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Interactive Brokers vs Ally Invest 2025

StockBrokers.com

Written by StockBrokers.com

February 20, 2025

In this head to head comparison of Interactive Brokers vs Ally Invest, we will compare the trading platforms, mobile apps, range of investments, costs, market research, and more. Let's dive in.

Interactive Brokers
5/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.65
Ally Invest
4/5 Stars Overall
  • Minimum Deposit: $0.00
  • Stock Trades: $0.00
  • Options (Per Contract): $0.50

Range of investments

For investors looking to choose between Interactive Brokers and Ally Invest, it's important to consider the breadth of investment options available. Interactive Brokers emerges as a top contender, ranking #1 with a full 5-star rating for its range of investments, while Ally Invest follows with a commendable 4.5-star rating, positioned at #8 among 16 brokers according to StockBrokers.com. Interactive Brokers excels with offerings in stock, margin, and fractional share trading. It also stands out with additional avenues like forex, futures, and crypto trading not available at Ally Invest.

Trading enthusiasts will find that both Interactive Brokers and Ally Invest cater to standard investment needs with stock, margin, options, and mutual fund trading. However, Interactive Brokers has the edge with the ability to trade fractional shares, OTC stocks, and cryptocurrency, offering four coins, whereas Ally Invest doesn’t extend to these areas. For those interested in diverse trading possibilities, Interactive Brokers’ feature set provides a greater range of financial instruments.

Both brokers offer traditional and Roth IRA accounts, giving long-term savers a chance to prepare for retirement with tax-advantaged accounts. While Ally Invest provides advisor services, Interactive Brokers does not. Those looking for guidance might prefer Ally Invest for its advisory offerings. Ultimately, for investors seeking extensive market access, Interactive Brokers has a broader selection of instruments, while Ally Invest maintains a solid selection with the added advantage of advisory support.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Mutual Funds info Yes Yes
Options Trading info Yes Yes
Futures Trading info Yes No
Crypto Trading info Yes info No
Crypto Trading - Total Coins info 4 info 0
Range of Investments 5/5 Stars 4.5/5 Stars

Dive deeper: Best Options Trading Platforms for 2025, Best Futures Trading Platforms for 2025

Trading platforms and tools

Interactive Brokers emerges as a top contender for those seeking comprehensive trading platforms, while Ally Invest caters well to users preferring simplicity. Interactive Brokers offers both Windows and Mac desktop platforms, boasting a wide range of features that earn it high ratings among brokers. Conversely, Ally Invest relies on a web-based platform which is robust but less feature-rich, earning a mid-tier rating. Both brokers provide charting capabilities, but Interactive Brokers stands out with more tools and customization options.

Interactive Brokers excels by offering paper trading, a trading journal, and the ability to adjust open orders directly on stock charts—features unavailable with Ally Invest. Moreover, Interactive Brokers allows users to set custom date ranges for charts, display corporate events, and view historical trades, providing a detailed trading experience. In terms of technical indicators and drawing tools, Interactive Brokers offers a more extensive selection than Ally Invest, with 155 indicators and 85 drawing tools compared to Ally Invest's 120 indicators and 36 drawing tools.

Both platforms enable note-taking and index overlays on charts, although neither supports creating custom studies. Watchlist capabilities also significantly differ, with Interactive Brokers offering 659 fields compared to Ally Invest's 10. While Ally Invest allows more customization fields for SMA studies, Interactive Brokers' vast features and charting options contribute to its higher ranking and user rating. Overall, for traders demanding a versatile and powerful platform, Interactive Brokers is a strong choice, while Ally Invest remains suitable for those prioritizing straightforward web-based access.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Web Trading Platform info Yes Yes
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Paper Trading info Yes No
Watch Lists - Total Fields info 659 10
Charting - Indicators / Studies info 155 120
Charting - Drawing Tools info 85 36
Platforms & Tools 5/5 Stars 3/5 Stars

Dive deeper: Best Online Brokerage Accounts for 2025, Best Paper Trading Platforms for 2025

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Beginners and education

For those new to investing, picking a platform that offers solid educational resources is crucial. Interactive Brokers stands out with comprehensive resources covering stocks, ETFs, options, mutual funds, and bonds. Its education suite is enhanced by paper trading features, allowing beginners to practice without risk. Interactive Brokers goes further with educational videos, webinars, and quizzes, offering a dynamic learning experience. The platform even helps users track their progress, making it an exceptional choice for those eager to learn. Rated five stars for its educational offerings, Interactive Brokers ranks third out of 16 brokers in terms of educational quality, according to StockBrokers.com.

Ally Invest is also a strong contender for beginner investors, offering educational resources on stocks, ETFs, options, mutual funds, and bonds. However, it lacks some of the interactive features that Interactive Brokers provides, such as paper trading, educational videos, webinars, quizzes, and progress tracking. Despite these limitations, Ally Invest still maintains a commendable four-star rating for education and holds the eighth spot among 16 brokers as per StockBrokers.com. While it may not offer the same depth of educational tools, Ally Invest remains a viable option for newcomers seeking straightforward learning material.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Education 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Platforms for Beginners of 2025

Stock trading apps

When comparing Interactive Brokers and Ally Invest for their stock trading app capabilities, Interactive Brokers generally outshines Ally Invest. Interactive Brokers offers a more comprehensive mobile trading experience, including 5-star rated apps for both iPhone and Android, in contrast to Ally Invest's 4-star rating. Ranked #2 out of 16 by StockBrokers.com, Interactive Brokers provides users with a wide range of tools like streaming quotes, live TV, videos on demand, and the ability to customize watch lists and columns, which Ally Invest lacks. Meanwhile, Ally Invest finds itself at a modest #13, primarily offering just basic trading services without the in-depth functionalities that Interactive Brokers aces in.

Both brokers provide iPhone and Android apps, but only Interactive Brokers extends its offerings to the Apple Watch. For mobile traders, essential features such as mobile after-hours trading and mobile options trading are supported by both. However, the experience diverges greatly in other aspects: while Interactive Brokers brings after-hours charting, the ability to view charts in landscape mode, and multiple time frames, Ally Invest falls short, not supporting these capabilities. Interactive Brokers also excels in chart analytics with 97 technical studies available compared to none offered by Ally Invest.

Interactive Brokers' ability to offer a dynamic and feature-rich platform enhances the trading experience, making it ideal for traders who demand more functionality from a mobile app. From customizable watch lists to the flexibility of detailed charting features, it caters to a sophisticated trading approach. Ally Invest, on the other hand, may be more suitable for beginners or casual investors looking for simplicity over functionality. The lack of advanced tools might streamline experience for those who prefer straightforward trading without extra components to navigate.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Stock Alerts info Yes No
Charting - After-Hours info Yes No
Charting - Technical Studies info 97 0
Mobile Trading Apps 5/5 Stars 4/5 Stars

Dive deeper: Best Stock Trading Apps for 2025

Fees

When considering online brokers, Interactive Brokers and Ally Invest both present appealing options with no minimum deposit requirement and commission-free stock trading, making them accessible to a wide range of investors. Overall, Interactive Brokers offers more competitive rates, particularly in margin rates across various balance tiers, with significant savings for active traders. In contrast, Ally Invest features a slightly lower per options contract fee, which might interest frequent options traders. However, potential account transfer fees and a closure fee for IRAs at Ally Invest could impact those planning to switch or close accounts.

Interactive Brokers stands out with its approach to account fees, particularly benefiting those engaged in higher-value trading. With a zero-dollar charge for account transfers, IRA annual fees, and closure, Interactive Brokers minimizes costs that investors might encounter during various account activities. Conversely, Ally Invest imposes a $25 fee for IRA closures and $50 for account transfers, potentially important considerations for investors who foresee moving their investments between brokerages.

For investors focused on options contracts, Ally Invest does offer a slight edge with a lower fee of $0.50 per contract, compared to Interactive Brokers' fee of $0.65. However, the difference in fees becomes less significant when acknowledging Interactive Brokers’ lower margin rates, offering a financial advantage to investors using margin accounts. Ultimately, Interactive Brokers appears to be the more cost-effective choice, especially for those considering frequent trading or maintaining significant trades on margin.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Options (Per Contract) info $0.65 $0.50
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00

Dive deeper: Best Free Trading Platforms for 2025

Day Trading

Interactive Brokers and Ally Invest cater to traders in different ways, but when it comes to day trading features, Interactive Brokers holds a significant edge. Traders using Interactive Brokers enjoy a range of advantages such as streaming time and sales for stocks, access to streaming live TV, and direct market routing. These features aid in quick decision-making, crucial in day trading. Additionally, Interactive Brokers provides ladder trading, keyboard shortcuts for fast trade entries, and level 2 quotes, all of which empower traders with instant and in-depth market information.

For those interested in strategy building and optimization, Interactive Brokers is a favorable choice, offering both basic and advanced strategy backtesting. In contrast, Ally Invest lacks these capabilities, which might be limiting for active traders seeking a technical edge. Furthermore, only Interactive Brokers offers a short locator tool, essential for traders involved in short selling, and provides order liquidity rebates. With these tools and offers, Interactive Brokers stands out as a comprehensive platform for day traders, while Ally Invest may be more suitable for those with simpler trading needs.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No

Dive deeper: Best Day Trading Platforms for 2025

Market Research

When it comes to market research, Interactive Brokers emerges as the stronger choice compared to Ally Invest. Interactive Brokers supports comprehensive research across a broad spectrum of asset classes including stocks, ETFs, mutual funds, OTCBB, and bonds, and offers downloadable PDF research reports which Ally Invest lacks. Moreover, Interactive Brokers provides social media sentiment data for stock research and ESG research, enhancing its appeal to environmentally conscious investors. With a 5-star rating and a #4 ranking by StockBrokers.com, Interactive Brokers sets itself apart in the field of market analysis.

Both Interactive Brokers and Ally Invest offer in-depth stock and ETF research capabilities and allow users to view portfolio allocation by asset class, which is advantageous for any investor focused on strategic planning. They both support investment screeners for stocks, ETFs, and bonds; however, Interactive Brokers broadens its advantage by providing mutual fund screeners, expanding its toolkit for educated investment decisions. Despite these common features, Ally Invest falls short by not offering downloadable research reports or ESG insights, somewhat limiting its allure to a more niche audience.

Interactive Brokers includes a broad suite of research options that accommodate both novice and seasoned investors. It is noteworthy for investors who prioritize detailed analysis supported by tangible resources like downloadable PDF reports. On the contrary, while Ally Invest offers essential screening tools and research for several core asset classes, its lack of downloadable reports and ESG research may be a decisive factor for those needing deeper insights or a wider variety of analytical tools to make informed decisions.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Research - Stocks info Yes Yes
Screener - Stocks info Yes Yes
Research - ETFs info Yes Yes
Screener - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Screener - Mutual Funds info Yes No
Research - Bonds info Yes Yes
Screener - Bonds info Yes Yes
Research 5/5 Stars 3.5/5 Stars

Banking

When comparing the banking capabilities of Interactive Brokers and Ally Invest, it's clear that Ally Invest provides a more comprehensive suite of traditional banking services. Ally Invest offers checking and savings accounts, which Interactive Brokers does not. Additionally, Ally Invest provides access to debit and credit cards, options that are unavailable at Interactive Brokers. For those considering a mortgage, Ally Invest also has that covered, unlike Interactive Brokers. However, both brokers offer Certificates of Deposit (CDs), giving them some common ground. Overall, if you're seeking a broker that combines investment tools with extensive banking features, Ally Invest stands out as the more versatile option.

Feature Interactive Brokers logoInteractive Brokers
Ally Invest logoAlly Invest
Checking Accounts info No Yes
Savings Accounts info No Yes
Debit Cards info No Yes
Credit Cards info No Yes
Mortgage Loans info No Yes
CDs info Yes Yes

Dive deeper: Best Bank Accounts for Trading Stocks for 2025

Winner

After opening live accounts and testing 16 of the best online brokers, our research and live account testing finds that Interactive Brokers is better than Ally Invest. Interactive Brokers finished with an overall score of 96.9%, while Ally Invest finished with a score of 80.1%.

Interactive Brokers is a go-to choice for professionals because of its institutional-grade desktop trading platform, high-quality trade executions and rock-bottom margin rates.

FAQs

Can you trade cryptocurrency with Interactive Brokers or Ally Invest?

Interactive Brokers supports crypto trading with access to 4 different coins, whereas Ally Invest does not offer any crypto trading options.

Dive deeper: Best Online Brokers for Crypto Trading in 2025

Does Interactive Brokers or Ally Invest offer IRAs?

Interactive Brokers and Ally Invest both offer traditional and Roth IRA accounts with no annual fees; however, Interactive Brokers stands out with no closure fees, while Ally Invest charges $25 for closing IRA accounts.

Dive deeper: Best IRA Accounts for 2025

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Compare

0 of 5
Overall Rating Interactive Brokers Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Customer Service 4/5 Stars 4/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Interactive Brokers Review Ally Invest Review
Broker Screenshots Interactive Brokers Ally Invest
Trading Platform & Tools Gallery (click to expand)
Research Gallery (click to expand)
Mobile Trading Apps Gallery (click to expand)
Education Gallery (click to expand)
Trading Fees Interactive Brokers Ally Invest
Minimum Deposit info $0.00 $0.00
Stock Trades info $0.00 $0.00
Penny Stock Fees (OTC) info $0.01 $4.95
Mutual Fund Trade Fee info $14.95 info $0.00
Options (Per Contract) info $0.65 $0.50
Futures (Per Contract) info $0.85 (Not offered)
Broker Assisted Trade Fee info Varies $20
Margin Rates Interactive Brokers Ally Invest
Margin Rate Under $25,000 info 7.33% info 13%
Margin Rate $25,000 to $49,999.99 info 7.33% info 12.75%
Margin Rate $50,000 to $99,999.99 info 7.33% info 12%
Margin Rate $100,000 to $249,999.99 info 7.33% info 10.75%
Margin Rate $250,000 to $499,999.99 info 7.33% info 9.75%
Margin Rate $500,000 to $999,999.99 info 7.33% info 9.25%
Margin Rate Above $1,000,000 info 7.33% info 8.5%
Account Fees Interactive Brokers Ally Invest
IRA Annual Fee info $0.00 $0.00
IRA Closure Fee info $0.00 $25.00
Account Transfer Out (Partial) info $0.00 $50.00
Account Transfer Out (Full) info $0.00 $50.00
Options Exercise Fee info $0.00 $0.00
Options Assignment Fee info $0.00 $0.00
Investment Options Interactive Brokers Ally Invest
Stock Trading info Yes Yes
Margin Trading info Yes Yes
Fractional Shares info Yes No
OTC Stocks info Yes Yes
Options Trading info Yes Yes
Complex Options Max Legs info 6 4
Futures Trading info Yes No
Forex Trading info Yes No
Crypto Trading info Yes info No
Crypto Trading - Total Coins info 4 info 0
Mutual Funds (No Load) info 10988 13000
Mutual Funds (Total) info 11456 14000
Bonds (US Treasury) info Yes Yes
Bonds (Corporate) info Yes Yes
Bonds (Municipal) info Yes Yes
Traditional IRAs info Yes Yes
Roth IRAs info Yes Yes
Advisor Services info No Yes
International Countries (Stocks) info 34 0
Order Types Interactive Brokers Ally Invest
Order Type - Market info Yes Yes
Order Type - Limit info Yes Yes
Order Type - After Hours info Yes Yes
Order Type - Stop info Yes Yes
Order Type - Trailing Stop info Yes No
Order Type - OCO info Yes No
Order Type - OTO info Yes No
Order Type - Broker Assisted info Yes Yes
Beginners Interactive Brokers Ally Invest
Education (Stocks) info Yes Yes
Education (ETFs) info Yes Yes
Education (Options) info Yes Yes
Education (Mutual Funds) info Yes Yes
Education (Bonds) info Yes Yes
Education (Retirement) info Yes Yes
Retirement Calculator info Yes No
Investor Dictionary info Yes Yes
Paper Trading info Yes No
Videos info Yes No
Webinars info Yes No
Webinars (Archived) info Yes Yes
Progress Tracking info Yes No
Interactive Learning - Quizzes info Yes No
Stock Trading Apps Interactive Brokers Ally Invest
iPhone App info Yes Yes
Android App info Yes Yes
Apple Watch App info Yes No
Trading - Stocks info Yes Yes
Trading - After-Hours info Yes Yes
Trading - Simple Options info Yes Yes
Trading - Complex Options info Yes Yes
Order Ticket RT Quotes info Yes Yes
Order Ticket SRT Quotes info Yes No
Stock App Features Interactive Brokers Ally Invest
Market Movers (Top Gainers) info Yes Yes
Stream Live TV info Yes No
Videos on Demand info Yes No
Stock Alerts info Yes No
Option Chains Viewable info Yes Yes
Watch List (Real-time) info Yes Yes
Watch List (Streaming) info Yes No
Watch Lists - Create & Manage info Yes Yes
Watch Lists - Column Customization info Yes No
Stock App Charting Interactive Brokers Ally Invest
Charting - After-Hours info Yes No
Charting - Can Turn Horizontally info Yes No
Charting - Multiple Time Frames info Yes Yes
Charting - Technical Studies info 97 0
Charting - Study Customizations info Yes No
Charting - Stock Comparisons info No No
Trading Platforms Interactive Brokers Ally Invest
Active Trading Platform info Trader Workstation (TWS) N/A
Desktop Trading Platform info Yes No
Desktop Platform (Mac) info Yes No
Web Trading Platform info Yes Yes
Paper Trading info Yes No
Trade Journal info Yes No
Watch Lists - Total Fields info 659 10
Stock Chart Features Interactive Brokers Ally Invest
Charting - Adjust Trades on Chart info Yes No
Charting - Indicators / Studies info 155 120
Charting - Drawing Tools info 85 36
Charting - Notes info Yes Yes
Charting - Index Overlays info Yes Yes
Charting - Historical Trades info Yes No
Charting - Corporate Events info Yes No
Charting - Custom Date Range info Yes No
Charting - Custom Time Bars info Yes No
Charting - Automated Analysis info Yes Yes
Charting - Save Profiles info Yes Yes
Trade Ideas - Technical Analysis info Yes Yes
Charting - Study Customizations info 6 8
Charting - Custom Studies info No No
Day Trading Interactive Brokers Ally Invest
Streaming Time & Sales info Yes No
Streaming TV info Yes No
Direct Market Routing - Stocks info Yes No
Ladder Trading info Yes No
Trade Hotkeys info Yes No
Level 2 Quotes - Stocks info Yes No
Trade Ideas - Backtesting info Yes No
Trade Ideas - Backtesting Adv info Yes No
Short Locator info Yes No
Order Liquidity Rebates info Yes No
Research Overview Interactive Brokers Ally Invest
Research - Stocks info Yes Yes
Research - ETFs info Yes Yes
Research - Mutual Funds info Yes Yes
Research - Pink Sheets / OTCBB info Yes Yes
Research - Bonds info Yes Yes
Screener - Stocks info Yes Yes
Screener - ETFs info Yes Yes
Screener - Mutual Funds info Yes No
Screener - Bonds info Yes Yes
Misc - Portfolio Allocation info Yes Yes
Stock Research Interactive Brokers Ally Invest
Stock Research - PDF Reports info 15 info 0
Stock Research - Earnings info Yes No
Stock Research - Insiders info Yes Yes
Stock Research - Social info Yes Yes
Stock Research - News info Yes Yes
Stock Research - ESG info Yes No
Stock Research - SEC Filings info Yes No
ETF Research Interactive Brokers Ally Invest
ETFs - Strategy Overview info Yes Yes
ETF Fund Facts - Inception Date info Yes No
ETF Fund Facts - Expense Ratio info Yes Yes
ETF Fund Facts - Net Assets info Yes Yes
ETF Fund Facts - Total Holdings info Yes No
ETFs - Top 10 Holdings info Yes Yes
ETFs - Sector Exposure info Yes No
ETFs - Risk Analysis info Yes No
ETFs - Ratings info Yes Yes
ETFs - Morningstar StyleMap info Yes No
ETFs - PDF Reports info Yes No
Mutual Fund Research Interactive Brokers Ally Invest
Mutual Funds - Strategy Overview info Yes Yes
Mutual Funds - Performance Chart info Yes Yes
Mutual Funds - Performance Analysis info Yes No
Mutual Funds - Prospectus info Yes No
Mutual Funds - 3rd Party Ratings info Yes Yes
Mutual Funds - Fees Breakdown info Yes No
Mutual Funds - Top 10 Holdings info Yes Yes
Mutual Funds - Asset Allocation info Yes No
Mutual Funds - Sector Allocation info Yes Yes
Mutual Funds - Country Allocation info Yes No
Mutual Funds - StyleMap info Yes No
Options Trading Interactive Brokers Ally Invest
Option Chains - Basic View info Yes Yes
Option Chains - Strategy View info Yes Yes
Option Chains - Streaming info Yes Yes
Option Chains - Total Columns info 40 8
Option Chains - Greeks info 5 5
Option Chains - Quick Analysis info Yes Yes
Option Analysis - P&L Charts info Yes No
Option Probability Analysis info Yes Yes
Option Probability Analysis Adv info Yes No
Option Positions - Greeks info Yes Yes
Option Positions - Greeks Streaming info Yes No
Option Positions - Adv Analysis info Yes No
Option Positions - Rolling info Yes No
Option Positions - Grouping info Yes Yes
Banking Interactive Brokers Ally Invest
Bank (Member FDIC) info No Yes
Checking Accounts info No Yes
Savings Accounts info No Yes
Credit Cards info No Yes
Debit Cards info No Yes
Mortgage Loans info No Yes
Customer Service Interactive Brokers Ally Invest
Phone Support (Prospect Customers) info Yes Yes
Phone Support (Current Customers) info Yes Yes
Email Support info Yes Yes
Live Chat (Prospect Customers) info No No
Live Chat (Current Customers) info Yes Yes
24/7 Support info No Yes
Overall Interactive Brokers Ally Invest
Overall 5/5 Stars 4/5 Stars
Range of Investments 5/5 Stars 4.5/5 Stars
Platforms & Tools 5/5 Stars 3/5 Stars
Mobile Trading Apps 5/5 Stars 4/5 Stars
Research 5/5 Stars 3.5/5 Stars
Education 5/5 Stars 4/5 Stars
Ease Of Use 5/5 Stars 4.5/5 Stars
Winner check_circle
Review Interactive Brokers Review Ally Invest Review
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