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Fidelity vs Ally Invest 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Fidelity vs Ally Invest, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Fidelity
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Investment options

Fidelity stands out as a robust online broker with its extensive range of investment options, securing a 5-star rating and ranking third among 18 brokers on StockBrokers.com for Investment Options. Ally Invest, while offering a solid suite of services with a 4.5-star rating and an eighth-place rank, falls slightly behind Fidelity, especially in areas like fractional shares and cryptocurrency trading. Fidelity's comprehensive offering, including fractional shares and crypto access, gives it an edge for investors seeking diverse and advanced investment avenues.

Both Fidelity and Ally Invest provide a strong foundation for stock and margin trading, mutual funds, options trading, and offer access to OTC stocks. However, Fidelity distinguishes itself by offering fractional shares trading and cryptocurrency trades, providing access to 3 different coins, which are not available at Ally Invest. This makes Fidelity a more versatile choice for investors who wish to take advantage of a wider array of investment types.

For retirement planning, both brokers offer traditional and Roth IRA accounts. Additionally, they both provide advisory services, ensuring that investors have access to professional guidance. Despite neither platform offering forex or futures trading, Fidelity’s broader range of investment options, particularly in fractional and crypto trading, positions it as a preferred choice for investors looking for more comprehensive services. Ally Invest remains a competitive option but caters more towards those who focus on traditional investment products.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 3 0
Investment Options 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

When comparing Fidelity and Ally Invest, Fidelity stands out as the more robust choice for trading platforms and tools, earning a rating of 4.5 stars and ranking #3 out of 18 brokers according to StockBrokers.com. Its comprehensive offerings, including a Windows and Mac desktop platform, extensive charting features, and the ability to track and analyze trades, position it as a leader in the industry. Ally Invest, while competitive with its browser-based platform and essential charting capabilities, lags behind with a 3.5-star rating and a #11 ranking. Fidelity's advanced toolset gives it a significant edge, making it ideal for active traders seeking a sophisticated trading experience.

Fidelity offers both Windows and Mac desktop trading platforms, providing flexibility and enhanced functionality for traders. This is coupled with a browser-based platform for added convenience. Ally Invest, meanwhile, is limited to a browser-based platform, potentially limiting the depth of trading analytics and access to advanced tools on desktop devices. Furthermore, Fidelity's trading journal and the ability to adjust open orders directly on stock charts underscore its commitment to offering a more tailored and data-driven trading experience than Ally Invest.

In terms of charting, Fidelity provides a superior range with 129 technical indicators and 38 drawing tools, compared to Ally Invest's 120 indicators and 36 drawing tools. Fidelity supports detailed watch lists with up to 92 fields, far surpassing Ally Invest's 10. Both platforms allow for index overlays, historical trades on charts, and multiple chart profiles, but Fidelity's additional features, such as displaying corporate events on charts and customizable date ranges, demonstrate its priority on delivering comprehensive market analysis options. Though Ally Invest offers more fields for customizing an SMA study, Fidelity’s overall charting capabilities are designed to support traders with more intricate needs.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info No No
Watch Lists - Total Fields info 92 10
Charting - Indicators / Studies info 129 120
Charting - Drawing Tools info 38 36
Platforms & Tools 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

For beginner investors seeking educational resources, both Fidelity and Ally Invest offer comprehensive materials covering stocks, ETFs, options, mutual funds, and bonds. However, Fidelity stands out with a broader range of learning tools. While both platforms lack paper trading, Fidelity enhances its educational offerings with engaging videos, webinars, and quizzes, allowing users to track their learning progress effectively. In contrast, Ally Invest does not provide these additional resources, focusing primarily on basic educational content.

Fidelity's extensive commitment to investor education earns it a perfect 5-star rating and the top spot as the best-in-class broker for education, as ranked by StockBrokers.com. Meanwhile, Ally Invest receives a commendable 4-star rating, ranking ninth among 18 brokers. Overall, Fidelity offers a more robust educational experience for beginners, equipping them with a diverse array of tools to enhance their investing knowledge and confidence.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

For investors seeking robust functionality and comprehensive trading tools, Fidelity emerges as the superior choice for stock trading apps. Its offerings not only feature full support for iPhone, Android, and even Apple Watch devices but also excel in providing advanced trading capabilities such as mobile after-hours stock trading, mobile options trading, and streaming quotes. Rated 5 stars and ranked #3 out of 18 brokers by StockBrokers.com, Fidelity surpasses Ally Invest in both app features and critical investor resources, positioning itself as a more versatile and powerful platform for mobile trading.

Fidelity's app impresses with options such as streaming live TV, videos on demand, and an array of stock alerts, features notably absent from Ally Invest's offerings. Investors using Fidelity can tailor their trading experience with custom watch lists, watch list column customization, and access to after-hours charting, giving them an edge in market analysis. Fidelity also enables users to view charts in landscape mode and offers 119 technical studies, providing comprehensive charting capabilities that foster in-depth market analysis.

Ally Invest does offer strong fundamentals with iPhone and Android app support, along with mobile options trading and the ability to create custom watch lists. However, it falls short in areas such as streaming quotes, technical studies, and after-hours trading features, which are critical for investors seeking real-time data and flexible trading capabilities. Rated 4 stars and ranked #13 by StockBrokers.com, Ally Invest serves as a solid, albeit less feature-intensive, option for traders who may prioritize simpler, more streamlined trading experiences.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 119 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When comparing Fidelity and Ally Invest for account fees and other charges, Fidelity stands out with its no-fee policy on several account services such as IRA annual and closure fees, as well as complete and partial account transfers via ACAT. On the other hand, Ally Invest charges $25 for IRA closure and $50 for both full and partial account transfers. While both brokers require no minimum deposit and offer commission-free regular stock trades, prospective investors might find Ally Invest's options contract fee to be slightly lower, at $0.50 compared to Fidelity's $0.65.

Regarding margin rates, the two brokerage firms display competitive offerings that vary based on the balance size. For balances below $25,000, Fidelity charges 13.075% whereas Ally Invest offers a marginally lower rate of 13%. The trend slightly favors Ally Invest for this balance range; however, Fidelity offers a more attractive rate of 12.575% for balances between $25,000 and $49,999, compared to Ally Invest's 12.75%. For balances between $50,000 and $99,999, Ally Invest provides a more favorable rate at 12%, as opposed to Fidelity's charge of 12.125%.

Both brokers waive the costs for options exercise and assignment fees, fostering an accessible environment for new and seasoned investors. These differences in fees can significantly impact an investor’s decision, depending on their specific financial goals, trading frequency, and preferred level of service. Therefore, while Fidelity excels in no-cost account transfers and IRA-related services, Ally Invest remains competitive with lower costs on options contracts and certain margin rates.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.65 $0.50
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $25.00
Commissions & Fees 5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When comparing Fidelity and Ally Invest for day trading capabilities, Fidelity emerges as a more robust option due to its comprehensive suite of features tailored to active traders. Fidelity provides streaming time and sales for stocks, enabling traders to track trades in real-time, a service not available with Ally Invest. Additionally, Fidelity supports streaming live TV and direct market routing for stocks, further enhancing the trading experience, whereas Ally Invest lacks these functionalities. Fidelity also offers trading hotkeys for quick keyboard trade entry and access to level 2 quotes, providing traders with in-depth market insights and faster execution, which Ally Invest does not offer.

Furthermore, Fidelity includes basic strategy backtesting, allowing traders to test their strategies using historical data, while Ally Invest does not have this feature. Although neither platform offers advanced strategy backtesting or ladder trading, Fidelity features a short locator tool for real-time availability checks of shares available to short by security, something Ally Invest does not provide. Both platforms do not offer order liquidity rebates, but Fidelity's toolset, complete with advanced functionalities and real-time analytics, stands out for day traders seeking a competitive edge over Ally Invest.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

When evaluating the market research capabilities of Fidelity and Ally Invest, Fidelity clearly stands out with a comprehensive range of resources and tools, earning a five-star rating and a #5 rank among 18 brokers by StockBrokers.com. In contrast, Ally Invest, with its four-star rating and #7 rank, provides substantial research support, but lacks certain features that Fidelity offers. Fidelity excels in offering downloadable PDF research reports and ESG (Environmental, Social, and Governance) research, which contributes to its higher placement and rating in comparison to Ally Invest.

Fidelity and Ally Invest both offer extensive research options, including stock, ETF, mutual fund, bonds, and Pink Sheets/OTCBB research. They also provide the ability to see portfolio allocation by asset class and utilize social media sentiment data for stock research. Despite these similarities, Fidelity stands out with its offering of 11 downloadable PDF research reports for stocks, a feature not available with Ally Invest, which also lacks PDFs for ETFs and mutual funds.

When considering screeners for trade ideas, both brokers provide tools for stocks, ETFs, and bonds. Fidelity, however, takes a step further by offering a mutual fund screener, whereas Ally Invest does not. This added layer of research capability, along with Fidelity's comprehensive ESG research, gives it an edge for investors seeking in-depth market analysis resources thoroughly supported by detailed reports and insights, ultimately ensuring it remains a preferred choice for thorough market research.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 4/5 Stars

Banking

When evaluating the banking capabilities of online brokerages, Fidelity and Ally Invest offer distinctly different features. Fidelity does not provide checking or savings accounts, which might be a drawback for users seeking a comprehensive banking solution. In contrast, Ally Invest delivers both checking and savings accounts, appealing to those desiring a one-stop financial institution. Both Fidelity and Ally Invest support debit and credit cards, maintaining convenience in everyday transactions. They also provide mortgage loans, an essential service for clients interested in home financing. Furthermore, both brokers offer certificates of deposit (CDs), catering to users who are interested in safer investment options. Overall, while both Fidelity and Ally Invest offer a solid suite of financial products, Ally Invest stands out for clients needing full-fledged banking services alongside their investment portfolio.

Feature Fidelity logoFidelity
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Fidelity is better than Ally Invest. Fidelity finished with an overall score of 98.7%, while Ally Invest finished with a score of 83.8%.

Fidelity is a value-driven online broker offering $0 trades, industry-leading research, excellent trading tools and an easy-to-use mobile app.

FAQs

Can you trade cryptocurrency with Fidelity or Ally Invest?

When comparing online brokers, Fidelity now offers crypto trading with access to 3 different coins, while Ally Invest does not provide any crypto trading options, offering 0 coins.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does Fidelity or Ally Invest offer IRAs?

Both Fidelity and Ally Invest offer traditional and Roth IRA accounts with no annual fees, but while Fidelity does not charge a fee for closing IRA accounts, Ally Invest imposes a $25 closure fee.

Dive deeper: Best IRA Accounts for 2024

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Compare

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Overall Rating Fidelity Ally Invest
Overall 5/5 Stars 4/5 Stars
Commissions & Fees 5/5 Stars 4.5/5 Stars
Investment Options 5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 4/5 Stars
Customer Service 4.5/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Fidelity Review Ally Invest Review
Broker Screenshots Fidelity Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Fidelity Ally Invest
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $0.00 $4.95
Mutual Fund Trade Fee Varies info $0.00
Options (Per Contract) $0.65 $0.50
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $32.95 $20
Margin Rates Fidelity Ally Invest
Margin Rate Under $25,000 13.075% 13%
Margin Rate $25,000 to $49,999.99 12.575% 12.75%
Margin Rate $50,000 to $99,999.99 12.125% 12%
Margin Rate $100,000 to $249,999.99 11.575% 10.75%
Margin Rate $250,000 to $499,999.99 11.325% 9.75%
Margin Rate $500,000 to $999,999.99 9.00% 9.25%
Margin Rate Above $1,000,000 8.75% 8.5%
Account Fees Fidelity Ally Invest
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $0.00 $50.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options Fidelity Ally Invest
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info Yes No
Crypto Trading - Total Coins info 3 0
Mutual Funds (No Load) info 5843 13000
Mutual Funds (Total) info 10000 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 25 0
Order Types Fidelity Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Fidelity Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Fidelity Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Fidelity Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Fidelity Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 119 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Fidelity Ally Invest
Active Trading Platform info Active Trader Pro N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info Yes No
Watch Lists - Total Fields info 92 10
Stock Chart Features Fidelity Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 129 120
Charting - Drawing Tools info 38 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 5 8
Charting - Custom Studies info No No
Day Trading Fidelity Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info No No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info No No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview Fidelity Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Fidelity Ally Invest
Stock Research - PDF Reports info 11 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Fidelity Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Fidelity Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Fidelity Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 26 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Fidelity Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service Fidelity Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info Yes No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Fidelity Ally Invest
Overall 5/5 Stars 4/5 Stars
Commissions & Fees 5/5 Stars 4.5/5 Stars
Investment Options 5/5 Stars 4.5/5 Stars
Platforms & Tools 4.5/5 Stars 3.5/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Fidelity Review Ally Invest Review
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