Fidelity vs Ally Invest 2025
In this head to head comparison of Fidelity vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Fidelity vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When deciding between Fidelity and Ally Invest for your online brokerage needs, it's essential to consider the range of investment options each platform offers. Fidelity shines with a broader variety, boasting offerings such as stock trading, margin trading, and fractional shares—an option not available with Ally Invest. Furthermore, Fidelity provides access to cryptocurrency trading with three coins, a feature yet to be integrated into Ally Invest's product line. Despite Ally Invest's competitive 4.5-star rating, Fidelity edges out with a rating of 5 stars for their extensive range of investments. This difference is underscored by StockBrokers.com's ranking, where Fidelity claims the 3rd spot out of 15 brokers, while Ally Invest comes in at 8th.
Both Fidelity and Ally Invest offer similar foundational services, including stock and margin trading, OTC stocks, mutual funds, options trading, and traditional and Roth IRA accounts. Their services encompass robust investment avenues for those looking to diversify their portfolios across various asset types. Both platforms also provide advisor services to support investors' needs in crafting their financial strategies. However, customers interested in cryptocurrency will find Fidelity the better choice, given its current offerings in this digital asset class.
In terms of future investment expansion, neither platform currently supports forex or futures trading. Investors focused on these markets might need to consider alternative brokers that specialize in these areas. Nonetheless, Fidelity and Ally Invest both present solid choices for a wide range of traditional investment avenues, with Fidelity providing a slightly more comprehensive selection catering to different investor needs. Ultimately, the choice between the two should be guided by your specific preferences and investment priorities.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | Yes | No |
OTC Stocks | Yes | Yes |
Mutual Funds | Yes | Yes |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | Yes | No |
Crypto Trading - Total Coins | 3 | 0 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025
When deciding between Fidelity and Ally Invest for your trading needs, Fidelity emerges as the stronger contender in terms of trading platforms and tools. Rated 4.5 stars out of 5, Fidelity holds the #4 position among 15 brokers as per StockBrokers.com. In contrast, Ally Invest, with a 3-star rating, ranks #10. This stark difference reflects Fidelity's extensive offerings that cater to diverse trading needs, making it a more comprehensive option for traders seeking advanced features and flexibility in their trading journey.
Fidelity stands out by offering both Windows and Mac desktop downloadable trading platforms, while Ally Invest limits users to a browser-based platform. Both platforms provide browser-based access, but Fidelity excels with features like a trading journal and the ability to adjust open orders directly on stock charts—options not available on Ally Invest. Additionally, Fidelity supports an impressive 92 columns for watch lists compared to Ally Invest's 10, providing traders with a richer set of data to analyze and make informed decisions.
Charting capabilities with Fidelity are notably advanced, offering 129 technical indicators and 38 drawing tools, slightly surpassing Ally Invest's offerings of 120 indicators and 36 tools. Fidelity also provides the ability to add notes, index overlays, historical trades, corporate events, and set custom date ranges on charts—features lacking in Ally Invest. Both platforms allow for automated technical analysis and saving multiple chart profiles, but Fidelity’s deep customization for stock chart studies edges out Ally's options, securing its place as a more versatile platform.
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | Yes | No |
Desktop Platform (Mac) | Yes | No |
Paper Trading | No | No |
Watch Lists - Total Fields | 92 | 10 |
Charting - Indicators / Studies | 129 | 120 |
Charting - Drawing Tools | 38 | 36 |
Platforms & Tools |
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Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
When it comes to providing educational resources for beginners, both Fidelity and Ally Invest offer extensive materials to support new investors. Fidelity excels with a comprehensive educational offering that covers stocks, ETFs, options, mutual funds, and bonds. It further enhances its appeal to novice investors by providing educational videos, quizzes, and webinars to deepen understanding. Fidelity uniquely allows investors to track their learning progress, making it a thoroughly engaging platform for those eager to expand their financial knowledge. Its outstanding efforts are reflected in its five-star rating for education and a second-place rank among 15 brokers by StockBrokers.com.
Ally Invest also offers a solid foundation for investor education, covering essential topics like stocks, ETFs, options, mutual funds, and bonds. However, it misses the mark on providing educational videos, quizzes, and webinars, which are strong points for Fidelity. Despite this, Ally Invest maintains a commendable educational framework that earns it a four-star rating. According to StockBrokers.com, it ranks eighth among 15 brokers. While both platforms don’t offer paper trading, Fidelity’s additional resources may make it a more attractive choice for those starting their investment journey.
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | Yes |
Education (Bonds) | Yes | Yes |
Paper Trading | No | No |
Videos | Yes | No |
Webinars | Yes | No |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
Fidelity stands out as the more comprehensive choice for stock trading applications, with a higher user rating of 5 stars compared to Ally Invest's 4 stars. It also ranks significantly higher on StockBrokers.com, coming in at #3 out of 15 brokers while Ally Invest is positioned at #13. While both platforms offer iPhone and Android apps, Fidelity provides a more enriched mobile trading experience with broader features, including an Apple Watch app, mobile options trading, and after-hours trading capabilities.
Fidelity clearly leads in providing more advanced and varied capabilities for mobile trading. While both brokers offer apps compatible with iPhone and Android devices, Fidelity extends its services to Apple Watch users, allowing even more diversified access. Fidelity's platform supports mobile after-hours stock trading and mobile options trading, which offer traders added flexibility and opportunities beyond regular market hours. On the other hand, Ally Invest notably lacks these features, which may limit the trading experience for those seeking around-the-clock opportunities.
Charting features and real-time updates play a crucial role in modern stock trading, and Fidelity clearly outshines Ally Invest in these areas. Fidelity provides streaming quotes and live TV, which are absent in Ally Invest, enhancing the ability to make real-time decisions. Chart customization is another area where Fidelity excels, offering after-hours charting and landscape mode viewing, along with 119 technical studies, as opposed to Ally Invest, which offers none. Moreover, Fidelity allows for stock comparisons on charts, enabling more in-depth market analyses. These features position Fidelity as the more robust option for traders seeking a detailed and flexible mobile trading experience.
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | Yes | No |
Stock Alerts | Yes | No |
Charting - After-Hours | Yes | No |
Charting - Technical Studies | 119 | 0 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
Both Fidelity and Ally Invest offer competitive options for investors seeking to minimize costs, yet they present different advantages depending on specific trading needs. Fidelity emerges as a favorable choice with its no-fee IRA closures and account transfers, appealing to those who may anticipate these actions. Conversely, Ally Invest excels with its lower per-contract options fee and marginally reduced margin rates for balances below $25,000, making it more attractive for active options traders.
When it comes to stock trading, both brokers stand on equal ground by offering commission-free trades, with no minimum deposit required to open an account. This makes the platforms quite appealing for beginners who wish to start trading without any initial financial barrier.
However, the differences arise in other account fees and charges. While Fidelity offers cost-free account transfers and IRA closures, Ally Invest imposes a $25 fee for closing IRAs and a $50 charge for both partial and full account transfers. On the other hand, Ally Invest offers a more cost-effective option with a lower per-option contract fee of $0.50 compared to Fidelity's $0.65. Additionally, their margin rates slightly differ, reflecting Ally's marginal edge in rates for balances under $25,000, whereas balances between $50,000 and $99,999 see better rates with Ally than with Fidelity.
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.65 | $0.50 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $0.00 | $25.00 |
Dive deeper: Best Free Trading Platforms for 2025
When evaluating day trading capabilities, Fidelity stands out compared to Ally Invest as it provides a broad range of features catering to active traders. Fidelity offers streaming time and sales for stocks, coupled with streaming live TV, enhancing the trading experience with real-time updates and analysis. Additionally, Fidelity supports direct market routing and trading hotkeys, allowing traders to execute trades swiftly and efficiently. The platform also includes level 2 quotes for better insight into market depth and basic strategy backtesting to fine-tune trading strategies. Last but not least, Fidelity provides a short locator tool for real-time information on share availability for short selling.
In contrast, Ally Invest does not support some of these critical features for day traders. It lacks streaming time and sales, direct market routing, and trading hotkeys. Additionally, Ally Invest offers no level 2 quotes and does not support any form of backtesting. While both platforms do not provide ladder trading, advanced strategy backtesting, or order liquidity rebates, Fidelity’s offerings cater more effectively to the needs of active traders. Consequently, for traders seeking comprehensive tools and features, Fidelity appears to be the more compelling choice over Ally Invest.
Feature |
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Streaming Time & Sales | Yes | No |
Streaming TV | Yes | No |
Direct Market Routing - Stocks | Yes | No |
Level 2 Quotes - Stocks | Yes | No |
Trade Ideas - Backtesting | Yes | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | Yes | No |
Dive deeper: Best Day Trading Platforms for 2025
When it comes to market research capabilities, Fidelity stands out over Ally Invest by offering a wider array of tools and resources. Fidelity impresses with a top-tier rating of 5 stars and a high rank of #3 among 15 brokers according to StockBrokers.com. In contrast, Ally Invest holds a rating of 3.5 stars and is ranked #8. This distinction is largely due to Fidelity's comprehensive offering, which includes unique features like access to extensive ESG research and numerous downloadable PDF reports for stocks and ETFs.
Both Fidelity and Ally Invest provide solid foundations for stock, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds research. Users of either platform can benefit from insights into portfolio allocation by asset class and leverage stock research using social media sentiment data. However, Fidelity edges ahead with its noteworthy selection of 11 downloadable stock research reports and availability of PDF reports for ETFs, a feature Ally Invest currently lacks.
For traders seeking inspiration and practical investment ideas, both platforms offer screeners for stocks, ETFs, and bonds. However, Fidelity again extends its lead by providing a screener specifically for mutual funds, which is not available through Ally Invest. This advantage emphasizes Fidelity's commitment to equipping investors with a comprehensive market research toolset that caters to a diverse range of investment strategies. Ultimately, Fidelity’s more expansive suite of research features makes it the preferred choice for those who prioritize in-depth and varied market insights.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | Yes |
Research - Mutual Funds | Yes | Yes |
Screener - Mutual Funds | Yes | No |
Research - Bonds | Yes | Yes |
Screener - Bonds | Yes | Yes |
Research |
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When comparing the banking features of online brokers, Fidelity and Ally Invest offer different capabilities that are important for users looking for comprehensive financial services. Fidelity does not provide checking or savings accounts, whereas Ally Invest covers both, offering users flexible options for daily spending and saving. Both brokers supply debit and credit cards, facilitating straightforward transactions and credit use. In the realm of mortgage loans, both Fidelity and Ally Invest are viable choices, serving clients with their home financing needs. Each also provides access to Certificates of Deposit (CDs), allowing customers to grow their savings with fixed-interest investment opportunities. Overall, Ally Invest presents a more rounded selection of banking services, including essential checking and savings accounts, compared to Fidelity’s more investment-focused offerings.
Feature |
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Checking Accounts | No | Yes |
Savings Accounts | No | Yes |
Debit Cards | Yes | Yes |
Credit Cards | Yes | Yes |
Mortgage Loans | Yes | Yes |
CDs | Yes | Yes |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Fidelity is better than Ally Invest. Fidelity finished with an overall score of 96.2%, while Ally Invest finished with a score of 80.1%.
Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.
When comparing online brokers, Fidelity now offers crypto trading with access to 3 different coins, while Ally Invest does not provide any crypto trading options, offering 0 coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Fidelity and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Fidelity does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee.
Dive deeper: Best IRA Accounts for 2025
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0 of 5Overall Rating | Fidelity | Ally Invest | |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Winner | check_circle | ||
Review | Fidelity Review | Ally Invest Review |
Broker Screenshots | Fidelity | Ally Invest | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Fidelity | Ally Invest | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $0.00 | $4.95 | |
Mutual Fund Trade Fee | Varies | $0.00 | |
Options (Per Contract) | $0.65 | $0.50 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $32.95 | $20 |
Margin Rates | Fidelity | Ally Invest | |
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Margin Rate Under $25,000 | 13.075% | 13% | |
Margin Rate $25,000 to $49,999.99 | 12.575% | 12.75% | |
Margin Rate $50,000 to $99,999.99 | 12.125% | 12% | |
Margin Rate $100,000 to $249,999.99 | 11.575% | 10.75% | |
Margin Rate $250,000 to $499,999.99 | 11.325% | 9.75% | |
Margin Rate $500,000 to $999,999.99 | 9.00% | 9.25% | |
Margin Rate Above $1,000,000 | 8.75% | 8.5% |
Account Fees | Fidelity | Ally Invest | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $0.00 | $25.00 | |
Account Transfer Out (Partial) | $0.00 | $50.00 | |
Account Transfer Out (Full) | $0.00 | $50.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Fidelity | Ally Invest | |
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Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | Yes | No | |
OTC Stocks | Yes | Yes | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | Yes | No | |
Crypto Trading - Total Coins | 3 | 0 | |
Mutual Funds (No Load) | 5843 | 13000 | |
Mutual Funds (Total) | 10000 | 14000 | |
Bonds (US Treasury) | Yes | Yes | |
Bonds (Corporate) | Yes | Yes | |
Bonds (Municipal) | Yes | Yes | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | Yes | Yes | |
International Countries (Stocks) | 25 | 0 |
Order Types | Fidelity | Ally Invest | |
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Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | Yes | No | |
Order Type - OCO | Yes | No | |
Order Type - OTO | Yes | No | |
Order Type - Broker Assisted | Yes | Yes |
Beginners | Fidelity | Ally Invest | |
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Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | Yes | |
Education (Bonds) | Yes | Yes | |
Education (Retirement) | Yes | Yes | |
Retirement Calculator | Yes | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | No | No | |
Videos | Yes | No | |
Webinars | Yes | No | |
Webinars (Archived) | Yes | Yes | |
Progress Tracking | Yes | No | |
Interactive Learning - Quizzes | Yes | No |
Stock Trading Apps | Fidelity | Ally Invest | |
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iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | Yes | No | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | Yes | No |
Stock App Features | Fidelity | Ally Invest | |
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Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | Yes | No | |
Videos on Demand | Yes | No | |
Stock Alerts | Yes | No | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | Yes | No | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | Yes | No |
Stock App Charting | Fidelity | Ally Invest | |
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Charting - After-Hours | Yes | No | |
Charting - Can Turn Horizontally | Yes | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 119 | 0 | |
Charting - Study Customizations | Yes | No | |
Charting - Stock Comparisons | Yes | No |
Trading Platforms | Fidelity | Ally Invest | |
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Active Trading Platform | Active Trader Pro | N/A | |
Desktop Trading Platform | Yes | No | |
Desktop Platform (Mac) | Yes | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | No | |
Trade Journal | Yes | No | |
Watch Lists - Total Fields | 92 | 10 |
Stock Chart Features | Fidelity | Ally Invest | |
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Charting - Adjust Trades on Chart | Yes | No | |
Charting - Indicators / Studies | 129 | 120 | |
Charting - Drawing Tools | 38 | 36 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | Yes | No | |
Charting - Corporate Events | Yes | No | |
Charting - Custom Date Range | Yes | No | |
Charting - Custom Time Bars | Yes | No | |
Charting - Automated Analysis | Yes | Yes | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | Yes | |
Charting - Study Customizations | 5 | 8 | |
Charting - Custom Studies | No | No |
Day Trading | Fidelity | Ally Invest | |
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Streaming Time & Sales | Yes | No | |
Streaming TV | Yes | No | |
Direct Market Routing - Stocks | Yes | No | |
Ladder Trading | No | No | |
Trade Hotkeys | Yes | No | |
Level 2 Quotes - Stocks | Yes | No | |
Trade Ideas - Backtesting | Yes | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | Yes | No | |
Order Liquidity Rebates | No | No |
Research Overview | Fidelity | Ally Invest | |
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Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | Yes | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | Yes | Yes | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | Yes | |
Screener - Mutual Funds | Yes | No | |
Screener - Bonds | Yes | Yes | |
Misc - Portfolio Allocation | Yes | Yes |
Stock Research | Fidelity | Ally Invest | |
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Stock Research - PDF Reports | 11 | 0 | |
Stock Research - Earnings | Yes | No | |
Stock Research - Insiders | Yes | Yes | |
Stock Research - Social | Yes | Yes | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | Yes | No | |
Stock Research - SEC Filings | Yes | No |
ETF Research | Fidelity | Ally Invest | |
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ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | Yes | No | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | Yes | No | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | Yes | No | |
ETFs - Risk Analysis | Yes | No | |
ETFs - Ratings | Yes | Yes | |
ETFs - Morningstar StyleMap | Yes | No | |
ETFs - PDF Reports | Yes | No |
Mutual Fund Research | Fidelity | Ally Invest | |
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Mutual Funds - Strategy Overview | Yes | Yes | |
Mutual Funds - Performance Chart | Yes | Yes | |
Mutual Funds - Performance Analysis | Yes | No | |
Mutual Funds - Prospectus | Yes | No | |
Mutual Funds - 3rd Party Ratings | Yes | Yes | |
Mutual Funds - Fees Breakdown | Yes | No | |
Mutual Funds - Top 10 Holdings | Yes | Yes | |
Mutual Funds - Asset Allocation | Yes | No | |
Mutual Funds - Sector Allocation | Yes | Yes | |
Mutual Funds - Country Allocation | Yes | No | |
Mutual Funds - StyleMap | Yes | No |
Options Trading | Fidelity | Ally Invest | |
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Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | Yes | Yes | |
Option Chains - Total Columns | 26 | 8 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | Yes | No | |
Option Probability Analysis | Yes | Yes | |
Option Probability Analysis Adv | Yes | No | |
Option Positions - Greeks | Yes | Yes | |
Option Positions - Greeks Streaming | Yes | No | |
Option Positions - Adv Analysis | Yes | No | |
Option Positions - Rolling | Yes | No | |
Option Positions - Grouping | Yes | Yes |
Banking | Fidelity | Ally Invest | |
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Bank (Member FDIC) | No | Yes | |
Checking Accounts | No | Yes | |
Savings Accounts | No | Yes | |
Credit Cards | Yes | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | Yes | Yes |
Customer Service | Fidelity | Ally Invest | |
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Phone Support (Prospect Customers) | Yes | Yes | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | Yes | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | Yes |
Overall | Fidelity | Ally Invest | |
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Platforms & Tools |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Fidelity Review | Ally Invest Review |