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tastytrade vs Ally Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of tastytrade vs Ally Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

tastytrade
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50 info
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Investment options

When comparing the investment options of tastytrade and Ally Invest, it's clear that each platform has its own strengths and appeals to different types of investors. Tastytrade earns a solid 4-star rating for its investment options, ranking 11th out of 18 brokers, thanks to its comprehensive offerings in stock, margin, options, futures, and crypto trading. Ally Invest, with a slightly higher rating of 4.5 stars and an 8th place ranking, excels by offering a wider range of traditional investment options, including both mutual funds and OTC stocks, complemented by access to advisory services not available at tastytrade.

Both tastytrade and Ally Invest enable stock and margin trading, catering to investors interested in leveraging their portfolios. Tastytrade distinguishes itself with opportunities in fractional shares and futures trading, alongside a selection of four cryptocurrencies, which can appeal to those interested in diverse and emerging market segments. Conversely, Ally Invest does not offer fractional shares or futures trading, nor does it provide options for crypto trading. Instead, it fulfills the needs of traditional investors through mutual funds and OTC stocks, complemented by its advisory services that offer personalized investment guidance.

In terms of retirement planning, both platforms provide the option to open either traditional or Roth IRA accounts, addressing long-term investment strategies. Ultimately, the choice between tastytrade and Ally Invest will hinge on individual investment priorities; whether you gravitate towards the dynamic trading options of tastytrade or the more traditional, comprehensive offerings including advisor support provided by Ally Invest. Each broker offers a distinct set of features that can cater to both innovative investors and those looking for a more conventional approach to portfolio management.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Mutual Funds info No Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 4 0
Investment Options 4/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

When evaluating the best online trading platforms, tastytrade and Ally Invest stand out for their distinct offerings. Tastytrade finds favor with investors due to its comprehensive trading tools and multi-platform accessibility, achieving a commendable 4.5-star rating. Ally Invest, while reliable with user-friendly access and essential charting tools, gets a 3.5-star rating. Both brokers provide browser-based trading platforms, though tastytrade holds an edge with downloadable options for both Windows and Mac users. In comparison, Ally Invest lacks desktop platform offerings but maintains accessibility through its browser interface.

Diving into charting tools, tastytrade offers a robust selection with 308 technical indicators and 31 drawing tools, offering more flexibility and detailed analysis than Ally Invest's 120 indicators and 36 drawing tools. For traders who delight in customization, tastytrade allows for personalized study creation and offers useful features such as adjusting open orders directly on stock charts and displaying historical trades and corporate events on charts. While Ally Invest also provides customization for simple moving average studies and can display automated technical analysis patterns, it falls short in some advanced chart functionalities that tastytrade supports.

Watch list capabilities reveal another differential where tastytrade excels, providing up to 33 fields for customization as opposed to Ally Invest's 10. Neither broker currently offers paper trading or a trading journal, which might be a consideration for new traders. Overall, tastytrade emerges as a more feature-rich platform, ranking #6 out of 18 brokers for trading platforms and tools compared to Ally Invest's #11 position, according to StockBrokers.com. This makes tastytrade particularly attractive for those seeking an advanced, customizable trading experience.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info No No
Watch Lists - Total Fields info 33 10
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Platforms & Tools 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When it comes to educational offerings for beginner investors, both tastytrade and Ally Invest provide robust programs tailored to different asset classes. Tastytrade offers comprehensive education on stocks, ETFs, and options, supplemented by interactive webinars that enhance learning experiences and allow users to track their progress. However, it doesn't cover mutual funds or bonds, and lacks paper trading and educational videos. This focus has earned them a 4-star education rating and an 8th place ranking out of 18 brokers according to StockBrokers.com.

Ally Invest, on the other hand, matches tastytrade in education for stocks, ETFs, and options, but goes further by including mutual funds and bonds content. Despite also lacking paper trading and educational videos, its offerings align well with the needs of a diverse range of investors. Webinars are not available, nor is the ability to track learning progress, yet Ally maintains a 4-star education rating and is ranked 9th by StockBrokers.com. Both platforms serve as solid choices for beginner investors, with tastytrade excelling in interactive learning and Ally providing a broader subject range.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When choosing between tastytrade and Ally Invest for stock trading apps, tastytrade holds a slight edge in overall performance. It is rated 4.5 stars against Ally Invest's 4 stars by StockBrokers.com and is ranked higher, placed at number 10 compared to Ally Invest's 13 out of 18 brokers. Both platforms provide iPhone and Android apps, enabling traders to access the market seamlessly from any mobile device. However, tastytrade stands out with additional features such as streaming quotes, mobile after-hours trading, and advanced charting capabilities, making it a preferred choice for more detailed stock analysis and flexibility in trading.

Both tastytrade and Ally Invest offer mobile apps that support options trading, which is a significant advantage for options traders on the go. Despite this, tastytrade's apps allow users to customize watch lists and columns, coupled with after-hours charting and the functionality to view charts in landscape mode—features not available in Ally Invest's platform. In addition, both apps lack technical studies and video on demand services, yet they provide the basics necessary for everyday trading activities.

Ally Invest, while slightly behind in terms of extra functionalities, serves as a competent platform, especially for those who prioritize simplicity in stock trading activities. The absence of streaming quotes, as included in tastytrade, may be a drawback for traders who rely on real-time updates. Ultimately, the choice between tastytrade and Ally Invest hinges on the specific requirements of the trader, whether they value additional charting options and customizability or favor a straightforward approach to mobile stock trading.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info No No
Charting - After-Hours info Yes No
Charting - Technical Studies info 0 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When evaluating online brokers, choosing between tastytrade and Ally Invest primarily hinges on the trader's specific needs and preferences concerning account fees and associated charges. Both platforms offer a $0 minimum deposit, making them equally accessible for new investors. Regular stock trades are commission-free with both brokers, a standard feature encouraging cost-effective trading. While tastytrade and Ally Invest both charge $0.50 per options contract, distinctions arise regarding margin rates and additional fees, which can influence a decision based on trading style and volume.

In terms of margin balances, tastytrade provides more competitive rates than Ally Invest across various tiers. For balances under $25,000, tastytrade's rate is 11%, in contrast to Ally's 13%. For balances between $25,000 and $49,999 and those between $50,000 and $99,999, tastytrade charges 10.5% and 10%, respectively, whereas Ally Invest imposes rates of 12.75% and 12%. However, Ally Invest edges ahead with lower fees for IRA closure and account transfers, charging $25 and $50 for full or partial ACAT transfers compared to tastytrade's $60 and $75, respectively.

Additional differences emerge with the options exercise and assignment fees, where Ally Invest offers a significant advantage by charging $0 compared to tastytrade's $5 fees for each. Both platforms share the benefit of no annual fees for IRAs, adding value for retirement account investors. Ultimately, while both tastytrade and Ally Invest provide strong offerings with no minimum deposits and competitive options pricing, traders must consider their priorities—whether it's lower margin rates with tastytrade or minimized exit and exercise fees with Ally Invest—when determining the best fit for their trading strategy.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.50 info $0.50
Options Exercise Fee $5.00 $0.00
Options Assignment Fee $5.00 $0.00
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $60.00 $25.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When evaluating the day trading capabilities of tastytrade and Ally Invest, several key features come into play. Both platforms do not offer streaming time and sales for stocks or direct market routing, which could be a limitation for traders who prioritize accessing detailed market information. However, tastytrade provides a unique advantage with its streaming live TV feature, a benefit absent in Ally Invest. Ladder trading is another area where tastytrade stands out, offering this capability while Ally Invest does not. Additionally, tastytrade includes a short locator tool to view real-time availability of shares for shorting, which is not available with Ally Invest. While neither broker supports trading hotkeys, level 2 quotes, or basic and advanced strategy backtesting, these factors highlight some of the specialized options tastytrade brings to day traders.

On the other hand, neither tastytrade nor Ally Invest offer order liquidity (maker/taker) rebates, which might influence the decision for some traders looking at costs and fees associated with high-frequency trading. Overall, tastytrade seems to cater more specifically to active traders through its provision of niche tools like ladder trading and a short locator tool, despite both platforms lacking in several other advanced functionalities. Choosing between tastytrade and Ally Invest for day trading may ultimately depend on how much value a trader places on streaming content and short-selling support, as these are areas where tastytrade holds a clear advantage.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

When it comes to market research capabilities, Ally Invest clearly outshines tastytrade. Garnering a rating of 4 stars, Ally Invest ranks #7 out of 18 brokers for market research, compared to tastytrade's 2.5-star rating and #13 ranking. If comprehensive market research tools are a top priority for you, Ally Invest offers a more robust suite of features to consider.

Delving into specifics, both Ally Invest and tastytrade excel in providing essential stock and ETF research. However, Ally Invest extends its research capabilities further with mutual funds and bonds, areas where tastytrade falls short. Ally Invest also offers research into Pink Sheets and OTCBB markets, offering a broader scope for investors interested in these areas. Despite neither broker providing downloadable PDF research reports or ESG analysis, Ally Invest distinguishes itself with the use of social media sentiment data, giving users an edge in evaluating stock market trends.

In terms of tools available for strategic trading ideas, Ally Invest once again takes the lead. It offers stock, ETF, and bond screeners, allowing investors to fine-tune their trading strategies, while tastytrade does not provide any screeners in these categories. Both platforms, however, include portfolio allocation insights by asset class, allowing investors to manage their portfolios efficiently. Overall, while both brokers serve fundamental needs, Ally Invest clearly provides a more comprehensive market research suite for investors seeking in-depth analysis and diverse research capabilities.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info No Yes
Research - ETFs info Yes Yes
Screener - ETFs info No Yes
Research - Mutual Funds info No Yes
Screener - Mutual Funds info No No
Research - Bonds info No Yes
Screener - Bonds info No Yes
Research 2.5/5 Stars 4/5 Stars

Banking

When comparing the banking capabilities of online brokers, tastytrade and Ally Invest reveal distinct differences. Ally Invest clearly outshines tastytrade with its comprehensive banking services. Ally Invest offers a robust suite of banking features, including checking and savings accounts, debit and credit cards, and mortgage loans, all of which tastytrade does not provide. Furthermore, Ally Invest offers Certificates of Deposit (CDs), adding to its versatile financial offerings. In contrast, tastytrade lacks these essential banking products, making Ally Invest a more appealing choice for investors seeking integrated banking services alongside their investment needs.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info No Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that tastytrade is better than Ally Invest. tastytrade finished with an overall score of 84.9%, while Ally Invest finished with a score of 83.8%.

tastytrade isn’t for every investor, but its platform is ideal for frequent options and futures traders, offering efficient workflow, useful risk management tools, killer design, and online content that makes you feel like you’re on a trading desk.

FAQs

Can you trade cryptocurrency with tastytrade or Ally Invest?

When comparing tastytrade and Ally Invest for crypto trading, tastytrade stands out by offering crypto trading with access to 4 different coins, whereas Ally Invest does not provide any options for trading cryptocurrencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does tastytrade or Ally Invest offer IRAs?

Both tastytrade and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but tastytrade charges a $60 closure fee while Ally Invest charges only $25 for closing IRA accounts.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2.5/5 Stars 4/5 Stars
Customer Service 4.0/5 Stars 4/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
Broker Screenshots tastytrade Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees tastytrade Ally Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info N/A $4.95
Mutual Fund Trade Fee N/A info $0.00
Options (Per Contract) $0.50 info $0.50
Futures (Per Contract) $1.25 (Not offered)
Broker Assisted Trade Fee $0 $20
Margin Rates tastytrade Ally Invest
Margin Rate Under $25,000 11% 13%
Margin Rate $25,000 to $49,999.99 10.5% 12.75%
Margin Rate $50,000 to $99,999.99 10% 12%
Margin Rate $100,000 to $249,999.99 9.5% 10.75%
Margin Rate $250,000 to $499,999.99 9% 9.75%
Margin Rate $500,000 to $999,999.99 8.5% 9.25%
Margin Rate Above $1,000,000 8% 8.5%
Account Fees tastytrade Ally Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $60.00 $25.00
Account Transfer Out (Partial) info $75.00 $50.00
Account Transfer Out (Full) info $75.00 $50.00
Options Exercise Fee $5.00 $0.00
Options Assignment Fee $5.00 $0.00
Investment Options tastytrade Ally Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 4 0
Mutual Funds (No Load) info 0 13000
Mutual Funds (Total) info 0 14000
Bonds (US Treasury) info No info Yes
Bonds (Corporate) info No Yes
Bonds (Municipal) info No Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types tastytrade Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners tastytrade Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info No Yes
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info No No
Stock Trading Apps tastytrade Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features tastytrade Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting tastytrade Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 0
Charting - Study Customizations info No No
Charting - Stock Comparisons info No No
Trading Platforms tastytrade Ally Invest
Active Trading Platform info tastytrade N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 33 10
Stock Chart Features tastytrade Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info No Yes
Charting - Study Customizations info 7 8
Charting - Custom Studies info Yes No
Day Trading tastytrade Ally Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Ladder Trading info Yes No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview tastytrade Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No Yes
Research - Pink Sheets / OTCBB info No Yes
Research - Bonds info No Yes
Screener - Stocks info No Yes
Screener - ETFs info No Yes
Screener - Mutual Funds info No No
Screener - Bonds info No Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research tastytrade Ally Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research tastytrade Ally Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No Yes
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research tastytrade Ally Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info No Yes
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading tastytrade Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 20 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking tastytrade Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service tastytrade Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 2.5/5 Stars 4/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
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