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Ally Invest vs Robinhood 2025

StockBrokers.com

Written by StockBrokers.com

January 23, 2025

In this head to head comparison of Ally Invest vs Robinhood, we will compare the trading platforms, mobile apps, investment options, costs, market research, and more. Let's dive in.

Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50
Robinhood
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.00

Investment options

When comparing Ally Invest and Robinhood in terms of investment options, Ally Invest stands out with a higher rating and wider variety of offerings. Rated at 4.5 stars and ranked 8th out of 18 brokers by StockBrokers.com, Ally Invest excels particularly with its support for OTC stocks and mutual funds, options not available on Robinhood. On the other hand, Robinhood, which holds a 3.5-star rating and is ranked 13th, makes its mark with crypto trading, offering 20 coins, and fractional shares, which Ally Invest does not provide. Overall, Ally Invest provides a more comprehensive suite of investment tools, catering to traditional investors, whereas Robinhood appeals to a younger demographic with its focus on digital assets and simple trading access.

Both Ally Invest and Robinhood enable users to engage in stock and options trading, with margin trading available on both platforms as well. Traditional and Roth IRA accounts are offered by both brokers, accommodating investors seeking tax-advantaged retirement savings. However, Ally Invest offers additional advisory services, a vital resource for investors requiring personalized guidance—an area where Robinhood currently falls short. The diverse range of mutual funds and access to OTC stocks further bolster Ally Invest’s appeal to investors seeking traditional and accessible investment opportunities.

While Robinhood distinguishes itself by offering fractional shares and cryptocurrency trading—features that attract a tech-savvy, younger investor base—its lack of support for mutual funds and OTC stocks might limit options for those preferring broad diversification. In contrast, Ally Invest provides a richer selection for more seasoned investors through offerings like OTC stocks and mutual funds, albeit omitting fractional and crypto trading. Both platforms facilitate comprehensive retirement planning through traditional and Roth IRA accounts, which enhances their attractiveness to a range of investors focused on long-term growth and financial stability.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes No
Mutual Funds info Yes No
Options Trading info Yes Yes
Futures Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 20
Range of Investments 4.5/5 Stars 3.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

Choosing between Ally Invest and Robinhood for trading platforms and tools involves understanding their strengths and limitations. Both brokers offer similar browser-based platforms without dedicated downloadable applications for Windows or Mac. However, Robinhood slightly edges out Ally Invest with its ability to adjust open orders directly on stock charts and set custom date ranges for charts. While both platforms lack paper trading and trading journals, Robinhood is ranked slightly higher by StockBrokers.com at #9, compared to Ally Invest's #10, and receives a 3.5-star rating for its trading tools, outpacing Ally Invest's 3-star rating.

Ally Invest distinguishes itself by offering more robust technical indicators and drawing tools, with 120 and 36 respectively, compared to Robinhood’s 16 indicators and 23 tools. Ally Invest also allows traders to add notes and index overlays to charts and offers the capability for automated technical analysis, which Robinhood does not provide. Additionally, users of Ally Invest can save multiple chart profiles and have eight customization fields for editing SMA studies, compared to just one on Robinhood.

In terms of organization and accessibility, both platforms allow for watch lists and saving multiple chart profiles. Ally Invest's watch list features far outshine Robinhood, with ten fields available compared to Robinhood’s three. While neither platform supports corporate event displays or showing historical trades on charts, they each provide the essential functionalities traders may rely upon for navigating the markets. Ally Invest's commitment to extensive chart tools and customization offers depth for analytical traders, whereas Robinhood offers simplicity and efficiency, appealing to those who value ease of order management.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Web Trading Platform info Yes Yes
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Paper Trading info No No
Watch Lists - Total Fields info 10 3
Charting - Indicators / Studies info 120 16
Charting - Drawing Tools info 36 23
Platforms & Tools 3/5 Stars 3.5/5 Stars

Dive deeper: Best Stock Brokers & Trading Platforms for 2025, Best Paper Trading Platforms for 2025

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Beginners and education

Ally Invest and Robinhood both provide robust educational resources for beginner investors looking to enhance their understanding of stock and ETF investments. Both platforms offer comprehensive education in options as well, ensuring investors are well-equipped to navigate these complex financial products. Ally Invest stands out by offering educational resources on mutual funds and bonds, which Robinhood does not. However, neither broker provides paper trading options, educational videos, or quizzes, which could be beneficial for new investors seeking interactive learning experiences.

For those interested in live educational events, Robinhood offers webinars, a feature absent in Ally Invest's offerings. While both platforms receive a solid four-star rating for education from StockBrokers.com, Ally Invest holds a slight edge by ranking #8 out of 18 brokers, compared to Robinhood's ranking of #9. Despite the lack of progress tracking features, beginners can find substantial foundational education to get started with either platform, making both Ally Invest and Robinhood viable options for novice investors.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Paper Trading info No No
Videos info No No
Webinars info No Yes
Education 4/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When choosing between Ally Invest and Robinhood for stock trading apps, Robinhood slightly edges out as the preferred choice. While both platforms offer robust mobile apps for iPhones and Android devices, Robinhood provides a more feature-rich experience overall, as evidenced by its 4.5-star rating compared to Ally Invest’s 4-star rating. In rankings by StockBrokers.com, Robinhood is positioned at #7 out of 18 brokers, while Ally Invest is at #13, reflecting its broader set of offerings.

Both Ally Invest and Robinhood provide mobile apps for iPhone and Android users, but Robinhood extends its capabilities with an Apple Watch app, while Ally Invest does not. For active traders who prioritize real-time updates and post-market hours activity, Robinhood stands out with its streaming quotes and after-hours charting—a feature Ally Invest lacks. Furthermore, Robinhood enhances users' ability to stay informed with stock alerts, an offering absent in Ally Invest’s app.

In terms of customization and charting, Robinhood once again has an edge with its offering of six technical studies and the ability to customize watch list columns. Ally Invest, however, matches Robinhood in allowing the viewing of multiple time frames for charting. Neither platform currently supports viewing charts in landscape mode nor provides video-on-demand content, but the choice of additional features such as stock alerts and customizable charts makes Robinhood the go-to option for those looking to maximize their trading experience.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Stock Alerts info No Yes
Charting - After-Hours info No Yes
Charting - Technical Studies info 0 6
Mobile Trading Apps 4/5 Stars 4.5/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When comparing Ally Invest and Robinhood, it becomes evident that both platforms cater to investors seeking low-cost entry points, offering $0 minimum deposit requirements. For regular stock trades, neither charges a fee, making them both attractive for frequent traders. However, there are distinct differences in their pricing structures. Robinhood charges no fee for options contracts, whereas Ally Invest imposes a $0.50 fee per contract. On the flip side, Ally Invest is more cost-effective regarding account transfers, charging $50 for both partial and full transfers compared to Robinhood's $100 fee.

Margin trading is another area where the two brokers diverge significantly. Robinhood offers lower interest rates across the board, with a charge of 6.25% for balances below $25,000 and a descending scale that reaches 5.8% for balances between $50,000 and $99,999. Ally Invest's rates are considerably higher, starting at 13% for balances under $25,000 and tapering to 12% for larger balances. Both platforms waive fees for IRA annual maintenance, but Ally Invest incurs a $25 charge for IRA closures, while Robinhood does not charge any fee for this service.

In terms of additional fees, both Ally Invest and Robinhood deliver value with no charges for options exercises or assignments, ensuring that investors can execute options strategies without incurring extra costs. These subtle differences highlight the tailored approaches each broker takes, helping investors choose a platform that aligns with their financial strategies and trade preferences.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.50 $0.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $25.00 $0.00
Commissions & Fees N/A N/A

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When it comes to comparing the day trading capabilities of Ally Invest and Robinhood, both platforms exhibit similarities in several aspects, yet also showcase distinct differences. Neither Ally Invest nor Robinhood offers streaming time and sales for stocks, streaming live TV, or direct market routing for stocks, which may be limiting for traders seeking real-time data and advanced trading tools. Furthermore, both platforms lack trading hotkeys for rapid keyboard trade entry and level 2 quotes, impacting the depth and speed of trading information accessible to day traders.

A unique aspect distinguishing Robinhood from Ally Invest is its provision of ladder trading, a feature that enables traders to visually manage orders and identify price levels systematically. Despite this advantage, neither Ally Invest nor Robinhood supports basic or advanced strategy backtesting, nor do they provide a short locator tool for real-time short selling opportunities. Additionally, the absence of order liquidity (maker/taker) rebates on both platforms indicates a similar limitation for traders seeking strategic trading incentives. Overall, while both platforms offer basic stock trading functions, they may not satisfy the needs of more advanced or active day traders seeking comprehensive trading tools and features.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When evaluating the market research capabilities of Ally Invest and Robinhood, it's clear that Ally Invest takes the lead with a more comprehensive offering. Ally Invest outpaces Robinhood in several crucial research areas, earning a higher market research rating of 3.5 stars compared to Robinhood’s 2 stars. Moreover, StockBrokers.com ranks Ally Invest at #8 out of 18 brokers, while Robinhood trails at #10, reinforcing Ally Invest’s edge in providing better research tools for informed investing.

Ally Invest and Robinhood both provide stock and ETF research, but Ally Invest extends its research capabilities further by also offering insights into mutual funds and bonds, areas where Robinhood lacks. Additionally, both brokers offer research for Pink Sheets/OTCBB; however, Ally Invest uniquely provides the ability to analyze portfolio allocation by asset class, which is not available on Robinhood. Another noteworthy distinction is Ally Invest’s utilization of social media sentiment data for stock research, a feature that Robinhood does not support, providing an innovative edge for investors looking for modern research tools.

For those interested in screening tools, both platforms offer stock screeners, but Ally Invest surpasses Robinhood with its inclusion of ETF and bond screeners, tools Robinhood does not provide. While both platforms lack downloadable PDF research reports for stocks and ETFs, Ally Invest compensates with broader support across various asset classes and enhanced screening capabilities, making it a more versatile choice for investors seeking comprehensive market insights. Despite neither platform providing ESG research, Ally Invest's suite of tools still offers a more robust environment for conducting detailed market research. Overall, Ally Invest stands out as a preferable platform for investors prioritizing extensive research capabilities.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes No
Research - Mutual Funds info Yes No
Screener - Mutual Funds info No No
Research - Bonds info Yes No
Screener - Bonds info Yes No
Research 3.5/5 Stars 2/5 Stars

Banking

When evaluating the banking capabilities of Ally Invest compared to Robinhood, several important distinctions arise. Ally Invest provides a comprehensive suite of financial products, including checking accounts, savings accounts, debit cards, credit cards, mortgage loans, and certificates of deposit (CDs). In contrast, Robinhood's banking offerings are more limited, offering only debit cards without checking or savings accounts, credit cards, mortgage loans, or CDs. This makes Ally Invest a more versatile option for individuals seeking a broader range of banking services alongside their investment opportunities, whereas Robinhood is suited for those primarily focused on trading with minimal banking needs.

Feature Ally Invest logoAlly Invest
Robinhood logoRobinhood
Checking Accounts info Yes No
Savings Accounts info Yes No
Debit Cards info Yes Yes
Credit Cards info Yes No
Mortgage Loans info Yes No
CDs info Yes No

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 18 of the best online brokers, our research and live account testing finds that Ally Invest is better than Robinhood. Ally Invest finished with an overall score of 80.1%, while Robinhood finished with a score of 77.3%.

For current Ally customers looking to invest in stocks, Ally's universal-accounts experience and easy-to-use website offer a convenient solution. Its website is far stronger than the mobile app.

FAQs

Can you trade cryptocurrency with Ally Invest or Robinhood?

When comparing online brokers Ally Invest and Robinhood, a key difference is their approach to cryptocurrency trading: Ally Invest does not offer any crypto trading, whereas Robinhood provides access to 20 different coins, catering to traders interested in digital currencies.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Ally Invest or Robinhood offer IRAs?

Both Ally Invest and Robinhood offer traditional and Roth IRA accounts with zero annual fees, though Ally Invest charges a $25 closure fee for IRA accounts while Robinhood does not impose a closure fee.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3/5 Stars 3.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 3.5/5 Stars 2/5 Stars
Customer Service 4/5 Stars N/A
Education 4/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
Broker Screenshots Ally Invest Robinhood
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Ally Invest Robinhood
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $4.95 N/A
Mutual Fund Trade Fee info $0.00 N/A
Options (Per Contract) info $0.50 $0.00
Futures (Per Contract) info (Not offered) (Not offered)
Broker Assisted Trade Fee info $20 N/A
Margin Rates Ally Invest Robinhood
Margin Rate Under $25,000 info 13% 6.25%
Margin Rate $25,000 to $49,999.99 info 12.75% 6.05%
Margin Rate $50,000 to $99,999.99 info 12% 5.8%
Margin Rate $100,000 to $249,999.99 info 10.75% 5.75%
Margin Rate $250,000 to $499,999.99 info 9.75% 5.75%
Margin Rate $500,000 to $999,999.99 info 9.25% 5.75%
Margin Rate Above $1,000,000 info 8.5% 5.5%
Account Fees Ally Invest Robinhood
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $25.00 $0.00
Account Transfer Out (Partial) info $50.00 $100.00
Account Transfer Out (Full) info $50.00 $100.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Ally Invest Robinhood
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info No Yes
OTC Stocks info Yes No
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info No No
Forex Trading info No No
Crypto Trading info No Yes info
Crypto Trading - Total Coins info 0 20
Mutual Funds (No Load) info 13000 0
Mutual Funds (Total) info 14000 0
Bonds (US Treasury) info Yes No
Bonds (Corporate) info Yes No
Bonds (Municipal) info Yes No
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes No
International Countries (Stocks) info 0 0
Order Types Ally Invest Robinhood
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info No Yes
Order Type - OCO info No No
Order Type - OTO info No No
Order Type - Broker Assisted info Yes No
Beginners Ally Invest Robinhood
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes No
Education (Bonds) info Yes No
Education (Retirement) info Yes No
Retirement Calculator info No No
Investor Dictionary info Yes Yes
Paper Trading info No No
Videos info No No
Webinars info No Yes
Webinars (Archived) info Yes No
Progress Tracking info No No
Interactive Learning - Quizzes info No No
Stock Trading Apps Ally Invest Robinhood
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info No Yes
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info No Yes
Stock App Features Ally Invest Robinhood
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info No No
Videos on Demand info No No
Stock Alerts info No Yes
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info No Yes
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info No Yes
Stock App Charting Ally Invest Robinhood
Charting - After-Hours info No Yes
Charting - Can Turn Horizontally info No No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 0 6
Charting - Study Customizations info No Yes
Charting - Stock Comparisons info No No
Trading Platforms Ally Invest Robinhood
Active Trading Platform info N/A Robinhood Legend
Desktop Trading Platform info No No
Desktop Platform (Mac) info No No
Web Trading Platform info Yes Yes
Paper Trading info No No
Trade Journal info No No
Watch Lists - Total Fields info 10 3
Stock Chart Features Ally Invest Robinhood
Charting - Adjust Trades on Chart info No Yes
Charting - Indicators / Studies info 120 16
Charting - Drawing Tools info 36 23
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info No No
Charting - Corporate Events info No No
Charting - Custom Date Range info No Yes
Charting - Custom Time Bars info No Yes
Charting - Automated Analysis info Yes No
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes No
Charting - Study Customizations info 8 1
Charting - Custom Studies info No No
Day Trading Ally Invest Robinhood
Streaming Time & Sales info No No
Streaming TV info No No
Direct Market Routing - Stocks info No No
Ladder Trading info No Yes
Trade Hotkeys info No No
Level 2 Quotes - Stocks info No No info
Trade Ideas - Backtesting info No No
Trade Ideas - Backtesting Adv info No No
Short Locator info No No
Order Liquidity Rebates info No No
Research Overview Ally Invest Robinhood
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes No
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes No
Screener - Stocks info Yes Yes
Screener - ETFs info Yes No
Screener - Mutual Funds info No No
Screener - Bonds info Yes No
Misc - Portfolio Allocation info Yes No
Stock Research Ally Invest Robinhood
Stock Research - PDF Reports info 0 0 info
Stock Research - Earnings info No Yes
Stock Research - Insiders info Yes No
Stock Research - Social info Yes No
Stock Research - News info Yes Yes
Stock Research - ESG info No No
Stock Research - SEC Filings info No No
ETF Research Ally Invest Robinhood
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info No Yes
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info No Yes
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info No Yes
ETFs - Risk Analysis info No No
ETFs - Ratings info Yes No
ETFs - Morningstar StyleMap info No No
ETFs - PDF Reports info No No info
Mutual Fund Research Ally Invest Robinhood
Mutual Funds - Strategy Overview info Yes No
Mutual Funds - Performance Chart info Yes No
Mutual Funds - Performance Analysis info No No
Mutual Funds - Prospectus info No No
Mutual Funds - 3rd Party Ratings info Yes No
Mutual Funds - Fees Breakdown info No No
Mutual Funds - Top 10 Holdings info Yes No
Mutual Funds - Asset Allocation info No No
Mutual Funds - Sector Allocation info Yes No
Mutual Funds - Country Allocation info No No
Mutual Funds - StyleMap info No No
Options Trading Ally Invest Robinhood
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 8 17
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info No Yes
Option Probability Analysis info Yes No
Option Probability Analysis Adv info No No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info No Yes
Option Positions - Adv Analysis info No No
Option Positions - Rolling info No Yes
Option Positions - Grouping info Yes Yes
Banking Ally Invest Robinhood
Bank (Member FDIC) info Yes No
Checking Accounts info Yes No
Savings Accounts info Yes No
Credit Cards info Yes No
Debit Cards info Yes Yes
Mortgage Loans info Yes No
Customer Service Ally Invest Robinhood
Phone Support (Prospect Customers) info Yes No
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Ally Invest Robinhood
Overall 4/5 Stars 4/5 Stars
Commissions & Fees N/A N/A
Range of Investments 4.5/5 Stars 3.5/5 Stars
Platforms & Tools 3/5 Stars 3.5/5 Stars
Mobile Trading Apps 4/5 Stars 4.5/5 Stars
Research 3.5/5 Stars 2/5 Stars
Education 4/5 Stars 4/5 Stars
Ease Of Use 4.5/5 Stars 4.5/5 Stars
Winner check_circle
Review Ally Invest Review Robinhood Review
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