Fidelity vs Ally Invest 2025
In this head to head comparison of Fidelity vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Fidelity vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When it comes to choosing between Fidelity and Ally Invest, both platforms offer a variety of investment options, but there are some differences to consider depending on your trading needs. Fidelity shines with a 5-star rating for its range of investments and holds the third spot out of 16 brokers as ranked by StockBrokers.com. In contrast, Ally Invest also offers a strong selection, earning a commendable 4.5-star rating and the eighth spot in the same ranking. The key takeaway is Fidelity's diverse offerings, especially in specific areas like fractional shares and crypto trading, make it a standout choice for those seeking broad investment options, while Ally Invest provides a solid but slightly more limited range.
Both brokers support stock, margin, options, and mutual fund trading, providing robust opportunities for those interested in these markets. Fidelity and Ally Invest also accommodate OTC stock trading, catering to those who might be looking for low-priced shares. However, Fidelity sets itself apart with its ability to trade fractional shares, allowing investors to buy portions of stocks, and its entry into the cryptocurrency market, offering trading for three different coins. In contrast, Ally Invest does not support cryptocurrency trading or fractional shares, which could be important factors for certain investors.
For retirement planning, both Fidelity and Ally Invest offer traditional and Roth IRA accounts, providing solid options for tax-advantaged retirement savings. Additionally, each platform provides advisor services to assist investors in managing their portfolios. While neither broker offers forex or futures trading, their commitment to serving a diverse customer base remains clear through the comprehensive array of conventional investment pathways and account types available.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | Yes | No |
OTC Stocks | Yes | Yes |
Mutual Funds | Yes | Yes |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | Yes | No |
Crypto Trading - Total Coins | 3 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When comparing the trading platforms and tools of Fidelity and Ally Invest, Fidelity stands out as the more comprehensive choice for traders. Fidelity offers higher versatility with both Windows and Mac downloadable trading platforms, whereas Ally Invest is limited to a browser-based platform. Fidelity's platform is packed with extensive features like an impressive 92 fields for watch lists and the ability to adjust open orders directly on stock charts—features that Ally Invest lacks. Moreover, Fidelity is highly rated by users, with 4.5 stars compared to Ally Invest's 3 stars, and it ranks higher among industry peers. For most trading enthusiasts, Fidelity emerges as the preferred choice.
Both Fidelity and Ally Invest support browser-based trading platforms, adding accessibility from various devices. However, Fidelity integrates extra functionalities that could appeal to more seasoned traders. It offers a trading journal, which Ally Invest does not, along with 129 technical indicators and 38 drawing tools for chart analysis. In contrast, Ally Invest offers 120 technical indicators and 36 drawing tools. Both brokers allow users to include index overlays and notes on their charts, ensuring that essential features are available to their clients.
Chart customization options are also more feature-rich with Fidelity. Traders at Fidelity can adjust open orders on charts, and track historical trades and corporate events like earnings and dividends over chart timelines. Although Ally Invest enables automated technical analysis and the saving of multiple chart profiles, it falls short in many other areas. Fidelity provides deeper chart insights with custom date ranges and up to 5 customization fields for SMA studies, whereas Ally Invest offers 8 customization fields but still lacks other advanced features like the ability to show historical trades or corporate events. Fidelity also holds a competitive edge in overall platform ranking, being 6 places ahead of Ally Invest according to StockBrokers.com.
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | Yes | No |
Desktop Platform (Mac) | Yes | No |
Paper Trading | No | No |
Watch Lists - Total Fields | 92 | 10 |
Charting - Indicators / Studies | 129 | 120 |
Charting - Drawing Tools | 38 | 36 |
Platforms & Tools |
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Dive deeper: 7 Best Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
Fidelity and Ally Invest both provide learning resources for beginners and investors, including education on stocks, ETFs, options, mutual funds, and bonds. However, when it comes to interactive learning and educational tools, Fidelity stands out. Fidelity offers educational videos, webinars, and quizzes to enhance the learning experience, helping users track their progress as they go. Unfortunately, Ally Invest does not offer these specific resources, which may leave some new investors seeking further support elsewhere.
While neither Fidelity nor Ally Invest offers paper trading for practice, Fidelity's range of educational tools contributes to its 5-star education rating, compared to Ally Invest's 4-star rating. This may explain why StockBrokers.com ranks Fidelity as #2 out of 16 brokers for education, while Ally Invest comes in at #8. For those prioritizing comprehensive learning opportunities and educational support in their trading journey, Fidelity's higher rank and more extensive offerings may provide a more enriching educational experience.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | Yes |
Education (Bonds) | Yes | Yes |
Paper Trading | No | No |
Videos | Yes | No |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing Fidelity and Ally Invest for stock trading app capabilities, Fidelity clearly stands out with its extensive features and functionalities. With a top rating of 5 stars and a high ranking of #3 among 16 brokers by StockBrokers.com, Fidelity excels in areas such as mobile after-hours trading, customizable watch lists, streaming quotes, live TV, videos on demand, and extensive charting options. In contrast, Ally Invest, rated 4 stars and ranked #13, offers solid basic features but lacks many advanced options seen in Fidelity's app.
Both Fidelity and Ally Invest provide iPhone and Android apps, ensuring accessibility across major mobile platforms. However, Fidelity extends its reach with an Apple Watch app, enhancing convenience for users on the move. While both apps support mobile options trading and custom watch lists, Fidelity shines with additional capabilities such as streaming quotes, stock alerts, and the ability to customize watch list columns. Furthermore, Fidelity outpaces Ally Invest in technical analysis, offering 119 technical studies for its charting compared to none on Ally's platform.
Charting features further differentiate these apps, with Fidelity allowing for after-hours charting, landscape mode viewing, multiple time frames, and stock comparisons directly on its mobile app. These versatile tools equip traders with comprehensive insights and a customizable experience. Ally Invest, though competent in providing a user-friendly trading environment, lacks the depth of charting functionalities and customization found in Fidelity's offering, making Fidelity the superior choice for those who seek a more feature-rich stock trading app experience.
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | Yes | No |
Stock Alerts | Yes | No |
Charting - After-Hours | Yes | No |
Charting - Technical Studies | 119 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
Both Fidelity and Ally Invest offer competitive options for investors seeking to minimize costs, yet they present different advantages depending on specific trading needs. Fidelity emerges as a favorable choice with its no-fee IRA closures and account transfers, appealing to those who may anticipate these actions. Conversely, Ally Invest excels with its lower per-contract options fee and marginally reduced margin rates for balances below $25,000, making it more attractive for active options traders.
When it comes to stock trading, both brokers stand on equal ground by offering commission-free trades, with no minimum deposit required to open an account. This makes the platforms quite appealing for beginners who wish to start trading without any initial financial barrier.
However, the differences arise in other account fees and charges. While Fidelity offers cost-free account transfers and IRA closures, Ally Invest imposes a $25 fee for closing IRAs and a $50 charge for both partial and full account transfers. On the other hand, Ally Invest offers a more cost-effective option with a lower per-option contract fee of $0.50 compared to Fidelity's $0.65. Additionally, their margin rates slightly differ, reflecting Ally's marginal edge in rates for balances under $25,000, whereas balances between $50,000 and $99,999 see better rates with Ally than with Fidelity.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When evaluating day trading capabilities, Fidelity stands out compared to Ally Invest as it provides a broad range of features catering to active traders. Fidelity offers streaming time and sales for stocks, coupled with streaming live TV, enhancing the trading experience with real-time updates and analysis. Additionally, Fidelity supports direct market routing and trading hotkeys, allowing traders to execute trades swiftly and efficiently. The platform also includes level 2 quotes for better insight into market depth and basic strategy backtesting to fine-tune trading strategies. Last but not least, Fidelity provides a short locator tool for real-time information on share availability for short selling.
In contrast, Ally Invest does not support some of these critical features for day traders. It lacks streaming time and sales, direct market routing, and trading hotkeys. Additionally, Ally Invest offers no level 2 quotes and does not support any form of backtesting. While both platforms do not provide ladder trading, advanced strategy backtesting, or order liquidity rebates, Fidelity’s offerings cater more effectively to the needs of active traders. Consequently, for traders seeking comprehensive tools and features, Fidelity appears to be the more compelling choice over Ally Invest.
Feature |
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Streaming Time & Sales | Yes | No |
Streaming TV | Yes | No |
Direct Market Routing - Stocks | Yes | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | Yes | No |
Dive deeper: Best Day Trading Platforms for 2025
When deciding between Fidelity and Ally Invest for market research capabilities, Fidelity emerges as the stronger option, particularly for those seeking comprehensive and detailed insights. It offers extensive downloadable PDF reports and a broad array of research tools, including ESG data that Ally Invest lacks. While both brokers provide a variety of research options for stocks, ETFs, and bonds, Fidelity's higher rating and ranking affirm its superior offerings in this realm.
Fidelity and Ally Invest both cater to investors looking for a wide range of research opportunities, offering information on stocks, ETFs, mutual funds, and bonds. They also include features like portfolio allocation by asset class and access to stock research using social media sentiment data. However, Fidelity stands out by providing 11 downloadable PDF reports for stocks, alongside materials for ETFs, which Ally Invest does not match. This makes Fidelity a more attractive choice for investors who value in-depth documentation and analysis.
For those interested in using screening tools for generating trade ideas, both brokers offer capabilities in stock and ETF screening. Fidelity offers a more comprehensive suite by also including mutual fund and bond screeners, whereas Ally Invest falls short by not providing a mutual fund screener. Overall, Fidelity is rated 5 stars and ranks as the third-best broker for market research out of 16, while Ally Invest receives a slightly lower rating and ranking, cementing Fidelity's edge for investors prioritizing research depth.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | Yes |
Research - Mutual Funds | Yes | Yes |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | Yes |
Screener - Bonds | Yes | Yes |
Research |
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When comparing the banking features of online brokers, Fidelity and Ally Invest offer different capabilities that are important for users looking for comprehensive financial services. Fidelity does not provide checking or savings accounts, whereas Ally Invest covers both, offering users flexible options for daily spending and saving. Both brokers supply debit and credit cards, facilitating straightforward transactions and credit use. In the realm of mortgage loans, both Fidelity and Ally Invest are viable choices, serving clients with their home financing needs. Each also provides access to Certificates of Deposit (CDs), allowing customers to grow their savings with fixed-interest investment opportunities. Overall, Ally Invest presents a more rounded selection of banking services, including essential checking and savings accounts, compared to Fidelity’s more investment-focused offerings.
Feature |
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Checking Accounts | No | Yes |
Savings Accounts | No | Yes |
Debit Cards | Yes | Yes |
Credit Cards | Yes | Yes |
Mortgage Loans | Yes | Yes |
CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that Fidelity is better than Ally Invest. Fidelity finished with an overall score of 96.2%, while Ally Invest finished with a score of 80.1%.
Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.
When comparing online brokers, Fidelity now offers crypto trading with access to 3 different coins, while Ally Invest does not provide any crypto trading options, offering 0 coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Fidelity and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Fidelity does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Fidelity | Ally Invest | |
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Overall |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Fidelity Review | Ally Invest Review |
Broker Screenshots | Fidelity | Ally Invest | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Fidelity | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $0.00 | $4.95 | |
Mutual Fund Trade Fee | Varies | $0.00 | |
Options (Per Contract) | $0.65 | $0.50 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $32.95 | $20 |
Margin Rates | Fidelity | Ally Invest | |
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Margin Rate Under $25,000 | 13.075% | 13% | |
Margin Rate $25,000 to $49,999.99 | 12.575% | 12.75% | |
Margin Rate $50,000 to $99,999.99 | 12.125% | 12% | |
Margin Rate $100,000 to $249,999.99 | 11.575% | 10.75% | |
Margin Rate $250,000 to $499,999.99 | 11.325% | 9.75% | |
Margin Rate $500,000 to $999,999.99 | 9.00% | 9.25% | |
Margin Rate Above $1,000,000 | 8.75% | 8.5% |
Account Fees | Fidelity | Ally Invest | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial) | $0.00 | $50.00 | |
Account Transfer Out (Full) | $0.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Fidelity | Ally Invest | |
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Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | Yes | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | Yes | No | |
Crypto Trading - Total Coins | 3 | 0 | |
Mutual Funds (No Load) | 5843 | 13000 | |
Mutual Funds (Total) | 10000 | 14000 | |
Bonds (US Treasury) | Yes | Yes | |
Bonds (Corporate) | Yes | Yes | |
Bonds (Municipal) | Yes | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | Yes | Yes | |
International Countries (Stocks) | 25 | 0 |
Order Types | Fidelity | Ally Invest | |
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Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | Yes | Yes |
Beginners | Fidelity | Ally Invest | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | Yes | |
Education (Bonds) | Yes | Yes | |
Education (Retirement) | Yes | Yes | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | No | No | |
Videos | Yes | No | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | Yes | |
Progress Tracking | Yes | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Fidelity | Ally Invest | |
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iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | Yes | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | No |
Stock App Features | Fidelity | Ally Invest | |
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Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | Yes | No | |
Videos on Demand | Yes | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | Yes | No |
Stock App Charting | Fidelity | Ally Invest | |
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Charting - After-Hours | Yes | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 119 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | Yes | No |
Trading Platforms | Fidelity | Ally Invest | |
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Active Trading Platform | Active Trader Pro | N/A | |
Desktop Trading Platform | Yes | No | |
Desktop Platform (Mac) | Yes | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | No | |
Trade Journal | Yes | No | |
Watch Lists - Total Fields | 92 | 10 |
Stock Chart Features | Fidelity | Ally Invest | |
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Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 129 | 120 | |
Charting - Drawing Tools | 38 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 5 | 8 | |
Charting - Custom Studies | No | No |
Day Trading | Fidelity | Ally Invest | |
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Streaming Time & Sales | Yes | No | |
Streaming TV | Yes | No | |
Direct Market Routing - Stocks | Yes | No | |
Ladder Trading | No | No | |
Trade Hotkeys | Yes | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | Yes | No | |
Order Liquidity Rebates | No | No |
Research Overview | Fidelity | Ally Invest | |
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Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | Yes | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | Yes | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | Yes | |
Misc - Portfolio Allocation | Yes | Yes |
Stock Research | Fidelity | Ally Invest | |
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Stock Research - PDF Reports | 11 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Fidelity | Ally Invest | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Fidelity | Ally Invest | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | Yes | |
Mutual Funds - Performance Chart | Yes | Yes | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | Yes | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | Yes | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Fidelity | Ally Invest | |
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Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | Yes | Yes | |
Option Chains - Total Columns | 26 | 8 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | Yes | |
Option Probability Analysis Adv | Yes | No | |
Option Positions - Greeks | Yes | Yes | |
Option Positions - Greeks Streaming | Yes | No | |
Option Positions - Adv Analysis | Yes | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | Yes | Yes |
Banking | Fidelity | Ally Invest | |
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Bank (Member FDIC) | No | Yes | |
Checking Accounts | No | Yes | |
Savings Accounts | No | Yes | |
Credit Cards | Yes | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | Yes | Yes |
Customer Service | Fidelity | Ally Invest | |
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Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | Yes | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | Yes |
Overall | Fidelity | Ally Invest | |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Fidelity Review | Ally Invest Review |