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Interactive Brokers vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

March 11, 2025

In this head to head comparison of Interactive Brokers vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Interactive Brokers
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

When comparing Interactive Brokers and Ally Invest, the standout feature is the range of investment options offered by Interactive Brokers. It ranks #1 in Range of Investments according to StockBrokers.com and secures a perfect 5-star rating. Meanwhile, Ally Invest is commendable with a 4.5-star rating, but it ranks #8 in the same category. This indicates that although both platforms offer comprehensive investment opportunities, Interactive Brokers provides a broader spectrum of choices, making it a preferred option for those seeking an extensive range of trading possibilities.

Interactive Brokers caters to diverse investor needs by offering stock and margin trading, access to fractional shares, OTC stocks, mutual funds, options trading, forex trading, and futures trading. Additionally, it supports crypto trading with 11 different coins available, which is not an option on Ally Invest. On the other hand, Ally Invest covers most traditional trading options, including stock, margin, OTC stocks, mutual funds, and options trading, but lacks access to forex, futures, and crypto markets, which could be a limitation for some traders.

Both brokers offer classic retirement account options, such as traditional and Roth IRA accounts, allowing investors to plan for their future. Moreover, Ally Invest distinguishes itself with advisor services, providing personalized guidance that Interactive Brokers doesn't offer. This can be a deciding factor for investors who seek professional investment advice alongside their trading activities.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info Yes info No
Crypto Trading - Total Coins info 11 info 0
Range of Investments 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

When choosing between Interactive Brokers and Ally Invest for trading platforms and tools, the decision boils down to a few key differences. Interactive Brokers consistently ranks higher, boasting a five-star rating and a #2 spot among 15 brokers reviewed by StockBrokers.com. In contrast, Ally Invest holds a three-star rating and is ranked #10. The standout features of Interactive Brokers include its comprehensive offering of both Windows and Mac desktop trading platforms, in addition to its browser-based option. Meanwhile, Ally Invest provides a functional browser-based platform but lacks downloadable desktop software. Therefore, Interactive Brokers is ideal for traders seeking diverse and advanced trading tools.

Interactive Brokers shines with its wide array of features tailored for active traders. It offers an impressive suite of 659 watch list fields, alongside the ability to adjust open orders directly on the stock chart, show historical trades, and display corporate events. Traders benefit from 155 technical indicators and 85 drawing tools, aiding in the creation of detailed and informative charts. For those who value practice, Interactive Brokers includes paper trading and a trading journal, further enhancing the user's trading experience with customizable features and charting flexibility.

On the other hand, Ally Invest provides a solid but simpler set of tools suitable for beginner and intermediate traders. The platform supports 120 technical indicators and 36 drawing tools, allowing users to conduct effective market analysis. Features like index overlays, automated technical analysis, and the ability to take notes on charts are available, which cater to basic trading needs. However, the platform limits customization with only ten fields for watch lists and lacks paper trading and trading journal options. While Ally Invest meets many fundamental trading requirements, those seeking a more extensive, professional trading environment may find Interactive Brokers to be a more fitting choice.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 659 10
Charting - Indicators / Studies info 155 120
Charting - Drawing Tools info 85 36
Platforms & Tools 5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025

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Beginners and education

When it comes to educating beginner investors, both Interactive Brokers and Ally Invest cover a wide range of investment topics, including stocks, ETFs, options, mutual funds, and bonds. However, Interactive Brokers takes a more comprehensive approach to education by offering a variety of learning tools such as paper trading, educational videos, webinars, and quizzes. They also provide features that allow users to track their learning progress, making it easier for beginners to enhance their understanding of the market. In contrast, Ally Invest provides fundamental education without the same range of interactive tools, lacking offerings like paper trading or webinars.

Interactive Brokers shines with a 5-star education rating and is ranked #3 out of 15 brokers by StockBrokers.com for its educational offerings. Ally Invest, on the other hand, holds a respectable 4-star rating and ranks #8, indicating solid but less extensive support for investor education compared to Interactive Brokers. Beginners seeking a more interactive and structured learning experience, with the ability to track their progress, may find Interactive Brokers to be the better choice for their educational needs.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When comparing the stock trading app capabilities of Interactive Brokers and Ally Invest, Interactive Brokers emerges as the more feature-rich choice. It is ranked second out of fifteen brokers by StockBrokers.com and boasts a 5-star rating, while Ally Invest ranks thirteenth with a 4-star rating. Both brokers offer iPhone and Android apps, but Interactive Brokers goes further with an Apple Watch app, which Ally Invest does not provide. While both brokers support mobile options trading and allow the creation of custom watch lists, Interactive Brokers includes features such as streaming quotes, streaming live TV, videos on demand, and after-hours mobile trading, which are absent from Ally Invest's offerings.

Interactive Brokers excels in charting capabilities, offering after-hours charting, landscape view, multiple time frames, and customization of watch list columns, alongside 97 technical studies for in-depth analysis. In contrast, Ally Invest lacks these features entirely. Although neither broker provides the ability to display stock comparisons on their mobile app charts, Interactive Brokers’ extensive suite of tools and resources significantly enhances the trading experience, offering more comprehensive options for active investors.

For traders seeking a detailed and versatile mobile trading platform, Interactive Brokers offers a wider range of tools and better overall services in comparison to Ally Invest. The inclusion of streaming features, extensive technical studies, and customizable charting capabilities make it an appealing choice for both new and seasoned investors looking to maximize their mobile trading experience.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 97 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When considering online brokers, Interactive Brokers and Ally Invest both present appealing options with no minimum deposit requirement and commission-free stock trading, making them accessible to a wide range of investors. Overall, Interactive Brokers offers more competitive rates, particularly in margin rates across various balance tiers, with significant savings for active traders. In contrast, Ally Invest features a slightly lower per options contract fee, which might interest frequent options traders. However, potential account transfer fees and a closure fee for IRAs at Ally Invest could impact those planning to switch or close accounts.

Interactive Brokers stands out with its approach to account fees, particularly benefiting those engaged in higher-value trading. With a zero-dollar charge for account transfers, IRA annual fees, and closure, Interactive Brokers minimizes costs that investors might encounter during various account activities. Conversely, Ally Invest imposes a $25 fee for IRA closures and $50 for account transfers, potentially important considerations for investors who foresee moving their investments between brokerages.

For investors focused on options contracts, Ally Invest does offer a slight edge with a lower fee of $0.50 per contract, compared to Interactive Brokers' fee of $0.65. However, the difference in fees becomes less significant when acknowledging Interactive Brokers’ lower margin rates, offering a financial advantage to investors using margin accounts. Ultimately, Interactive Brokers appears to be the more cost-effective choice, especially for those considering frequent trading or maintaining significant trades on margin.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

Interactive Brokers and Ally Invest cater to traders in different ways, but when it comes to day trading features, Interactive Brokers holds a significant edge. Traders using Interactive Brokers enjoy a range of advantages such as streaming time and sales for stocks, access to streaming live TV, and direct market routing. These features aid in quick decision-making, crucial in day trading. Additionally, Interactive Brokers provides ladder trading, keyboard shortcuts for fast trade entries, and level 2 quotes, all of which empower traders with instant and in-depth market information.

For those interested in strategy building and optimization, Interactive Brokers is a favorable choice, offering both basic and advanced strategy backtesting. In contrast, Ally Invest lacks these capabilities, which might be limiting for active traders seeking a technical edge. Furthermore, only Interactive Brokers offers a short locator tool, essential for traders involved in short selling, and provides order liquidity rebates. With these tools and offers, Interactive Brokers stands out as a comprehensive platform for day traders, while Ally Invest may be more suitable for those with simpler trading needs.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When deciding between Interactive Brokers and Ally Invest for market research capabilities, Interactive Brokers stands out as the superior choice. Rated five stars for market research, it provides a comprehensive array of tools and resources, positioning it fourth among 15 brokers according to StockBrokers.com. In contrast, Ally Invest, although it provides thorough basic market research and is rated 3.5 stars, ranks eighth in the same list, lacking several advanced features offered by Interactive Brokers.

Both Interactive Brokers and Ally Invest offer research for stocks, ETFs, mutual funds, Pink Sheets/OTCBB, and bonds. They also enable users to assess portfolio allocation by asset class and provide social media sentiment data for stock analysis. However, when it comes to downloadable PDF research reports, Interactive Brokers offers significantly more resources. It provides 15 stock research reports and downloadable reports for ETFs and mutual funds, unlike Ally Invest, which offers no downloadable reports. Additionally, Interactive Brokers extends its research with ESG analysis, a feature Ally Invest does not provide.

For investors seeking trade ideas, both platforms provide stock and ETF screeners. However, Interactive Brokers takes it further with mutual fund and bond screeners, a feature only partially matched by Ally Invest, as it lacks a mutual fund screener. This comprehensive range of research tools and resources solidifies Interactive Brokers as the preferred choice for investors focused on in-depth market analysis and research capabilities.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When comparing the banking capabilities of Interactive Brokers and Ally Invest, it's clear that Ally Invest provides a more comprehensive suite of traditional banking services. Ally Invest offers checking and savings accounts, which Interactive Brokers does not. Additionally, Ally Invest provides access to debit and credit cards, options that are unavailable at Interactive Brokers. For those considering a mortgage, Ally Invest also has that covered, unlike Interactive Brokers. However, both brokers offer Certificates of Deposit (CDs), giving them some common ground. Overall, if you're seeking a broker that combines investment tools with extensive banking features, Ally Invest stands out as the more versatile option.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info Yes Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 15 of the best online brokers, our research and live account testing finds that Interactive Brokers is better than Ally Invest. Interactive Brokers finished with an overall score of 96.9%, while Ally Invest finished with a score of 80.1%.

Interactive Brokers is a go-to choice for professionals because of its institutional-grade desktop trading platform, high-quality trade executions and rock-bottom margin rates.

FAQs

Can you trade cryptocurrency with Interactive Brokers or Ally Invest?

Interactive Brokers provides crypto trading with access to 11 coins, whereas Ally Invest does not offer any crypto trading services.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Interactive Brokers or Ally Invest offer IRAs?

Interactive Brokers and Ally Invest both offer traditional and Roth IRA accounts with no annual fees; however, Interactive Brokers stands out with no closure fees, while Ally Invest charges $25 for closing IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Interactive Brokers Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Interactive Brokers Review Ally Invest Review
Broker Screenshots Interactive Brokers Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Interactive Brokers Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.01 $4.95
Mutual Fund Trade Fee info $14.95 info $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info $0.85 (Not offered)
Broker Assisted Trade Fee info Varies $20
Margin Rates Interactive Brokers Ally Invest
Margin Rate Under $25,000 info 7.33% info 13%
Margin Rate $25,000 to $49,999.99 info 7.33% info 12.75%
Margin Rate $50,000 to $99,999.99 info 7.33% info 12%
Margin Rate $100,000 to $249,999.99 info 7.33% info 10.75%
Margin Rate $250,000 to $499,999.99 info 7.33% info 9.75%
Margin Rate $500,000 to $999,999.99 info 7.33% info 9.25%
Margin Rate Above $1,000,000 info 7.33% info 8.5%
Account Fees Interactive Brokers Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $0.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Interactive Brokers Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 6 4
Futures Trading info Yes No
Forex Trading info Yes No
Crypto Trading info Yes info No
Crypto Trading - Total Coins info 11 info 0
Mutual Funds (No Load) info 10988 13000
Mutual Funds (Total) info 11456 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 34 0
Order Types Interactive Brokers Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Interactive Brokers Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Interactive Brokers Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Interactive Brokers Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Interactive Brokers Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 97 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info No No
Trading Platforms Interactive Brokers Ally Invest
Active Trading Platform info Trader Workstation (TWS) N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info Yes No
Watch Lists - Total Fields info 659 10
Stock Chart Features Interactive Brokers Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 155 120
Charting - Drawing Tools info 85 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 6 8
Charting - Custom Studies info No No
Day Trading Interactive Brokers Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info Yes No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info Yes No
Research Overview Interactive Brokers Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Interactive Brokers Ally Invest
Stock Research - PDF Reports info 15 info 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Interactive Brokers Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Interactive Brokers Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Interactive Brokers Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 40 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Interactive Brokers Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service Interactive Brokers Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall Interactive Brokers Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Interactive Brokers Review Ally Invest Review
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