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Charles Schwab vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

March 11, 2025

In this head to head comparison of Charles Schwab vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Charles Schwab
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5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When comparing Charles Schwab and Ally Invest, both online brokers cater to a diverse range of investment options, although Charles Schwab edges ahead in the breadth of offerings. With the ability to trade in stocks, margin, OTC stocks, mutual funds, options, and forex, Schwab provides a more comprehensive array of markets. It also supports fractional share trading, which Ally Invest does not. However, neither platform currently offers cryptocurrency trading. Both brokers facilitate traditional and Roth IRA accounts, along with advisory services, making them suitable for investors seeking diverse financial strategies.

Charles Schwab and Ally Invest both support stock trading, margin trading, OTC stocks, mutual funds, and options trading. While Schwab offers futures and fractional share trading, Ally Invest falls short in these areas, not offering fractional shares or futures trading. On the other hand, Ally Invest matches Schwab in IRA services, providing both traditional and Roth IRAs. For investors seeking margin and options trading, either broker could be a viable choice, though the decision may ultimately hinge on the broader investment opportunities that Charles Schwab can provide.

With Charles Schwab rated 5 stars for its investment range by StockBrokers.com and ranked #2 out of 15 brokers, it's recognized for its expansive market offerings. In comparison, Ally Invest is rated 4.5 stars and holds a #8 ranking, suggesting a slightly less comprehensive array of investment products. For traders looking to delve into a wide variety of markets, Charles Schwab presents a more advantageous option, providing access to more markets and instruments to satisfy different investment needs. Ally Invest, while slightly behind in offerings, remains a strong contender for those satisfied with its selection.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Range of Investments 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

When comparing Charles Schwab and Ally Invest on their trading platforms and tools, Charles Schwab clearly emerges as the more comprehensive option, boasting a 5-star rating and a #1 ranking among 15 brokers according to StockBrokers.com. Ally Invest, while fitting for basic trading needs and ranked at #10 with a 3-star rating, lacks many of the advanced features that seasoned traders may find beneficial. For anyone evaluating which platform to use, it is essential to recognize the differences and choose based on personal trading requirements and expertise.

Charles Schwab offers a versatile suite of platforms, including both Windows and Mac downloadable options. In contrast, Ally Invest provides only a browser-based platform. Schwab also excels in paper trading, trading journals, and extensive customization fields, aspects where Ally Invest does not offer services. Schwab's platform provides users with 580 columns for watch lists and 374 technical indicators for charting, significantly outpacing Ally Invest's 10 columns and 120 indicators. Additionally, Schwab allows direct order adjustment on stock charts, a feature absent on Ally Invest's platform.

For those interested in chart functionality, Charles Schwab provides more advanced charting capabilities, including the ability to add notes, index overlays, and historical trades to charts. While both platforms allow for automated technical analysis and saving multiple chart profiles, Schwab leads with its comprehensive drawing tools, customization fields for SMA studies, and the ability to create custom studies altogether. While Ally Invest offers a basic set of features, Charles Schwab enhances the trading experience through its extensive capabilities and customization options, making it the superior choice for more serious traders.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 580 10
Charting - Indicators / Studies info 374 120
Charting - Drawing Tools info 24 36
Platforms & Tools 5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025

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Beginners and education

When comparing Charles Schwab and Ally Invest for beginner and investor education, both platforms offer comprehensive resources to help users learn about investing in stocks, ETFs, options, mutual funds, and bonds. However, Charles Schwab stands out with additional features such as paper trading, which allows aspiring investors to practice trades without financial risk. Schwab also offers a more interactive learning experience through educational videos, webinars, and quizzes, and includes tools to track learning progress—features that Ally Invest does not provide.

Charles Schwab's commitment to investor education is reflected in its five-star rating and its top position among 15 brokers by StockBrokers.com, while Ally Invest still maintains a solid four-star rating, ranking eighth. Although both brokers provide valuable educational content for new and experienced investors alike, Charles Schwab's diverse and interactive learning opportunities give it an edge for those keen on deepening their investment knowledge and confidence.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When it comes to stock trading apps, Charles Schwab surpasses Ally Invest in overall features and capabilities, earning a 5-star rating and securing the top rank among 15 brokers according to StockBrokers.com. In comparison, Ally Invest comes in with a respectable 4-star rating but lags at 13th place. For investors prioritizing advanced functionalities and a wide array of tools, Charles Schwab stands out as the more feature-rich choice, setting it apart for those seeking a comprehensive trading app experience.

Both Charles Schwab and Ally Invest offer iPhone and Android apps, ensuring mobile accessibility for smartphone users. Additionally, Charles Schwab extends its functionality to Apple Watch users, whereas Ally Invest does not. Mobile after-hours trading and options trading are supported by both brokers, although streaming quotes and live TV are exclusive to Charles Schwab users. Furthermore, Schwab also provides several multimedia tools, like videos on demand and stock alerts, which are absent from Ally Invest's offerings.

Charting tools reflect a strong divide between the two brokers. Charles Schwab allows for a high level of customization with the ability to modify watch list columns and view charts in landscape mode. Users can analyze stocks across multiple time frames and leverage a robust set of 373 technical studies and stock comparisons. Conversely, while Ally Invest supports multiple time frames and basic watch lists, it lacks in-depth technical studies and customization, which might limit analysts seeking detailed insights. Overall, Charles Schwab offers a significantly more versatile platform for investors focusing on chart analysis and trading insights.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info No No
Charting - Technical Studies info 373 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When choosing between Charles Schwab and Ally Invest, both platforms excel with zero minimum deposits and commission-free stock trades, making them accessible for investors of all levels. However, Ally Invest offers a slightly lower price for options contracts at $0.50 per contract compared to Schwab's $0.65. For margin balances, Ally Invest is also more attractive with lower rates than Schwab across various balance thresholds. On the flip side, Schwab has no closure fees for IRAs while Ally Invest charges $25, which might influence the decision for those planning on opening such accounts.

Charles Schwab and Ally Invest both provide cost-effective trading solutions with no minimum deposit required and free regular stock trades. Options traders might appreciate Ally's lower options contract fee of $0.50 over Schwab’s $0.65. While the platforms offer competitive pricing structures, their approach to fees on margined accounts differs, with Ally listing generally lower rates, especially notable in the $50,000 to $99,999 range where Ally’s rate is 12% compared to Schwab’s 12.125%.

For transferring accounts, both brokers impose a $50 fee for full transfers; however, Schwab waives fees for partial transfers while Ally charges $50. Additionally, both platforms offer free options exercise and assignment services. Investors should weigh these nuanced differences in fees, especially for margin trading and account closures, when determining the best fit based on their trading habits and financial strategy.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

When diving into the world of day trading, choosing the right online broker is crucial, and Charles Schwab and Ally Invest both present distinct offerings. Charles Schwab emerges as a comprehensive platform, featuring advanced tools such as streaming time and sales data for stocks, as well as streaming live TV. This enhances the trader's ability to make informed decisions by providing real-time information. In addition, Charles Schwab allows for direct market routing, ladder trading, and trading using hotkeys, all pivotal for executing trades efficiently. Its provision of level 2 quotes also aids in better understanding market depth, whereas its strategy backtesting capabilities, both basic and advanced, assist traders in refining their trading strategies. Moreover, Charles Schwab offers a short locator tool, essential for those involved in short selling, highlighting its commitment to equipping traders with a diverse range of features.

On the other hand, Ally Invest holds a more streamlined approach, as it doesn't offer features like streaming time and sales, live TV, or direct market routing, positioning it as a simpler option for those who might not need the complex tools available at Charles Schwab. While both brokers do not offer order liquidity rebates, the absence of advanced trading tools in Ally Invest could be considered a drawback for active day traders seeking comprehensive features. Therefore, traders who prioritize an extensive suite of tools may find Charles Schwab more aligned with their trading needs, while Ally Invest could suit those preferring a more straightforward trading experience. Thus, selecting between the two largely depends on the trader's individual requirements and experience level.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When evaluating Charles Schwab and Ally Invest for their market research capabilities, Charles Schwab clearly stands out as the superior choice. With a stellar rating of 5 stars for market research, Schwab takes the top spot in StockBrokers.com's rankings among 15 brokers. Ally Invest, while competent, trails behind with a 3.5-star rating and ranks at #8. This comprehensive advantage is largely due to Schwab's extensive range of research tools and resources, making it ideal for investors who prioritize in-depth market analysis and data accessibility.

Charles Schwab excels by offering comprehensive research across multiple asset types, including stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. It also distinguishes itself by providing seven downloadable PDF stock research reports, which Ally Invest does not offer at all. Schwab's research prowess extends to ETFs and mutual funds, providing downloadable reports for these as well, a feature that Ally lacks. Investors on Schwab also benefit from stock research that incorporates social media sentiment data and ESG research insights, features not fully matched by Ally Invest.

On the portfolio management front, both brokers provide insights into portfolio allocation by asset class and offer various screeners for trade ideas across different asset types. However, Schwab provides a more robust offer with tools like a mutual fund screener, which Ally Invest does not have. Overall, while Ally Invest provides basic research capabilities suitable for average investors, Charles Schwab offers a more expansive and detailed suite of research resources, making it the better option for those seeking comprehensive market insights.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When it comes to banking capabilities, both Charles Schwab and Ally Invest offer a comprehensive range of services catering to various needs. Customers of Charles Schwab and Ally Invest can enjoy checking and savings accounts, complete with debit cards for everyday transactions. Both platforms extend their services by providing credit cards and mortgage loans, making financial flexibility a priority. Additionally, those looking to grow their savings can take advantage of Certificates of Deposit (CDs) from both brokers. Overall, Charles Schwab and Ally Invest offer similar expansive banking features, catering well to diverse financial needs.

Feature Charles Schwab logoCharles Schwab
Ally Invest logoAlly Invest
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Debit Cards info Yes Yes
Credit Cards info Yes Yes
Mortgage Loans info Yes Yes
CDs info Yes Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Charles Schwab is better than Ally Invest. Charles Schwab finished with an overall score of 99.2%, while Ally Invest finished with a score of 80.1%.

With the addition of TD Ameritrade's thinkorswim platforms and the enhancement of several features, Schwab is now a vigorous competitor with thought-provoking research and commentary and a client experience to fit any preference.

FAQs

Can you trade cryptocurrency with Charles Schwab or Ally Invest?

Both Charles Schwab and Ally Invest currently do not offer cryptocurrency trading, meaning neither platform provides access to any coins for crypto trading enthusiasts.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Charles Schwab or Ally Invest offer IRAs?

When comparing Charles Schwab and Ally Invest for IRA offerings, both firms provide Traditional and Roth IRA accounts with no annual fees; however, Charles Schwab stands out by charging no closure fee for their IRA accounts, whereas Ally Invest imposes a $25 closure fee.

Dive deeper: Best IRA Accounts for 2025

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Compare

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Overall Rating Charles Schwab Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4.5/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Charles Schwab Review Ally Invest Review
Broker Screenshots Charles Schwab Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Charles Schwab Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $6.95 $4.95
Mutual Fund Trade Fee info Varies $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info $2.25 (Not offered)
Broker Assisted Trade Fee info $25 $20
Margin Rates Charles Schwab Ally Invest
Margin Rate Under $25,000 info 13.575% 13%
Margin Rate $25,000 to $49,999.99 info 13.075% 12.75%
Margin Rate $50,000 to $99,999.99 info 12.125% 12%
Margin Rate $100,000 to $249,999.99 info 12.075% 10.75%
Margin Rate $250,000 to $499,999.99 info 11.825% 9.75%
Margin Rate $500,000 to $999,999.99 info Varies info 9.25%
Margin Rate Above $1,000,000 info Varies info 8.5%
Account Fees Charles Schwab Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $50.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Charles Schwab Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 4 4
Futures Trading info Yes No
Forex Trading info Yes No
Crypto Trading info No No
Crypto Trading - Total Coins info 0 0
Mutual Funds (No Load) info 15163 13000
Mutual Funds (Total) info 18145 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info Yes Yes
International Countries (Stocks) info 12 0
Order Types Charles Schwab Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Charles Schwab Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Charles Schwab Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Charles Schwab Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Charles Schwab Ally Invest
Charting - After-Hours info No No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 373 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info Yes No
Trading Platforms Charles Schwab Ally Invest
Active Trading Platform info thinkorswim info N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info Yes No
Watch Lists - Total Fields info 580 10
Stock Chart Features Charles Schwab Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 374 120
Charting - Drawing Tools info 24 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 35 8
Charting - Custom Studies info Yes No
Day Trading Charles Schwab Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info Yes No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info No No
Research Overview Charles Schwab Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Charles Schwab Ally Invest
Stock Research - PDF Reports info 7 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Charles Schwab Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Charles Schwab Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Charles Schwab Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 31 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Charles Schwab Ally Invest
Bank (Member FDIC) info Yes Yes
Checking Accounts info Yes Yes
Savings Accounts info Yes Yes
Credit Cards info Yes Yes
Debit Cards info Yes Yes
Mortgage Loans info Yes Yes
Customer Service Charles Schwab Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info Yes Yes
Overall Charles Schwab Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Charles Schwab Review Ally Invest Review
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