Ally Invest vs Robinhood 2025
In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.
When it comes to choosing an online broker, Ally Invest and Robinhood both have unique strengths, but Ally Invest edges out with a higher rating of 4.5 stars for its range of investments compared to Robinhood's 3.5 stars. Ally Invest, ranked 8th out of 15 brokers by StockBrokers.com, offers a broader array of investment options, which include mutual funds and over-the-counter (OTC) stocks that are not available with Robinhood. Meanwhile, Robinhood is popular for features like fractional shares trading and crypto trading, providing access to 22 different coins, which Ally Invest does not offer. While both platforms support traditional and Roth IRA accounts, Ally Invest also provides advisor services, giving it an extra edge for those seeking investment guidance.
Both Ally Invest and Robinhood provide stock trading and margin trading options, catering to investors who want to leverage their portfolios. However, only Robinhood allows users to delve into fractional shares, making it easy for investors to get started with smaller amounts of capital. Ally Invest, on the other hand, supports the trading of OTC stocks and offers mutual funds, expanding the investment possibilities beyond what Robinhood provides. For options trading, both brokers are on par, offering this feature to their users, enabling strategy diversification.
While neither Ally Invest nor Robinhood offers forex or futures trading, Robinhood takes the lead in the cryptocurrency space with 22 available coins. This makes it a suitable choice for investors keen on exploring the crypto market. Ally Invest may not have the crypto offerings, but its variety in mutual funds and OTC stocks can attract those looking for traditional investment opportunities. Ultimately, the choice between Ally Invest and Robinhood boils down to individual investment preferences and whether a broader range of investment types or modern trading conveniences holds more appeal.
Feature |
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Stock Trading | Yes | Yes |
Margin Trading | Yes | Yes |
Fractional Shares | No | Yes |
OTC Stocks | Yes | No |
Mutual Funds | Yes | No |
Options Trading | Yes | Yes |
Futures Trading | No | No |
Crypto Trading | No | Yes |
Crypto Trading - Total Coins | 0 | 22 |
Range of Investments |
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Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025: A Beginner-Friendly Guide to an Advanced Market
When considering the choice between Ally Invest and Robinhood for trading platforms and tools, it's important to examine your specific needs. Both platforms have their strengths and weaknesses, appealing to different types of traders. While Robinhood is slightly higher-rated overall, with 3.5 stars compared to Ally Invest’s 3 stars, Ally Invest ranks at #10 out of 15 brokers, just behind Robinhood, which comes in at #9. Ultimately, the decision hinges on which features are most important to you as an investor.
Both Ally Invest and Robinhood offer browser-based platforms without downloadable versions for Windows or Mac, making streamlined web access a common ground for users. However, Ally Invest stands out with its extensive charting capabilities, featuring 120 technical indicators and 36 drawing tools as opposed to Robinhood’s 16 indicators and 23 drawing tools. This makes Ally Invest a compelling choice for those who value detailed technical analysis. Furthermore, Ally Invest allows users to add notes and index overlays to their charts, similar to Robinhood, yet offers the extra capability of automated technical analysis, which Robinhood lacks.
Robinhood offers unique perks such as the ability to adjust open orders directly on a chart and display custom date ranges, adding flexibility to trading strategies. Despite offering only three fields for watch lists compared to Ally Invest's ten, Robinhood provides ease of use with features appealing to those who prefer a more straightforward platform. While neither platform supports paper trading or trading journals, both allow the saving of multiple chart profiles, showing an understanding of personalizing user experience. Ultimately, the choice between Ally Invest and Robinhood will depend on whether you prioritize more robust charting options (Ally Invest) or streamlined order adjustments and customizing preferences (Robinhood).
Feature |
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Web Trading Platform | Yes | Yes |
Desktop Trading Platform | No | No |
Desktop Platform (Mac) | No | No |
Paper Trading | No | No |
Watch Lists - Total Fields | 10 | 3 |
Charting - Indicators / Studies | 120 | 16 |
Charting - Drawing Tools | 36 | 23 |
Platforms & Tools |
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Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025
When comparing Ally Invest and Robinhood in terms of educational offerings for beginner investors, both platforms provide access to stock, ETF, and options education. However, investors seeking to learn about mutual funds and bonds will find Ally Invest to be more comprehensive, as it covers these areas which Robinhood does not. While neither platform offers paper trading or tracks learning progress, Robinhood stands out by providing webinars as a form of supplementary learning, whereas Ally Invest does not offer this feature.
In terms of overall educational ratings, both Ally Invest and Robinhood have garnered a solid 4 out of 5 stars. When ranked by StockBrokers.com, Ally Invest is positioned slightly higher at 8th place out of 15 brokers, compared to Robinhood’s 9th place. This suggests that while both platforms are commendable for educational resources, Ally Invest may offer a slight edge for those specifically interested in a broad array of investment categories, including mutual funds and bonds.
Feature |
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Education (Stocks) | Yes | Yes |
Education (ETFs) | Yes | Yes |
Education (Options) | Yes | Yes |
Education (Mutual Funds) | Yes | No |
Education (Bonds) | Yes | No |
Paper Trading | No | No |
Videos | No | No |
Webinars | No | Yes |
Education |
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Dive deeper: Best Stock Trading Platforms for Beginners of 2025
When comparing Ally Invest and Robinhood for stock trading apps, Robinhood edges out with a slightly higher rating at 4.5 stars, compared to Ally Invest's 4-star rating. Ranked 13th out of 15 by StockBrokers.com, Ally Invest offers solid app capabilities, including iPhone and Android apps, mobile after-hours and options trading, as well as custom watch lists. However, Robinhood, ranked 7th, stands out with additional features like an Apple Watch app, streaming quotes, stock alerts, and the ability to customize watch list columns, making it a more versatile choice for users seeking a dynamic trading experience.
For iPhone and Android users, both Ally Invest and Robinhood provide accessible mobile trading platforms. While Robinhood offers an Apple Watch app, Ally Invest does not. Both platforms feature mobile options and after-hours trading, but Robinhood enhances the trading experience with features like streaming quotes and stock alerts, which Ally Invest lacks. Additionally, Robinhood allows users to customize their watch list columns, offering a more tailored user experience compared to Ally Invest.
When it comes to charting, Robinhood leads by offering six technical studies, compared to Ally Invest's zero. Both apps allow users to view multiple time frames for charting, but neither supports landscape mode or stock comparisons on charts. While Ally Invest provides a straightforward experience, Robinhood offers additional charting capabilities and post-market charting, thus appealing to traders who prioritize comprehensive market analysis tools.
Feature |
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iPhone App | Yes | Yes |
Android App | Yes | Yes |
Apple Watch App | No | Yes |
Stock Alerts | No | Yes |
Charting - After-Hours | No | Yes |
Charting - Technical Studies | 0 | 6 |
Mobile Trading Apps |
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Dive deeper: Best Stock Trading Apps for 2025
When comparing Ally Invest and Robinhood, both offer $0 minimum deposits and charge no fees for regular stock trades, making them attractive options for cost-conscious investors. A notable distinction is in the options trading fees: Ally Invest charges $0.50 per contract, whereas Robinhood offers this service for free. Additionally, Ally Invest charges higher margin interest rates than Robinhood, with Ally’s rates starting at 13% for balances below $25,000 compared to Robinhood’s 5.75% for the same range. In terms of account transfers, Ally Invest is more economical, charging $50 for both partial and full transfers, while Robinhood has higher fees at $100 for each.
Ally Invest and Robinhood both provide commission-free trading, which is a significant advantage, offering a similar initial investment experience. However, Robinhood gains an edge with no fees on options contracts, making it more appealing to options traders or those looking to keep costs down. On the other hand, potential Ally Invest users should be mindful of various charges like the IRA closure fee of $25 compared to Robinhood’s lack of such fees, influencing financial strategies for retirement accounts.
For those planning on leveraging margin trading, Robinhood stands out due to its considerably lower margin rates, providing opportunity for greater cost savings. Nonetheless, for investors prioritizing ease with cost-effective account transfers, Ally Invest’s fee structure aligns better, potentially offsetting other higher charges they impose. Weighing these differences can help investors determine which brokerage aligns best with their individual trading needs and financial strategies.
Feature |
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Minimum Deposit | $0.00 | $0.00 |
Stock Trades | $0.00 | $0.00 |
Options (Per Contract) | $0.50 | $0.00 |
Options Exercise Fee | $0.00 | $0.00 |
Options Assignment Fee | $0.00 | $0.00 |
IRA Annual Fee | $0.00 | $0.00 |
IRA Closure Fee | $25.00 | $0.00 |
Dive deeper: Best Free Trading Platforms for 2025
When it comes to day trading capabilities, both Ally Invest and Robinhood offer a streamlined, user-friendly experience, but their feature sets have several overlaps and differences to consider. For traders looking for advanced tools, neither platform provides streaming time and sales for stocks, streaming live TV, or direct market routing. Both also lack trading hotkeys for quick keyboard trade entries, and do not support level 2 quotes, which might be a drawback for those who need to see deeper market data.
However, one area where Robinhood edges ahead is its ladder trading feature, a useful tool for traders interested in viewing price action in a vertical format, while Ally Invest does not offer this. Nevertheless, both platforms fall short in areas like basic and advanced strategy backtesting and lack a short locator tool for real-time share shorting availability. Additionally, neither Ally Invest nor Robinhood offers order liquidity rebates, which could impact profitability for high-volume traders relying on maker/taker rebates. Overall, while each platform offers basic trading features, Robinhood might provide an edge with its ladder trading capability for those who find that useful in their trading strategies.
Feature |
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Streaming Time & Sales | No | No |
Streaming TV | No | No |
Direct Market Routing - Stocks | No | No |
Level 2 Quotes - Stocks | No | No |
Trade Ideas - Backtesting | No | No |
Trade Ideas - Backtesting Adv | No | No |
Short Locator | No | No |
Dive deeper: Best Day Trading Platforms for 2025
For those seeking extensive market research features, Ally Invest seems to have the edge over Robinhood, particularly in its broad exploration of different asset classes. With Ally Invest, users benefit from research on stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds, as well as the capability to analyze portfolio allocation by asset class. Meanwhile, Robinhood offers basic stock and ETF research alongside Pink Sheets/OTCBB insights but falls short when it comes to mutual funds and bonds. Ally Invest clearly outpaces Robinhood with an additional advantage in social media sentiment data analysis for stocks.
While both platforms lack downloadable PDF research reports for stocks, ETFs, and mutual funds, they do provide essential screeners for trade ideas. Ally Invest offers robust stock and ETF screeners and even includes a bond screener, ensuring a diverse range of tools for diverse trading strategies. In contrast, Robinhood provides screeners for stock ideas but lacks coverage in ETF and bond screening. Notably absent from both platforms is any form of ESG research, which might be a critical point for environmentally conscious investors.
Ally Invest's comprehensive market research portfolio is underscored by its StockBrokers.com ranking at #8 out of 15 brokers with a market research score of 3.5 stars. Robinhood trails in both respects, ranking 10th and receiving just 2 stars for market research. Ultimately, investors who prioritize in-depth research capabilities across multiple asset classes may find Ally Invest to be the more suitable choice between the two.
Feature |
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Research - Stocks | Yes | Yes |
Screener - Stocks | Yes | Yes |
Research - ETFs | Yes | Yes |
Screener - ETFs | Yes | No |
Research - Mutual Funds | Yes | No |
Screener - Mutual Funds | No | No |
Research - Bonds | Yes | No |
Screener - Bonds | Yes | No |
Research |
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When comparing the banking capabilities of online brokers Ally Invest and Robinhood, Ally Invest stands out with a range of banking services that Robinhood doesn't provide. Ally Invest offers checking and savings accounts, giving users more traditional banking options. In contrast, Robinhood does not offer these account types. Both platforms provide debit and credit cards, giving users access to some essential financial tools. Additionally, Ally Invest extends its services to include mortgage loans and certificates of deposit (CDs), both of which are not available with Robinhood. For individuals seeking a more comprehensive banking experience alongside investment services, Ally Invest offers more options compared to Robinhood's limited banking features.
Feature |
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Checking Accounts | Yes | No |
Savings Accounts | Yes | No |
Debit Cards | Yes | Yes |
Credit Cards | Yes | Yes |
Mortgage Loans | Yes | No |
CDs | Yes | No |
Dive deeper: Best Bank Accounts for Trading Stocks for 2025
After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Ally Invest is better than Robinhood. Ally Invest finished with an overall score of 80.1%, while Robinhood finished with a score of 77.3%.
For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.
When comparing Ally Invest and Robinhood for trading options, Ally Invest does not offer crypto trading, while Robinhood supports crypto trading and provides access to 22 different coins.
Dive deeper: Best Online Brokers for Crypto Trading in 2025
Both Ally Invest and Robinhood offer traditional and Roth IRA accounts with zero annual fees, though Ally Invest charges a $25 closure fee for IRA accounts while Robinhood does not impose a closure fee.
Dive deeper: Best IRA Accounts for 2025
Select Brokers
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2 of 5Overall Rating | Ally Invest | Robinhood | |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Customer Service |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Ally Invest Review | Robinhood Review |
Broker Screenshots | Ally Invest | Robinhood | |
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Trading Platform & Tools Gallery (click to expand) | |||
Research Gallery (click to expand) | |||
Mobile Trading Apps Gallery (click to expand) | |||
Education Gallery (click to expand) |
Trading Fees | Ally Invest | Robinhood | |
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Minimum Deposit | $0.00 | $0.00 | |
Stock Trades | $0.00 | $0.00 | |
Penny Stock Fees (OTC) | $4.95 | N/A | |
Mutual Fund Trade Fee | $0.00 | N/A | |
Options (Per Contract) | $0.50 | $0.00 | |
Futures (Per Contract) | (Not offered) | (Not offered) | |
Broker Assisted Trade Fee | $20 | N/A |
Margin Rates | Ally Invest | Robinhood | |
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Margin Rate Under $25,000 | 13% | 5.75% | |
Margin Rate $25,000 to $49,999.99 | 12.75% | 5.75% | |
Margin Rate $50,000 to $99,999.99 | 12% | 5.55% | |
Margin Rate $100,000 to $249,999.99 | 10.75% | 5.25% | |
Margin Rate $250,000 to $499,999.99 | 9.75% | 5.25% | |
Margin Rate $500,000 to $999,999.99 | 9.25% | 5.25% | |
Margin Rate Above $1,000,000 | 8.5% | 5% |
Account Fees | Ally Invest | Robinhood | |
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IRA Annual Fee | $0.00 | $0.00 | |
IRA Closure Fee | $25.00 | $0.00 | |
Account Transfer Out (Partial) | $50.00 | $100.00 | |
Account Transfer Out (Full) | $50.00 | $100.00 | |
Options Exercise Fee | $0.00 | $0.00 | |
Options Assignment Fee | $0.00 | $0.00 |
Investment Options | Ally Invest | Robinhood | |
---|---|---|---|
Stock Trading | Yes | Yes | |
Margin Trading | Yes | Yes | |
Fractional Shares | No | Yes | |
OTC Stocks | Yes | No | |
Options Trading | Yes | Yes | |
Complex Options Max Legs | 4 | 4 | |
Futures Trading | No | No | |
Forex Trading | No | No | |
Crypto Trading | No | Yes | |
Crypto Trading - Total Coins | 0 | 22 | |
Mutual Funds (No Load) | 13000 | 0 | |
Mutual Funds (Total) | 14000 | 0 | |
Bonds (US Treasury) | Yes | No | |
Bonds (Corporate) | Yes | No | |
Bonds (Municipal) | Yes | No | |
Traditional IRAs | Yes | Yes | |
Roth IRAs | Yes | Yes | |
Advisor Services | Yes | No | |
International Countries (Stocks) | 0 | 0 |
Order Types | Ally Invest | Robinhood | |
---|---|---|---|
Order Type - Market | Yes | Yes | |
Order Type - Limit | Yes | Yes | |
Order Type - After Hours | Yes | Yes | |
Order Type - Stop | Yes | Yes | |
Order Type - Trailing Stop | No | Yes | |
Order Type - OCO | No | No | |
Order Type - OTO | No | No | |
Order Type - Broker Assisted | Yes | No |
Beginners | Ally Invest | Robinhood | |
---|---|---|---|
Education (Stocks) | Yes | Yes | |
Education (ETFs) | Yes | Yes | |
Education (Options) | Yes | Yes | |
Education (Mutual Funds) | Yes | No | |
Education (Bonds) | Yes | No | |
Education (Retirement) | Yes | No | |
Retirement Calculator | No | No | |
Investor Dictionary | Yes | Yes | |
Paper Trading | No | No | |
Videos | No | No | |
Webinars | No | Yes | |
Webinars (Archived) | Yes | No | |
Progress Tracking | No | No | |
Interactive Learning - Quizzes | No | No |
Stock Trading Apps | Ally Invest | Robinhood | |
---|---|---|---|
iPhone App | Yes | Yes | |
Android App | Yes | Yes | |
Apple Watch App | No | Yes | |
Trading - Stocks | Yes | Yes | |
Trading - After-Hours | Yes | Yes | |
Trading - Simple Options | Yes | Yes | |
Trading - Complex Options | Yes | Yes | |
Order Ticket RT Quotes | Yes | Yes | |
Order Ticket SRT Quotes | No | Yes |
Stock App Features | Ally Invest | Robinhood | |
---|---|---|---|
Market Movers (Top Gainers) | Yes | Yes | |
Stream Live TV | No | No | |
Videos on Demand | No | No | |
Stock Alerts | No | Yes | |
Option Chains Viewable | Yes | Yes | |
Watch List (Real-time) | Yes | Yes | |
Watch List (Streaming) | No | Yes | |
Watch Lists - Create & Manage | Yes | Yes | |
Watch Lists - Column Customization | No | Yes |
Stock App Charting | Ally Invest | Robinhood | |
---|---|---|---|
Charting - After-Hours | No | Yes | |
Charting - Can Turn Horizontally | No | No | |
Charting - Multiple Time Frames | Yes | Yes | |
Charting - Technical Studies | 0 | 6 | |
Charting - Study Customizations | No | Yes | |
Charting - Stock Comparisons | No | No |
Trading Platforms | Ally Invest | Robinhood | |
---|---|---|---|
Active Trading Platform | N/A | Robinhood Legend | |
Desktop Trading Platform | No | No | |
Desktop Platform (Mac) | No | No | |
Web Trading Platform | Yes | Yes | |
Paper Trading | No | No | |
Trade Journal | No | No | |
Watch Lists - Total Fields | 10 | 3 |
Stock Chart Features | Ally Invest | Robinhood | |
---|---|---|---|
Charting - Adjust Trades on Chart | No | Yes | |
Charting - Indicators / Studies | 120 | 16 | |
Charting - Drawing Tools | 36 | 23 | |
Charting - Notes | Yes | Yes | |
Charting - Index Overlays | Yes | Yes | |
Charting - Historical Trades | No | No | |
Charting - Corporate Events | No | No | |
Charting - Custom Date Range | No | Yes | |
Charting - Custom Time Bars | No | Yes | |
Charting - Automated Analysis | Yes | No | |
Charting - Save Profiles | Yes | Yes | |
Trade Ideas - Technical Analysis | Yes | No | |
Charting - Study Customizations | 8 | 1 | |
Charting - Custom Studies | No | No |
Day Trading | Ally Invest | Robinhood | |
---|---|---|---|
Streaming Time & Sales | No | No | |
Streaming TV | No | No | |
Direct Market Routing - Stocks | No | No | |
Ladder Trading | No | Yes | |
Trade Hotkeys | No | No | |
Level 2 Quotes - Stocks | No | No | |
Trade Ideas - Backtesting | No | No | |
Trade Ideas - Backtesting Adv | No | No | |
Short Locator | No | No | |
Order Liquidity Rebates | No | No |
Research Overview | Ally Invest | Robinhood | |
---|---|---|---|
Research - Stocks | Yes | Yes | |
Research - ETFs | Yes | Yes | |
Research - Mutual Funds | Yes | No | |
Research - Pink Sheets / OTCBB | Yes | Yes | |
Research - Bonds | Yes | No | |
Screener - Stocks | Yes | Yes | |
Screener - ETFs | Yes | No | |
Screener - Mutual Funds | No | No | |
Screener - Bonds | Yes | No | |
Misc - Portfolio Allocation | Yes | No |
Stock Research | Ally Invest | Robinhood | |
---|---|---|---|
Stock Research - PDF Reports | 0 | 0 | |
Stock Research - Earnings | No | Yes | |
Stock Research - Insiders | Yes | No | |
Stock Research - Social | Yes | No | |
Stock Research - News | Yes | Yes | |
Stock Research - ESG | No | No | |
Stock Research - SEC Filings | No | No |
ETF Research | Ally Invest | Robinhood | |
---|---|---|---|
ETFs - Strategy Overview | Yes | Yes | |
ETF Fund Facts - Inception Date | No | Yes | |
ETF Fund Facts - Expense Ratio | Yes | Yes | |
ETF Fund Facts - Net Assets | Yes | Yes | |
ETF Fund Facts - Total Holdings | No | Yes | |
ETFs - Top 10 Holdings | Yes | Yes | |
ETFs - Sector Exposure | No | Yes | |
ETFs - Risk Analysis | No | No | |
ETFs - Ratings | Yes | No | |
ETFs - Morningstar StyleMap | No | No | |
ETFs - PDF Reports | No | No |
Mutual Fund Research | Ally Invest | Robinhood | |
---|---|---|---|
Mutual Funds - Strategy Overview | Yes | No | |
Mutual Funds - Performance Chart | Yes | No | |
Mutual Funds - Performance Analysis | No | No | |
Mutual Funds - Prospectus | No | No | |
Mutual Funds - 3rd Party Ratings | Yes | No | |
Mutual Funds - Fees Breakdown | No | No | |
Mutual Funds - Top 10 Holdings | Yes | No | |
Mutual Funds - Asset Allocation | No | No | |
Mutual Funds - Sector Allocation | Yes | No | |
Mutual Funds - Country Allocation | No | No | |
Mutual Funds - StyleMap | No | No |
Options Trading | Ally Invest | Robinhood | |
---|---|---|---|
Option Chains - Basic View | Yes | Yes | |
Option Chains - Strategy View | Yes | Yes | |
Option Chains - Streaming | Yes | Yes | |
Option Chains - Total Columns | 8 | 17 | |
Option Chains - Greeks | 5 | 5 | |
Option Chains - Quick Analysis | Yes | Yes | |
Option Analysis - P&L Charts | No | Yes | |
Option Probability Analysis | Yes | No | |
Option Probability Analysis Adv | No | No | |
Option Positions - Greeks | Yes | Yes | |
Option Positions - Greeks Streaming | No | Yes | |
Option Positions - Adv Analysis | No | No | |
Option Positions - Rolling | No | Yes | |
Option Positions - Grouping | Yes | Yes |
Banking | Ally Invest | Robinhood | |
---|---|---|---|
Bank (Member FDIC) | Yes | No | |
Checking Accounts | Yes | No | |
Savings Accounts | Yes | No | |
Credit Cards | Yes | Yes | |
Debit Cards | Yes | Yes | |
Mortgage Loans | Yes | No |
Customer Service | Ally Invest | Robinhood | |
---|---|---|---|
Phone Support (Prospect Customers) | Yes | No | |
Phone Support (Current Customers) | Yes | Yes | |
Email Support | Yes | Yes | |
Live Chat (Prospect Customers) | No | No | |
Live Chat (Current Customers) | Yes | Yes | |
24/7 Support | Yes | Yes |
Overall | Ally Invest | Robinhood | |
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Overall |
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Range of Investments |
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Platforms & Tools |
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Mobile Trading Apps |
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Research |
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Education |
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Ease Of Use |
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Winner | check_circle | ||
Review | Ally Invest Review | Robinhood Review |