Merrill Edge vs Ally Invest 2025
In this head to head comparison of Merrill Edge vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Merrill Edge vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When it comes to choosing an online broker, both Merrill Edge and Ally Invest offer a similar set of investment options, making them neck-and-neck in terms of versatility and accessibility. Both platforms support stock trading, margin trading, OTC stocks, mutual funds, and options trading, while neither offers forex, futures, or cryptocurrency trading. This equal footing is further reflected in their identical ratings for the range of investments, with each receiving a 4.5-star rating. For many users, the decision may ultimately come down to additional features or user preferences, such as the availability of advisor services, which both brokers also provide.
Merrill Edge and Ally Invest both provide comprehensive investment services for those looking to build a diversified portfolio. Investors interested in traditional or Roth IRA accounts will be pleased to find both options available through each broker. However, it's important to note that neither provides the option to trade fractional shares or cryptocurrencies, which could be a consideration for those interested in these emerging markets. Despite this, they remain competitive in traditional markets and offer a well-rounded investment experience through their respective platforms.
Despite the similarities, there is a small difference in their ranks by StockBrokers.com for the range of investments, with Merrill Edge securing the seventh spot while Ally Invest ranks eighth out of 15 brokers. This slight distinction may be reflective of nuanced differences in their services or customer experiences but should not overshadow the overall similarity in their core investment offerings. Ultimately, both Merrill Edge and Ally Invest stand as strong choices for investors who value comprehensive, traditional investment options.
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | No | No |
OTC Stocks | Yes | Yes |
Mutual Funds | Yes | Yes |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | No | No |
Crypto Trading - Total Coins | 0 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
Between Merrill Edge and Ally Invest, Merrill Edge stands out slightly in terms of trading platform capabilities with a higher rating and ranking from StockBrokers.com. Merrill Edge is rated 4 out of 5 stars, ranking 6th out of 15 brokers, while Ally Invest holds a 3 out of 5 star rating and ranks 10th. Though both platforms lack downloadable software for Windows and Mac users, they compensate with web-based platforms that provide significant trading features, but Merrill Edge offers a more comprehensive suite of features tailored towards technical analysis and charting capabilities.
Both brokers provide web-based trading platforms, yet Merrill Edge excels in several areas. It supports more columns for watch lists—285 compared to Ally Invest's 10—and allows users to adjust open orders directly on stock charts, a feature not available with Ally. Although Ally Invest offers more technical indicators for charting (120 compared to Merrill Edge's 105), Merrill Edge counters this by enabling traders to display corporate events and historical trades on charts, features missing from Ally's offering. Additionally, only Merrill Edge allows setting custom date ranges for charts, making it a versatile choice for traders needing detailed historical views.
Both platforms share some common ground, such as the ability to add notes and index overlays on charts, as well as automated technical analysis tools. Moreover, neither broker supports paper trading or offers a trading journal, indicating limited educational and tracking resources for less experienced investors. When it comes to drawing tools and customization fields for simple moving average studies, Ally Invest offers 36 drawing tools compared to Merrill Edge's 23, while both provide 8 customization fields for SMA studies. However, neither allows for the creation of custom studies on charts, indicating a gap in advanced customization capabilities for seasoned traders.
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | No | No |
Watch Lists - Total Fields | 285 | 10 |
Charting - Indicators / Studies | 105 | 120 |
Charting - Drawing Tools | 23 | 36 |
Platforms & Tools |
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Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
When it comes to educational resources for beginner investors, both Merrill Edge and Ally Invest offer comprehensive support across various investment types, including stocks, ETFs, options, mutual funds, and bonds. However, Merrill Edge sets itself apart with additional resources like educational videos, webinars, and quizzes, providing a more engaging learning experience for those new to investing. While neither platform offers paper trading or progress tracking, Merrill Edge’s wider variety of educational tools contribute to its higher education rating of 4.5 stars, compared to Ally Invest’s 4-star rating.
Ranking fifth among 15 brokers reviewed by StockBrokers.com, Merrill Edge outshines Ally Invest, which holds the eighth spot. This distinction can be attributed to Merrill Edge’s stronger commitment to investor education, enhanced by interactive learning opportunities that are not available with Ally Invest. For individuals prioritizing educational resources in their investment journey, Merrill Edge may offer a slightly more enriched learning environment, especially when considering the availability of visual and interactive content that can make understanding complex investment concepts more accessible.
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | Yes |
Education (Bonds) | Yes | Yes |
Paper Trading | No | No |
Videos | Yes | No |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing Merrill Edge and Ally Invest for their stock trading app capabilities, Merrill Edge generally offers a more comprehensive experience, particularly for users interested in advanced charting and real-time data. Merrill Edge is rated 4.5 out of 5 stars, ranking 6th out of 15 brokers according to StockBrokers.com. Meanwhile, Ally Invest is rated 4 stars, placing it at 13th in the same ranking. This suggests that while both apps provide strong core functionalities, Merrill Edge has a slight edge in features that enhance the trading experience.
Both Merrill Edge and Ally Invest have mobile apps available for iPhone and Android devices, allowing users to trade on the go. However, neither supports Apple Watch applications. When it comes to trading features, both apps offer mobile options trading, but only Merrill Edge facilitates mobile after-hours stock trading. Additionally, Merrill Edge includes the ability to view charts in landscape mode and offers 34 technical studies for charting on its mobile app, while Ally Invest does not provide any technical studies. Moreover, Merrill Edge allows users to display stock comparisons on charts, a feature absent in Ally Invest.
For traders who value real-time information, Merrill Edge provides streaming quotes and stock alerts, whereas Ally Invest lacks these capabilities. Both platforms offer the ability to create custom watch lists; however, neither app supports customizing watch list columns or offers after-hours charting. While streaming live TV and on-demand videos are unavailable on both platforms, Merrill Edge's app features appear to cater more effectively to traders seeking detailed analysis and alerts during their trading journey.
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | No | No |
Stock Alerts | Yes | No |
Charting - After-Hours | No | No |
Charting - Technical Studies | 34 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When choosing an online broker, understanding fee structures can make a significant difference in your trading experience. Both Merrill Edge and Ally Invest offer competitive pricing with a $0 minimum deposit requirement and $0 commissions on regular stock trades. However, differences arise in specific fees such as options contracts, where Merrill Edge charges $0.65 per contract while Ally Invest charges $0.50, potentially making Ally Invest slightly more cost-effective for active options traders. Additionally, Ally Invest has lower charges for IRA closures and offers a consistent margin rate that may appeal to some investors.
In terms of margin trading, Ally Invest offers clear and specific rates for tiers of margin balances. For balances under $25,000, Ally Invest charges 13%, which decreases to 12.75% for balances between $25,000 and $49,999 and further down to 12% for balances between $50,000 and $99,999. In contrast, Merrill Edge's rates vary, leaving investors with less predictability in margin costs. Both brokers offer IRA accounts with no annual fees, and both provide fee-free options exercise and assignment services, promoting ease and transparency in cost management.
Further distinctions appear with account transfer fees. Merrill Edge does not charge any fees for partial or full ACAT transfers, providing a seamless transition if you decide to move your account. On the other hand, Ally Invest imposes a $50 fee for both partial and full account transfers, potentially adding extra costs for investors planning to transfer assets. These details underscore the importance of closely monitoring the specific charges that align with your investment strategy and needs.
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $49.95 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When comparing Merrill Edge and Ally Invest for day trading, unique features and tools play a significant role. Merrill Edge stands out by offering streaming time and sales for stocks, a crucial feature for day traders seeking real-time market data. While both platforms lack streaming live TV, direct market routing, ladder trading, and trading hotkeys, Merrill Edge further distinguishes itself with the provision of level 2 quotes and basic strategy backtesting capabilities. These tools can be valuable for traders looking to refine their trading strategies and gain deeper market insights.
In contrast, Ally Invest does not provide streaming time and sales or level 2 quotes, which might limit its appeal to day traders who rely on real-time data and comprehensive market depth analysis. Both brokers do not offer advanced strategy backtesting, short locator tools, or order liquidity rebates, indicating a similar level of service in these aspects. Overall, Merrill Edge may offer a slight advantage for day traders given its offering of essential features like level 2 quotes and basic strategy backtesting, which are not available with Ally Invest.
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Streaming Time & Sales | Yes | No |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
When evaluating online brokers for their market research capabilities, Merrill Edge emerges as a comprehensive choice with its abundant offerings. It supports research across various asset classes such as stocks, ETFs, mutual funds, and bonds. Merrill Edge further distinguishes itself by providing downloadable PDF research reports, extensive ESG analysis, and multiple screeners for trade ideas, earning it a high rating of five stars and a commendable fifth place among 15 brokers according to StockBrokers.com. On the other hand, Ally Invest, while also offering broad research capabilities, lacks in areas such as downloadable reports and ESG research, resulting in a 3.5-star rating and an eighth-place rank.
Both Merrill Edge and Ally Invest grant access to a variety of research tools including stock, ETF, and bond screeners that cater to diverse investment strategies. Where Merrill Edge excels is in the breadth of downloadable reports it offers for stocks, ETFs, and mutual funds, a feature not available with Ally Invest. Additionally, Merrill Edge's commitment to ESG factors provides an edge for investors interested in sustainable and responsible investing.
Ally Invest does offer unique tools like social media sentiment data, which can be useful for those interested in capturing insights from online chatter. However, the absence of downloadable research reports for ETFs and mutual funds might be a constraint for some users. Despite these differences, both platforms ensure investors have the basic tools needed for research, with Merrill Edge providing a more expansive toolkit overall.
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | Yes |
Research - Mutual Funds | Yes | Yes |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | Yes |
Screener - Bonds | Yes | Yes |
Research |
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When it comes to banking capabilities, both Merrill Edge and Ally Invest provide a comprehensive suite of options that cater to everyday financial needs. If you're looking for checking accounts, both Merrill Edge and Ally Invest have you covered. Savings accounts are also available with both brokers, offering a secure place to stash your funds. You won't miss out on debit card services, as both Merrill Edge and Ally Invest provide them. When it comes to credit cards, each broker delivers options for expanding your purchasing power. Mortgage loans are on the menu for both, making them viable choices for home buyers. Additionally, if Certificates of Deposit (CDs) are part of your investment strategy, Merrill Edge and Ally Invest offer these savings vehicles to help grow your money over time. Whether you're looking for basic banking services or more specialized financial products, Merrill Edge and Ally Invest both bring plenty to the table.
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Checking Accounts | Yes | Yes |
Savings Accounts | Yes | Yes |
Debit Cards | Yes | Yes |
Credit Cards | Yes | Yes |
Mortgage Loans | Yes | Yes |
CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Merrill Edge is better than Ally Invest. Merrill Edge finished with an overall score of 92.7%, while Ally Invest finished with a score of 80.1%.
Merrill Edge and its parent, Bank of America, make for a well-rounded offering, with $0 trades, robust research, reliable customer service; and its Stock Stories and Fund Stories are an industry standout. There are some gaps in investment offerings, including crypto and futures.
Merrill Edge and Ally Invest both do not offer cryptocurrency trading, providing zero coin options for crypto trading enthusiasts looking to invest through these online brokers.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Merrill Edge and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but Merrill Edge charges a closure fee of $49.95 compared to Ally Invest's $25.00 fee when closing IRA accounts.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Merrill Edge | Ally Invest | |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | Ally Invest Review |
Broker Screenshots | Merrill Edge | Ally Invest | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Merrill Edge | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | N/A | $4.95 | |
Mutual Fund Trade Fee | Varies | $0.00 | |
Options (Per Contract) | $0.65 | $0.50 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $29.95 | $20 |
Margin Rates | Merrill Edge | Ally Invest | |
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Margin Rate Under $25,000 | Varies | 13% | |
Margin Rate $25,000 to $49,999.99 | Varies | 12.75% | |
Margin Rate $50,000 to $99,999.99 | Varies | 12% | |
Margin Rate $100,000 to $249,999.99 | Varies | 10.75% | |
Margin Rate $250,000 to $499,999.99 | Varies | 9.75% | |
Margin Rate $500,000 to $999,999.99 | Varies | 9.25% | |
Margin Rate Above $1,000,000 | Varies | 8.5% |
Account Fees | Merrill Edge | Ally Invest | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $49.95 | $25.00 | |
Account Transfer Out (Partial) | $0.00 | $50.00 | |
Account Transfer Out (Full) | $0.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Merrill Edge | Ally Invest | |
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Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | No | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | No | No | |
Crypto Trading - Total Coins | 0 | 0 | |
Mutual Funds (No Load) | 2952 | 13000 | |
Mutual Funds (Total) | 3466 | 14000 | |
Bonds (US Treasury) | Yes | Yes | |
Bonds (Corporate) | Yes | Yes | |
Bonds (Municipal) | Yes | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | Yes | Yes | |
International Countries (Stocks) | 0 | 0 |
Order Types | Merrill Edge | Ally Invest | |
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Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | No | No | |
Order Type - OTO | No | No | |
Order Type - Broker Assisted | Yes | Yes |
Beginners | Merrill Edge | Ally Invest | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | Yes | |
Education (Bonds) | Yes | Yes | |
Education (Retirement) | Yes | Yes | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | No | No | |
Videos | Yes | No | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | Yes | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Merrill Edge | Ally Invest | |
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iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | No | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | No | No |
Stock App Features | Merrill Edge | Ally Invest | |
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Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | No |
Stock App Charting | Merrill Edge | Ally Invest | |
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Charting - After-Hours | No | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 34 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | Yes | No |
Trading Platforms | Merrill Edge | Ally Invest | |
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Active Trading Platform | Merrill Edge Market Pro | N/A | |
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | No | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 285 | 10 |
Stock Chart Features | Merrill Edge | Ally Invest | |
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Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 105 | 120 | |
Charting - Drawing Tools | 23 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 8 | 8 | |
Charting - Custom Studies | No | No |
Day Trading | Merrill Edge | Ally Invest | |
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Streaming Time & Sales | Yes | No | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | No | No | |
Trade Hotkeys | No | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Merrill Edge | Ally Invest | |
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Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | Yes | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | Yes | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | Yes | |
Misc - Portfolio Allocation | Yes | Yes |
Stock Research | Merrill Edge | Ally Invest | |
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Stock Research - PDF Reports | 3 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | No | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Merrill Edge | Ally Invest | |
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ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Merrill Edge | Ally Invest | |
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Mutual Funds - Strategy Overview | Yes | Yes | |
Mutual Funds - Performance Chart | Yes | Yes | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | Yes | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | Yes | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Merrill Edge | Ally Invest | |
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Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | Yes | Yes | |
Option Chains - Total Columns | 68 | 8 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | Yes | |
Option Probability Analysis Adv | No | No | |
Option Positions - Greeks | Yes | Yes | |
Option Positions - Greeks Streaming | Yes | No | |
Option Positions - Adv Analysis | Yes | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | Yes | Yes |
Banking | Merrill Edge | Ally Invest | |
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Bank (Member FDIC) | Yes | Yes | |
Checking Accounts | Yes | Yes | |
Savings Accounts | Yes | Yes | |
Credit Cards | Yes | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | Yes | Yes |
Customer Service | Merrill Edge | Ally Invest | |
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Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | No | Yes | |
Live Chat (Prospect Customers) | Yes | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | Yes |
Overall | Merrill Edge | Ally Invest | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Merrill Edge Review | Ally Invest Review |