading - Simple Options | Yes | Yes | |
| Trading - Complex Options | Yes | Yes | |
| Order Ticket RT Quotes | Yes | Yes | |
| Order Ticket SRT Quotes | Yes | No |
| Stock App Features | E*TRADE | Ally Invest | |
|---|---|---|---|
| Market Movers (Top Gainers) | Yes | Yes | |
| Stream Live TV | Yes | No | |
| Videos on Demand | No | No | |
| Stock Alerts | Yes | No | |
| Option Chains Viewable | Yes | Yes | |
| Watch List (Real-time) | Yes | Yes | |
| Watch List (Streaming) | Yes | No | |
| Watch Lists - Create & Manage | Yes | Yes | |
| Watch Lists - Column Customization | Yes | No |
| Stock App Charting | E*TRADE | Ally Invest | |
|---|---|---|---|
| Charting - After-Hours | Yes | No | |
| Charting - Can Turn Horizontally | Yes | No | |
| Charting - Multiple Time Frames | Yes | Yes | |
| Charting - Technical Studies | 107 | 0 | |
| Charting - Study Customizations | Yes | No | |
| Charting - Stock Comparisons | Yes | No |
| Trading Platforms | E*TRADE | Ally Invest | |
|---|---|---|---|
| Active Trading Platform | Power E*TRADE | N/A | |
| Desktop Trading Platform | No | No | |
| Desktop Platform (Mac) | No | No | |
| Web Trading Platform | Yes | Yes | |
| Paper Trading | Yes | No | |
| Trade Journal | No | No | |
| Watch Lists - Total Fields | 43 | 10 |
| Stock Chart Features | E*TRADE | Ally Invest | |
|---|---|---|---|
| Charting - Adjust Trades on Chart | Yes | No | |
| Charting - Indicators / Studies | 121 | 120 | |
| Charting - Drawing Tools | 37 | 36 | |
| Charting - Notes | Yes | Yes | |
| Charting - Index Overlays | Yes | Yes | |
| Charting - Historical Trades | Yes | No | |
| Charting - Corporate Events | Yes | No | |
| Charting - Custom Date Range | Yes | No | |
| Charting - Custom Time Bars | No | No | |
| Charting - Automated Analysis | Yes | Yes | |
| Charting - Save Profiles | Yes | Yes | |
| Trade Ideas - Technical Analysis | Yes | Yes | |
| Charting - Study Customizations | 8 | 8 | |
| Charting - Custom Studies | No | No |
| Day Trading | E*TRADE | Ally Invest | |
|---|---|---|---|
| Streaming Time & Sales | Yes | No | |
| Streaming TV | Yes | No | |
| Direct Market Routing - Stocks | Yes | No | |
| Ladder Trading | No | No | |
| Trade Hotkeys | Yes | No | |
| Level 2 Quotes - Stocks | Yes | No | |
| Trade Ideas - Backtesting | No | No | |
| Trade Ideas - Backtesting Adv | No | No | |
| Short Locator | No | No | |
| Order Liquidity Rebates | No | No |
| Research Overview | E*TRADE | Ally Invest | |
|---|---|---|---|
| Research - Stocks | Yes | Yes | |
| Research - ETFs | Yes | Yes | |
| Research - Mutual Funds | Yes | Yes | |
| Research - Pink Sheets / OTCBB | Yes | Yes | |
| Research - Bonds | Yes | Yes | |
| Screener - Stocks | Yes | Yes | |
| Screener - ETFs | Yes | Yes | |
| Screener - Mutual Funds | Yes | No | |
| Screener - Bonds | Yes | Yes | |
| Misc - Portfolio Allocation | Yes | Yes |
| Stock Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| Stock Research - PDF Reports | 8 | 0 | |
| Stock Research - Earnings | Yes | No | |
| Stock Research - Insiders | Yes | Yes | |
| Stock Research - Social | Yes | Yes | |
| Stock Research - News | Yes | Yes | |
| Stock Research - ESG | No | No | |
| Stock Research - SEC Filings | Yes | No |
| ETF Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| ETFs - Strategy Overview | Yes | Yes | |
| ETF Fund Facts - Inception Date | Yes | No | |
| ETF Fund Facts - Expense Ratio | Yes | Yes | |
| ETF Fund Facts - Net Assets | Yes | Yes | |
| ETF Fund Facts - Total Holdings | Yes | No | |
| ETFs - Top 10 Holdings | Yes | Yes | |
| ETFs - Sector Exposure | Yes | No | |
| ETFs - Risk Analysis | Yes | No | |
| ETFs - Ratings | Yes | Yes | |
| ETFs - Morningstar StyleMap | Yes | No | |
| ETFs - PDF Reports | Yes | No |
| Mutual Fund Research | E*TRADE | Ally Invest | |
|---|---|---|---|
| Mutual Funds - Strategy Overview | Yes | Yes | |
| Mutual Funds - Performance Chart | Yes | Yes | |
| Mutual Funds - Performance Analysis | Yes | No | |
| Mutual Funds - Prospectus | Yes | No | |
| Mutual Funds - 3rd Party Ratings | Yes | Yes | |
| Mutual Funds - Fees Breakdown | Yes | No | |
| Mutual Funds - Top 10 Holdings | Yes | Yes | |
| Mutual Funds - Asset Allocation | Yes | No | |
| Mutual Funds - Sector Allocation | Yes | Yes | |
| Mutual Funds - Country Allocation | Yes | No | |
| Mutual Funds - StyleMap | Yes | No |
| Options Trading | E*TRADE | Ally Invest | |
|---|---|---|---|
| Option Chains - Basic View | Yes | Yes | |
| Option Chains - Strategy View | Yes | Yes | |
| Option Chains - Streaming | Yes | Yes | |
| Option Chains - Total Columns | 32 | 8 | |
| Option Chains - Greeks | 5 | 5 | |
| Option Chains - Quick Analysis | Yes | Yes | |
| Option Analysis - P&L Charts | Yes | No | |
| Option Probability Analysis | Yes | Yes | |
| Option Probability Analysis Adv | Yes | No | |
| Option Positions - Greeks | Yes | Yes | |
| Option Positions - Greeks Streaming | Yes | No | |
| Option Positions - Adv Analysis | Yes | No | |
| Option Positions - Rolling | Yes | No | |
| Option Positions - Grouping | Yes | Yes |
| Banking | E*TRADE | Ally Invest | |
|---|---|---|---|
| Bank (Member FDIC) | Yes | Yes | |
| Checking Accounts | Yes | Yes | |
| Savings Accounts | Yes | Yes | |
| Credit Cards | Yes | Yes | |
| Debit Cards | Yes | Yes | |
| Mortgage Loans | Yes | Yes |
| Customer Service | E*TRADE | Ally Invest | |
|---|---|---|---|
| Phone Support (Prospect Customers) | Yes | Yes | |
| Phone Support (Current Customers) | Yes | Yes | |
| Email Support | Yes | Yes | |
| Live Chat (Prospect Customers) | No | No | |
| Live Chat (Current Customers) | Yes | Yes | |
| 24/7 Support | Yes | Yes |
| Overall | E*TRADE | Ally Invest | |
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| Winner | check_circle | ||
| Review | E*TRADE Review | Ally Invest Review |
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