Webull vs Ally Invest 2025
In this head to head comparison of Webull vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Webull vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When deciding between Webull and Ally Invest as your online broker, it's important to consider their range of investment options and overall offerings. Both platforms provide opportunities for stock and margin trading, but Ally Invest edges slightly ahead with a 4.5-star rating in the range of investments, compared to Webull's 4 stars. Ranked #8 by StockBrokers.com, Ally Invest offers a broader spectrum of options, including mutual funds, which Webull does not provide. Meanwhile, Webull, ranked #12, supports futures trading, giving it an edge in niche markets.
Webull and Ally Invest both cater to individual account priorities, offering traditional and Roth IRA accounts for retirement planning desires. Still, Ally Invest stands out with its fractional shares trading capability, allowing investors to buy slices of stocks that fit their budget. In contrast, Webull takes a different approach, enticing with OTC stock opportunities. Although neither platform supports direct crypto trading, their comprehensive stock and options trading access ensure both platforms remain attractive in the investment domain.
Advisory services mark another differentiator, with Ally Invest providing personalized advisor services, potentially appealing to those seeking tailored financial planning help. Conversely, Webull tends to attract more self-directed investors, desiring straightforward access to trading without additional advising. By evaluating your individual needs, these distinct features will guide you in choosing the platform that aligns best with your investment strategy.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | Yes | No |
OTC Stocks | Yes | Yes |
Mutual Funds | No | Yes |
Options Trading | Yes | Yes |
Futures Trading | Yes | No |
Crypto Trading | No | No |
Crypto Trading - Total Coins | 0 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When it comes to trading platforms and tools, Webull and Ally Invest cater to different aspects of traders' needs. Webull stands out with a higher rating of 4 out of 5 stars and ranks #7 out of 16 brokers on StockBrokers.com, while Ally Invest holds 3 stars and ranks at #10. Webull appeals particularly to users who appreciate a more versatile platform available on both Windows and Mac, along with a plethora of features that enable customizing chart experiences and trading tools. In comparison, Ally Invest offers a simpler, browser-based setup without desktop options, appealing to those seeking a straightforward online trading experience.
Webull's strength lies in its downloadable trading platforms for both Windows and Mac users, a significant advantage over Ally Invest's browser-only approach. Traders can engage in paper trading with Webull, an essential feature for beginners looking to hone their skills without financial risk. Webull also provides an extensive array of watch list fields with 35 columns compared to Ally's 10, giving users more flexibility to track diverse market metrics. Chart-wise, Webull allows for more advanced manipulation, such as adjusting open orders directly on charts and displaying corporate events and historical trades — options not available in Ally Invest.
Although Ally Invest offers a greater variety of technical indicators for charting, boasting 120 compared to Webull's 52, Webull compensates with features like the ability to show automated technical analysis and create custom studies. Both platforms offer functionalities such as adding notes and index overlays to charts and saving multiple chart profiles, making them suitable for various trading strategies. Overall, while Ally Invest may cater to those valuing technical indicators, Webull provides a comprehensive, feature-rich environment, particularly appealing for traders looking to explore and refine their strategies with enhanced flexibility and insights.
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | Yes | No |
Desktop Platform (Mac) | Yes | No |
Paper Trading | Yes | No |
Watch Lists - Total Fields | 35 | 10 |
Charting - Indicators / Studies | 52 | 120 |
Charting - Drawing Tools | 19 | 36 |
Platforms & Tools |
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Dive deeper: 7 Best Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
When comparing the beginner and investor education offerings of Webull and Ally Invest, both online brokerages present compelling choices, yet they cater to different needs. Webull excels with an engaging approach that includes stock, ETF, and options education, backed by interactive features like paper trading, webinars, and educational videos. Notably, Webull provides quizzes and progress tracking, enhancing the learning experience for beginners. Meanwhile, Ally Invest also covers a broad educational spectrum by diving into stocks, ETFs, options, mutual funds, and bonds. Despite lacking interactive features like video content and webinars, Ally Invest remains a comprehensive option for investors looking to understand a wide array of financial instruments.
While both Webull and Ally Invest receive commendable ratings of four stars for their educational resources, slight differences are evident in their broader rankings. StockBrokers.com places Webull at #11 among 16 brokers for education, while Ally Invest secures a higher position at #8. This distinction highlights Ally Invest's slightly more comprehensive reach, especially with mutual funds and bonds. However, for those prioritizing interactive and trackable learning experiences, Webull holds a unique edge, particularly with its support for various learning styles and active engagement tools.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | No | Yes |
Education (Bonds) | No | Yes |
Paper Trading | Yes | No |
Videos | Yes | No |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When looking for a stock trading app, Webull and Ally Invest are two popular options. While both platforms offer solid features for mobile trading on both iPhone and Android devices, Webull edges out Ally Invest in several categories. Webull stands out with its compatibility on Apple Watch, streaming quotes, and stock alerts, as well as after-hours charting capabilities. Additionally, it offers a wide array of technical studies for advanced charting. In comparison, Ally Invest is robust in essential functionalities like mobile options trading and the ability to create custom watch lists but lacks some of the advanced features found in Webull's app. Overall, Webull's offering is rated at 4.5 stars, slightly higher than Ally Invest's 4 stars, with Webull ranked #5 out of 16 brokers and Ally at #13.
Both Webull and Ally Invest furnish users with iPhone and Android apps, ensuring broad access to mobile trading for both platforms. However, while Webull also extends its functionality to Apple Watch, Ally Invest does not offer this feature. Users who rely on Apple Watch as part of their trading toolkit find Webull to be more favorable in this aspect. Furthermore, Webull provides after-hours stock trading directly through its app, a feature that is textually challenged with Ally Invest. This flexibility can be crucial for traders who wish to react to market movements beyond standard trading hours.
Charting capabilities further highlight the differences between Webull and Ally Invest. Webull excels by offering 56 technical studies for its charting features, in direct contrast to Ally Invest, which currently offers none. This makes Webull a more attractive option for traders interested in detailed technical analysis. Both platforms allow for viewing multiple time frames and creating custom watch lists, yet Webull's capability to display stock comparisons on charts enhances the analysis process. While streaming live TV and videos on demand are not options offered by either app, the range of features—especially in charting—makes Webull a more comprehensive choice for traders seeking powerful mobile app tools.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | Yes | No |
Stock Alerts | Yes | No |
Charting - After-Hours | Yes | No |
Charting - Technical Studies | 56 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When comparing the account fees and other charges of Webull and Ally Invest, both platforms offer competitive advantages but cater to slightly different needs. Webull and Ally Invest both require no minimum deposit, making them easy to access for investors of all levels. They also offer commission-free trading for regular stocks. However, when it comes to options trading, Webull leads with no per-contract fees, whereas Ally Invest charges $0.50. Those interested in margin trading will find Webull's rates more attractive across all balance tiers, with Ally Invest being noticeably higher. Additionally, Webull doesn't charge fees for closing IRAs, though they do have higher fees on account transfers compared to Ally Invest.
Webull and Ally Invest both excel in areas like no minimum deposit and stock trading fees, aligning with the trend of cost-effective online trading. What sets them apart most significantly is their approach to options trading and margin balance rates. Webull’s $0.00 charge per options contract provides an edge for active options traders, while Ally Invest’s higher margin interest could sway potential margin traders towards Webull. Despite both platforms providing free IRA annual management, Webull continues to distance itself by not imposing fees for IRA closure, a slight edge over Ally.
One aspect where Ally Invest edges out Webull is in its lower fees for account transfers—charging $50.00 for both partial and full transfers, compared to Webull's $75.00 fee in both cases. This could be a deciding factor for those who frequently move their assets. Both platforms charge nothing for options exercise and assignment, accommodating users who trade options frequently. Ultimately, traders looking for zero-cost or low-cost trading solutions will find both services competitive, though specific priorities like margin costs or options trading fees could determine which platform meets individual needs better.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.00 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing Webull and Ally Invest for day trading, Webull appears to have the edge over Ally Invest due to its range of features catering to active traders. Webull provides streaming time and sales data for stocks, allowing traders to stay updated with the latest market movements, a feature absent in Ally Invest. Additionally, Webull supports ladder trading, which helps traders view market depth, and offers trading hotkeys for faster keyboard trade entry, features not available with Ally Invest. Webull also includes access to level 2 quotes, providing deeper insight into stock pricing, a critical component for day traders, whereas Ally Invest lacks these offerings.
Both platforms do not provide streaming live TV, direct market routing, strategy backtesting, a short locator tool, or order liquidity rebates, which means traders relying on these services might need to seek elsewhere. However, for those prioritizing immediate trade execution tools, Webull stands out as a more suitable choice for day trading compared to Ally Invest, especially given the absence of some key trading features on Ally's platform.
Feature |
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Streaming Time & Sales | Yes | No |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | No | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When diving into market research capabilities, Ally Invest edges out Webull with higher ratings and a broader offering of research tools. Ally Invest is rated 3.5 out of 5 stars, outranking Webull, which holds a 2.5-star rating. In a study by StockBrokers.com that ranks 16 brokers, Ally Invest comes in slightly ahead at #8, while Webull follows at #9. These subtle but significant differences reveal that both platforms are competitive, yet Ally Invest offers a more well-rounded suite of market research options for investors.
Webull and Ally Invest both provide stock and ETF research, along with resources for Pink Sheets and OTCBB. However, when it comes to mutual funds and bonds, Ally Invest pulls ahead by offering comprehensive research options where Webull does not. Social media sentiment analysis is available on both platforms, giving investors the ability to gauge market sentiments. Yet, in terms of portfolio allocation by asset class, Ally Invest provides this capability, unlike Webull.
When considering tools for discovering trade ideas, both platforms offer a stock screener. However, Ally Invest offers an edge with an additional ETF screener, as well as a bond screener, which Webull lacks. Neither platform provides downloadable PDF research reports for stocks, ETFs, or mutual funds, making on-platform research tools even more valuable. Ultimately, for those seeking a more diversified range of research options, Ally Invest stands as a slightly more substantial choice compared to Webull.
Feature |
|
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | No | Yes |
Research - Mutual Funds | No | Yes |
Screener - Mutual Funds | No | No |
Research - Bonds | No | Yes |
Screener - Bonds | No | Yes |
Research |
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When comparing the banking capabilities of online brokers, Webull and Ally Invest have distinct offerings. Webull does not provide traditional banking services such as checking or savings accounts, debit or credit cards, or mortgage loans. Additionally, Webull does not offer Certificates of Deposit (CDs). On the other hand, Ally Invest offers a broad range of banking services, including checking and savings accounts, and they also provide customers with debit and credit cards. Furthermore, Ally Invest offers mortgage loans and the option to invest in CDs, giving users comprehensive banking options that integrate with their investment activities.
Feature |
|
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Checking Accounts | No | Yes |
Savings Accounts | No | Yes |
Debit Cards | No | Yes |
Credit Cards | No | Yes |
Mortgage Loans | No | Yes |
CDs | No | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that Webull is better than Ally Invest. Webull finished with an overall score of 81.0%, while Ally Invest finished with a score of 80.1%.
Webull is an excellent choice for beginning and intermediate traders. The user experience is outstanding, and Webull has better charts than its natural competitor, Robinhood. Options contracts are commission-free, but crypto markups and markdowns are on the high side. Experienced investors may eventually miss the features, research, and investment choices available at leading brokers.
Webull and Ally Invest both do not offer crypto trading, with neither platform supporting any coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Webull and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Webull does not charge any fees for closing IRA accounts, Ally Invest imposes a $25 closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Webull | Ally Invest | |
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Overall |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Webull Review | Ally Invest Review |
Broker Screenshots | Webull | Ally Invest | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Webull | Ally Invest | |
---|---|---|---|
Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | N/A | $4.95 | |
Mutual Fund Trade Fee | N/A | $0.00 | |
Options (Per Contract) | $0.00 | $0.50 | |
Futures (Per Contract) | $1.25 | (Not offered) | |
Broker Assisted Trade Fee | N/A | $20 |
Margin Rates | Webull | Ally Invest | |
---|---|---|---|
Margin Rate Under $25,000 | 9.24% | 13% | |
Margin Rate $25,000 to $49,999.99 | 8.74% | 12.75% | |
Margin Rate $50,000 to $99,999.99 | 8.24% | 12% | |
Margin Rate $100,000 to $249,999.99 | 7.74% | 10.75% | |
Margin Rate $250,000 to $499,999.99 | 7.74% | 9.75% | |
Margin Rate $500,000 to $999,999.99 | 6.74% | 9.25% | |
Margin Rate Above $1,000,000 | 6.24% | 8.5% |
Account Fees | Webull | Ally Invest | |
---|---|---|---|
IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial) | $75.00 | $50.00 | |
Account Transfer Out (Full) | $75.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Webull | Ally Invest | |
---|---|---|---|
Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | Yes | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | Yes | No | |
Forex Trading | No | No | |
Crypto Trading | No | No | |
Crypto Trading - Total Coins | 0 | 0 | |
Mutual Funds (No Load) | 0 | 13000 | |
Mutual Funds (Total) | 0 | 14000 | |
Bonds (US Treasury) | No | Yes | |
Bonds (Corporate) | No | Yes | |
Bonds (Municipal) | No | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | No | Yes | |
International Countries (Stocks) | 0 | 0 |
Order Types | Webull | Ally Invest | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | No | Yes |
Beginners | Webull | Ally Invest | |
---|---|---|---|
Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | No | Yes | |
Education (Bonds) | No | Yes | |
Education (Retirement) | No | Yes | |
Retirement Calculator | No | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | Yes | No | |
Videos | Yes | No | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | Yes | |
Progress Tracking | Yes | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Webull | Ally Invest | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | Yes | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | No |
Stock App Features | Webull | Ally Invest | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | No |
Stock App Charting | Webull | Ally Invest | |
---|---|---|---|
Charting - After-Hours | Yes | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 56 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | Yes | No |
Trading Platforms | Webull | Ally Invest | |
---|---|---|---|
Active Trading Platform | N/A | N/A | |
Desktop Trading Platform | Yes | No | |
Desktop Platform (Mac) | Yes | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | Yes | No | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 35 | 10 |
Stock Chart Features | Webull | Ally Invest | |
---|---|---|---|
Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 52 | 120 | |
Charting - Drawing Tools | 19 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | No | No | |
Charting - Custom Time Bars | No | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | No | Yes | |
Charting - Study Customizations | 2 | 8 | |
Charting - Custom Studies | Yes | No |
Day Trading | Webull | Ally Invest | |
---|---|---|---|
Streaming Time & Sales | Yes | No | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | Yes | No | |
Trade Hotkeys | Yes | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | No | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Webull | Ally Invest | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | No | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | No | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | No | Yes | |
Screener - Mutual Funds | No | No | |
Screener - Bonds | No | Yes | |
Misc - Portfolio Allocation | No | Yes |
Stock Research | Webull | Ally Invest | |
---|---|---|---|
Stock Research - PDF Reports | 0 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | No | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Webull | Ally Invest | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | No | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | No | No | |
ETFs - PDF Reports | No | No |
Mutual Fund Research | Webull | Ally Invest | |
---|---|---|---|
Mutual Funds - Strategy Overview | No | Yes | |
Mutual Funds - Performance Chart | No | Yes | |
Mutual Funds - Performance Analysis | No | No | |
Mutual Funds - Prospectus | No | No | |
Mutual Funds - 3rd Party Ratings | No | Yes | |
Mutual Funds - Fees Breakdown | No | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | No | No | |
Mutual Funds - Sector Allocation | No | Yes | |
Mutual Funds - Country Allocation | No | No | |
Mutual Funds - StyleMap | No | No |
Options Trading | Webull | Ally Invest | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | No | Yes | |
Option Chains - Total Columns | 23 | 8 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | Yes | |
Option Probability Analysis Adv | Yes | No | |
Option Positions - Greeks | Yes | Yes | |
Option Positions - Greeks Streaming | No | No | |
Option Positions - Adv Analysis | No | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | No | Yes |
Banking | Webull | Ally Invest | |
---|---|---|---|
Bank (Member FDIC) | No | Yes | |
Checking Accounts | No | Yes | |
Savings Accounts | No | Yes | |
Credit Cards | No | Yes | |
Debit Cards | No | Yes | |
Mortgage Loans | No | Yes |
Customer Service | Webull | Ally Invest | |
---|---|---|---|
Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | No | No | |
Live Chat (Current Customers) | No | Yes | |
24/7 Support | No | Yes |
Overall | Webull | Ally Invest | |
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Overall |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Webull Review | Ally Invest Review |