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tastytrade vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

February 20, 2025

In this head to head comparison of tastytrade vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

tastytrade
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50 info
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When choosing between tastytrade and Ally Invest, investors will encounter some key differences in the range of investment options available. While both platforms offer traditional stock and margin trading, tastytrade sets itself apart by allowing fractional shares and futures trading, along with options to invest in cryptocurrencies like Bitcoin, Ethereum, Litecoin, and Bitcoin Cash. In contrast, Ally Invest shines in its offering of mutual funds, over-the-counter (OTC) stocks, and advisor services, making it a potentially better option for those seeking a more diverse, advised approach to investing.

Diving deeper into specific offerings, tastytrade focuses on providing innovative opportunities such as options and crypto trading, accommodating different investment strategies. However, it does not offer mutual funds or OTC stocks, potentially limiting exposure for traditional investors. On the other hand, Ally Invest compensates for its lack of crypto and futures trading by providing access to mutual funds and OTC stocks, which could benefit investors looking for broader traditional investment options. Moreover, Ally's advisor services could appeal to those wanting expert guidance.

In terms of retirement accounts, both tastytrade and Ally Invest offer traditional and Roth IRA accounts, supporting long-term financial planning. According to StockBrokers.com ratings, Ally Invest slightly edges out tastytrade in the range of investments, scoring 4.5 stars compared to tastytrade’s 4 stars. This comparative analysis indicates that while both platforms offer valuable features, the decision largely hinges on specific investment needs, such as interest in cryptocurrencies or preference for traditional investment options bolstered by advisory services.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Mutual Funds info No Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 4 0
Range of Investments 4/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

When it comes to trading platforms and tools, tastytrade and Ally Invest each offer unique strengths. Tastytrade stands out for its extensive customization options, offering 308 technical indicators and 31 drawing tools for charting, and the presence of downloadable platforms for both Windows and Mac users. On the other hand, Ally Invest provides a simpler, more straightforward experience through its browser-based platform and automated chart pattern analysis. While both platforms allow users to add notes and index overlays to charts, tastytrade offers more comprehensive trade tools overall, earning a higher user rating of 4 out of 5 stars compared to Ally Invest's 3-star rating.

Both tastytrade and Ally Invest support browser-based trading, but tastytrade's edge lies in its downloadable software for Windows and Mac, which is a feature Ally Invest lacks. This can be crucial for traders who prefer desktop applications. Despite not offering paper trading or a trading journal, tastytrade provides more fields for watch lists and allows open orders to be directly adjusted on stock charts. Ally Invest, although limited to fewer watch list fields and without this flexibility for open orders, does offer automated technical analysis to guide users.

Chart customization is where tastytrade leads significantly, with a broader array of technical indicators and custom study creation capabilities. Ally Invest, however, offers slightly more customization for editing an SMA study. Both platforms allow saving multiple chart profiles and updating charts with historical trades and corporate events, though only tastytrade offers these last two features. Overall, tastytrade's platform ranks higher in user preference, placing #8 compared to Ally Invest's #10 out of 16 brokers reviewed by StockBrokers.com.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info No No
Watch Lists - Total Fields info 33 10
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Platforms & Tools 4/5 Stars 3/5 Stars

Dive deeper: 7 Best Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025

Featured Offers


5/5 Stars

Up to $10K on new retirement account*

Beginners and education

For beginners looking to enhance their investing knowledge, both tastytrade and Ally Invest offer solid educational resources, each with its strengths and shortcomings. tastytrade covers stock, ETF, and options education robustly, while it does not delve into mutual funds or bonds education. On the flip side, Ally Invest extends its educational resources across stocks, ETFs, options, mutual funds, and bonds, providing a broader spectrum of investor education. However, when it comes to hands-on practice, neither platform offers paper trading, potentially limiting experiential learning opportunities for beginners.

In terms of interactive education, tastytrade scores points with its webinars and learning progress tracking, helping users to stay engaged and on top of their educational journey. Conversely, although Ally Invest doesn't provide webinars or progress tracking, it maintains a strong education rating, comparable to tastytrade. Both platforms are rated four stars for education and rank closely, with Ally Invest slightly ahead at #8 compared to tastytrade's #10 on StockBrokers.com’s list. Ultimately, the choice between these brokers for education will depend on whether you prioritize interactive features or a comprehensive span of investment topics.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When comparing the stock trading app capabilities of tastytrade and Ally Invest, tastytrade stands out with a rating of 4.5 stars and a #10 ranking among 16 brokers, while Ally Invest holds a 4-star rating and ranks #13. Both platforms offer iPhone and Android apps, as well as mobile options trading. However, tastytrade has the edge with features like streaming quotes and after-hours charting, which Ally Invest does not offer. Neither platform provides Apple Watch apps or streaming live TV, keeping their focus primarily on core trading functionalities.

Tastytrade sets itself apart in mobile after-hours stock trading and the ability to create and customize watch lists, allowing users to organize and personalize their information. The app supports landscape mode for chart viewing and accommodates multiple time frames, though it lacks technical studies. Meanwhile, Ally Invest offers the ability to view multiple time frames as well but does not allow for customization of watch list columns or landscape viewing for charts. Both apps refrain from incorporating stock alerts and videos on demand, maintaining a streamlined user experience.

The absence of technical studies and stock comparison features on both tastytrade and Ally Invest might be a drawback for technically-inclined traders. Nonetheless, tastytrade's stronger ratings and additional features make it the preferable choice for users seeking a more comprehensive trading experience in an easily navigable interface. Ally Invest remains a solid option but may require updates to address its fewer customizable features and lower flexibility in charting capabilities.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Stock Alerts info No No
Charting - After-Hours info Yes No
Charting - Technical Studies info 0 0
Mobile Trading Apps 4.5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between online brokers tastytrade and Ally Invest, it's essential to examine their fee structures to find the best fit for your investment needs. Both platforms offer commission-free trading for regular stock trades and do not require a minimum deposit to open an account, making either choice accessible for new investors. However, while they both charge $0.50 per options contract, tastytrade generally has lower margin rates across various balance tiers compared to Ally Invest. On the other hand, Ally Invest emerges as the more cost-effective option for several fees, including account transfers and options exercise and assignment fees.

Diving into account-specific charges, tastytrade and Ally Invest both waive any annual fees for IRA accounts, helping investors save in the long term. However, if you decide to close your IRA, Ally Invest charges a lower closure fee of $25 compared to tastytrade's $60. Additionally, Ally Invest has more favorable rates for account transfers, with partial and full transfers priced at $50, whereas tastytrade charges $75 for each of these services.

When considering margin rates, tastytrade edges out with lower interest percentages compared to Ally Invest. For margin balances under $25,000, tastytrade sets the rate at 11%, while Ally Invest charges 13%. As balances increase, tastytrade continues to offer competitive rates—specifically 10.5% for balances between $25,000 and $49,999 and 10% for balances between $50,000 and $99,999. In contrast, Ally Invest's rates are higher at 12.75% and 12% for the same tiers, respectively. Hence, for those heavily involved in options trading or requiring margin, understanding these fee structures can greatly impact the total cost of investing with either broker.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.50 info $0.50
Options Exercise Fee info $5.00 $0.00
Options Assignment Fee info $5.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $60.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When comparing tastytrade and Ally Invest for day trading, you’ll find distinct differences in their feature offerings. Tastytrade provides streaming live TV, which can be beneficial for traders looking to stay updated with market news and trends directly through their trading platform. On the other hand, Ally Invest doesn’t offer this feature. While neither platform offers streaming time and sales for stocks or direct market routing, tastytrade stands out with its ladder trading capability, which could appeal to traders interested in visualizing order flow and executing trades quickly. Both platforms do not support trading hotkeys for keyboard trade entry or level 2 quotes, which may be a consideration for day traders who rely on these tools. Furthermore, neither broker provides options for either basic or advanced strategy backtesting, which could be a drawback for traders who like to test their strategies before going live.

In terms of short-selling capabilities, tastytrade provides a short locator tool, allowing users to view the real-time availability of shares available to short by security, a feature not available with Ally Invest. Both brokers do not offer order liquidity rebates, which may affect traders looking for cost efficiencies in high-frequency trading. Ultimately, while tastytrade offers unique features like streaming live TV and a short locator tool, Ally Invest may appeal to traders who don’t require these extras and prefer a more straightforward trading platform. The choice between tastytrade and Ally Invest will largely depend on the specific needs and priorities of the day trader in question.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research capabilities, Ally Invest stands out as a more comprehensive option compared to tastytrade. While both platforms offer basic stock and ETF research, Ally Invest extends its offerings to include research on mutual funds, OTCBB stocks, and bonds, areas where tastytrade lacks. Additionally, Ally Invest provides users with a stock screener based on social media sentiment data, offers tools for analyzing portfolio allocation, and includes bond screeners, which tastytrade does not offer. This range of tools and resources earns Ally Invest a higher rating for market research, making it a well-rounded choice for investors seeking diverse research functionalities.

Tastytrade and Ally Invest both offer the ability to observe portfolio allocation by asset class, which is a useful feature for traders wanting to assess their investment diversity. However, tastytrade's research stops short, lacking additional tools like a stock screener and any form of mutual fund or bond research. Furthermore, neither broker offers downloadable PDF research reports for stocks, ETFs, or mutual funds. Despite this limitation, Ally Invest compensates with its capabilities in other areas, providing a more substantial suite of research options compared to tastytrade.

Despite tastytrade's innovative platform design, its market research capabilities remain rather limited, resulting in a lower user rating of 1.5 stars out of 5. In contrast, Ally Invest's more extensive research features, such as social media sentiment analysis and a variety of screeners, grant it a better rating of 3.5 stars, positioning it as the more competitive choice for those who prioritize research tools in their trading platform. Consequently, Ally Invest is ranked higher than tastytrade by StockBrokers.com, coming in at #8 out of 16 brokers in market research capabilities, while tastytrade lags behind at #13.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info No Yes
Research - ETFs info Yes Yes
Screener - ETFs info No Yes
Research - Mutual Funds info No Yes
Screener - Mutual Funds info No No
Research - Bonds info No Yes
Screener - Bonds info No Yes
Research 1.5/5 Stars 3.5/5 Stars

Banking

When it comes to banking capabilities, Ally Invest stands out with a wide range of services that tastytrade does not offer. Ally Invest provides traditional banking options such as checking and savings accounts, along with debit and credit cards, which can make day-to-day transactions easier for their customers. Additionally, Ally Invest includes mortgage loans and Certificates of Deposit (CDs) as part of their offerings, giving users more ways to manage and grow their finances. In contrast, tastytrade does not provide any of these banking services, focusing instead on investment opportunities. Therefore, if you're looking for a blend of investment and banking services, Ally Invest may be the more comprehensive choice.

Feature tastytrade logotastytrade
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info No Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that tastytrade is better than Ally Invest. tastytrade finished with an overall score of 80.1%, while Ally Invest finished with a score of 80.1%.

tastytrade isn’t for every investor, but its platform is ideal for frequent options and futures traders, offering efficient workflow, useful risk management tools, killer design, and online content that makes you feel like you’re on a trading desk.

FAQs

Can you trade cryptocurrency with tastytrade or Ally Invest?

When comparing tastytrade and Ally Invest for crypto trading, tastytrade stands out by offering crypto trading with access to 4 different coins, whereas Ally Invest does not provide any options for trading cryptocurrencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does tastytrade or Ally Invest offer IRAs?

Both tastytrade and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but tastytrade charges a $60 closure fee while Ally Invest charges only $25 for closing IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 1.5/5 Stars 3.5/5 Stars
Customer Service 4.0/5 Stars 4/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
Broker Screenshots tastytrade Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees tastytrade Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info N/A $4.95
Mutual Fund Trade Fee info N/A info $0.00
Options (Per Contract) info $0.50 info $0.50
Futures (Per Contract) info $1.25 (Not offered)
Broker Assisted Trade Fee info $0 $20
Margin Rates tastytrade Ally Invest
Margin Rate Under $25,000 info 11% 13%
Margin Rate $25,000 to $49,999.99 info 10.5% 12.75%
Margin Rate $50,000 to $99,999.99 info 10% 12%
Margin Rate $100,000 to $249,999.99 info 9.5% 10.75%
Margin Rate $250,000 to $499,999.99 info 9% 9.75%
Margin Rate $500,000 to $999,999.99 info 8.5% 9.25%
Margin Rate Above $1,000,000 info 8% 8.5%
Account Fees tastytrade Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $60.00 $25.00
Account Transfer Out (Partial) info $75.00 $50.00
Account Transfer Out (Full) info $75.00 $50.00
Options Exercise Fee info $5.00 $0.00
Options Assignment Fee info $5.00 $0.00
Investment Options tastytrade Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes info No
OTC Stocks info No Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 4 0
Mutual Funds (No Load) info 0 13000
Mutual Funds (Total) info 0 14000
Bonds (US Treasury) info No info Yes
Bonds (Corporate) info No Yes
Bonds (Municipal) info No Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 0 0
Order Types tastytrade Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners tastytrade Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info No Yes
Education (Bonds) info No Yes
Education (Retirement) info No Yes
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info No No
Stock Trading Apps tastytrade Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features tastytrade Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting tastytrade Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 0
Charting - Study Customizations info No No
Charting - Stock Comparisons info No No
Trading Platforms tastytrade Ally Invest
Active Trading Platform info tastytrade N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 33 10
Stock Chart Features tastytrade Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 308 120
Charting - Drawing Tools info 31 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info No No
Charting - Custom Time Bars info No No
Charting - Automated Analysis info No Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info No Yes
Charting - Study Customizations info 7 8
Charting - Custom Studies info Yes No
Day Trading tastytrade Ally Invest
Streaming Time & Sales info No No
Streaming TV info Yes No
Direct Market Routing - Stocks info No No
Ladder Trading info Yes No
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview tastytrade Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info No Yes
Research - Pink Sheets / OTCBB info No Yes
Research - Bonds info No Yes
Screener - Stocks info No Yes
Screener - ETFs info No Yes
Screener - Mutual Funds info No No
Screener - Bonds info No Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research tastytrade Ally Invest
Stock Research - PDF Reports info 0 0
Stock Research - Earnings info No No
Stock Research - Insiders info No Yes
Stock Research - Social info No Yes
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research tastytrade Ally Invest
ETFs - Strategy Overview info No Yes
ETF Fund Facts - Inception Date info No No
ETF Fund Facts - Expense Ratio info No Yes
ETF Fund Facts - Net Assets info No Yes
ETF Fund Facts - Total Holdings info No No
ETFs - Top 10 Holdings info No Yes
ETFs - Sector Exposure info No No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info No Yes
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No
Mutual Fund Research tastytrade Ally Invest
Mutual Funds - Strategy Overview info No Yes
Mutual Funds - Performance Chart info No Yes
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info No Yes
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info No Yes
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info No Yes
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading tastytrade Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 20 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking tastytrade Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service tastytrade Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall tastytrade Ally Invest
Overall 4/5 Stars 4/5 Stars
Range of Investments 4/5 Stars 4.5/5 Stars
Platforms & Tools 4/5 Stars 3/5 Stars
Mobile Trading Apps 4.5/5 Stars 4/5 Stars
Research 1.5/5 Stars 3.5/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review tastytrade Review Ally Invest Review
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