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Ally Invest vs Robinhood 2024

StockBrokers.com

Written by StockBrokers.com

October 30, 2024

In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50
Robinhood
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Investment options

When deciding between Ally Invest and Robinhood, consider your specific investment needs to make an informed choice. Ally Invest, rated 4.5 stars, offers a broad range of investment options, making it suitable for diverse portfolios. It ranks as the 8th best option for investment choices according to StockBrokers.com. Robinhood, on the other hand, is popular for its simplicity and user-friendly experience, particularly for newcomers to investing. Despite being ranked 14th with 3.5 stars, it excels in offering fractional shares and crypto trading, providing flexibility and modern trading opportunities.

Both Ally Invest and Robinhood allow for stock trading and options trading, broadening your investment avenues. They also offer margin trading and the ability to open both traditional and Roth IRA accounts, catering to diverse financial goals. However, a key differentiator is the offering of mutual funds and OTC stocks, which are available on Ally Invest but not with Robinhood, highlighting Ally Invest's advantage for traditional investors seeking diversified portfolios.

Robinhood sets itself apart with the option to trade fractional shares and cryptocurrency, supporting the modern investor interested in more contemporary assets. It stands out with access to 20 different coins for crypto enthusiasts. However, it lacks the advisor services that Ally Invest provides, which can be beneficial to investors seeking guidance from professionals. Both platforms offer traditional IRA and Roth IRA accounts, appealing to those focused on retirement savings. When choosing between these platforms, consider your priority between wide traditional asset offerings and cutting-edge trading features.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 20
Investment Options 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2024, Best Futures Trading Platforms for 2024

Trading platforms and tools

When comparing Ally Invest and Robinhood trading platforms and tools, Ally Invest emerges slightly ahead with a rating of 3.5 stars versus Robinhood's 3 stars, as assessed by StockBrokers.com. Moreover, Ally Invest secures the 11th spot out of 18 brokers for trading platforms and tools, while Robinhood ranks 13th. This positions Ally Invest as the preferred choice for users seeking a more feature-rich experience in online trading.

Both Ally Invest and Robinhood provide a browser-based trading platform, but neither offers a desktop downloadable version for Windows or Mac. When it comes to watch lists, Ally Invest offers a more detailed experience with 10 columns, compared to Robinhood’s 3 columns. For traders interested in charting capabilities, Ally Invest provides a superior range with 120 technical indicators and 36 drawing tools, far surpassing Robinhood's 16 indicators and 23 drawing tools. Additionally, Ally Invest features automated technical analysis, offering an edge over Robinhood, which lacks this feature.

Both platforms allow users to add notes and index overlays to charts, as well as save multiple chart profiles. However, users seeking to adjust open orders directly on a stock chart may prefer Robinhood, which offers this capability, unlike Ally Invest. Additionally, Robinhood allows users to set custom date ranges, which is something Ally Invest does not support. Despite these differences, neither platform supports paper trading or maintains a trading journal, which may be a consideration for traders seeking to practice or document their trading activities. Overall, while both brokers offer solid trading tools, Ally Invest generally provides a more robust platform for technical traders.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 10 3
Charting - Indicators / Studies info 120 16
Charting - Drawing Tools info 36 23
Platforms & Tools 3.5/5 Stars 3/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2024, Best Paper Trading Platforms for 2024

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Beginners and education

When comparing Ally Invest and Robinhood in terms of beginner and investor education, both platforms offer comprehensive insights into stocks, ETFs, and options. However, Ally Invest surpasses Robinhood by providing educational resources on mutual funds and bonds, topics that Robinhood does not cover. Neither platform offers paper trading, educational videos, quizzes, or the ability to track learning progress, but Robinhood stands out for offering webinars, a feature not available through Ally Invest. This makes Robinhood somewhat more versatile for users who engage in live learning experiences.

In evaluating the educational offerings, Ally Invest is rated higher at 4 stars for its educational tools, compared to Robinhood's 3.5 stars. According to StockBrokers.com, Ally Invest ranks 9th out of 18 brokers, while Robinhood follows closely behind at 10th place. While both brokers are viable choices for novice investors seeking to learn about the marketplace, Ally Invest's broader educational scope provides a slight edge for those keen on expanding their knowledge across a wider array of investment vehicles.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info No No
Videos info No No
Webinars info No Yes
Education 4/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2024

Stock trading apps

When it comes to choosing between Ally Invest and Robinhood for stock trading app capabilities, Robinhood takes a slight edge with a rating of 4.5 stars out of 5 compared to Ally Invest's 4 stars. Robinhood is ranked #9 among 18 brokers by StockBrokers.com, while Ally Invest comes in at #13. This difference reflects Robinhood’s comprehensive app functionality, such as the availability of streaming quotes and stock alerts, which are absent in Ally Invest's offerings.

Both Ally Invest and Robinhood deliver strong app accessibility on iPhone and Android platforms. However, Robinhood further extends its convenience with an Apple Watch app, unavailable with Ally Invest. Both platforms thrive in offering mobile options trading and allow users to create custom watch lists, catering to traders who need to keep a close eye on the market. Despite these similarities, Ally Invest lags behind in after-hours charting, an area where Robinhood provides superior features including chart customizations and viewing multiple time frames.

Charting capabilities showcase Robinhood's advantage, where it supports six technical studies and customizable watchlist columns, features absent in Ally Invest. This added functionality complements Robinhood’s provision of after-hours stock trading and stock alerts, tools that can be crucial for active traders. Neither platform offers streaming live TV or videos on demand, but Robinhood’s additional services and higher user ratings may sway potential investors looking for rich, feature-enhanced trading apps.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Stock Alerts info No Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 0 6
Mobile Trading Apps 4/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2024

Fees

When comparing Ally Invest and Robinhood, it becomes evident that both platforms cater to investors seeking low-cost entry points, offering $0 minimum deposit requirements. For regular stock trades, neither charges a fee, making them both attractive for frequent traders. However, there are distinct differences in their pricing structures. Robinhood charges no fee for options contracts, whereas Ally Invest imposes a $0.50 fee per contract. On the flip side, Ally Invest is more cost-effective regarding account transfers, charging $50 for both partial and full transfers compared to Robinhood's $100 fee.

Margin trading is another area where the two brokers diverge significantly. Robinhood offers lower interest rates across the board, with a charge of 6.25% for balances below $25,000 and a descending scale that reaches 5.8% for balances between $50,000 and $99,999. Ally Invest's rates are considerably higher, starting at 13% for balances under $25,000 and tapering to 12% for larger balances. Both platforms waive fees for IRA annual maintenance, but Ally Invest incurs a $25 charge for IRA closures, while Robinhood does not charge any fee for this service.

In terms of additional fees, both Ally Invest and Robinhood deliver value with no charges for options exercises or assignments, ensuring that investors can execute options strategies without incurring extra costs. These subtle differences highlight the tailored approaches each broker takes, helping investors choose a platform that aligns with their financial strategies and trade preferences.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Options (Per Contract) $0.50 $0.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $25.00 $0.00
Commissions & Fees 4.5/5 Stars 4.5/5 Stars

Dive deeper: Best Free Trading Platforms for 2024

Day Trading

When it comes to comparing the day trading capabilities of Ally Invest and Robinhood, both platforms exhibit similarities in several aspects, yet also showcase distinct differences. Neither Ally Invest nor Robinhood offers streaming time and sales for stocks, streaming live TV, or direct market routing for stocks, which may be limiting for traders seeking real-time data and advanced trading tools. Furthermore, both platforms lack trading hotkeys for rapid keyboard trade entry and level 2 quotes, impacting the depth and speed of trading information accessible to day traders.

A unique aspect distinguishing Robinhood from Ally Invest is its provision of ladder trading, a feature that enables traders to visually manage orders and identify price levels systematically. Despite this advantage, neither Ally Invest nor Robinhood supports basic or advanced strategy backtesting, nor do they provide a short locator tool for real-time short selling opportunities. Additionally, the absence of order liquidity (maker/taker) rebates on both platforms indicates a similar limitation for traders seeking strategic trading incentives. Overall, while both platforms offer basic stock trading functions, they may not satisfy the needs of more advanced or active day traders seeking comprehensive trading tools and features.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2024

Market Research

In comparing market research capabilities, Ally Invest emerges as a leader over Robinhood. Ally Invest offers comprehensive research across various asset types, including stocks, ETFs, mutual funds, and bonds. Additionally, their services provide access to pink sheets and OTCBB research. While Robinhood offers research for stocks, ETFs, and pink sheets, it falls short in providing mutual funds and bonds research. Ally Invest also provides a better toolset for portfolio allocation insights by asset class, setting it apart from Robinhood, which lacks that feature.

Both brokers provide stock screeners for generating trade ideas, with Ally Invest offering additional tools such as an ETF screener and a bond screener, neither of which Robinhood supports. Ally Invest also stands out with its inclusion of social media sentiment data in its stock research capabilities. However, both Ally Invest and Robinhood do not offer downloadable PDF research reports on stocks, ETFs, or mutual funds, and neither provides ESG (Environmental, Social, and Governance) analysis.

When rated on market research, Ally Invest achieves a 4-star rating, while Robinhood receives a 2.5-star rating. This performance disparity is reflected in rankings from StockBrokers.com, where Ally Invest is ranked 7th out of 18 brokers compared to Robinhood's 14th place. Although both platforms have their strengths, Ally Invest provides a more robust market research environment for investors looking to make informed decisions.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info No No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 4/5 Stars 2.5/5 Stars

Banking

When evaluating the banking capabilities of Ally Invest compared to Robinhood, several important distinctions arise. Ally Invest provides a comprehensive suite of financial products, including checking accounts, savings accounts, debit cards, credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, Robinhood's banking offerings are more limited, offering only debit cards without checking or savings accounts, credit cards, mortgage loans, or CDs. This makes Ally Invest a more versatile option for individuals seeking a broader range of banking services alongside their investment opportunities, whereas Robinhood is suited for those primarily focused on trading with minimal banking needs.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes Yes
Credit Cards info Yes No
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2024

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than Robinhood. Ally Invest finished with an overall score of 83.8%, while Robinhood finished with a score of 84.5%.

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

FAQs

Can you trade cryptocurrency with Ally Invest or Robinhood?

When comparing online brokers Ally Invest and Robinhood, a key difference is their approach to cryptocurrency trading: Ally Invest does not offer any crypto trading, whereas Robinhood provides access to 20 different coins, catering to traders interested in digital currencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2024

Does Ally Invest or Robinhood offer IRAs?

Both Ally Invest and Robinhood offer traditional and Roth IRA accounts with zero annual fees, though Ally Invest charges a $25 closure fee for IRA accounts while Robinhood does not impose a closure fee.

Dive deeper: Best IRA Accounts for 2024

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Compare

0 of 5
Overall Rating Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 2.5/5 Stars
Customer Service 4/5 Stars N/A
Education 4/5 Stars 3.5/5 Stars
Ease Of Use 4.5/5 Stars 5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
Broker Screenshots Ally Invest Robinhood
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Ally Invest Robinhood
Minimum Deposit $0.00 $0.00
Stock Trades $0.00 $0.00
Penny Stock Fees (OTC) info $4.95 N/A
Mutual Fund Trade Fee $0.00 N/A
Options (Per Contract) $0.50 $0.00
Futures (Per Contract) (Not offered) (Not offered)
Broker Assisted Trade Fee $20 N/A
Margin Rates Ally Invest Robinhood
Margin Rate Under $25,000 13% 6.25%
Margin Rate $25,000 to $49,999.99 12.75% 6.05%
Margin Rate $50,000 to $99,999.99 12% 5.8%
Margin Rate $100,000 to $249,999.99 10.75% 5.75%
Margin Rate $250,000 to $499,999.99 9.75% 5.75%
Margin Rate $500,000 to $999,999.99 9.25% 5.75%
Margin Rate Above $1,000,000 8.5% 5.5%
Account Fees Ally Invest Robinhood
IRA Annual Fee $0.00 $0.00
IRA Closure Fee $25.00 $0.00
Account Transfer Out (Partial) info $50.00 $100.00
Account Transfer Out (Full) info $50.00 $100.00
Options Exercise Fee $0.00 $0.00
Options Assignment Fee $0.00 $0.00
Investment Options Ally Invest Robinhood
Stock Trading info Yes Yes
Margin Trading Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 20
Mutual Funds (No Load) info 13000 0
Mutual Funds (Total) info 14000 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Ally Invest Robinhood
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Ally Invest Robinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info No Yes
Webinars (Archived) info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Ally Invest Robinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Ally Invest Robinhood
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info No Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No Yes
Stock App Charting Ally Invest Robinhood
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 6
Charting - Study Customizations info No Yes
Charting - Stock Comparisons info No No
Trading Platforms Ally Invest Robinhood
Active Trading Platform info N/A Robinhood Legend
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 10 3
Stock Chart Features Ally Invest Robinhood
Charting - Adjust Trades on Chart info No Yes
Charting - Indicators / Studies info 120 16
Charting - Drawing Tools info 36 23
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No Yes
Charting - Custom Time Bars info No Yes
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 8 1
Charting - Custom Studies info No No
Day Trading Ally Invest Robinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No Yes
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Ally Invest Robinhood
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes Yes
Screener - ETFs info Yes No
Screener - Mutual Funds info No No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research Ally Invest Robinhood
Stock Research - PDF Reports info 0 0 info
Stock Research - Earnings info No Yes
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research Ally Invest Robinhood
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info No Yes
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info No Yes
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info No Yes
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes No
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No info
Mutual Fund Research Ally Invest Robinhood
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading Ally Invest Robinhood
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 8 17
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info No Yes
Option Probability Analysis info Yes No
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info No Yes
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No Yes
Option Positions - Grouping info Yes Yes
Banking Ally Invest Robinhood
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes No
Debit Cards info Yes Yes
Mortgage Loans info Yes No
Customer Service Ally Invest Robinhood
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees 4.5/5 Stars 4.5/5 Stars
Investment Options 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3.5/5 Stars 3/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 4/5 Stars 2.5/5 Stars
Education 4/5 Stars 3.5/5 Stars
Ease Of Use 4.5/5 Stars 5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
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